Successfully exporting cheese and dairy worldwide

Tim Harrap

Head of Collaboration

Lye Cross Farm

Presentation of two halves

Diving in at the deep end?

• Off shoring

• Enquiries from overseas – wake up call

• Management decision to commit to export

• International Trade Consultant appointed

• UKTI involvement– Passport to Export

– Gateway to Global Growth • (cautionary tale – loss of knowledge?)

• Full time export staff employed

Successes

• Trust

• Boutique and bespoke

• Relationships in South Korea – old and new

• Building product offers - with service

• Pan European opportunities – still there?– the currency threat – quality has a price

– Nothing stands still

• Collaboration/conversation/commitment

• 25%

Failures

• Spreading resources too thin – unavoidable?

• Finance - Naughty traders – Middle East

• Packaging – the living product issue

• Russia

• 30%!

Dismal

• Milk prices on the floor

• NZ milk prices “Global” Dairy Trade ?

• UK Cheddar exports – commodity pricing

– Mimicking IE

• Russian ban – cheap gouda still circulating

Dismal and…

• Support mechanisms

• GREAT campaigns

• Regulations – Export Certificates

• BRC etc. / standards

• Taste of England?

• Russian debacle

• Support Mechanisms –funding withdrawn –Brazil

• Audit overdose

• Regulatory impact – FIR

• Nationalism

Political Legal Arena – “Applicable to all”

Dismal and…

• Agri-culture

• Media

• Science

• Art

• Education

• Food concerns – healthy diets

• Badger culling – Fox hunting

• Vegan Shadow Ministers!

Cultural Arena – “The here and now”

Dismal and…

• New endeavours

• Serendipity

• Sustainability

– Economic

– Natural Resource

– Social

• Hope

• Banking crisis

• China – “global meltdown” 2016? – yet 475m middle class by 2020

• FIFA

Economic Arena – “Always future orientated”

What’s on the horizon?

Thank you

Twitter

• tim_harrap

• BritishCheese

• lyecrossfarm