Don Swearingen & Associates

Seller’s

Success

Packet

Experience Counts! 17 Years of Service

Accredited Buyers Representative (ABR)

Graduate Realtors Institute (GRI)

e-PRO

Certified Sellers Representative (CSR)

Our Vision!

We are committed to deliver a real estate experience that earns us a lifetime relationship with our clients, not only

meeting their goals, but exceeding their expectations. Our principle motivation stems from our love of helping others, and we strive to maintain impeccable integrity in all that we

do. Above all else, we want you to remember us for our OUTSTANDING SERVICE!

Our Mission!

To provide our clients with exceptional real estate services to meet their personal goals, including knowledgable advice,

effective marketing strategies, and quality representation. To provide our clients with the competent assistance and

guidance that they deserve throughout the entire process.

There is a reason why prospective sellers like YOU choose Don Swearingen & Associates to handle your

real estate needs.

OUR COMMITMENT!

Honesty – We are committed to be open and forthcoming on all aspects of the sale, including, but not limited to: costs, fees, pricing, time, closings, etc….

Integrity – We are committed to the Realtor code of ethics, and strive to uphold a true manner of integrity throughout the entire sales process.

Communication – We are committed to contact all of our current clients every week during our complete follow-up and follow-through schedule, keeping them updated and informed.

Aggressiveness – We are committed to performing the most aggressive and proven marketing concepts, strategies, and techniques to GET YOUR HOME SOLD!

Excellence – We are committed to you as our client and will work to provide you with excellence that exceeds your expectations!

Why Choose Us? Don Swearingen & Associates have sold hundreds of homes

over the past 15 years and is recognized as one of the top agents in the country!

We have the most aggressive and assertive marketing program available today. See the marketing plan of action for your home.

Our team will communicate with you every week to update you on the sale of your home and provide a regular review of the market in your area.

Our team is composed of master negotiators who always keep your goals in mind.

Our team embraces technology and completely automated, where at home, in the field, or in the office. We utilize database modules with custom applications to receive information from anywhere at anytime. This saves us time and MONEY!

We also have a complete Information Technology system that we utilize to create custom websites for each property listing, along with featuring your property on our teams website and on Realtor.com. This allows us to target-market your property to the right demographic through search engine optimization to increase activity. We currently generate thousands of website hits per month and over 3-4 solid leads per day!

Don Swearingen has been recognized by many different organizations and publications over the past 10 years as being one of the best Realtors in North America. This recognition has allowed his team to flourish, giving us the confidence and competency to perform at a very high level and to GET YOUR HOME SOLD!

11 Steps to Success

#1 List your home in the Greenville Multiple Listings Service (MLS):• The Greenville Board of Realtors has over 2000

member agents• Full and Complete access to pictures and

information on your home 24 hours a day• This ensures that Don Swearingen & Associates,

along with thousands of agents in your area, are working to GET YOUR HOME SOLD!

#2 Promote your Home to the TOP Buyers Agents in the Greenville/Upstate Region:• The BEST should know about your home, and it is

our job to relate that information to them to market to THEIR clients

• 95% of all Real Estate Transactions are facilitated by 5% of the agents

• Our associates have a marketing assistant to inform these realtors biweekly through their email.

11 Steps to Success

#3 Expose your home to the Sales Team at Keller Williams Greenville Central office:• Over 80 active Realtors with buyers looking for

homes RIGHT NOW!• Weekly Listing Promotions and Buyer networking

at Sales and Team Meetings• Agent-to-Agent contact and communication is the

best way to market your home and GET IT SOLD!

#4 Offer courteous and professional advice as to the marketability of your home:• YES! We will always tell you the truth• Unsurpassed service and massive integrity does not

come from telling clients what they want to hear, but from telling clients what they NEED to hear

• Remember, all comments and advice are directives to GET YOUR HOME SOLD!

11 Steps to Success

#5 Additional Marketing and Exposure of your Home provided by the Sign and 1-800 number Lead Capture System:• We will post the unmistakable Red and Black

Keller Williams sign in your lawn• The 1-800 number tracks where the calls originate,

ensuring that our advertising is on target• Remember, YOUR sign may not sell YOUR home,

but skilled buyer prospect conversion by our agents will!

#6 Each home that is listed “For Sale” by Don Swearingen & Associates will have a personalized website built and designated for that home:• Attractive website automatically syndicated to

Googlebase, Trulia, and Zillow, just to name a few!

• Website address promoted on sign rider and other advertising media

• Your site is designed to GET YOUR HOME SOLD!

11 Steps to Success#7 Proactive marketing campaigns by our team and

partner Realtors:• We are always on the search for buyers, keeping in

touch with our past clients and active buyer prospects

• We notify the community by “Just Listed” postcards that your home is for sale•We can’t sit back and wait for buyers to find our homes! We choose to go and find them for you!

#8 Local, National and Video/Virtual Tour advertising of you home:• We prepare Video and/or Virtual Tour advertising

for your home…internet buyers are demanding them so we provide them

• Automated syndication to many sites, such as Trulia and Googlebase , just to name a few, as well as exposure on many well-known real estate search engines, including KW.com, Realtor.com, Yahoo RealEstate,and many others!

Statistics show that 87% of buyers search the Internet for their next home (2009 NAR Profile)

11 Steps to Success

#9 Our Communication Plan:• Your will receive an phone or emailed notification

every time a showing is scheduled for your home, along with the feedback received from the showing agent.

• We will provide a monthly marketing update, not only summarizing your homes progress, but also how it compares to similar sales and activity in your specific area

• We will also discuss price, and if an adjustment is warranted

#10 Negotiate your best PRICE and options/terms:• Don Swearingen and Associates are excellent

negotiators and possess the knowledge and skill to get the best deal for you, putting money back into YOUR pocket!

• Some deals take hours or days of negotiation, and our team is up to the task.

• Remember, the buyers agent represents the buyer, but WE WORK FOR YOU!

11 Steps to Success

#11 We assist with coordinating all financing and closing activities, making your transition as smooth as possible:• Real Estate Attorneys, Mortgage Brokers and

Lenders, Relocation Companies, Home Inspectors, Termite Inspectors and Contractors must be dealt with as a collaborative approach

• Don Swearingen & Associates will act as “quarterback” of this highly specialized team to make closing painless, foolproof, and DONE!

• Our agents attend all closings, and we will be there to help you through this exciting time!

Client Testimonials Thank you for taking such good care of our parents during their

entire home buying experience. We will definitely keep in touch. Don's on our speed dial. John, Christine & Julia

Thank you very much for all the time, energy, and patience you extended us while selling our home AND searching for "the perfect home"! We love our house, it's great! Thank you for all you did for us! We would and will recommend you to everyone we know looking to buy and/or sell real estate! Thanks, Scott, Rachel & Olivia

You have made loyal clients of us- This was the most pleasant and stress free home buying experience we've ever had! We have not only gained a beautiful home that we love but we've also gained some new friends. Moving from California was a breeze with your team helping! Thanks again for everything! Bill & Kim

We closed on our home the 26th of March. Don Swearingen was our agent and if the rating could be 10 stars he would receive it from us! He was always the professional and returned our calls or email immediately. If you could fill your data base with agents like him there would be a lot of happy home buyers and sellers. He did everything, except pay for our home. We are thankful for finding him on HomeGain.com.

Personal InformationGreenville Resident since 1994Married 1988 – 1 son in college, 2 daughters in high schoolHobbies – Softball coach, golf, boating, movies, FUN!

Professional ExperienceKeller Williams RealtyRe/Max Realty ProfessionalsPrudential CDan Joyner Real EstateLazarus-Shouse Homes, LLCSignature Homes by LazarusRetired Air Force, Captain

Business Achievements2009 ReMax Executive Club2006-8 ReMax 100% Club1994-2005 Sales Manager, Lazarus Shouse1991-1993 ReMax 100% Club

Memberships and AccreditationsAccredited Buyers Representative (ABR)Graduate of Realtors Institute (GRI)e-PRONational Association of Realtors (NAR)South Carolina Association of Realtors Greater Greenville Association of Realtors (GGAR) member

AssociationsGolden Strip Rotary ClubLittle League Softball CoachPast President, Mauldin Baseball/Softball Association

Cell: 864.303-0345 Office: 400-4116Email: DonSwearingen@KW.comWebsite: www.ViewUpstateHomes.comFax: 866-650-0941

E-Properties Powerline 24 Hour Lead Capture System……

How does this system work?

1. An 800# will be assigned to your listing and be advertised via a Sign Rider placed on your yard sign, Internet advertising sites and print advertising and Direct Mail campaigns

2. Free 24-hr recorded information about your listing is offered to callers, along with the option of dialing “O” to speak directly to a buyer specialist

3. Whether they dial “O” or not, critical details are sent in a text message to our buyer specialist, ie, Callers name, phone number, Your property address, where they found your 800#

4. The caller is then contacted by our buyer specialist, who uses their sales training to promote your listing and to potentially schedule a showing

Why is E-Properties better than more traditional methods, such as flyers, magazines, or newspapers?

1. It has been proven that consumers would rather interact via an automated telephone system than immediately talk with a live salesperson, resulting in more calls on your listing. More information can also be provided than could practically be put in an ad.

2. The caller has instant access to your listing’s information, and can receive more detailed information if they desire at the touch of a button

3. The caller can be contacted at the peak of their interest, often when they are actually parked outside the home.

4. Because we know exactly where each caller found your 800#, we can accurately pinpoint the source of our most effective advertising media and expand our presence in that specific area

Pre-Inspection Checklist Check all smoke detectors to make sure that they are functional

on all levels of the home

Check for any plumbing leaks in all areas, including behind toilets and underneath sinks

Make sure all windows are functional and intact, no broken panes

Make sure all wall outlets are functional and have cover plates

Check all doors for proper closure (ie, no rubbing or sticking)

Make sure all lights and ceiling fans are operational

Check all bathtubs and showers for proper drainage and intact caulkiing

Are any stairway railings loose?

Make sure all appliances are operational and all handles/knobs are present and functional

Check that the garage door is operational and adjusted properly

Is there any peeling paint or drywall issues throughout the home

Accentuate your Curb Appeal. Make sure all shrubs are trimmed and the lawn is manicured

Remember: The exterior gives the FIRST IMPRESSION!

How the Real Estate World Really Works……..

When Don Swearingen & Associates lists your home, we will do everything to attract buyers so that they will want to see your home.

Most buyers are already working with an agent to find a home. They are looking on the internet at many different web sites and they are picking the homes that they want to see. If they are not working with an agent and they call on your home, we are always willing to show the home if they are pre-qualified for mortgage funds. We recommend they ride by first and look at your home to see if it is what they would like. If so, then we schedule a showing.

Before the Internet, agents did all the selecting and showed many homes that the client did not want. Now with the accessibility of the Internet, showing homes has become so much better for the prospective buyer and for us. If they select your home, it is because they liked what they saw online.

Please be patient, as it sometimes takes several showings and several months to get a home sold. If we have a large number of showings and no offers it is usually one of three things……

Location, Price or Condition

One of these things must change if you desire a quicker sale. It is very important to price the house correctly, as that always insures the quickest sale. Always have the home in excellent showing condition and ready to show.

We can do everything to market your home, but it is the buyer who will make the ultimate decision to see and buy your home.