SUCCESS MINDSET BUSINESS FOCUS CALL · 5 Erika Kalmar Coaching Biz Start-Up Strategist – YOUR...
Transcript of SUCCESS MINDSET BUSINESS FOCUS CALL · 5 Erika Kalmar Coaching Biz Start-Up Strategist – YOUR...
1 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
SUCCESS MINDSET
&
BUSINESS FOCUS
CALL
Handouts
2 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
7 THINGS YOU NEED TO HAVE IN PLACE
TO BUILD A PROFITABLE COACHING BUSINESS
These are:
1. _________________________________________________
2. _________________________________________________
3. _________________________________________________
4. _________________________________________________
5. _________________________________________________
6. _________________________________________________
7. _________________________________________________
Once these are tackled, the rest – clients and money – will automatically come!
3 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
YOUR INCOME GOAL
“Would you tell me, please, which way I ought to go from here?” asked Alice.
“That depends a good deal on where you want to get to,” said the cat.
"I don't much care where--" said Alice.
"Then it doesn't matter which way you go," said the Cat.
~ from Alice in Wonderland by Lewis Carroll
Principle #1 from Stephen R. Covey:*
* (Stephen R. Covey: The 7 Habits Of Highly Effective People)
What is your income goal for the next 12 months?
4 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
YOUR BUSINESS VISION
Why business vision?
1. _________________________________________________________________________
2. _________________________________________________________________________
3. _________________________________________________________________________
4. _________________________________________________________________________
What is your business vision?
Prepare your vision board!
5 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
YOUR VALUES
Values are important to define for your business because __________________________
Your top 5 values:
Value #1: __________________________________________
How this will be reflected in your business: _______________________________________
Value #2: __________________________________________
How this will be reflected in your business: _______________________________________
6 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
Value #3: __________________________________________
How this will be reflected in your business: _______________________________________
Value #4: __________________________________________
How this will be reflected in your business: _______________________________________
Value #5: __________________________________________
How this will be reflected in your business: _______________________________________
7 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com
IDENTIFY YOUR __________________
You need to do this so that you _________________________________________________
write
speak
interview
be interviewed
teach
coach
train
consult
sell
negotiate
present
identify problems &
solutions
conceptualize
mastermind
plan
systemize
strategize
create
design
orchestrate
facilitate
lead
motivate
collaborate
research
implement
All these things are needed to create a business that ______________________________
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YOUR NICHE
Niche equals ___________________________________
The 3 pieces of a niche:
1. _______________________________
2. _______________________________
3. _______________________________
What is yours?
1. _________________________________________________________________________
2. _________________________________________________________________________
3. _________________________________________________________________________
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YOUR STRUCTURES
Imposing rules on yourself requires ___________________________________
What are yours?
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
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YOUR PRIORITIES
What defining your priorities does for you:
1. ______________________________________
2. ______________________________________
Your 5 priorities:
Priority #1: __________________________________________
Activities you need to do: ______________________________________________________
Priority #2: __________________________________________
Activities you need to do: ______________________________________________________
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Priority #3: __________________________________________
Activities you need to do: ______________________________________________________
Priority #4: __________________________________________
Activities you need to do: ______________________________________________________
Priority #5: __________________________________________
Activities you need to do: ______________________________________________________
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YOUR PRIORITY ACTION PLAN
1. ______________________________________
2. ______________________________________
3. ______________________________________
4. ______________________________________
5. ______________________________________
6. ______________________________________
7. ______________________________________
8. ______________________________________
9. ______________________________________
10. ______________________________________
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BUSINESS TRANSFORMATION
Principle #2 from Stephen Covey:*
* (Stephen R. Covey: The 7 Habits Of Highly Effective People)
I create time for: ________________________________________
When: ________________________________________________
I create time for: ________________________________________
When: ________________________________________________
I create time for: ________________________________________
When: ________________________________________________
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What did a ___________________$ coach entrepreneur do?
What did you have to let go of?
What did you have to start doing:
How did you have to be different?
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YOUR BUSINESS MODEL
What it does: ___________________________________________________
The 3 key decisions that will define the right business model for you:
Key Decision #1: ___________________________
What it means for your marketing: ______________________________________________
Key Decision #2: ___________________________
What it means for your marketing: ______________________________________________
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Key Decision #3: ___________________________
What it means for your marketing: ______________________________________________
3 Business Models presented:
1) The 1:1 model
2) Upsell to high-end product
3) Upsell to front-end product
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The 1:1 Model
Income goal example: $100,000 per year
Example #1: Example #2:
50 clients x $2,000 25 clients x $4,000
= $100,000 = $100,000
TOTAL: TOTAL:
$100,000 $100,000
This model is for you if: Drawbacks of this model: You are just starting out
You want to gather coaching experience
You love 1:1 coaching
You don’t want to develop any additional products
It requires your continuous presence
It is very time-consuming, leading 1:1 sessions
Irresistible Free
Offer
FREE SESSION
1:1
Coaching
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Upsell To High-End Product
Income goal example: $100,000 per year
Example #1: Example #2:
1:1 Coaching:
14 clients x $4,000
= $56,000
+
Group Coaching: Group Coaching:
50 clients x $2,000 20 clients x $2,000
= $100,000 = $40,000
E-book: Home-study:
250 clients x $37 70 clients x $197
= $9,250 = $13,790
TOTAL: TOTAL:
$109,250 $109,790
This model is for you if: Drawbacks of this model: You want to create passive income
streams
You feel comfortable with designing and facilitating group programs
You feel more confident in selling to warm prospects
You want to pre-qualify people to whom you offer a free session
You might need to conduct many free sessions if you sell a lot from your front-end product
Irresistible Free
Offer
FREE SESSION
Premium 1:1 or
Group Coaching
Front-end Product
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Upsell To Front-End Product
Income goal example: $100,000 per year
Example #1: Example #2:
1:1 Coaching: 1:1 Coaching:
11 clients x $4,000 10 clients x $4,000
= $44,000 = $40,000
+ +
Group Coaching: Group Coaching:
20 clients x $2,000 10 clients x $2,000
= $40,000 = $20,000
Home-study: Group program:
60 clients x $297 30 clients x $697x2
= $17,820 =$41,820
TOTAL: TOTAL:
$101,820 $101,820
This model is for you if: Drawbacks of this model: You feel confident in conducting a
free session with cold prospects
You have time to conduct free sessions with people who sign up for your freebie
You are willing to create packages
You love the combination of 1:1 coaching and leveraged income
You have to master the free session for higher conversion
You have to have time available for conducting 1:1 and group programs
Prospects are not prequalified
Irresistible Free
Offer
FREE SESSION
Premium 1:1 or
Group Coaching
Front-end Product
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Your Business Model
Income goal: $__________________
TOTAL: _____________________
Irresistible Free
Offer
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STREAMLINING YOUR BUSINESS
Success Tip #1:
The question you need to ask from yourself is NOT “how do I get coaching clients” but:
3. ______________________________
1. ______________________________
2. ______________________________
STOP: __________________________________________________________________
________________________________________________________________________
Irresistible Free
Offer
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Success Tip #2:
What do I need to _______________________ ?
________________________________________________________________________
________________________________________________________________________
Success Tip #3:
What can I _______________________ ?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
What re-purposing does for your business:
1. ________________________________________
2. ________________________________________
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YOUR TAKEAWAYS
What are your biggest takeaways from this call?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Feel free to drop me an email and let me know! I would be so glad to read about
your insights!