Success Factors

July, 2008

What traditional business needs to know about Web 2.0

Intelligence for a networked economy

Joshua-Michéle Ross

Executive Briefings • Innovation Labs • Public Seminars • Strategic Consulting

How do we stop it?

We need to rethink a few things

  How we organize to do business on the Social Web

  How we relate and engage with our customers

New Organizing Principles

1. Listening beats Talking

2. Relationships beat Transactions

3. Open beats Closed

1. Listening beats Talking

  Most companies are organized to talk…   Listening delivers products and services better,

cheaper and faster...

1. Listening beats Talking

2. Relationships beat Transactions

  Transactions are easier to measure but less rewarding

  Building and sustaining relationships insulates a company from other forms of competition

3. Open beats Closed

  Organizational boundaries are becoming permeable

  Talent is more plentiful outside of your workplace…

New Operating Values

Listening

Openness

Ongoing Inquiry

Participation

§ LOOP

Shifting our Focus – LOOP questions…

  How are we listening to our customers– is that delivering results?

  Are we clear on the source of our value?

  What four key questions can I put to the entire organization to continually renew our approach to market?

  How do I allocate the appropriate time to participate on the Social Web?

info@oreillyinpractice.com

joshua.ross@oreilly.com

Q & A