Success… Are we there yet? Bb Asia-Pacific Conference 2004
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Transcript of Success… Are we there yet? Bb Asia-Pacific Conference 2004
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Success… Are we there yet?
Bb Asia-Pacific Conference 2004
Paul McKeyManaging Director - Senior Consultant
Redbean Pty Ltd
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©Redbean2003
How Redbean Works
Learning ‘Architects’ Ed Business Analysis Organisational Change Learning and Development Learning Environments Technology Selection Custom Courseware Designers and Developers
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“There’s no use trying,” said Alice. “One can’t believe in impossible things.”
“I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”
(Lewis Carroll)
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Smart Business Program
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A Smart Business is one that is poised to take advantage
of the global revolution in business and communications.
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Where do you fit?
Business Purpose Tech. People
Executive
Practitioner
Technologist
Why? What? How? Who?
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Business
Learning program will be born of a clear need or desire
Strategic,efficiency, staff, market needsWhy are you undertaking program?Set objectives in business/value termsDefine overall program needsSet outcomes and achievable metricsUse iterative design to cost and set VOI/ROI
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Purpose
Purpose is what you want to achieve/deliverProduct or service
√ Selling, promoting, informing, researching, training, educating, communicating
Major influence on learning environmentDefines learning outcomes,metricsInstructional and Interaction design
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Technology (Environment)
Technology is the servant of good business strategy and a clear sense of purpose!
Technology = Learning environmentSelection based on needs, scope and
capabilitySynchronous, asynchronous, JITLLow Tech < > High Touch!Defer to Purpose and Program design
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But the most important of all is
People
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People
Your gateway to success through:Increased performance
√ Personal fulfilment, Increased knowledge√ Improved communications√ Immersion in culture and practice√ Increased convenience and reliability
Increased community and brand allegianceEnhanced internal and external relationships
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What sort of company are you?
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Are you…
Operations focussed?√ Low Cost, efficient, commodity-based
Product focussed?√ Innovative, quality driven, the best in class
Customer focussed?√ Multiple solutions, personalised, intimate
Could be all three but choose a leader!
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A Smart Business Planfor Learning & Development
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Education Technology Plan
Institutional Strategic Plan √ Map to Strategic objectives with outcome
orientation Institutional Academic Plan
√ Map to pedagogical objectives understanding use cases
Institutional Technology Plan√ Map to infrastructures objectives with outcome
orientation
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Four Phases/levels of Online
Passive√ Straight conversion - Capability
Transaction√ Managing, LCMS - Usability
Interaction√ Proactive, personalised - Performance
Simulation√ Mutually adaptive systems
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eLearning Today!
The ‘e’ is an euphemism for technologyeLearning changes the medium yet:
√ Fails to recognise the complex individual√ Is still course centric√ Is still ‘teacher knows best’√ Is still discrete from the work place/flow√ Is largely defined by technology apologists
So is it really ePublishing?
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Future - Business & PurposePositive VOI/ROI, more than just cost
reduction…Expanding from eTraining, eEducationFrom Hard skills to Soft skillsKnowledge domain + affective domainFrom formal learning to workflow learningFrom eLearning to iLearningOutcomes focus
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Looking Forward
Is eLearning the “Fifth Language”? (Logan)
√ Speech, print/art, mathematics, science, computing
We can codify the old yet can it help us discover the new?
Is it mutually adaptive yet?Learning Objects are a step in the right
direction…but are they the answer?
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Bovine Objects
Don’t try to understand ‘emJust cut and rope and brand ‘em Soon we’ll be livin’ high and wide
- Rawhide
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Rawhide
Don’t try to understand ‘em
Just cut and rope and brand ‘em
Soon you’ll be living high and wide
Head ‘em up Move ‘em out Ride ‘em in
Rawhide…
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When the men ruled…
Industrial ageSteam engine
√ pounds/sq inch, lbs/sq inch
Computer√ kilohertz, megahertz, gigahertz
“Computers get faster and cheaper yet computing is stagnant…” (McNeally)
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Some New drivers
Women will dominate the 21st century√ Information age = communications age
Interaction will displace transaction√ Interaction = relationships
Businesses will be fluid and hunter-gatherer (or agrarian - sow, reap, disperse)
iLearning will supersede eLearningReal world + virtual world = real world
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Allow information to flow in
Orbicular Model (Gilliver et al)
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Then allow it to flow out
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Future - Technology
Build on current technologyTransaction to Interaction - real timeSimulation and scenario systemsIntegration of business planning and
learning techniquesIntegration with workflowAbsorption of knowledge management and
CRM
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Death to the ‘end user’
Three personas in any education systemSuccess requires marketing to all threeCustomer
√ Tell me the benefits of my time and moneyStudent/employee
√ Show me how this works. Can it help me?Learner
√ Excite me with new knowledge
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System & Persona design
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Learning EnvironmentDesign Principles
Uniqueness√ People√ Activities√ Resources√ = Experience
Personas and Interaction Design
Communities of Practice (CoP)
Modular Applications Semantic Web Services (XML
etc) Standards-based Three tier object- repository
design Continuous Publishing Emergent workflow Support iLearning principles
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Future - People
Could be staff, partner or customerDefined as a LearnerDefined as Human Capital…Personalised via adaptive learningConsidered in a community of practice They want control of environmentAre seen as a source of knowledge
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Change
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Design Team
Communications engineers, Human Interface designers, Interaction designers, accountants, technical writers, trainers, teachers, students, administrators, graphic & fine artists, musicians, web developers, data/knowledge base experts, computer programmers, "nomadic gatherers of knowledge" (Mcluhan), at least 50% women, entrepreneurs, at least one post-modern cynic.
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Continuous Improvement
The vendor and the clientThe Egg
√ Defines Form and Functionality√ Nurtures and Develops
The Chicken√ Develops Process and Content√ Looks for food (markets)√ Helps define the new…
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Continuous Improvement
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eLearning Futures
Emerging markets are information centricThe Information Age requires iLearning or
interaction, immediacy, individualisationeLearning will stagnate in a self-limiting
market defined by existing product/systemsiLearning markets require new products,
models and systems defined by new needs
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Success?
If you can’t describe it you might miss it!
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Thank You!
www.redbean.com.au