Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to...
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Transcript of Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to...
Presented by John WilliamsonFounder & CEO, Qualvu
SUCCEEDING INWEB 3.0 RESEARCH
ONLINE & MOBILE DATA COLLECTION: EMPOWERING CONSUMERS AND YOUR CLIENTS
COLLECTION
Web Research 2.0 focus:
Web Research 2.0Innovation in consumer ethnographies
Innovative Immersion
Candid Depth
Active Observation + Asynchronous
Probing
Multimedia & Multiplatform
WEB RESEARCH 2.0
Qualitative in Context
Every consumer moment = Research moment
No Peer Pressure, No Researcher Pressure
Their time
Capitalizing on social network dynamics
Spontaneous however guided = scale & efficiency
Web Research 2.0
EMPOWEREDCONSUMERS
Quick Point:
It’s not online research; it’s online
engagement.
EMPOWERED
RESEARCHERS & CLIENTS
NOWWeb Research 3.0
Research 2.0 Breakthrough:Ethnographic Observations:New levels of consumer relevancy
Research 3.0 Breakthrough:Beyond Observations:
New levels of client relevancy
INSIGHTS
RELEVANCYA Look at 3.0 Internet Search
The Searcher was added todata interaction…
Seekers themselves added the valuethat changed everything
Search 2.0 (pre-Google)Empowered access to information
Search 3.0 (post-Google)Empowered Relevance to the Searcher
HOW TO ACHIEVE NEW LEVELS OF RELEVANCE FOR OUR CLIENTS?
Empower clients to leverage their innate connection to their business goals and decisions
Rather than consumers of the report data,
Clients are active participants in shaping their data:
RELEVANCEPEER REVIEW
Force Multiplier
PROJECT SCOPE
CODE FOR COLLECTION
EXECUTE COLLECTION
CLIENT INPUT (ATTENDEE)
RESEARCHER ANALYZE,CODE, REPORT
CLIENTDECISION
CLIENT GLOBAL INPUT
CLIENT DECISIONS (DATA IMMEMORIAL, SEARCH, SHARE
GLOBALLY & MINE)
CLIENT ACTIVITY:SEARCH, IMMERSE
ID DIRECTION
The Data Value CliffThe Data Value
3.0 Insight Accuracy + Long-Term ValueDigital Qualitative Data
Involving client stakeholders in directional insights
Sharing data across the organization securely and easily
Data Access + Mining enables increasing value to stored project data
3.0 Keys
COLLECTIVEINTELLECT
Easy, intuitive access
Search relevance
Web Metrics for Researchers:Automatedvalue creation
MORE VALUABLE PRACTITIONERS
consumers researchers stakeholders
Become a true brand advisor
Optimize business value via Client
Relevance
Become a thought partner
transparency
collaboration
Integrated platformmobile data
collection