Quick Reference: Search Engine Marketing

Customers are always interested in just how we go about doing what we do. Sometimes it’s purely out of interest. Other times it’s to check that we are on our game!

Whatever the reason, we welcome current and new customers to show an interest in how search engine marketing works. So, we’ve put together a list of five search engine marketing tools that we use to improve your website’s traffic.

Funny name, great tool. This is our SEO specialist’s go-to source for all their technical information. Screaming Frog crawls websites for information around links, images, CSS, script and apps then puts them into easy to digest tabs for us to review and export.

It’s a quick and easy way to identify what type of shape a website is in, then plan a search engine marketing strategy accordingly.

This handy little tool is one utilised by our content writers to locate guest blogging opportunities for our clients. All we need to do is enter in some relevant keywords and the guest blogging generator provides a list of Google searches that will help us find what we are looking for.

From there, our team can get in touch with blogs that are looking for content around ‘X Category’, put them in touch with our client and write a blog that links back to our client’s website. Whilst this may not be the practice for every client, it is one of the linking tools at our disposal.

Reddit calls itself the front page of the Internet, and in a lot of ways it is. Despite looking like it belongs to Windows 95, Reddit is utilised by a large audience to find information on absolutely any topic.

Submitting your blogs/articles/press releases to Reddit in the relevant category can, at worst, provide you with a few extra clicks. At best, your content could go viral and be seen all over the Internet. Not bad for a simple submission.

The Google AdWords Keyword Tool is the basis of any PPC and subsequently SEO campaign. Its primary function is for Google AdWords keyword research, for which it gives pricing and cluster ideas. However, this knowledge can be translated to SEO campaigns to give clients an idea of traffic potential for any given keyword.

This tool isn’t anything new, but its presence in any search engine marketing campaign remains a must.

Managing your brand online can be a tricky practice. People can post largely whatever they want and, whilst regulations are getting better, there are still a few cowboys out there.

Google Alerts helps to keep these cowboys in check. You can setup a simple email alert through Google for when any new content is created mentioning a certain keyword – e.g. your company name. If it’s damning or plain incorrect, you can ask to have it removed before it’s done any PR damage. If it’s a positive article but doesn’t link back to your website, get in touch and ask for a link. Brand management at it’s easiest.

These tools aren’t the only ones we utilise, but they are some of the most common. We are always on the lookout for new search marketing tools that will help us find you more ideal customers.