Submitted ByTanmoy Mondal

IIFTMBA (IB) 2012-14

The future lies on Business transformation & Employee-Organizational Alignment

Role of Engagement:Employee-Organizational alignment

Leadership

Customer Experience

Organizational Performance

Organization Framework

The IT organizations need a radical transformation to face future challenges and guide the enterprise towards greater competitive success.

To identify opportunities for exploiting new technologies to create and pursue new business opportunities

To evaluate these technologies and the resulting opportunities to determine their value to, and impact on, existing and potential business

To embrace innovative mechanisms to access and utilize the best possible resources (whether in-house or outside)

To adapt itself to changes in the environment on an ongoing basis

Future Strategy to gain competitive edge

Important stakeholders in an Organization Good Organizational Performance

• Leadership i.e. Management• Employees

Employee engagement ispowerfully linked to a range of business success factors

The challenge for businesses is to create organizations where employees are aligned and engaged to a clearly articulated strategy

Transformation of Business Organization

Structure

Leadership

Skills

Processes

Culture Risk Averse

Why Why not?

Risk taking

Technical Business

Operational Transformational

Rigid/Hierarchical Flexible

Mapping the transformation into future IT organization Traditional Transformational

As the digital-physical boundary is getting blurred, so it is important to define the eco-system of an IT organization and its interaction with those. In this process it is needed to identify the stakeholders within the organization that are driving these linkages and interactions between the eco-system's various entities & the organization's business functionalities.

Co-relation between retention rate and an organization's performance in customer satisfaction, productivity and profitability is more than 35% in value terms between a low attrition company and above average retention company. (Vishal Gupta; Shweta Shrivastava, 2007)

Organization transformation helps to increase profitability, productivity,customer satisfaction and innovation

Organization transformation helps to re-align the internal

system, but also it is needed to look after the external system

i.e. eco-system

IT & Business Ecosystem

External Customers

Partners, Alliances

Suppliers

BusinessOrganization

IS/IT organization

IT infrastructure

Provider

IT Service Provider

Mapping the IT & Business Ecosystem

Instead of reacting to existing business needs, the focus of the new IT organization needs to be on creating competitive advantage for the enterprise via innovative applications of emerging technologies. So the technology adaption remains a major enabler and the management & employees, both need a collaborative approach to fulfill this adaption.

Management Obj. Employee Obj.Closing the gap between needs of business and the ability to deliver

Converting the technology drivers into business drivers

Focus on Strategic value of IT products & solutions

Focus on IT-enabled competitive capability

Trend Drivers

Business Trends

IT Trends

Present Offerings

Gap Offerings

Challenge remains to identify the gap in terms of technology for product /solution development or enhancement

Technologies as future viable business solutions

12

34

5

So, there is a need in change of present organization structure to create a delicate balance to fit the business need into technical vision.

Time

Stage Description Mgmt. Emp.1 Technology emerges: Begin to track potential customer-focused business solutions. Educate

the organization & customers.

2 Technology begins to mature: Monitor value & trigger points for customers as innovative business solutions emerge.

3 Early business & customer adoption begins: Decide whether this wave can differentiate the business and offer new solutions to customers. Pilot technology with customers and collect feedback.

4 Business Solutions begin to mature: Drive customer adoption & identify logical extensions of technology based on customer needs

5 Business Solutions mature: Keep space with the pack but identify new products and customer needs via continuous feedback

Cust

omer

& b

usin

ess

solu

tion

mat

urity

Tech

nolo

gy M

atur

ity

Adoption waves for business & customer technology

It is difficult to determine when the customer will adopt the innovative solution. So it is easier to look for benefits rather than technology. Because innovative solutions take time to convert into viable business solutions.

So, it is clear that for incubation and post innovation period, there is a need of continuous interaction between management and employees. So for future business opportunities both management & employee collaboration is essential.

Minor ResponsibilityMajor Responsibility

“Change before you have to”…………..

CIO

Businessliasions IT operations

Strategy & Project office

Application development &

maintenance

Architecture & Security

Organized by technology & asset type

All assets are managed regardless of technical maturity

Traditional IT Organization

CIO

Architecture,security & strategy

Innovation

Business liaisons

Core value applications

Business liaisons

Mature applications

Business liaisons

Infrastructure operations

Organized by technology life cycle & business needs

Assets managed as a portfolio and based on maturity

Future IT Organization

Shift from product innovation to

strategy innovation

Future lies in the hands of both, Management for making collaborative customer centric strategy and supported by employee’s innovative & focused technology solutions

Management’s Vision• Business of Applications• Beyond cloud• Harnessing Hyper-scale

• From workforce to crowd-source

• Seamless collaboration

Employee collaboration• Design for Analytics• Data velocity• Active defense

• Digital-physical blur, redefining the boundary

• Architecting Resilience

Source: AT Kearney, Accenture, Infosys Business consulting