Presented By:- Bharat Aggarwal

SUBLIMINAL COMMUNICATION

IN BUSINESS

IntroductionProcess Of CommunicationSubliminal (History)Subliminal CommunicationSubliminal TourImportanceConclusion

INDEX

• Communication is information exchange between two or more participants.

• It is a process by which meaning is assigned and conveyed in an attempt to create shared understanding.

• It takes place inside and between three main subject categories: human beings, living organisms in general and communication-enabled devices.

Introduction

Occurs at five levels: intrapersonal,interpersonal, group, organizational,and intercultural.

PROCESS OF COMMUNICATION

In 1957, ice cream ads were flashed onto the screen during a movie showing that resulted in an otherwise unaccountable increase in ice cream sales.

In 1981 Dr. Norman Dixon summarized over 748 references on subliminal stimulation in his scholarly book Preconscious Processing. Dixon provides a model for understanding the flow of information and its entry to consciousness.

SUBLIMINAL(History)

The prefix “sub” we know to mean “under” or “just under” and the suffix “al” means “of” or “pertaining to”. Combining these we get the straightforward definition, “of or pertaining to that which is just under the threshold.”

Subliminal communication is strictly related to the issue of mind control.

Subliminal communication works at the subconscious level because the subsconscious mind seems to accept things without judgement. This is different from the conscious mind which judges everything.

Subliminal Communication

SUBLIMINAL TOUR

NBC’s logo is a forward-looking peacock that incorporates the six primary and secondary colors in its feathers. The six feathers symbolize NBC’s six divisions: News, Sports, Entertainment, Stations, Network, and Productions.

Baskin Robbins offers 31 flavorous of ice-cream. The number 31 is hidden in the logo within the letters of B and R.

The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it.

It is a representation of the wide range of items available for retail by Amazon, from A to Z

The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ &‘X’ in the orange Ex shows an arrow pointing forward.

This arrow represents moving forward toward to the future.

There’s a bicyclist in that logo.

The motto of the advertisement was to promote tourism in France.

In this picture there is a cyclist which is trying to convey tour of France.

The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.

See the two people enjoying the chips and dip.

This advertisement was launched to promote the chips through displaying the friendship and sharing between the two person.

Toblerone originated from Bern, Switzerland. The town is also known as “The City of Bears. The tag line of the advertisement was “Bear in the Mountain”

This logo was created by Landor Associates. The triangle combined with the N makes a W.

The same triangle within the circle represents a compass, with the triangle pointing in the northwest direction.

The Sony Vaio logo symbolizes the integration of analog and digital technology.

Th “VA” forms an analog wave and “IO” represents a binary 1 and 0.

IMPORTANCE

Subliminal messages are messages (phrases and images) that operate below the level of conscious awareness and delivered in a way to be perceived from the subconscious mind.

This technology is successful because offers the capability to interfere the “guard” of the subconscious mind, namely the analysis and processing of the logical, conscious mind.

Subliminal communication is strictly related to the issue of mind control.

The nature and working of subliminal messages and subliminal perception as been at the centre of a long lasting debate amongst psychologists.

Subliminal messages and perception are linked to the idea of mind control and the roots of this are placed very far back in our history. Mind control is where an individual or group of individuals can be controlled without their awareness.

CONCLUSION