Subject Description Financial Services Environment (Elective)€¦ · · 2017-10-20Programme...

Programme Booklet 2004/05 BSc(Hons) in Internet and Multimedia Technologies (42077)

Department of Electronic and Information Engineering, The Hong Kong Polytechnic University

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Subject Description Subject Title : Financial Services Environment (Elective)

Subject Code : AF2301

Level of Study : 2

Hours Assigned : Lecture 28 hours Seminars 14 hours

Pre-requisites : Nil

Credits : 3 Objectives : The purpose of this module is to introduce students to a broader view of the changing financial services environment in Hong Kong. It provides a general foundation for other modules at later levels. In particular this module has direct links with Level 2 modules of Financial Services Operations and Macroeconomics, and Level 3 modules of Risk Management, Principles of Insurance, Investments, Foreign Exchange and Finance of International Trade, and Financial Institutions and Markets. These modules form the basis for the integrative module in Management of Financial Institutions and other banking, finance and insurance modules at Level 4. To enable students to (i) identify the underlying economic and institutional forces shaping the international and local

financial services industry; (ii) know the developments, structures and importance of the financial services industry in Hong

Kong; (iii) evaluate the impact of this change on the organisational structure, technology, strategy, and products of different types of financial institutions. Keyword Syllabus :

Introduction Recent developments in and importance of financial services in Hong Kong. Financial Services and the Economy Economic sectors, financial markets, and financial flows, organisation of the financial services industry. Overview of Financial Services Markets and Instruments in Hong Kong Markets for banking, insurance, money, foreign exchange, securities, derivatives, gold, mortgage and other securitised assets. Introduction to instruments of the various markets. Regulation of Financial Services Industry in Hong Kong Regulatory framework. Regulation of depository institutions. Overview of the Hong Kong ordinances relating to securities. Regulation of insurance and leveraged foreign exchange trading. Trends in the Financial Services Industry Developments and trends of international regulation of financial services industry. Deregulation. The impact of credit and debit cards on the economy. The impact of technology. Securitisation. China factor.



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Teaching Approach : Lectures will be used mainly for introducing the key theoretical concepts and information. Seminars will be used to apply the theoretical concepts and discuss real cases. Local cases and examples will be extensively used.

Indicative Reading List : 1. Dietrich J. Kimball, Financial Services and Financial Institutions, Prentice-Hall, 1996. 2. Money in Hong Kong: A Brief Introduction, Hong Kong Monetary Authority, 2000. 3. Hong Kong Yearbook, HKSAR Government, latest edition. 4. Hong Kong Banking System and Practice, Hong Kong Institute of Bankers, 1998. 5. Reference will also be made to journals and professional magazines and to materials

published by the Hong Kong Exchanges & Clearing Limited and the Hong Kong Monetary Authority.

Method of Assessment : Coursework 50% Examination 50% Total 100% Minimum Component Pass Grade : Coursework (D) Examination (D)



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Subject Description Subject Title : Introduction to Business Law (Elective)


Level of Study : 2



Credits : 3 Objectives : This subject provides a disciplinary foundation for the study of law and is designed to introduce principles of Hong Kong Business. This module will provide students with an appreciation of the law as a legal framework for commercial activities, together with knowledge of legal concepts, principles and procedures as they apply to business. The broad principles learned at the beginning of the course will be progressively applied to particular aspects of commercial law. This will assist students in formulating appropriate solutions and strategies for problems arising in the business environment. On successfully completing this subject, students will be able to: (i) Identify legal issues in a business setting and be able to describe, explain and apply

principles of business law to a factual problem in order to avoid or resolve a business dispute. (ii) Identify and understand the judicial framework of the Hong Kong Special Administrative

Region. (iii) Identify and demonstrate an ability to apply legal principles relating to the formation, content,

discharge and remedies for breach of contract. (iv) Understand the legal rules, both general and statutory, governing the formation, terms and

remedies for breach of sale of goods contracts. (v) Understand and apply the principles of the tort of negligence. Explain the relationship

between the tort of negligence and professional liability for careless misstatement. (vi) Understand the law relating to different types of agency agreements in the business context.

Understand how an agency agreement may be formed. Identify the relationship between the principal, the agent and the third party. Explain the rights and duties of the principal and agent and understand how the agency agreement may be terminated.

(vii) Understand the law, general and statutory, relating to partnership agreements. Appreciate the legal nature of a partnership. Identify the legal consequences of being a partner and differentiate between different types of partner. Appreciate the impact of the written legal agreement upon partner’s rights and obligations. Understand and explain how a partnership may be dissolved and the legal consequences.

(viii) Understand and identify the different types of corporations and rules governing their formation, structure, financing, management, administration and winding-up.

(ix) Understand and apply the law, general and statutory, as it applies to employment relationships. Distinguish a contract of service from a contract of service. Explain the duties of an employer and employee. Understand how an employment contract may be terminated.

Keyword Syllabus :

Sources of Law and the Hong Kong Legal System Legal framework including the nature of law and custom. The Basic Law, common law equity and judicial precedent. The importance of legislation in the business environment and statutory interpretation. The role and jurisdiction of the Hong Kong civil and criminal courts. Tribunals and alternative methods of dispute resolution. The Law of Contract



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Essentials of a valid contract. Reasons for invalid or unenforceable contracts. Privity of contract. Terms of contract. Exclusion clauses with special reference to contracts for the sale of goods. Discharge of contract and remedies. Electronic contract law. Sale of Goods The nature of Goods. Implied terms. Transfer of property and risk. Retention of title clauses. Sale by non-owner. Rights and remedies of seller and buyer. Law of Commercial Associations Agency relationships. Nature of corporate personality. Comparison between partnerships and incorporated associations. Employment Law Contracts of service compared with contracts for service. Classification of employees. Rights and liabilities of employers, employees and independent contractors. Termination of employment contracts. Jurisdiction of MECAB, the Labour Tribunal and the courts in Labour disputes. Tort Negligence and professional liability for careless misstatements. Duty of care. Breach of duty of care. Neighbour principle. Consequential damage and remoteness Calculus of risk and remedies.

Teaching Approach :

The lectures will explain and emphasise key legal concepts and will assist students in the assimilation of basic legal theory, together with its practical application to the business environment. Lectures will provide further analysis of the topics contained in the syllabus with particular emphasis on practical examples, and discussions of how the law effects business decisions. Lectures will be conducted in an interactive manner requiring prior preparation, and class participation by students. Seminars will be problem based and promote student participation in the learning process through discussion and application of law to facts. Students may also be expected to prepare relevant legal documents likely to be encountered in business. The emphasis throughout seminars will be on the practical application of legal theory. Seminars will reinforce topics, which have been dealt with more generally in the lecture. Teaching staff are encouraged to undertake a teaching and learning approach that will allow students to integrate their legal knowledge with that of other disciplines in the business field.

Indicative Reading List : 1. V. Stott, An Introduction to Hong Kong Business Law, Longman Asia, 3rd ed., 2001. 2. D.K. Srivastava, Business Law in Hong Kong, Sweet & Maxwell, 2002. Further Reading : 1. M. Fisher, Contract Law in Hong Kong: Cases and Commentary, Hong Kong Sweet &

Maxwell, 1996. 2. C. Shum, General Principles of Hong Kong Law, 3rd ed., Hong Kong Longman, 1998. 3. J. Sihombing, Goods: Sales and Securities, 3rd ed., Hong Kong University Press, 1997. 4. P. Wesley Smith, Introduction to the Hong Kong Legal System, 2nd ed., Hong Kong University

Press, 1998. 5. R. Wickens, Professional Liability, 3rd ed., Hong Kong University Press, 1996. 6. C. Wright, W. Mcauliffe and A. Gamros, Internet Law in Hong Kong, Sweet & Maxwell Asia,

Hong Kong 2003. 7. http://www.justice.gov.hk



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Law Reports : 1. Hong Kong Law Reports 2. Hong Kong Law Reports and Digest 3. Hong Kong Cases 4. All England Law Reports 5. Weekly Law Reports 6. Appeal Cases 7. Final Court of Appeal Cases 8. HK Electronic Citations Method of Assessment : Continuous assessment 50% Examination 50% Total 100% Minimum Component Pass Grade : Continuous assessment (D) Examination (D)



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Subject Description Subject Title : Mathematics (Compulsory)

Subject Code : AMA207

Level of Study : 2

Hours Assigned : Lecture 28 hours Tutorial 14 hours


Credits : 3 Objectives :

The subject is intended to provide the students with basic ingredients of calculus, linear algebra and differential equations. The emphasis will be on the application of mathematical methods to solving “real world” problems.

Keyword Syllabus :

Calculus of One Variable: Review of differential and integral calculus, elementary functions, Fundamental Theorem of Calculus, techniques of Integration. Linear Algebra: Linear systems of equations, matrices, determinants, eigenvalues and eigenvectors, symmetric matrices and orthogonal properties, applications.

Infinite Series: Infinite Series, convergence, Taylor series, Fourier Series and Fourier Transform.

Differential Equations: First order differential equations, applications.

Textbooks : 1. H. Anton, Elementary Linear Algebra, 8th ed., John Wiley and Sons, 2000. 2. G.B. Thomas, R.L. Finney, M.D. Weir, and F.R. Giordano, Thomas’ Calculus, 10th ed.,

Addison-Wesley, 2000. 3. E. Kreyszig, Advanced Engineering Mathematics, 8th ed., John Wiley and Sons, 1999. 4. A. Croft, R. Davison and M. Hargreaves, Engineering Mathematics, 3rd ed., Prentice-Hall, 2001. Method of Assessment : Continuous assessment 30% Examination 70% Total 100% Note : To pass this subject, students are required to obtain Grade D or above in both the Continuous

Assessment and the Examination components.



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Subject Description Subject Title : Introduction to Probability and Statistics (Compulsory)

Subject Code : AMA217

Level of Study : 2




The subject aims to provide to students basic probabilistic and statistical concepts and methods that found applications in many “real world” problems. Rudimentary knowledge of logic will also be covered in this subject.

Keyword Syllabus :

Descriptive Statistics: Categorical and Numerical Data, Frequency Distribution, Mean, Mode, Median, Range, Quartile, Standard Deviation. Probability: Rules of Sum and Product, Combinatorial Probability, Independence, Mutual Exclusion, Bayes’ Rule. Random Variables: Discrete and Continuous Random Variables, Uniform Distributions, Binomial Distributions, Poisson Distribution, Exponential Distributions, Normal distributions, Laws of large Numbers, Central Limit Theorems, Simple of Tests of Hypotheses. Statistical Inference: Estimation of Mean, Variance, and Proposition, Confidence interval, Test of Hypothesis, Type I and Type II Errors, Power of Test. Inference on Categorical Data: Goodness of Fit, Chi-Square Tests of Independence, Contingency Table. Simple Regression Analysis: Statistical Relationship, Least Square Estimates, Correlation Coefficients.

Textbooks : 1. D.F. Jeremy and T.W. Anderson, The New Statistical Analysis of Data, Springer, 1996. 2. M.L. Berenson, M. Goldstein, and D.M. Levine, Intermediate Statistical Methods and

Applications – A Computer Package Approach, Prentice-Hall, 1982. 3. Erwin Kreyszig, Advanced Engineering Mathematics, 8th ed., John Wiley, 1999. 4. R.E. Walpole, R.H. Myers, S.L. Myers and K.Y. Ye, Probability and Statistics for Engineers and

Scientists, 7th ed., Prentice-Hall, 2002. Method of Assessment : Continuous assessment 40% Examination 60% Total 100% Note : To pass this subject, students are required to obtain Grade D or above in both the Continuous

Assessment and the Examination components.



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Subject Description Subject Title : College Chinese (Compulsory)

Subject Code : CLC201

Level of Study : 2

Hours Assigned : Seminar 42 hours

Pre-requisite : Nil

Credits : 3 Objectives : After completing the course, students are expected to: (i) master the basic writing skills to produce fluent and precise writings for vocational purposes; (ii) be able to apply the relevant language and presentation skills for narrative, descriptive and

argumentative writings; (iii) be able to write various kinds of practical writing in relation to business planning, promotion,

administration and management; (iv) possess the ability to read and analyse essays of different styles; and (v) be able to learn independently. Aims : This course aims at fostering students’ competence in written expression including general

and practical writings through practice, commentary and discussion. Reading Lists : 1. 《實用寫作描寫手冊》編寫組：《實用寫作描寫手冊》，北京，中國文史出版社，2003

年。

2. 陳耀南：《應用文大全》，香港，讀者文摘遠東有限公司，1998年。

3. 于成鯤等：《現代應用文》，上海，復旦大學出版社，1996 年。

4. 王蔚良、陳興邦：《商務應用文》，香港，香港國際名家出版社、上海書局有限公司，

1998 年。

5. 李錦昌：《現代商業傳意大全》，香港，商務印書館，2000 年。

6. 香港貿易發展局中文事務組編：《中國貿易應用文》，香港，三聯書店，1994 年。

7. 香港管理專業協會編：《最新國內商業信札》，香港，勤+緣出版社，1994 年第二版。

8. 蔣希寧、顧成子：《現代銀行應用文》，香港，香港銀行學會，1988 年。

9. 談彥廷、鄒兆玲：《活學活用應用文》，香港，香港教育圖書公司，2003 年。

10. 盧丹懷、何寅、謝天振：《中港應用文傳意大全》，香港，商務印書館，2002年。

11. 賴蘭香：《傳媒中文寫作》，香港，中華書局，1997 年。

12. 顧成子、蔣希寧：《現代銀行應用文》，香港，香港銀行學會，1998年。

13. 陳少棠：《銀行應用文》，香港，三聯書店，1997 年。

14. 周錫韋复：《中文應用寫作教程》，香港，三聯書店，1996 年。

15. 陳瑞端編：《會計實務寫作手冊》，香港，中華書局，2003 年。

16. 劉忠惠主編：《寫作指導（上）：理論技巧》，台北，麗文文化，1996年。

17. 劉忠惠主編：《寫作指導（下）：文體實論》，台北，麗文文化，1996年。

18. 陳耀南：《書面中文的本質與應用》，香港，香港大學出版社，1991 年。

19. 劉世劍主編：《文章寫作學：基礎理論知識部份》，台北，麗文文化，1995年。

20. 梁文燕：《語言的技巧作文精品示例》，成都，四川人民出版社，2000年。

21. 余致俊：《剪裁結構的技巧作文精品示例》，成都，四川人民出版社，2000年。



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22. 朱光潛等：《名家談寫作》，香港，牧村圖書有限公司，2001年本。

23. 夏丏尊、葉聖陶：《文章講話》，上海，上海文藝出版社，2000年本。

24. 胡裕樹主編：《大學寫作》，上海，復旦大學出版社，1985 年。

25. 史文周主編：《寫作概論》，西安，陝西師範大學出版社，1991 年。

26. 孫元魁、孟慶忠編著：《議論文研究與鑒賞》，濟南，山東教育出版社，1992 年。

27. 馬振國：《議論說明的技巧作文精品示例》，成都，四川人民出版社，2000年。

28. 陳鍾梁、張振華：《說明文寫作指導》，上海，上海教育出版社，1993 年。

29. 法定語文事務署：《政府公文寫作手冊》，1997 年。 Method of Assessment : Coursework 60% Term-end Test 40% Total 100% Attendance :

If attendance of the subject falls below 70%, only 80% of the total mark would be counted towards the final grade.



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Subject Description Subject Title : Elementary Putonghua (Compulsory)

Subject Code : CLC211

Level of Study : 2

Hours Assigned : Seminar 42 hours

Pre-requisite : Nil

Credits : 3 Objectives : Students are expected to : (i) have relevant knowledge in spoken Modern Standard Chinese; (ii) be sensitive to major differences between Cantonese and Putonghua; (iii) be familiar with the Pinyin system of Mandarin phoneticization; (iv) be capable of understanding and expressing themselves in Putonghua for essential daily

communication purposes. Aims : This subject aims to acquaint students with basic communication skills in Putonghua. Textbook : 1. 香港理工大學中文及雙語學系“通用普通話教程”編寫組編《通用普通話教程》第

一、二冊，香港：星河教育出版社，1997。 Reference : 1. 中國社會科學院語言研究所詞典編輯室編《現代漢語詞典》﹝修訂本﹞，北京：商務

印書館，1996。 Method of Assessment : Coursework 60% Term-end Test 40% Total 100%

Attendance :

If attendance of the subject falls below 70%, only 80% of the total mark would be counted towards the final grade.



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Subject Description Subject Title : Principles of Programming (Compulsory)

Subject Code : COMP201

Level of Study : 2

Hours Assigned : Lecture 28 hours Tutorial/Laboratory 14 hours


Credits : 3 Objectives : (i) This subject emphasizes a balance on the practical aspect, and the design and analysis

process of programming. (ii) Proficiency in programming will be promoted largely through student-centered activities such

as programming assignments and mini course projects. (iii) Unix will be used as the major programming environment. Keyword Syllabus :

Introduction to Computer and Computing; Fundamentals of Programming; Problem Solving and Solution Expression; Object-Oriented Technology; The Concept and Techniques of Control; Advanced OO Programming Techniques; and Practical Programming.

Indicative Reading List : 1. Ralph Morelli, Java, Java, Java! Object-Oriented Problem Solving, 2nd ed., Prentice-Hall,

2000. 2. John Lewis and William Loftus, JAVA Software Solutions – Foundations of Program Design,

3rd ed., Addison-Wesley Longman, Inc., 2003. 3. David Arnow and Gerald Weiss, Introduction to Programming Using JAVA – An Object-

oriented Approach, 2nd ed., Addison-Wesley Longman, Inc., 2002. 4. H.M. Deitel and P.J. Deitel, Java: How to Program, 5th ed., Prentice-Hall, 2003. 5. R. Mercer, Computing Fundamentals with C++: Object-oriented Programming & Design, 2nd

ed., Macmillan Press, 2000. 6. S.B. Lippman and J. Lajoie, C++ Primer, 3rd ed., Addison-Wesley, 1998. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Computer Architecture and Operating Systems (Compulsory)


Level of Study : 2



Credits : 3 Objectives : This subject provides students with the basic understanding of computer systems, as an integration of hardware (computer architecture) under the control and management of software (operating systems). This knowledge is fundamental to the remainder of the programme. (i) To provide students with knowledge on various components in a computer and how they

work together. (ii) To learn fundamental concepts about computer hardware. (iii) To familiarize with resource management by operating systems. (iv) To understand concepts, theories and issues of operating systems. Keyword Syllabus :

Basic structure of computer systems; Computer architecture fundamentals; Central processing unit; Memory and I/O; Operating system fundamentals; Process and resource management; and Memory management.

Teaching Approach :

Principles and concepts of computer architecture and operating systems will be taught during lectures. In-depth understanding and guided studies will be achieved during tutorials, in which students will take initiative in the discussion of different topics covered in lectures. Written and programming assignments require good understanding and application of lecture materials, for reinforcing knowledge learnt during lectures.

Indicative Reading List : 1. W. Stallings, Computer Organization and Architecture: Designing for Performance, 6th ed.,

Prentice-Hall, 2003. 2. C. Hamacher, Z. Vranesic and S. Zaky, Computer Organization, 5th ed., McGraw-Hill, 2002. 3. A. Silberschatz, P. Galvin and G. Gagne, Operating System Concepts, 6th ed., Addison-

Wesley, 2002. 4. W. Stallings, Operating Systems, 4th ed., Prentice-Hall, 2001. Selected papers from journals, magazines and conference proceedings where appropriate, for discussion and appreciation of state-of-the-art knowledge. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Interface and Embedded Systems Applications (Compulsory)

Subject Code : EIE220

Level of Study : 2

Hours Assigned : Lecture/Tutorial 33 hours Laboratory 9 hours

Pre-requisites : Computer Architecture and Operating Systems (COMP209)

Credits : 3 Objectives : This subject aims to provide students with concepts and techniques for designing embedded

systems with typical hardware and interfaces. Students will also be able to use assembly language or/and C to implement embedded applications.

Keyword Syllabus : Digital signals and switching; digital logic and storage; embedded applications; microcontrollers;

typical I/O interfaces; assembly language programming and C-language extensions; interrupts and time-slicing; task scheduling; event-driven and periodic tasks; embedded software architectures; real-time operating system; embedded-software development and debugging tools.

Textbook : 1. M.J. Pont, Embedded C, Addison-Wesley, 2002. References and Sources of Supplementary Materials : 1. David E. Simon, An Embedded Software Primer, Reading: Addison-Wesley, 1999. 2. A. Dixon and J. Antonakos, A Practical Approach to Digital Electronics, Prentice-Hall, 2000. 3. W. Kleitz, Digital Electronics – A practical Approach, 6th ed., Prentice-Hall, 2001. 4. S. Yeralan and A Ahluwalia, Programming and Interfacing the 8051 Microcontroller, Addison-

Wesley, 1995. 5. Steve Health, Embedded Systems Design, Butterworth-Heinemann, 1997. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Introduction to Internet and Multimedia Technologies (Compulsory)


Level of Study : 2



Credits : 3 Objectives : (i) To provide students with basic concepts of networking and applications of Internet. (ii) To familiarize students with the formats and representation methods of multimedia signals. (iii) To introduce the basic working principles of the multimedia devices for data acquisition, storage,

and display. Keyword Syllabus :

Networking essential - OSI reference model; structured cabling; networking devices. Internet fundamentals - History; tools; authoring; applications. Introduction to multimedia signals and data - Digital sound, graphic, image, video and streaming; signal representation and perception; concepts of multimedia data compression. Multimedia data acquisition, storage, and display.

References : 1. K. Abernethy and T. Allen, Exploring the Digital Domain - An Introduction to Computing with

Multimedia and Networking, Brooks/Cole Publishing Company, 1999. 2. N.K. Sharda, Multimedia Information Networking, Prentice-Hall, 1999. 3. G.P. Schneider and J. Evans, New Perspectives on The Internet, Thomson Learning, 2002. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : English for Academic Purposes (Compulsory)

Subject Code : ELC205

Level of Study : 2

Hours Assigned : Seminars 42 hours



In general, to help students study effectively in the University’s English medium learning environment. More specifically, to help students to improve and develop their English language proficiency within a framework of academic contexts. In working towards the achievement of the two interrelated objectives, attention will be given to helping students develop the core competencies identified by the University as vital to the development of effective life-long learning strategies and skills.

Subject Description :

The subject is designed to enable students to use English effectively in the academic contexts they will encounter in their studies. The main emphasis is on improving students’ confidence and competence in using English in these contexts. As far as possible, the subject will address the specific language needs of students’ ability levels and subject specialisms. The study method is primarily based on seminars and these will include interactive learning techniques such as discussions and role-plays. Use will also be made of video and tape recordings, relevant Web-based materials/activities and our Centre for Independent Language Learning. Students in need of additional help will be required to attend a supplementary English programme organised by the English Language Centre.

Teaching and Learning Materials :

Material specially prepared by English Language Centre staff will be used throughout the course. In addition, teachers will recommend additional reference materials as required.

Keyword Syllabus : This syllabus is indicative. The balance of the components, and the weighting accorded to each will be based on the specific needs of the students. To work towards the accomplishment of its objectives, the syllabus is specified under a single heading consisting of four interrelated strands. English language development in academic contexts 1. Spoken academic communication: recognising the purposes of and differences between

spoken and written communication in English in academic contexts; identifying and practising interactional and linguistic aspects of participation in seminar discussions; discussing issues requiring the development and application of creative and critical thinking; preparing and delivering oral presentations.



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2. Written academic communication: identifying and writing functions common in written academic discourse; note-taking from reading and listening inputs; understanding and applying principles of academic text structure; developing paraphrasing, summarising and referencing skills; improving editing and proofreading skills; achieving appropriate tone and style in academic writing.

3. Reading and listening in academic contexts: understanding the content and structure of

information delivered both orally and in print form; reading and listening for different purposes e.g. as input to tasks, and for developing specific reading or listening skills; using a dictionary to obtain lexical, phonological and orthographical information.

4. Language development: improving and extending relevant features of students’ grammar,

vocabulary and pronunciation.

References : 1. Spoken Academic Communication

a. Antony Jay and Ros Jay, Effective Presentations, London: Prentice-Hall, 2000. b. Carolyn G. Madden and Theresa N. Rohlck, Discussion and Interaction in the Academic

Community, University of Michigan Press, Ann Arbor, MI, 1997.

2. Written Academic Communication a. Harold Gelfand, Mastering APA Style: Student's Workbook and Training Guide,

American Psychological Association, 2001. b. Ilona Leki, Academic Writing: Exploring Processes and Strategies, Cambridge:

Cambridge University Press, 1998.

3. Reading and Listening in Academic Contexts a. Susan Lebauer, Learn to Listen, Listen to Learn: Academic Listening and Note-taking,

New York: Pearson ESL, 1999. b. Mary Waters and Alan Waters, Study Tasks in English, Cambridge: Cambridge

University Press, 1995.

4. Language Development a. Ronald Carter, Rebecca Hughes, and Michael McCarthy, Exploring Grammar in Context:

Upper-intermediate and Advanced, Cambridge: Cambridge University Press, 2000. b. Collins COBUILD English Dictionary for Advanced Learners, Glasgow: Collins, 2001. c. Michael McCarthy and Felicity O'Dell, English Vocabulary in Use: Upper-intermediate,

Cambridge: Cambridge University Press, 2001. Method of Assessment : Coursework 100%



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Subject Description Subject Title : Computer Training (Compulsory)

Subject Code : IC273

Level of Study : 2

Hours Assigned : 30 hours/week for 2 weeks

Pre-requisites : The Hong Kong Polytechnic University entrance requirements for BSc (Hons) in Internet and Multimedia Technologies

Training Credits : 2 Objectives : The objective of the computer training is to provide an opportunity for students to work through a series of modules that will guarantee an adequate level of proficiency in practical computer skills applicable to their academic studies and later in their professional lives. Upon completion of the course, students will be equipped with:

(i) fundamental computer knowledge in scientific computing; (ii) skills in network implementation, administration and software installation. Keyword Syllabus :

Computer software for scientific computing, computer network, client-server computing practice and administration.

Method of Assessment : 1. The performance of a student in a training module should be assessed from two components;

coursework and a test. Coursework may include assignments, hands-on practice, projects or exercises and other forms of classroom participation. If group work is required, the contribution made by individual student shall be determined and assessed separately. In the beginning of a training course, the instructor should announce the detail methods of assessments for a particular training module to students.

2. The weightings of continuous assessment and test for individual training module are 70% and

30% respectively. A passing mark of 40% is required for each module. The overall performance of a student in the Computer Training Programme is the average score of all the training modules in the programme. A student has to obtain a minimum grade D on individual training modules to satisfy the passing criteria of the Computer Training Programme. The grading scheme for Computer Training is tabulated as follows:

Grade Description

A+ Outstanding A Excellent B+ Very Good B Good C+ Wholly Satisfactory C Satisfactory D Adequate E Fail F Bad Fail



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3. A student will receive a failure grade if the final assessment of a training module scores below grade D. The student must repeat the module and pass the assessment or obtain a pass grade on another Competency Test on that module.

4. A student who failed a module is required to pay a “re-assessment fee”. After paying the re-

assessment fee, student has an option to attempt the Competency Test again or to repeat the training module. A student who has failed a second Competency Test can join a training module without paying additional fee. Re-assessment fee will not be waived on grounds solely based on academic or disciplinary. Marks on the re-assessment will be a minimum pass as stipulated in the Examination section of the Student Handbook.

Competency Test in Lieu of Training 1. A student may attempt a Competency Test in lieu of Computer Training to demonstrate the

processing of a minimum skill in that area of computer application as described in a training module. Competency Tests will be organized periodically and as required. The result of a Competency Test will be available normally within 2 weeks after the test.

2. The Competency Test in lieu of Computer Training can only be attempted once by a student

for a particular training module. Student who failed the Competence Test or absent from the test will be required to attend the training class and satisfy the requirements of the module so as to fulfil the training requirement for graduation or progression as stipulated in the course document. Competency Test cannot be taken by student in successions without attending the training module.



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Subject Description Subject Title : Multimedia Production and Design Principles (Compulsory)

Subject Code : MIC206

Level of Study : 2

Hours Assigned : Lecture/Tutorial 18 hours Project/Laboratory 38 hours



This subject aims at providing students with an overview of the process, techniques and tools for the design and production of multimedia products. Through developing multimedia projects in group, students are expected to understand the system requirements and techniques necessary to create digital audio, animation, web site and interactive multimedia application.

Keyword Syllabus :

Principles of artwork and aesthetic design, 2-D and 3-D graphic design; Visual perception; Color representation; image representations and standards; image processing; web authoring, programming, design and usability; digital rights management; audio production; 2D & 3D animation

References : 1. Vaughan Tay, Multimedia Making It Work, 6th ed., Osborne, 2004. 2. Johnson Nels, Web Developer's Guide to Multimedia and Video, Coriolis Group Books, 1996. 3. Merlyn Holmes, Web Usability & Navigation: A Beginner's Guide, McGraw-Hill/Osborne,

2002. 4. B. Furht, S.W. Smoliar, and H.J. Zhang, Video and Image Processing in Multimedia Systems,

Kluwer Academic Publishers, 1995. 5. Roy McKelvey, Hypergraphics, RotoVision, 1998. 6. Wendy Jones, Beginning DirectX 9, Thomson/Course Technology, 2004 7. Rudy von Bitter, Software Engineering and Computer Games, Addison-Wesley, 2003. Method of Assessment : Coursework 100%



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Subject Description Subject Title : Organisation & Management (Elective)

Subject Code : MM202

Level of Study : 2



Exclusions : Introduction to Management (MM201) Organisational Behaviour (MM211) Organisation and Management (MM302)

Credits : 3 Objectives : This subject introduces the basic theories and concepts concerning firstly, the functions of managing a business and secondly, the study of human behaviour and its implications for the management of organisations. (i) To identify the nature of managerial work in a variety of forms of organisation, taking into account the impact of the external environment. (ii) To examine the functions of management - planning, organising, controlling, decision making. (iii) To introduce the study of human behaviour and its implications for the management of organisations and businesses. Keyword Syllabus :

Managers and Management Define the nature of managerial work taking into account the impacts of the external environment. Provide an overview of the evolution of Management. Organising an Enterprise Review of a variety of organisational structures and the identification of the conditions under which they are appropriate. Functions of Management The major elements of the following functions and their importance for the effective management of business organisations: planning, coordinating, controlling, decision making and problem solving, communication, strategic management, and quality management.

People in Organisations Factors such as biographical characteristics, ability, personality, perception, attitudes and values, and their effects on individual performance. The Manager's Role as a Leader Motivation concepts, foundations of group behaviour, introduction to the theories of leadership, interpersonal communication. Social Responsibility and Managerial Ethics Arguments for and against social responsibility as a business objective. Factors affecting managerial ethics. Approaches to improving ethical behaviour.



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Teaching/Learning Approach :

In the lectures the general principles of the syllabus topic will be presented and developed. In the seminars, students will develop and apply the general principles of the topic in student-centred activities.

Indicative Reading List : 1. Certo, Modern Management, 9th ed., Prentice-Hall, 2003. 2. Company Annual Reports (see library collection). 3. Jones, Contemporary Management, 3rd ed., McGraw-Hill, 2003. 4. Kinicki & Williams, Management : A Practical Introduction, McGraw-Hill, 2003. 5. McShame, Organizational Behavior, 2nd ed., McGraw-Hill, 2003. 6. Robbins, Essentials of Organizational Behavior, 7th ed., Prentice-Hall, 2003. 7. S.P. Robbins and M. Coulter, Management, 8th ed., Prentice-Hall, 2004. 8. J.R. Schermerhorn, Management, 7th ed., John Wiley & Sons, 2002. 9. Boos Sieren and Boos, China Management Handbook, MacMillan, 2002. Recommended Periodicals, Newspapers : 1. The Asian Wall Street Journal 2. The Economist 3. South China Morning Post 4. World Executive’s Digest 5. Business Week Recommended Academic Journals (Selective use) : 1. Academy of Management Executive 2. Asia Pacific Journal of Management 3. British Journal of Management 4. Group & Organisation Management 5. Harvard Business Review 6. Journal of Business Ethics 7. Journal of Management Studies 8. Journal of Occupational & Organization Psychology 9. Leadership & Organisation Development Journal 10. Organisation Studies Method of Assessment : Coursework 50% Examination 50% Total 100% Minimum Component Pass Grade : Coursework (D) Examination (D)



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Subject Description Subject Title : Introduction to Marketing (Elective)


Level of Study : 2



Credits : 3 Objectives : This is an introductory subject to the basic principles and concepts of Marketing. It provides a foundation to the study of the basic analytical aspects of the Marketing function that provides a solid background for other advanced marketing subjects. (i) To understand the role and value of marketing in today’s increasingly competitive, dynamic

and turbulent environment. (ii) To develop skills in analysing diverse marketing situations, identifying marketing opportunities

and threats, and understanding the organisational ability to respond to them. (iii) To realise the process of marketing planning and its relationship to corporate planning. (iv) To learn how to formulate marketing mix strategies and programmes and implement them. (v) To apply marketing theories, models, and information technology to practical marketing

situations. Keyword Syllabus :

Fundamentals of Modern Marketing Marketing in Modern Organization, Types of Marketing, Overview of the Marketing Process, Strategic Marketing Planning, Developing Competitive Advantages.

Analysing Marketing Structure and Behaviour The Competitive and the Broader Marketing Environment, Consumer and Organization Markets and their Buying Behaviour. Researching and Planning of Marketing Activities Marketing Research and Audit, Marketing Information System, Marketing Planning and Forecasting. Selecting Market Opportunities Market Segmentation, Market Targeting, Product Positioning. Introduction to the Marketing Mix Product, Pricing, Promotion and Placing.

Teaching/Learning Approach : Students studying Introduction to Marketing are expected to acquaint themselves with basic concepts and techniques which lay the foundation for other required and approved modules at a higher level. Besides keynote lectures, discussions on current marketing issues and video-based study materials will be used. Student presentations on case studies and marketing articles will be the main focus of seminar activities. Assignments are geared to the local context and students are encouraged to apply marketing theories to solve realistic and practical marketing problems.



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Indicative Reading List : 1. E.L. Boone and L.D. Kurtz, Contemporary Marketing, Thomson, South-Western, 2004. 2. M.J. Etzel, B.J. Walker, and W.J. Stanton, Marketing, McGraw-Hill/Irwin, 2004. 3. P. Kotler and G. Armstrong, Principles of Marketing, Prentice-Hall, New Jersey, 2004. 4. Lamb Hair McDaniel, Marketing, Thomson, South-Western, 2004. Method of Assessment : Coursework 50% Examination 50% Total 100% Minimum Component Pass Grade : Coursework (D) Examination (D)



50

Subject Description Subject Title : Cultural and Social Issues in Product Design (Elective)

Subject Code : SD2401

Level of Study : 2

Hours Assigned : Lecture/Seminars 16 hours Tutorial 14 hours Project 12 hours



The subject allows students to explore the importance and opportunities in considering cultural and social factors in product design. Through investigation, seminars and group discussions, students will be able to explore and identify why and how these cultural and social factors should be considered in design, particularly related to the context of Hong Kong and China mainland. Students will apply this learning experience in the integrate project: "Design Project I."

Keyword Syllabus :

Cultural and social awareness in design; Spatial and temporal dimensions of cultures; Subcultures and design; Cultures and forms; Cultural consumption and design; Daily-life and design objects; Design for the society.

Project : There is a design exercise within this subject: 1. An investigation of a current cultural, social and environmental issue. 2. Based on the findings of the investigation, identify a need/opportunity and propose a design

solution for it. Indicative References : Books : 1. P. Alasuutari, Researching Culture: Qualitative Method and Cultural Studies, London,

Thousand Oaks, New Delhi: Sage Publications, 1995. 2. W.E. Bijker, Of Bicycle, Bakelites, and Bulbs: Toward a Theory of Sociotechnical Change,

Cambridge, Mass., London: The MIT Press, 1995. 3. A. Forty, Objects of Desire: Design and Society, London: Thames and Hudson, 1986. 4. P.J. Grillo, What is design?, New York: Dover Publications, 1960. 5. V. Hubel, Focus on Designing, Toronto: McGraw-Hill Ryerson, 1984. 6. D. Mackenzie, Green Design: Design for the Environment, 2nd ed., London: Laurence King,

1997. 7. D.A. Norman, The Design of Everyday Things, London: The MIT Press, 1998. 8. P.G. Rowe, Design Thinking, Cambridge, Mass.: The MIT Press, 1987. 9. N. Whiteley, Design for Society, London: Reaktion Books, 1993.



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Journals : 1. Design Issues 2. The Design Journal 3. IEE Review 4. Journal of Popular Culture 5. Popular Culture Review 6. Public Culture Method of Assessment : Presentation 30% Project report/graphical presentation 70% Total 100%



52

Subject Description Subject Title : Data Structures and Algorithms (Compulsory)


Level of Study : 3


Pre-requisites : Principles of Programming (COMP201)


To provide students with knowledge in basic data structures and algorithms to solve problems.

Keyword Syllabus : Introduction to Data Types; An Introduction to Algorithms and Their Analysis; Data Structures

- Representations and Algorithms; Sorting Algorithms; Searching Algorithms; Algorithm Design Methods; and Additional Topics.

Indicative Reading List : 1. M.T. Goodrich and R. Tamassia, Data Structures and Algorithm in Java, 2nd ed., John Wiley,

2001. 2. Seymour Lipschutz, Schaum’s outline series, Theory and Problems of Data Structures,

McGraw-Hill, 1986. 3. G. Brassard and P. Bratley, Fundamentals of Algorithmics, Prentice-Hall, 1996. 4. T.A. Standish, Data Structures in Java, Addison-Wesley, 1998. 5. M.A. Weiss, Data Structures and Problem Solving using Java, 2nd ed., Addsion-Wesley, 2002. 6. S. Sahni, Data Structures, Algorithms, and Applications in Java, McGraw-Hill, 2000. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Foundations of Database Systems (Compulsory)


Level of Study : 3


Pre-requisites : Principles of Programming (COMP201) Discrete Structures; or (COMP210) Data Structures and Algorithms (COMP305)

Credits : 3 Objectives : This subject provides students knowledge on: (i) design, develop, implement, and administrate a database system of considerable complexity. (ii) have enough background to evaluate various DBMSs of different data models and make the

appropriate selection for an organization. Keyword Syllabus :

Basic concepts of database system; Hierarchical and network model; Relational data model; Database design; File structures and physical database design; Query processing; Implementation issues; object-oriented database.

References : 1. David M. Kroenke, Database Processing : Fundamentals, Design, and Implementation,

Prentice-Hall, 9th ed., 2004. 2. Raghu Ramakrishnan and Johannes Gehrke, Database Management Systems, 3rd ed.,

Edition, McGraw-Hill Book Co., 2003. 3. Abraham Silberschatz, Henry F. Korth, and S. Sudarshan, Database System Concepts, 4th

ed., McGraw-Hill Book Co., 2002. 4. Hector Garcia-Molina, Jeffrey D. Ullman and Jennifer Widom, Database Systems: The

Complete Book, Prentice-Hall, 2002. 5. C.J. Date, An Introduction to Database Systems, 7th ed., Addison-Wesley Longman, 2000. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Internet and Web Programming (Elective)


Level of Study : 3


Pre-requisites : Principles of Programming (COMP201) Computer Networking & Internet Technologies (EIE323); or equivalent

Credits : 3 Objectives : This subject aims to introduce students to the new and evolving programming paradigm based on Internet and WWW as the distributed infrastructure. In this subject, students will be taught the basic motivation, opportunities and applications made available by this exciting development in combining the benefits of Internet and the WWW to provide seamless access of applications, data and information retrieval. Upon completion of this subject, the students will: (i) understand the motivation behind the creation of a new wave of computing paradigm based

on Internet and WWW as the delivery infrastructure; (ii) learn the basic concepts of Internet, in particular the protocols driving the Internet such as TCP,

IP, ICMP and ARP; (iii) understand and learn the principles of client/server programming based on Internet. Students will

have opportunity to put into practice the concepts through programming exercises based on socket programming abstractions;

(iv) learn the basic concepts of the WWW and how this technology can be integrated with the Internet to serve as the common computing platform for future distributed applications;

(v) understand, learn and program web applications based on client and server-sides programming techniques.

Keyword Syllabus :

Concepts and protocols of Internet; TCP/IP; Client/server computing and Middleware Services; Socket Programming; WWW Fundamentals; Web Programming; Java Applet and Java Script; Security Issues; SHTTP and SSL and XML.

Teaching Approach : This is not just all programming subject. Students will be taught the principles and concepts behind the use of Internet and WWW as the framework to create distributed applications. To put into practice of what is taught in the lecture, students are given opportunities to develop real applications that are designed to reinforce their understanding of the concepts and principles.



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Indicative Reading List : 1. Orfali Robert, Harkey Dan, and Edwards Jeri, The Essential Client/Server Survival Guide, 3rd

ed., Wiley, 1999. 2. IEEE Internet Computing Magazine. 3. Communications of the ACM. 4. Orfali Robert et. al., Client/Server Programming with Java and CORBA, 2nd ed.. 5. M. Campione and K. Walrath, Java Tutorial, 2nd ed., Addison-Wesley, 1998. 6. Martin Hall and Gray Cornell, Core Web Programming, Prentice-Hall, 1998. 7. Cintron Dave, Fast Track Web Programming, Wiley, 1999. 8. Various Journal/Conference/Magazine Papers. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Computer Networking and Internet Technologies (Compulsory)


Level of Study : 3


Pre-requisites : Introduction to Internet and Multimedia Technologies (EIE224)

Credits : 3 Objectives : (i) To provide students with knowledge of computer networking and practical skills in setting up a

network. (ii) To familiarize students with the technologies used for the implementation of different Internet

services. (iii) To provide solid training to students in web server configuration and programming.

Keyword Syllabus :

Revision of OSI reference model and LAN. IP addressing and subnetting. WAN and routing. Router configuration and routing protocols. Domain name systems. Electronic mail transfer. File transfer and remote file access. World wide web. CGI technology for dynamic web documents.

Textbook : 1. D.E. Corner, Computer Networks and Internets, 4th ed., Prentice-Hall, 2004. References : 1. J. K. Kurose, Computer Networking: A Top-down Approach Featuring the Internet, 2nd ed.,

Addison-Wesley, 2003. 2. V. Amato and L. Wayne, Cisco Networking Academy Program: First-year Companion Guide,

Revised Printing, 1st ed., Cisco Press, 2000. 3. D.C. Nail, Internet Standards and Protocol, Microsoft Press, 1998. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Multimedia Technologies (Compulsory)


Level of Study : 3



Credits : 3 Objectives : (i) To introduce students the applications of multimedia technologies in information systems. (ii) To familiarize students with knowledge of the hardware support provided by the state-of-the-art

high-performance computing systems in implementing multimedia applications. (iii) To provide students with knowledge of the features of current multimedia communication

systems and standards. Keyword Syllabus :

Applications of multimedia technology in information systems. Digital audio and video compression techniques, compression standards. Multimedia Integration. Multimedia computing systems - hardware support in processing, storage, I/O connection, and display; operating system support. Multimedia communication systems - high-speed networking techniques; traffic modelling of multimedia traffic; error resilience and concealment; Quality of service (QOS) for multimedia communications. Transport protocols for multimedia communications. Application example: Video conferencing and multimedia streaming.

Textbook : 1. R. Steinmetz and K. Nahrstedt, Multimedia: Computing, Communications and Applications, 1st

ed., Prentice-Hall, 1996. References : 1. F. Halsall, Multimedia Communications: Applications, Networks, Protocols and Standards,

Addison-Wesley, 2001. 2. J.F.K. Buford, Multimedia Systems, ACM Press, Addison-Wesley, 1994. 3. N.K. Sharda, Multimedia Information Networking, Prentice-Hall, 1999. 4. G.J. Lu, Communication and Computing for Distributed Multimedia Systems, Artech House,

1996. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Telecommunication Technologies (Compulsory)


Level of Study : 3

Hours Assigned : Lecture/Tutorial 33 hours Practical 18 hours

Pre-requisites : Signal Processing Fundamentals (EIE327)

Credits : 3 Objectives : (i) To equip students with the fundamentals of data communications systems. (ii) To train students to appreciate the underlying principles of modern communications systems. Keyword Syllabus :

Analog and digital data transmission. Channel impairments. Transmission media. Data Encoding. Modulation. Asynchronous and synchronous transmission. Interfacing. Error detection techniques. Flow control. Multiplexing. Circuit Switching. Packet Switching. Fixed telephone network. Private automated branch exchange. Modem. Asymmetric Digital Subscriber Line. Mobile cellular network. Satellite networks.

Textbook : 1. W. Stallings, Data and Computer Communications, 7th ed., Prentice-Hall, 2004. References : 1. L. Leon-Garcia and I. Widjaja, Communication Networks, McGraw-Hill, 2000. 2. B. Forouzan, Data Communications and Networking, McGraw-Hill, 2002. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Security in Data Communication and Information Systems (Compulsory)


Level of Study : 3


Pre-requisites : Introduction to Internet and Multimedia Technologies (EIE224)


This subject teaches the students about security issues related to a data communication system and information systems. The students will be introduced to topics such as cryptography, encryption technologies, digital signature, public key infrastructure, security protocols, Internet security, firewall, virtual private network (VPN), and security standards for information systems. After completing this subject, the students will understand the major security issues and the corresponding solutions about data communication systems and information systems.

Keyword Syllabus :

Cryptography: Private key encryption, Public key encryption, Theoretical secrecy, Hashing; Digital Signature, Public Key Infrastructure; Authentication protocols; Internet Security: Firewall and Virtual Private Network (VPN) technologies; and Information system security standards.

Textbook : 1. W. Stallings, Network Security Essentials: Applications and Standards, 2nd ed., Upper Saddle

River, N.J.: Prentice-Hall, 2003. References : 1. W. Stallings, Cryptography and Network Security : Principles and Practice, 3rd ed., Upper

Saddle River, N.J., Prentice-Hall, 2003. 2. K. Strassberg, Firewalls: The Complete Reference, McGraw-Hill/Osborne, 2002. 3. J. Mairs, VPNs : A Beginner's Guide, McGraw-Hill/Osborne, 2002. 4. C.E. Shannon, Claude Elwood Shannon: Collected Papers, Institute of Electrical and Electronics

Engineers, 1993. 5. S. Harris, CISSP, McGraw-Hill/Osborne, 2002. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Signal Processing Fundamentals (Compulsory)


Level of Study : 3



Credits : 3 Objectives : (i) To provide students with basic concepts of signal processing for further studies in

communications and multimedia signal processing. (ii) To familiarize students with the techniques of using Matlab to solve signal processing problems. Keyword Syllabus :

Signal and System. Laplace transform. Z-transform. Fourier analysis. Fast Fourier transform. Convolution. Correlation. Sampling theory. Aliasing. FIR Filter. Random variables. Use of Matlab in digital signal processing.

Textbook : 1. J.H. McClellan, R.W. Schafer and M.A. Yoder, DSP First: A Multimedia Approach, Prentice-Hall,

1999. References : 1. A.L. Paul and W. Fuerst, Introduction to Digital Signal Processing, 2nd ed., John Wiley and

Sons, Inc., 1998. 2. C.L. Phillips and J.M. Parr, Signals, Systems, and Transforms, 3rd ed., Prentice-Hall, 1999. 3. M. Hayes, Statistical Digital Signal Processing and Modeling, John Wiley and Sons, Inc., 1996. 4. C.S. Burrus et al., Computer-based Exercises for Signal Processing Using Matlab, Prentice-Hall

International Editions, 1994. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : English in the Workplace (Compulsory)

Subject Code : ELC305

Level of Study : 3

Hours Assigned : Seminars 42 hours

Pre-requisites : English for Academic Purposes (ELC205)


To develop those English language skills required by the students to communicate effectively in their future professional careers.

Subject Description :

The subject is designed to introduce students to the kinds of communication skills both oral and written that they may be expected to need in their future professions. These skills will be necessary for successful employment in any company/organisation where internal and/or external communication is conducted in English. The study method is primarily based on seminars. These will include discussions, role-play, individual and group activities. Use will be made of video and tape recordings, library research, and our Centre for Independent Language Learning. Students in need of additional help will be required to attend a supplementary English programme organised by the English Language Centre.

Learning and Teaching Materials :

“English in the Workplace” published by the English Language Centre, the Hong Kong Polytechnic University and the Macmillan Publishers (China) Ltd. Specially prepared material from the English Language Centre will be used throughout the course. In addition, lecturers will recommend additional reference materials as required.

Keyword Syllabus : This syllabus is indicative. The balance of the components, and the weighting accorded to each will be based on the specific needs of the students. 1. Language appropriacy : introducing notions of context-sensitive language use in both spoken

and written English; for example, writing e-mails and using the telephone. 2. Seeking and supplying information : practice in the oral skills required in fact-finding and job-

seeking interviews, problem-solving negotiations, and conducting questionnaire surveys. 3. Workplace writing : selecting and using relevant content; appropriate style; acceptable format;

structure and layout, in letters, memoranda, reports, notices for public display, proposals, presentation notes, forms and questionnaires.

4. Language development : improving and extending relevant features of students’ grammar,

vocabulary and pronunciation.



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References : General 1. A. Ashley, A Handbook of Commercial Correspondence, 2nd ed., Oxford: Oxford University

Press, 1992. 2. L.S. Baugh, M. Fryar and D.A. Thomas, How to Write First-class Business Correspondence,

Illinois: NTC Publishing Group, 1995. 3. G.T. Bilbow, Business Writing for Hong Kong, Hong Kong: Longman, 1997. 4. M.E. Guffey, Essentials of Business Communication, 5th ed., Australia: South-Western

College Pub, 2001. 5. C.M. Lehman, Business Communication, 12th ed., Cincinnati, Ohio: South-Western College

Pub, 1999. 6. H.A. Murphy, and H.W. Hilderbrandt, Effective Business Communications, 7th ed., New York:

McGraw-Hill, Inc. 1997. Grammar, Vocabulary and Style 1. M.E. Guffey, Business English, 6th ed., Cincinnati, Ohio: South-Western College, 1999. Method of Assessment : Coursework 100%



63

Subject Description Subject Title : Multimedia Design Project (Compulsory)

Subject Code : MIC307

Level of Study : 3

Hours Assigned : Project/Laboratory/Tutorial 42 hours

Pre-requisites : Multimedia Production and Design Principles (MIC206)


This subject aims to provide students with hands-on experience and solid training in multimedia system design. Students are divided into teams to work on a number of mini-projects related to multimedia design and production. Upon completion of this course, students are expected to understand the system requirements, design principles and techniques necessary to implement various multimedia projects.

Keyword Syllabus :

Principles of multimedia editing; Multimedia production; Multimedia presentation: Flash, Director, and VRML; Development platforms: DirectX and DirectShow; Web programming languages: HTML, Javascript, PHP, ASP; Video-conferencing: H.323; B2B Web site development; Web survey system; Interface design; Game development.

References : 1. Vaughan Tay, Multimedia Making It Work, 6th ed., Osborne, 2004. 2. Johnson Nels, Web Developer’s Guide to Multimedia and Video, Coriolis Group Books, 1996. 3. William R. Stanek, HTML, CGI, SGML, VRML, Java: Web Publishing, Sams.net, 1996. Method of Assessment : Coursework 100%



64

Subject Description Subject Title : Marketing Research (Elective)


Level of Study : 3

Hours Assigned : Lecture 14 hours Seminars 14 hours Computer Workshops 14 hours

Pre-requisites : Statistics (AMA205) or Quantitative Methods for Business (AMA210) or Introduction to Probability and Statistics (AMA217) or Statistics and Mathematics for Textiles (ITC241) And Introduction to Marketing (MM271) or Marketing (MM273)

Credits : 3 Objectives : This subject provides an understanding of the underlying concepts of marketing research and the importance of information to the making of marketing decisions. It aims to introduce students the basic marketing research techniques and to develop their ability to interpret marketing research findings. On successfully completing this subject, students will be able to: (i) Understand the nature and scope of marketing research and its role in designing and implementing successful marketing programs. (ii) Tap information sources relevant to solving marketing problems. (iii) Use and evaluate marketing research, and to undertake simple research investigations. Keyword Syllabus :

Marketing Information Systems / Defining the Marketing Problem and Research Objectives / Sources of Information / Research Designs / Data Collection Methods / Measurement and Scaling / Sample Selection / Fieldwork control / Data Analysis.


The lectures will cover the main theoretical and factual aspects of the syllabus. Seminars will be used for carrying out practical exercise, student presentations and problem discussion. Computer workshops will provide students with the opportunity to use computing facilities to perform data analysis.

Indicative Reading List : 1. Burns and Bush, Marketing Research, Online Research Applications, 4th ed., Prentice-Hall. 2. Churchill and Iacobucci, Marketing Research – Methodological Foundations, 8th ed., Harcourt. 3. Aaker, Kumar and Day, Marketing Research, 7th ed., Wiley. 4. Malhotra and K. Naresh, Basic Marketing Research, Prentice-Hall, 2002. Method of Assessment : Coursework 50% Examination 50% Total 100% Minimum Component Pass Grade : Coursework (D) Examination (D)



65

Subject Description Subject Title : Introduction to Industrial Design (Elective)

Subject Code : SD348

Level of Study : 3

Hours Assigned : Lecture/ Seminars 28 hours Tutorial/Exercise 14 hours



This course gives an introduction to the field of Industrial Design (ID) as a creative discipline, a discipline which synthesizes knowledge from fields as diverse as e.g. the Arts, the Sciences and Engineering. ID is known for its capacity to innovate and to add value to products and services. Industrial Designers solve problems centered on user needs with the intent to improve the quality of people's lives. The design process incorporates unique problem solving methods and creativity process. ID intends to work with technological and ecological parameters in an appropriate way. The development and use of state of the art tools and technologies puts Industrial Design in a significant position socially and economically. It is the aim of this course to equip students with enough knowledge and experience of Industrial Design to appreciate the profession, relate to its practitioners in different work situations, employ the design process appropriately for problem solving and innovation, and to realise the importance of a user centered approach to the creation of new products and services.

Keyword Syllabus : The field of Industrial Design is introduced through a series of lectures featuring a review of milestones of design achievements internationally and locally. The relationships between Design, culture and society are highlighted through a look at topics like cultural identity in product design, user centered design, employment of technologies, and design and sustainability.

Further lectures and seminars cover two major parts of Industrial Design and its professional practice: (i) The essentially theoretical foundation of the industrial design process and methodology

covering topics such as - Design and culture

- Form, aesthetics and semantics - Human factors and ergonomics in design - Research and problem identification - Design requirements and design brief - Design development and specifications - Design evaluation and concept selection (ii) The essentially practical aspects of the industrial design process covering topics such as - Design visualisation, presentation and communication - Product prototyping and user testing - Manufacturer and marketing relations

Emphasis in the practical exercises is placed on student’s creativity in relation to designing. Students explore different approaches to problems and experience methods of problem solving with the designer's tools.



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Teaching and Learning Methods : Lecture with exercises and tests.

Indicative References : Books : 1. Design: Education, Culture and Technology, Taipei: Asia-Pacific Books Publisher, 1997. 2. T.E. Graedel, Industrial Ecology, 2nd ed., Upper Saddle River, NJ: Prentice-Hall, 2003. 3. P.W. Jordan, Putting the Pleasure into Products, IEE Review, pp. 249-252, November 1997. 4. J.Y.C. Kwok, (Re)-Discovering Design: A Critical Consideration of the Hong Kong Culture of

Design, Hong Kong: A Better Tomorrow Workshop Ltd., 1997. 5. D. Mackenzie, Green Design: Design for the Environment, 2nd ed., London: Laurence King,

1997. 6. D.A. Norman, The Invisible Computer: Why Good Products Can Fail, the Personal Computer

is so Complex and Information Appliances are the Solution, Cambridge, Mass., London: The MIT Press, 1998.

7. D. A. Norman, The Design of Everyday Things, London: The MIT Press, 1998. 8. H. Roqueta, Product Design, London: Te Neues, 2002. 9. P.G. Rowe, Design Thinking, Cambridge, Mass: The MIT Press, 1987. 10. N. Stanton, Human Factors in Consumer Products, London: Taylor and Francis, 1998. 11. K.T. Ulrich, Product Design and Development, 3rd ed., New York: McGraw-Hill/Irwin, 2004. 12. S.Z. Wang, A History of Modern Design 1864-1996, Guangzhou: Xin Shi Ji Chu Ban She,

1995. 13. N. Whiteley, Design for Society, London: Reaktion Books, 1993. 14. J. Zeisel, Inquiry by Design, reprinted ed., Cambridge: Cambridge University Press, 1997. Journals : 1. Design Issues, The MIT Press 2. Design Management Journal, The Design Management Institute 3. Design Studies, Elsevier Science Method of Assessment : Coursework (design project) 100%



67

Subject Description Subject Title : E-Business Law (Elective)


Level of Study : 4


Pre-requisites : Introduction to Business Law (AF2501) Or Introduction to e-Commerce Law (AF2503)

Credits : 3 Objectives : This course will examine the impact of electronic services upon the basic concepts of business law already learnt. It will also introduce other legal issues relevant to users, managers and providers of e-services and information. On successfully completing this subject, students will be able to: (i) Understand the impact of the continuing developments in the technology of commerce on the

law relating to business. (ii) Understand the different approaches taken to governing e-business. (iii) Explain the law of defamation in the context of e-business. (iv) Explain the intellectual property issues arising in e-business. (v) Appreciate the criminal laws applying to the abuse of e-business systems. (vi) Address new problems for businesses brought about by the global nature of Internet

transactions. Keyword Syllabus :

National and International laws International and Supra-national organizations concerned with e-business law: the United Nations, European Union, the USA. The development of Hong Kong and the PRC’s e-business laws. Consumer protection – product liability. Jurisdiction – choice of laws, conflict of laws. Impact of electronic transactions in relation to contract law Formation of electronic contracts. Legal effect of electronic/digital signatures. Electronic records of contracts. Impact of electronic services in relation to negligence Liabilities in relation to on-line advice services. Principles of defamation Basic legal principles of the tort of defamation and problems for information service providers. Law of intellectual property and Electronic technology Domain names, infringement of trade marks and copyright, passing off. Data privacy Legal framework relating to the protection of personal and business data. SPAM. Criminal law issues Abuse of the Internet system. Fraud, impersonation and forgery of information and documents. Obscene articles. Criminal damage. Gambling.



68

New developments in e-commerce Alternative payment systems suitable to the electronic format: electronic cash, virtual banks.

Teaching Approach :

Lectures will be used mainly to introduce the essential principles of each subject in the syllabus. Seminars will deal with the application of the principles to practical situations by the use of case studies. Students will be expected to prepare answers to the case studies and actively participate in the discussions.

Indicative Reading List : 1. Akdeniz, Walker and Weil, The Internet, Law and Society, Longman, 2000. 2. Bainbridge, Introduction to Computer Law, 4th ed., Longman, 2000. 3. Baumer and Poindexter, Cyberlaw and E-Commerce, 2002. 4. M. Pendleton, et al, E-commerce & the Law for Hong Kong, THC Press Ltd., 2000. 5. Stephenson and Kwan, Cyberlaw in Hong Kong, Butterworth, 2001. 6. Wright and Mc Auliffe, Internet Law in Hong Kong, Sweet and Maxwell, 2003. 7. York Stephen, E-commerce: A Guide to the Law of Electronic Business, Butterworths, 1999. 8. Electronic Transaction Ordinance. 9. Personal Data (Privacy) Ordinance. Method of Assessment : Continuous assessment 60% Examination 40% Total 100% Minimum Component Pass Grade : Continuous assessment (D) Examination (D)



69

Subject Description Subject Title : Internet System Integration (Elective)


Level of Study : 4

Hours Assigned : Lecture 28 hours Supp Lecture/Tutorial 14 hours

Pre-requisites : Computer Networking and Internet Technologies (EIE323)

Credits : 3 Objectives : This module is designed to enable students to: (i) familiarize with the design and implementation of the Web-based system integration between

hardware, software and connectivity platforms; (ii) understand a few most popular system integration enabling mechanisms and techniques

including HTTP and HTML, CGI/SAPI and Perl, JavaScript, Java and Java Beans, ActiveX, CORBA/DCOM, .NET architecture, Firewalls and SSL;

(iii) practice the system integration mechanisms by participating in project studies, team work, project report and presentation, and by implementing a Web-based integrated system project;

(iv) practice team work skills and enhance communication and presentation skills through team work-based project design and implementation and project presentation.

Students will be expected to actively participate in the subject process in the forms of assignment, team work, project presentation, tests and project implementations. Keyword Syllabus :

Technology of Internet System Integration; Electronic Commerce and System Integration; and Project Management and Presentation Skills.

Indicative Reading List : 1. Deitel, Deitel & Nieto, Internet & World Wide Web How to Program, 2nd ed., 2002. 2. Learning Perl, Schwartz & Christiansen O'Reilly & Associates, 2nd ed., 1997. 3. Designing with JavaScript, Heinle O'Reilly & Associates, 1997. 4. Not Just Java, Peter van der Linden SunSoft Press, 2nd ed.,1999. 5. Arnold, Gosling and Holmes, The Java Programming Language, 2000. 6. Yeager and Kaufmann McGrath Morgan, Web Server Technology, 1996. Method of Assessment :

The subject will be continuously assessed. Students will be required to prepare and submit a case study report based on the case studies in the lectures. A team work-based (4-5 students per team) information technology system integration project will be proposed, designed and prototyped using learned system integration concepts and mechanisms. Finally, a presentation will be given by each of the students participating in the project to present his/her individual project work.

Assignment 20% Test I 15% Test II 15% Project Design and Development 35% Project Presentation and Report 15% Total 100%



70

Subject Description Subject Title : Computer Graphics (Compulsory)


Level of Study : 4

Hours Assigned : Lecture 28 hours Supp Lecture/Tutorial/Laboratory 14 hours

Pre-requisites : Data Structures and Algorithms (COMP305)

Credits : 3 Objectives : (i) To learn basic and fundamental computer graphics techniques. (ii) To learn image synthesis techniques. (iii) To examine applications of modeling, design and visualization techniques.

Keyword Syllabus : Basic Computer Graphics Hardware/Software Interfaces; 2-D and 3-D Transformations and

Object Modeling; Image Synthesis and Generation Techniques; Shading, anti-aliasing and texture mapping; and Applications of Computer Graphics.

Indicative Reading List : 1. F.S. Hill, Jr., Computer Graphics Using Open GL, 2nd ed., Prentice-Hall, 2001. 2. E.S. Angel, Interactive Computer Graphics, A Top-down Approach with OpenGL, 2nd ed.,

Addison-Wesley, 2000. 3. E.S. Angel, OpenGLTM: A Primer, Addison-Wesley, 2000. 4. Alan Watt, 3D Computer Graphics, 3rd ed., Addison-Wesley, 2000. 5. D. Hearn and M. Baker, Computer Graphics, 2nd ed., Prentice-Hall, 1994. 6. J. Foley, A. van Dam, S. Feiner and J. Huges, Computer Graphics: Principles and Practice,

2nd ed., Addison-Wesley, 1990. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



71

Subject Description Subject Title : Parallel and Distributed Computing (Elective)


Level of Study : 4


Pre-requisites : Computer Architecture and Operating Systems (COMP209)

Computer Networking and Internet Technologies (EIE323)

Credits : 3 Objectives : This subject provides students with knowledge on: (i) Principles and knowledge of the parallel and distributed computing technologies; (ii) Applications of the parallel and distributed systems. Keyword Syllabus :

Parallel computing; SIMD vs MIMD architecture; message passing architecture; synchronization; parallel languages; distributed computing; Lamport's logical clock; message passing primitives; remote procedure call; synchronization and resource allocation; mutual exclusion; additional topics in parallel and distributed computing.

Indicative Reading List : 1. A. Zomaya, Parallel and Distributed Computing Handbook, McGraw-Hill, 1996. 2. G. Coulouris, J. Dollimore, and T. Kindberg, Distributed Systems: Concepts and Design, 3rd ed.,

Addison-Wesley, 2001. 3. Claudia Leopold, Parallel and Distributed Computing - A Survey of Models, Paradigms, and

Approaches, John Wiley & Sons, Inc., 2001. 4. B. Wilkinson and M. Allen, Parallel Programming – Techniques and Applications Using

Networked Workstations and Parallel Computers, Prentice-Hall, 1999. 5. J. Blazewics, et al., Handbook on Parallel and Distributed Processing, Springer-Verlag, 2000. 6. Selected Articles from ACM and IEEE Journals and Conference Proceedings. Method of Assessment : Coursework 45% Examination 55% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



72

Subject Description Subject Title : Electronic Commerce (Elective)


Level of Study : 4


Pre-requisites : Internet and Web Programming (COMP315) Computer Networking and Internet

Technologies (EIE323); or equivalent

Credits : 3 Objectives : To thoroughly understand the information technologies for supporting E-commerce. Specifically, the students should: (i) understand applied cryptographic technology and Web security protocols; (ii) understand the necessary infrastructure and functional components to develop E-commerce

systems; (iii) understand the design and application of E-commerce systems. Keyword Syllabus :

Applied cryptography and Web security; World-wide-web; Internet payment systems; E-commerce Systems; Wireless E-commerce and future development of E-Commerce.

Indicative Reading List : 1. H.C.B. Chan, R.S.T. Lee, T.S. Dillon, and E. Chang, E-Commerce: Fundamentals and

Applications, John Wiley and Sons, 2001. 2. D. King, J. Lee, M. Warkentin, and H.M. Chung, Electronic Commerce: A Managerial

Perspective, Prentice-Hall, 2002. 3. A.S. Tanenbaum, Computer Networks, 4th ed., Prentice-Hall, 2003. 4. W. Stallings, Cryptography and Network Security: Principles and Practice, Prentice-Hall,

1999. 5. Andreas Furche and Graham Wrightson, Computer Money: A Systematic Overview of

Electronic Payment Systems, Morgan Kaufmann Publishers, Inc., 1996. 6. K. Moss, Java Servlets, McGraw-Hill, 1999. 7. C.E. Ortiz and E. Giguere, Mobile Information Device Profile for Java, 2 Micro Edition, Wiley,

2001. 8. J. W. Muchow, Core J2ME: Technology and MIDP, Prentice-Hall, 2002. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



73

Subject Description Subject Title : Data and Web Mining (Elective)


Level of Study : 4


Pre-requisites : Foundations of Database Systems (COMP311)

Credits : 3 Objectives : This subject enables students to understand the state-of-the-art techniques for mining useful information from the vast amount of data available in ordinary databases and the web environment, so that they can apply them when they design new applications. (i) To let students learn the principles, concepts and techniques for data and web mining. (ii) To teach students with data mining techniques for different applications. (iii) To apply data mining techniques in the development of (web-based) practical systems. Keyword Syllabus :

Knowledge discovery process; Data types; Data mining algorithms; Association rules; Clustering; Classification and prediction; Web mining categories; User profiling and personalization; Customer relationship management; Exploratory data analysis; Sequence matching and mining; and Fraud detection.

Teaching Approach : The students will be taught in the lecture the concepts and techniques of data mining and their web applications. Certain existing algorithms and systems will be studied. More advanced approaches and related technologies will be discussed. Students will then be requested to apply their skill learnt during lecture in a mini-project for them to assimilate their knowledge. Tutorials will be dedicated to application and practice of lecture materials, as well as contributing to the project.

Indicative Reading List : 1. Jiawel Han and Micheline Kamber, Data Mining: Concepts and Techniques, Morgan

Kaufmann Publishers, 2001. 2. David J. Hand, Heikki Mannila, and Padhraic Smyth, Principles of Data Mining, MIT Press,

2000. 3. Ian H. Witten and Frank Eibe, Data Mining: Practical Machine Learning Tools and Techniques

with Java Implementations, Morgan Kaufmann Publishers, 1999.



74

References : Selected papers from journal, magazines and conference proceedings, including 1. Data Mining and Knowledge Discovery journal (Kluwer) 2. Intelligent Data Analysis journal (IOS Press) 3. Knowledge and Information Systems: An International Journal (Springer-Verlag) 4. IEEE Transactions on Knowledge and Data Engineering 5. ACM Transactions on Internet Technology 6. World Wide Web Journal 7. KDD, PKDD, PAKDD Conference Proceedings 8. SIGKDD: http://www.acm.org/sigkdd/ 9. KDnuggetsTM: http://www.kdnuggets.com/ Method of Assessment : Coursework 45% Examination 55% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



75

Subject Description Subject Title : Web Information Retrieval (Elective)


Level of Study : 4


Pre-requisites : Internet and Web Programming (COMP315)

Credits : 3 Objectives : This subject enables students to understand the applications and techniques for retrieving information from the vast amount of data available in the web environment, so that they can apply existing techniques when they design new applications. (i) To let students learn the principles of information retrieval in the web. (ii) To teach students with information retrieval and extraction techniques for applications. (iii) To apply information retrieval techniques in the development of web-based systems and

applications. (iv) To be able to evaluate existing applications. Keyword Syllabus :

Information Over the Web; Information Retrieval Techniques; Web-based Information Retrieval and Extraction; Search Engine and Meta Search Engine and Further Issues and Applications.

Teaching Approach :

The students will be taught in the lecture the principles and techniques of information retrieval, as they are applied in the web environment. Certain existing systems and applications will be studied. More advanced approaches and related technologies will be discussed. Students will then be requested to apply their skill learnt during lecture in a project for them to assimilate their knowledge. Tutorials will be dedicated to application and practice of lecture materials, as well as contributing to the project.

Indicative Reading List : 1. R. Baeza-Yates and B. Ribeiro-Neto, Modern Information Retrieval, ACM Press, 1999. 2. I.H. Witten, A. Moffat and T.C. Bell, Managing Gigabytes: Compressing and Indexing

Documents and Images, 2nd ed., Morgan Kaufmann, 1999. 3. D.A. Grossman and O. Frieder, Information Retrieval: Algorithms and Heuristics, Kluwer,

1998. 4. W.B. Frakes and R. Baeza-Yates, Information Retrieval: Data Structures and Algorithms,

Prentice-Hall, 1992. 5. G. Chowdhury and S. Chowdhury, Introduction to Modern Information Retrieval, ISBN

1856043185, Library Association Publishing, 1999. References : Selected papers from journal, magazines and conference proceedings, including 1. ACM Transactions on Information Systems 2. ACM Transactions on Internet Technology 3. ACM Transactions on Database Systems 4. IEEE Transactions on Knowledge and Data Engineering



76

5. IEEE Transactions on Software Engineering 6. Information Retrieval 7. World Wide Web Journal 8. Journal of the American Society for Information Sciences 9. ACM SIGIR Conference Proceedings 10. WWW Conference Proceedings Method of Assessment : Coursework 45% Examination 55% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



77

Subject Description Subject Title : High Quality Software System Development (Compulsory)


Level of Study : 4



Credits : 3 Objectives : This subject enables students to understand the software development process. It provides students with knowledge of system design, user interface design, testing, project management, and quality software development. Upon completion of this subject, the students will: (i) understand the requirement of high quality software; (ii) learn user interface design techniques; (iii) learn several systems analysis and design methodologies; (iv) learn testing techniques; (v) learn to manage the process of systems development. Keyword Syllabus :

System Life Cycle; Software Design; User Interface Design and Development; Quality Software; and Project Management.

Teaching Approach : Lectures will focus on concepts and understanding of key issues. In tutorial sessions, students will be given design and test exercises to enhance their design and test skills.

Indicative Reading List : 1. I. Sommerville, Software Engineering, Addison-Wesley Publishing, latest edition. 2. D. Phillips, The Software Project Manager’s Handbook, IEEE Computer Society Press, 1998. 3. J. Fleming, Web Navigation: Designing the User Experience, O’Reilly & Associates:

Sebastopol, CA, 1998. Method of Assessment : Coursework 45% Examination 55% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



78

Subject Description Subject Title : Professional Ethics and Practice (Compulsory)


Level of Study : 4

Hours Assigned : Lecture 14 hours (may include outside speakers) Tutorial/Seminar 14 hours


Credits : Nil Objectives : The overall aim of this subject is to encourage IT professionalism and in particular to produce graduates who are knowledgeable about the social and ethical implications of information technology in society. On completion of this subject, students should be able to : (i) identify the effects of computer usage on individuals, organisations and society; (ii) demonstrate an awareness of the legal obligations of a computer professional; (iii) discuss the practical implications of professional codes of practice and codes of conduct; (iv) identify and discuss relevant, topical social issues; (v) derive and justify a personal position on moral and ethical matters related to computers in

society; (vi) discuss the need for continued personal development. In this subject students will be expected to integrate materials from other units and new materials presented during the subject. Students will be expected to derive and justify a personal position on matters relating to computers and society. Guided self-study, independent self-study and group discussion are all important in this unit. Students will have access to materials from a variety of sources - printed, audio-visual, visiting experts, etc. The subject leader will act as a facilitator. Advantage will be taken of relevant topical issues. Teaching/Learning Approach : Talks by external speakers may complement lectures. Indicative Reading List : 1. D. Baumer and J.C. Poindexter, Cyberlaw and E-Commerce, McGraw-Hill, 2002. 2. B. Ayres, The Essence of Professional Issues in Computing, Prentice-Hall, 1999. 3. F. Bott, A. Coleman, J. Eaton and D. Rowland, Professional Issues in Software Engineering, 3rd

ed., Taylor and Francis, London, 2001. 4. M.K.O. Lee, Information Privacy Legislation: the case of Hong Kong, Hong Kong Computer

Journal, pp. 23-26, November 1993. 5. D.G. Johnson and H. Nissenbaum, Computers, Ethics & Social Values, Prentice-Hall, 1995. 6. M.G. Wessells, Computers, Self & Society, Prentice-Hall, 1990.

Method of Assessment : Continuous assessment 100% Each student will be required to do research and analysis on one of the main issues in the syllabus. The paper material should, after a brief review of relevant theories, relate and elaborate the issue in the context of a specific case, preferably a case in Hong Kong, or China. There will also be case analysis in the test / examination.



79

Subject Description Subject Title : Computer Graphics Modeling and Visualization (Elective)


Level of Study : 4


Pre-requisites : Computer Graphics (COMP407)

Exclusions : Advanced Computer Graphics (COMP421)

Credits : 3 Objectives : (i) To gain further in-depth knowledge of digital image representation and synthesis. (ii) To understand the basics of mathematical modeling for the reconstruction of digital images. (iii) To understand the principles of geometrical shapes, light, color and motion animation. (iv) To gain experience with advanced theoretical tools for image modeling. Keyword Syllabus :

Image representation and generation techniques; Geometric modeling techniques; Light, color and rendering techniques; and Motion Animation techniques.


The lectures will focus on the concepts, principles and theories, complemented by exercises in tutorial and laboratory.

Indicative Reading List : 1. A. Watt and F. Policarpo, The Computer Image, Addison-Wesley, 1998. 2. J. Gomez and L. Velho, Image Processing for Computer Graphics, Springer, 1997. 3. A. Glassner, Principles of Digital Image Synthesis, Morgan Kaufmann, 1994. 4. A. Watt and M. Watt, Advanced Animation and Rendering Techniques: Theory and Practice,

Addison Wesley, 1992. 5. G. Farin and D. Hansford, The Essentials of CAGD, AK Peters, 2000. 6. M.E. Mortenson, Geometric Modeling, 2nd ed., John Wiley and Sons, 1997. 7. J.J. Shah and M. Mäntylä, Parametric and Feature-Based CAD/CAM: Concepts, Techniques,

and Applications, John Wiley and Sons, 1995. 8. M. Mäntylä, An Introduction to Solid Modeling, Computer Science Press, College Park, MD,


examination.



80

Subject Description Subject Title : Advanced Internet Technologies and Applications (Elective)


Level of Study : 4




Based on the already acquired basic knowledge about the Internet, this subject introduces to the students the principles, protocols and performance evaluation techniques of various advanced Internet technologies such as routing algorithms and switching methods, next generation Internet, multimedia protocols, and mobile IP.

Keyword Syllabus :

IP Routing, Label Switching, IP version 6, TCP performance and congestion control, IP Multimedia Traffic and Protocols, Quality of service (QoS) in IP networks, Mobile IP, Voice-over-IP, Multimedia streaming.

Textbook : 1. U. Black, Advanced Internet Technologies, Prentice-Hall, 1999. References : 1. W. Stallings, High-Speed Networks: TCP/IP and ATM Design Principles, Prentice-Hall PTR,

1998. 2. J.D. Solomon, Mobile IP: the Internet Unplugged, Prentice-Hall PTR, 1998. 3. B. Halabi, Internet Routing Architectures , New Riders Publishing, 1997. 4. S. Vegesna, IP Quality of Service, Prentice-Hall PTR, 2001. 5. U. Black, MPLS and Label Switching Networks, 2/E, Prentice-Hall PTR, 2002. 6. U. Black, Voice Over IP, 2/E, Prentice-Hall PTR, 2002. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



81

Subject Description Subject Title : Multimedia Consumer Electronics Design Principles (Elective)


Level of Study : 4


Pre-requisites : Multimedia Technologies (EIE324)

Credits : 3 Objectives : (i) To introduce to students the process of product development in multimedia consumer

electronics. (ii) To familiarize students with the working principles of some multimedia devices and systems

current available in the market. (iii) To provide students with basic design concepts of multimedia products. Keyword Syllabus :

Product development for multimedia consumer electronics – policy; life cycle; evaluation. Audio products – MIDI and MP3 player. Video systems and products – digital camera and video recorder. Portable intelligent systems and products – pocket and handheld computers; PDA; games. Smart card systems and applications.

References : 1. R.K. Jergen, Digital Consumer Electronics Engineering Handbook, McGraw-Hall, 1997. 2. A.C. Luther and A.F. Inglis, Video Engineering, McGraw-Hall, 1999. 3. K.C. Pohlmann, Principles of Digital Audio, McGraw-Hall, 2000. 4. T. Vaughan, Multimedia: Making it Work, Osborne McGraw-Hill, 1998. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



82

Subject Description Subject Title : Principles of Virtual Reality (Elective)


Level of Study : 4

Hours Assigned : Lecture/Tutorial 33 hours Project/Laboratory 9 hours

Pre-requisites : Computer Graphics (COMP407)


This subject aims to provide the theoretical and practical knowledge about virtual reality technologies and the fundamental concepts involved in building and displaying virtual worlds. Upon completion of this course, students are expected to be able to understand the underlying enabling technologies, to design and create a virtual environment and to design an appropriate virtual reality solution for an application.

Keyword Syllabus :

Overview of virtual reality (VR) and virtual environments; Historical development of VR; A generic VR system; Animating the virtual environment: the animation of objects, shape and object inbetweening, free-form deformation; VR Hardware: sensor hardware, head-coupled displays, acoustic hardware, integrated VR systems; VR software: physical simulation, VR toolkits; VRML programming; VR applications: engineering, entertainment, training.

Textbook : 1. John Vince, Virtual Reality Systems, 1st ed., Addison-Wesley, 1995. References : 1. Stephen N. Matsuba and Bernie Roehl, Using VRML, QUE, 1996. 2. Richard Brice, Multimedia and Virtual Reality Engineering, Newnes, 1997. 3. IEEE Multimedia. 4. IEEE Computer Graphics and Applications. Method of Assessment : Coursework 50% Examination 50% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



83

Subject Description Subject Title : Honours Project (Compulsory)


Level of Study : 4

Equivalent Hours of Study : Project Work 360 hours (inclusive of contact hours, private study, etc.)



The main objective is learning by doing. The project is intended to be a challenge to the students' intellectual and innovative abilities and to give them the opportunities to integrate and apply the knowledge and analytical skills gained in the different disciplines. It should also provide students with some appreciation of the entire process of problem solving. The progress from concept to final implementation and testing, through problem definition and selection of alternative solutions, will be emphasized.

Method of Assessment :

At the completion of the project, the student will be required to do an oral presentation/demonstration of his/her project to an audience of fellow students, staff and industrialists. Two hardcopies and one softcopy of the final report, and the daily log-book are to be submitted at the end of the second semester. The reports go to a panel consisting of the project supervisor and one other member of staff of the department.

Assessment of the project will be split into 3 areas : (i) oral presentation and assessment by a panel; (ii) work done over the project period including daily log-book; and (iii) final report. A maximum of 10% of the total mark will be given to the language component of the final report. In order to ensure that comparable standards are being used to assess the projects, a project assessment form is used to guide the panel members in the assessment exercise. The Project Panel which consists of programme leaders and staff from teaching sections will also oversee the overall standard of the projects to ensure a reasonable degree of uniformity in the assessment.



84

Subject Description Subject Title : Speech and Image Processing (Elective)


Level of Study : 4


Pre-requisites : Signal Processing Fundamentals (EIE327)

Credits : 3 Objectives : (i) To provide students with basic concepts of speech and image processing. (ii) To provide students with the principles of speech and image coding. (iii) To explain the technologies behind speech and image recognition systems. Keyword Syllabus :

Fundamentals of speech science; speech production models; short-term processing of speech; linear prediction analysis; speech coding and its applications; Speech recognition; Image processing; digital image representation and visual perception; image transforms; image enhancement; image filtering and restoration; image coding and compression techniques.

Textbooks : 1. J.R. Deller, J.G. Proakis, and J.H.L. Hansen, Discrete-Time Processing of Speech Signal,

Macmillan Pub. Company, 2000. 2. R.C. Gonzalez and R.E. Woods, Digital Image Processing, 2nd ed., Addison-Wesley Publishing

Company, 2002. References : 1. L.R. Rabiner and B.H. Juang, Fundamentals of Speech Recognition, Prentice-Hall, 1993. 2. W. K. Pratt, Digital Image Processing, John Wiley and Sons, 1992. 3. A. Bovik, Handbook of Image and Video Processing, Academic Press, 2000. 4. T.P. Barnwell III, K. Nayebi, and C.H. Richardson, Speech Coding: A Laboratory Textbook,

John Wiley & Sons, Inc. 1996. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



85

Subject Description Subject Title : Distributed Systems and Network Programming (Elective)


Level of Study : 4

Hours Assigned : Lecture/Tutorials 33 hours Laboratory 18 hours

Pre-requisites : Principles of Programming (COMP201)


This subject will provide students with the principles and practical programming skills of developing distributed systems. By the end of the course, students are expected to understand the enabling technologies for building distributed systems. The subject also enables students to master the development skill for providing distributed services on the Web. Through a series of lab exercises, students will have the chance of developing interoperable and distributed Web applications.

Keyword Syllabus :

Introduction to Distributed Systems. Enabling Tools and Technologies for Building Distributed Systems: Networked computing; Component-based software development; Extensible Markup Language (XML). Distributed Services on the Web: Simple Object Access Protocol (SOAP); Web Services Description Language (WSDL); Universal Description, Discovery and Integration (UDDI); Web Services Security.

Textbooks : 1. M.L. Liu, Distributed Computing: Principles and Applications, Addison-Wesley, 2003. 2. H.M. Deitel et al., Java Web Services for Experienced Programmers, Prentice-Hall, 2003. References : 1. R. Nagappan, Developing Java Web services : Architecting and Developing Secure Web

services using Java, Wiley Pub., 2003. 2. C. Ethans, Web Services Essential, O. Reilly, 2002. 3. P. Pacheco, Parallel Programming with MPI , Morgan Kaufmann, 1998. 4. http://java.sum.com 5. G. Coulouris, Distributed Systems: Concepts and Design, Addison-Wesley, 2001. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



86

Subject Description Subject Title : Corporate Communication Networks (Elective)


Level of Study : 4 Hours Assigned : Lecture 28 hours Tutorial/Laboratory 14 hours



This subject aims to give a practical treatment on the design, implementation and management of multinational corporate networks. It prepares the students with the ability to choose from a variety of facilities, technologies and communication systems to meet future needs of services in area of network planning and management.

Keyword Syllabus :

Global communication networks, enterprise WAN protocols, private networks, virtual private networks, outsourcing, teletraffic theory, network topology and optimization, network evolution strategy, tariff and cost analysis, deregulations, Frame Relay, ATM, network management.

Textbook : 1. D. Minoli, Enterprise Networking, Artech House, 1993. References : 1. J. Goralski, Internetworking: Building and Managing Enterprisewide Networks, CTR, 1995. 2. J.E. Flood, Telecommunications Switching, Traffic and Networks, Prentice-Hall, 1995. 3. M.P. Clark, Networks and Telecommunications, John Wiley & Sons, 1991. 4. E. McDysan and D.L. Spohn, ATM: Theory and Applications, McGraw-Hill, 1995. 5. R. Handel, M.N. Huber and S. Schroder, ATM Networks: Concepts, Protocols, Applications,

2nd ed., Addison-Wesley, 1994. 6. J. Goralski, Introduction to ATM Networking, McGraw-Hill, 1995. 7. J. Fitzgerald and A. Dennis, Business Data Communications and Networking, John Wiley and

Sons, 1996. 8. M. Mueller, Telecom Policy and Digital Convergence, City University of Hong Kong Press,


examination.



87

Subject Description Subject Title : Cellular Communication Systems (Elective)


Level of Study : 4


Pre-requisites : Telecommunication Technologies (EIE325)

Exclusions : Mobile Communications (EIE447)


This course is designed to provide students with the system design concepts for wireless cellular communication systems. It includes various aspects and technologies of modern wireless cellular systems such as Global System for Mobile Communications (GSM) and CDMA IS-95. One of the major objectives is to familiarize students with the different cellular configurations and technology. It equips students with the essential skill and knowledge when communicate with cellular specialists and fulfills the needs of the student's prospective employers.

Keyword Syllabus :

Multi-user access methods: multiple access; spread spectrum; FDMA, TDMA, and CDMA. packet radio; ALOHA; slotted ALOHA. Wireless network: SS7 signaling; circuit switching; packet switching; X.25 protocol. GSM system architecture: linear predictive coder; GSM codec; GMSK modulation; traffic channel; control channel; CDMA (IS-95) standard: Walsh functions; long code generation; power control; near-far effect; forward channel characteristics; reverse channel characteristics; capacity of CDMA.

Textbooks : 1. V.K. Garg, IS-95 CDMA and CDMA2000, Prentice-Hall, 2000. 2. V.K. Garg and J. Wilkes, Principles and Applications of GSM, Prentice-Hall, 2000. References : 1. V.K. Garg and J. Wilkes, Wireless and Personal Communications Systems, Prentice-Hall, 1996. 2. R. Prasad, CDMA for Wireless Personal Communications, Artech House, 1996. 3. S. Redl, M. Weber, and M. Oliphant, An Introduction to GSM, Artech House, 1995. 4. D.J. Goodman, Wireless Personal Communications Systems, Addison-Wesley, 1997. 5. T.S. Rappaport, Wireless Communications: Principles and Practice, Prentice-Hall, Inc., 1996. 6. J.A. Viterbi, CDMA: Principles of Spread Spectrum Communication, Addison-Wesley, 1995. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Digital Communications (Elective)


Level of Study : 4

Hours Assigned : Lecture/Tutorial 28/6 hours Laboratory 15 hours

Pre-requisites : Mathematics (AMA207) Introduction to Probability and Statistics (AMA217)

Telecommunication Technologies (EIE325)

Exclusions : Advanced Digital Communications (EIE441)


The aim is to produce graduates with a clear theoretical background in the manipulation of digital signals for high-speed data transmission and to equip them with sound understanding in design of some typical high-speed digital communication systems.

Keyword Syllabus :

Baseband data transmission, intersymbol interference, eye-diagram, equalization. Matched-filter detection, probability of error. Passband modulation systems: ASK, FSK, PSK, DPSK, QPSK, OQPSK, DQPSK, π/4-DQPSK, QAM, MSK, GMSK. Modem. Source coding: Huffman coding, Shannon-Fano coding, Lempel-Ziv coding. Shannon’s theorem. Channel coding: linear block codes, cyclic codes and convolutional codes.

Textbook : 1. S. Haykin, Communication Systems, 4th ed., John Wiley & Sons, 2001.

References :

1. A.B. Carlson, P.B. Crilly and J.C. Ruthledge, Communication Systems, 4th ed., McGraw-Hill,

2002. 2. J.G. Proakis and M. Salehi, Communication Systems Engineering, 2nd ed., Prentice-Hall, 2002. 3. B. Sklar, Digital Communications: Fundamentals and Applications, 2nd ed., Prentice-Hall, 2001. Method of Assessment : Coursework 40% Examination 60% Total 100% Note : To pass this subject, students must obtain grade D or above in BOTH the coursework and the

examination.



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Subject Description Subject Title : Fundamentals of Strategic Management (Elective)


Level of Study : 4


Pre-requisites : Principles of Accounting I (ACCT201) Or Introduction to Management (MM201) Or Organisation & Management (MM202/MM302)


The role of this subject is to provide the students with a basic understanding of the concepts of policy and strategy in the operating environment so that they are able to apply such concepts in performing organisational tasks effectively. This is an integrating subject that draws upon all other subjects learned so far in students' undergraduate course of study. The subject develops the students' ability to analyse problems from a general management perspective. It provides students with a foundation on how organisational strategies are formulated and how such strategies relate to both the external and internal organisational environment in the context of sustained competitive advantage. This subject develops the students' ability to analyse and manage business problems from a management perspective that emphasises the need to balance and prioritise strategic issues and action.

Keyword Syllabus :

Understanding Strategic Management - The evolution of strategic management - three perspectives - The 10 schools of strategic management - The strategic management process - The development of strategic management within organisations - concern for fiscal and

social responsibilities - Formulating the mission and vision statement to meet the needs of stakeholders - The nature of organisational objectives and establishing organisational objectives - Corporate governance Environmental Analysis and Diagnosis - Environmental scanning and influencing environmental factors - The general environment - Techniques for environmental analysis - Industry and competitive analysis; competitive and co-operative dimensions - Synthesis of external strategic factors Internal Scanning and Analysis - Approaches to internal scanning and analysis of the competitive value of resources - Scanning the internal environment with functional analysis - using the value chain - Synthesis of internal strategic factors - business processes and systems; qualitative and

quantitative measures; making sense of assets, capabilities and competencies Strategy Formulation - Situational analysis: SWOT - Formulating organisational strategies and developing a knowledge strategy



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- Corporate strategy analysis - means and forms of diversification; conflict between managers and stockholders

- Business strategy analysis: Porter's generic competitive strategies, maneuvering for competitive advantage

- Strategic role of quality and process management - International expansion and thinking globally - Strategic choice Strategy Implementation - The implementation process - complexity and interconnectedness; personal action in

implementation - Strategic leadership - to manage change and learning; encouraging self leadership - Analysing strategic change - evolutionary, revolutionary - Analysing organisational structure and networks - Analysing organisation culture - impact on experimentation and discovery. Selecting an

implementation approach - balancing ‘hardware’ and ‘software’; transition from transformer to administrator

Strategic Evaluation and Control - Evaluation and control in strategic management - impact of action on outcomes - The process of strategic control: measuring organisational performance, compare

organisational performance to goals and standards - Problems in measuring performance - Balanced Score Card approach to strategic control


Theoretical concepts will be covered in lectures with developing competitive advantage a central and integrating theme. The seminar periods are used for case presentation and discussions. Continuous assessment is therefore based on the students' performance in presenting appropriate supportive readings and class participation.

Indicative Reading List : 1. P.W. Beamish, Asia Pacific Cases in Strategic Management, McGraw-Hill International

Edition, 2000. 2. I. Chow, Business Strategy: an Asia-Pacific Focus, Prentice-Hall, 1997. 3. U.C.V. ed. Haley, Strategic Management in the Asia Pacific, Butterworth Heinemann, 2000. 4. C.W.L. Hill and G.R. Jones, Strategic Management - An Integrated Approach, 5th ed.,

Houghton & Mifflin, 2004. 5. M.A. Hitt, R.D. Ireland, and R.E. Hoskisson, Strategic Management : Competitiveness and

Globalization, 5th ed., Thomson, 2003. 6. A. Miller, Strategic Management, 3rd ed., Irwin-McGraw-Hill, 1998. 7. K. Napuk, The Strategy Led Business, McGraw-Hill, 1996. 8. A.A. Jr. Thompson and A.J. Strickland, Crafting and Executing Strategy - Text and Readings,

12th ed., McGraw-Hill, 2001. 9. T.L. Wheelen and J.D. Hunger, Strategic Management and Business Policy, 8th ed., Prentice-

Hall, 2002. Recommended Academic Journals : 1. Advances in Strategic Management 2. Academy of Management Journal 3. Business Strategy Review 4. Journal of Business Strategy 5. Journal of Management Studies 6. Long Range Planning 7. Strategic Management Journal 8. Strategic Organisation



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Subject Description Subject Title : Business to Business Marketing (Elective)


Level of Study : 4


Pre-requisites : Introduction to Marketing (MM271) Or Marketing (MM273)

Credits : 3 Objectives : This module provides students with a basic understanding of business-to-business marketing, a crucial element of Marketing, because majority of business transactions occurs among organizations instead of at the individual consumer level. This subject aims to facilitate students' understanding of: (i) the nature and scope of industrial marketing; (ii) the similarities and differences between consumer marketing and business-to-business

marketing; (iii) models of organizational buying behavior and their applications; (iv) higher level business marketing strategies (targeting, segmentation, positioning) and lower

level strategies (product, pricing, channels of distribution and promotions); (v) the relationship marketing perspective for all major aspects of business-to-business

marketing; (vi) basic applications of business marketing theories to situations in Hong Kong SAR and

mainland China. Teaching/Learning Approach :

Students are encouraged to participate in class discussions for both lectures and seminars. They are required to finish weekly reading assignments before the lecture. To facilitate students' ability of lateral thinking and to apply theories, case studies will be stressed in teaching. Students are required to form groups, each of which is in charge of presenting one case in a “company style” or “real life” style (i.e., interruptions, arguing, asking questions at any time, are allowed).

Textbooks :

1. Michael D. Hutt and Thomas W. Speh, Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 7th ed., New York: The Dryden Press, 2001.

2. Other materials: to be handed out in class.



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Evaluations (may be changed) :

Case study preparation/participation 12% Group mini project presentation 8% Random tests and attendance 5% In-class tests (Basic concepts/theories) 25% Final examination 50%

Note : 1. Students are required to hand-in their case preparation notes in class for all five cases (4

presentation cases and 1 discussion case.) Preparation notes have to be computer-word processed. Submission of notes is the basis for case study evaluation, 40% discount for late submissions. For the case-presenting group, only one hand-in is needed, with all members’ names, in alphabetic order, on the cover page.

2. Mini-project: The The case groups are required to do a desk search (web pages, newspaper, magazines,

etc) about any aspect of B2B marketing of a company (manufacturers, distributors, dealers, etc.). If a student’s friends, relatives, parents work in an organization involving B2B marketing, they can also serve as the information sources. The group should organize the information they acquired and make a presentation in Powerpoint format. No individual reports are required.

3. Case Presentations/preparations:

3.1 Handout case: Data General and New York's Division of Substance Abuse Services (organizational buying behavior)

3.2 Handout case: SKF (HK) Carb Bearings (segmentation, promotion, marketing in China) (from Journal of Business and Industrial Marketing)

3.3 Handout case: Philips Distribution Channels in China (from Harvard Case Series) 3.4 Handout case: Delgardo Chemical Co. (preparations notes and discussions only, no

presentations) 3.5 Case #15 from the text: BWI Kartridge Pak (mkt planning & strategy)

Evaluation Criteria :

For the purpose of evaluation for this subject, the knowledge/skills we learned can be loosely divided into two categories: a) basic understanding, b) ability to apply concepts/theories to real situations and to solve problems in business settings. Each will account for about 50% in students’ subject evaluation. Theoretically but not realistically, if a student has a perfect understanding of the basic concepts/theories but zero ability to apply them to real life and to solve problems in business setting, he (she) can get 50 marks and still pass the subject with a D grade. A typical A grade requires a student to have an excellent understanding (75% or over) of basic concepts/ theories and an excellent ability to apply them to real life and to solve problems in business setting. The grade B and C will lie between the above two extremes. For assessing students’ ability to apply concepts/theories and solve problems, a new case study will be used in the final examination.


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