Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximize organic social...
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Transcript of Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximize organic social...
SubaruLauren Papasidero
How Subaru shares the love from its loyal fans and uses UGC to maximize organic social media
MEM
BER MEETIN
G 40
SO
CIALMEDIA.ORG
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 40Los Angeles7-26-2016
1
How Subaru
Shares the Love
From Its Loyal Fans
and
Uses UGC to Maximize
Organic Social Media
Lauren Papasidero
@LaurPapasidero
10
Make it easy for fans to be a part of your story
Easy for fans to experience
Brand’s Story
Easy for fans to add to Brand’s
story
Easy for fans to be a part of
Brand’s story
Inspires fans to share content
21
Fans Started Sharing Photos of Their
Children …. So, we created #Subababy and
#FutureFanPhotoFriday
23
#WRXmas Prep
Awareness Posts
Starting after Thanksgiving
Multiple Requests for #WRXMAS
Content
18 Days of scheduled #WRXmas
posts BEFORE
12/1!
36
For Every Piece of Content You Share…
Why would a fan care?
Why would a fan share the content?
What do they want to
share?
38
Summary
• Organic Social Media is NOT dead!
• Pay attention to what your
audience needs and wants
• What resonates with your
audience
• Notice what your audience
engages with and use it!
• Make it emotional
• Involve your audience as often as
you can