Sub Focus Advertisement

The name of the artist is Nick Douwma but he is known for his stage name which is Sub Focus. Sub meaning some form of chemistry and focus being a center of interest or activity. This connotes that he makes chemistry with music to create his music, as it is a drum and bass genre, artists have to mix a lot of sounds and beats together to create their music. The dominant image on the poster is of a Torus, which is the name of the geometric shape. It was originally used on his debut album cover and the shape has played a big part in his live shows as well as in promotion and artwork. Fans recognize Sub Focus by this image and this could suggest why he has featured it on his tour poster. On the advertisement poster he is in the middle of the torus which represents him as the main subject of his whole album. The title of his album cover is ‘Torus’ as mentioned previously this shape has been a big part in his live shows. So this could connote that this album is about his journey throughout his live shows. As this is a poster for a tour, and his fans recognize him from the torus symbol which he is surrounded by. Dominant colours include bright electric colours surrounding the artist, connotes that

he is a god like figure or just in general very important.The record label is Ram Records which is a well-known record company as it is the world’s leading drum and bass label. So any other drum and bass fans who listen to other drum and base artists by Ram Records then they will be likely to listen to Sub Focus. Sub focus fits into the genre of drum and bass and this is signified by him being a part of Ram Records.Drum and bass attitudes and values include dance, liveliness and summer night life. The target audience for this poster is any fans of drum and bass music and people who will recognize this shape on his album cover as it represents him in the drum and bass music genre. The poster is appealing to this audience because they will be able to notice him as this is promotional representation and artwork.