StumbleUpon ��

Content Discovery & Audience Development �

13 AUG 2013 �

STUMBLEUPON IS A PERSONALIZED CONTENT

DISCOVERY AND DISTRIBUTION PLATFORM �

PEOPLE USE STUMBLEUPON�TO BE SURPRISED & ENTERTAINED�BY CONTENT THAT HELPS THEM �

GO BEYOND WHAT THEY ALREADY KNOW�

HOW STUMBLEUPON WORKS�

STUMBLEUPON LIVES ACROSS ALL DEVICES�

OUR AUDIENCE �•  35M+ registered users

•  80% 18-34 YRS

•  User spends over �1 minute 12 seconds with�on average per page

•  Engages with StumbleUpon for an average uninterrupted session of 1 hour and 10 minutes

•  Spends over 7 HOURS per month on the site

Digital Downtimers�

Vanity Sharers�

Inspiration Seekers�

Tourists�

Curators �

Publishers�

Advertisers�

30M.� 140M.� 100K.�REGISTERED USERS� INDEXED PAGES � PAGES ADDED DAILY �

7HRS.�TIME SPEND PER MONTH �

WE MAKE OVER 1BILLION RECOMMENDATIONS PER MONTH �

HOW WE COMPARE �

#3 DRIVER OF SOCIAL REFERRAL TRAFFIC IN THE U.S.

3.2 Hours

THE HALF LIFE POWER OF STUMBLEUPON�

Link Shared on Twitter

Link Shared on Facebook

Page Shared on StumbleUpon

Half Life: The point in time when a link has garnered half the engagement it will ever get.

2.8 Hours

400 Hours

INCREASE YOUR CONTENT HALF-LIFE

STUMBLEUPON ADVERTISING:�NATIVE CONTENT INTEGRATION�

NATIVE ADVERTISING �

INTEGRATED � IT FEELS NATURAL �è

VALUE � IT GIVES BACK�è

CHOICE � CONSUMERS OPT IN�è

IT’S THE STUFF CONSUMERS WERE TRYING TO GET TO IN THE FIRST PLACE �

�

SERVING OVER 125M NATIVE ADS A MONTH FROM OVER 100K PARTNERS�

OWN THE EXPERIENCE It’s not an ad. It’s a stumble. A unique, engaged visitor.

SAUZA: MAKE IT WITH A LIFEGUARD �

GENERAL MILLS: TABLESPOON.COM �

FRISKY’S #CHEESEAFFAIR �

WE KNOW IN 25 STUMBLES IF THE CONTENT IS BAD. �

�50 STUMBLES IF YOU’VE GOT

VIRAL GOLD.�

WHAT MAKE A STORY SPREAD?�

SOCIAL CURRENCY: People talking about things to make themselves look good��TRIGGERS: We talk about things that are on the top of our heads.��EMOTION: The more we care the more likely we pass something on.��PUBLIC: When we can see other people doing something, we're more likely to imitate it.��PRACTICAL VALUE: We share information to help others, to make them better off.��NARATIVE: We take consumers down a path. We want them asking for more.�

NATIVE = STORYTELLING �A FEW EXAMPLES�

SOCIAL CURRENCY �

HTTP://WWW.SUPERIMPORTANTTEST.COM/�

SOCIAL CURRENCY �

CREATE A TRIGGER �

HTTP://WWW.YOUTUBE.COM/WATCH?V=V6IHCFISQIW�

CREATE A TRIGGER �

EMOTION�

HTTP://CIGNA-GO-YOU.TUMBLR.COM/�

EMOTION�

PUBLIC �

HTTP://WWW.MAILBOXAPP.COM/�

PUBLIC �

PRACTICAL VALUE �

HTTP://WWW.BUZZFEED.COM/PEGGY/22-THINGS-YOURE-DOING-WRONG �

NARRATIVE�

HTTPS://WWW.AMERICANEXPRESS.COM/US/SMALL-BUSINESS/SHOP-SMALL/�

NARRATIVE�

STUMBLEUPON ADVERTISING:�LIST, TAKEOVERS, AND ANALYTICS�

STUMBLEUPON LISTS�

CURATE A STUMBLEUPON LIST�•  Leverage StumbleUpon’s

List feature to organize and showcase a collection of your pages by interests and topics

•  Create a community of followers interested in discovering and engaging with your content

•  Drive additional page views and help users go deep into your content experience

Details

Own the 1st sponsored stumble of every user for 24 hours.

Estimated Reach: 500,000 Uniques

First to Market: This product is in BETA and reserved only for eligible partners.

GUARANTEED DISCOVERY �

CAMPAIGN ANALYTICS�CAMPAIGN ANALYTICS�

•  URL SCORE    URL  Score  is  a  %  score  between  0%  and  100%  that  iden6fies  how  well  liked  your  URL  is.  

•  # OF LIKES/DISLIKES    A  breakdown  of  the  #  of  "Likes"  and  "Dislikes"  (thumbs  up  and  thumbs  down)  that  your  URL  receives.  

•  EARNED VISITS Any  free/earned  Stumbles  that  your  URL  receives  (there  is  no  charge  for  free  Stumbles)  as  added  value  from  our  system  distribu6ng  addi6onal  stumbles.  

•  VIRALITY/SHARES:    Total  #  of  Shares  URL  receives,  broken  down  by  Facebook,  TwiMer,  Direct,  e-­‐Mail.  

 •  ENGAGEMENT/TIME SPENT:    Average  6me  spent  with  

URL.  

   ü  Cost  Per  Stumble  Delivery  of  a  unique  user  to  your  site.  Price  based  on  

unique  visitors  delivered,  length  of  engagement  and  serving  priority.      

ü  Easy  Implementa6on  &  No  Assets  Required  Can  go  live  within  2  hours    ü  Guaranteed  Traffic  No  skipping,  no  waste,  no  distrac6ons    ü  Earned  Media  The  more  users  that  “like”  and  share  your  Sponsored  

Stumble,  the  beMer  opportunity  to  earn  Free  Stumbles  from  our  system.      

ü  Repor6ng  includes  site  performance,  visitor  data,  traffic  analysis,  and  website  quality  score.  Includes  integra6on  with  Google  Analy6cs  

 

THE STUMBLEUPON DIFFERENCE �

THANK YOU!�