Design and Style

Basic Design

• Is simple

• Contains lots of white space

• Is organized

• Creates path for eye

• Makes something dominant

• Divides space in an interesting way

Gains attention by

• Being free of errors

• Presenting one idea

• Using a headline

• Beginning with large first letter

• Using a framing device

Color

• Is a redundant cue

• Is easy to perceive

• Is consistent with common use

• Does NOT bleed

Text

• Presented in telegraphic style

• Abides by Rules of Sixes (Sevens)

• Has items parallel in construction

• Uses font size of 30+

Text continued

• Is simple and easy to read

• Is in upper and lower case

• Is NOT presented in italics

Color

• Easy to perceive- yellow and green

Color

• Difficult to perceive- red and blue

Color

• Colorblind can’t see- green and red

Color

• Green: growth, movement

– Use to discuss fiscal ($) growth

Color

• Blue: conveys calm

– Use if audience hostile

– Use if attention span limited

Color

• Red: snappy; peppy!

– Can bleed especially on green background

Color

• Yellow

– Use to highlight or bring attention to

Warm Colors

Red Orange Yellow

Appear to advance toward the viewer

Cool Colors

Blue Green Violet

Appear to recede from the viewer

Cool Background

Warm Foreground

Helps give appearance of depth

Green

Red

Is red redder next to green?

Blue

Orange

Blue more vivid next to orange?

Violet

Yellow

Psychedelic Effect?

Choose Different Color Scheme

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