StyleSearch Shopping App | UX Design & Business Model
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Transcript of StyleSearch Shopping App | UX Design & Business Model
Designed to enrich your shopping experience through organization and discovery
December Wedding by 12/15
WANTHAVE
Capture Connect Discover
ADD +
Darwin Witt, CEOWeb Developer and Software Consultant for industrial manufacturers including Fluke, Mercedes-Benz and Pittsburgh Glass Works; previously network security researcher; computer science background
Tristan Plank, CIOResearcher and UX Designer for HF Designworks, a UI Design and System Safety Analysis firm; psychology, human factors, & usability background
Susan Oldham, CMOUX & Visual Designer; design, branding and human-computer interaction background; experience in fashion & retail industries
The Team
Meet Rebecca
How to StyleSearch
Hassles Solutions Value
Turning Hassles into Value
It’s simple, easy-to-use, and gives shoppers the features they want.
StyleSearch takes away the hassles and makes shopping fun again!
Other mobile apps live in the land of “OR”—StyleSearch lives in the land of “AND”
Lots of Pictures
Keep It Simple
Be Social
Integrate to Simplify
Track Favorites
Suggest New
Things
Help Shoppers Discover
Feedback is Key
Our Shoppers
Our Influencers
Our Retailers
HAVE NEED WANT
Compare Things
Give ‘em what they want
Prototype
Capture Share Remind Favs
HAVE COMPARE
NEED DISCOVER
WANTSHOP
Connect
$$?2
4
Insights to Features
StyleSearch integrates many easy-to-use features into a single app to enhance the shopping experience.
� Compare items and swatches from home closet, in store photos, and online catalogs
� Organize shopping with custom ‘Need’ and ‘Want’ lists
� Discovery tool to find closest stores, where to eat after—everything for a shopping adventure
� Suggestions based on shopper’s favorite styles
� Social integration to ask friend’s opinions, or Share latest and greatest purchases
� Quick and easy-to-use interface while juggling shopping bags, lattes and smartphone
� Target marketing for mobile shoppers
� Valuable shopper data: Habits, Browsing, Favorite Styles, Favorite Brands
� A direct connection to shoppers
� Reduced item returns
� More foot traffic in stores
� More revenue
Retailers are the Customer in the StyleSearch ecosystem.
Our Retail Customers want:
Shopper
StyleSearch is for Retailers
December Wedding by 12/15
WANT HAVE Capture Connect Discover
ADD +
STORES ONLINE
Apparel Retail
Growth (Est. 2013)
Apparel Shopping Preferences (2011)
13.1%
36%
44%PREFERONLINE
56%PREFER
IN STORE
100,000Retail Stores in U.S.Apparel / Acces. Stores (2011)
34% underserved by retail apps
25Million+ Fashion Aware Shoppersusing SmartPhones | Age 18-54 (Est. 2012)
Market
Targeted Market � Small business clothing/accessory retailers � 10% of 34,000 local retailers = 3400 � Planning to target 1% for 1st year = 340
� Large chain stores
� Already having success with 3rd party mobile apps like ShopKicks & Best Decisions � StyleSearch has a more social aspect, and a more direct connection
Market Segmentation
Revenue Strategies 1. Retailer Subscriptions
� Monthly/Seasonal options
� Tiered for retailer size, number of stores
� Est. $100-$500/month (Avg $3000/yr)
� 340 retailers = $1M Revenue
� 3400 partners = $10M Revenue
2. Selling Shopper Data � Quizzes, favs, recommendation features
gain more shopper preferences
3. Transaction fees for sales/deals
4. Freemium � Free to shoppers to encourage growth
90%Subscriptions
7%User Data3%
Fees
Making Money
Partners � Discount/Coupon providers
� Merchant services
� Google Maps, Google Places, Bing
� Advertising partners
� Sizing app or online database
Costs � Infrastructure
� Servers, developers, service reps
� Retailer Partnerships � Demo subscriptions for 6 months
� Online/store model for larger retailers
� Local heros model for smaller retailers
� Service � Account reps to subscribe retailers
� Marketing � Advertising, retailer guides, social media, store collateral
Costs & Partnerships
Our market competition � Social shopping apps
� Dedicated shopping apps
� Social closet apps
� Shopping decision apps
� Retail reward apps
Biggest competitor: ShopKicks
Competitive Analysis
� Social Media activity, focus on Pinterest and Twitter
� Online advertising, i.e. GoogleAds, etc.
� Press releases to tech press and retailer publications
� Stickers for shop windows and in-store displays
� Retailer Product Guide
� Demo subscriptions
Launch
Go-to-Market Strategy
� Deals and rewards for shopping with partners
� Quizzes to learn user preferences translates into better business intelligence
� Advertising—notifications or in-App
� Expansion to other markets, restaurants & home furnishings
� Tablet, desktop versions of the application
� Branded, retailer-specific versions of the app
� Referrals
Growth
Future Opportunities
Shoppers overwhelmed by choices
One place to organize your shopping needs
Multiple Revenue Streams Under-served retail markets
$1M for product development and partner relationships
$1M revenue 1st year Growth to $10M within 3 years
Problem
Solution
Opportunity
Investment
Return
Recap
Thank you! Questions?