N E W L O O K

A B O U T S M A R T G U Y

1 3 y e a r s i n t h e m a k i n g

ABOUT / SmartGuy is a leading Nordic multi- brand online fashion retailer.

REVENUE / ~ 450 MDKK

LOCATION / Based in 20 countries. 250employees with HQ in Jyderup, Denmark

SHARES / Listed on Danish stock exchange with current market cap of appr. 800 MDKK.

O N L I N E Y

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&M O B I L E

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OFFICES / Headquarters in Denmark

IT, TRANSLATIONS & CUSTOMER SERVICE / Located in Dnipropetrovsk, Ukraine.

WAREHOUSE / Currently in Denmark, but will move to Szczecin (Stettin) in Poland starting August 2013.

O U R M A R K E T So v e r 2 0 c o u n t r i e s a r o u n d E u r o p e

O U R M A R K E T So v e r 2 0 c o u n t r i e s a r o u n d E u r o p e

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H I G H Q U A L I T Y S U P P L I E R S

E x t e n s i v e r a n g e o f a t t r a c t i v e s u p p l i e r s

TODAY SMARTGUY has more than 1,000 fashion brands of which the majority are either international or domestic top- sellers

SUPPLIERS with strong brands are a crucial success factor for online fashion retailers and relies heavily on the reputation of the retailer

LOCATION / Based in 20 countries. 250employees with HQ in Jyderup, Denmark

BUILDING an extensive range of attractive suppliers is a lengthy and continuous process

MORE THAN 1 .5 MILLIONREGISTERED USERS

SmartGuy has a sol id baseof registered users

SmartGuy has experienced a strong growth in the number of unique visitors on the websites, as well as the number of registered users

As a result of the general maturing online retailindustry and due to SmartGuy’s e�orts towardsgenerating increased sales per customer, the average purchase size has increased steadily over the past decade

To encourage repeat customers, SmartGuy has launched a number of loyalty initiatives, including special discounts for registered users

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NUMBER OF REGISTERED CUSTOMERS HAS GROWN RAPIDLY

WITH A STEADY INCREASEIN AVERAGE PURCHASE SIZE

WITH AN INCREASING NUMBEROF UNIQUE VISITORS1

The large base of users is a strong assetfor SmartGuy when new products, sitereleases etc. are launched

Includes visitors on DK, SE, NO, UK, DE, FI, AT, NL, RU and PL websites

Average purchase size is still to be improved The drop in 2011/12 was mainly due to implementation of free shipping

OtherStylepitSmartGuy SmartGirl SmartKids

REVENUE SPLIT

Denmark

Scandinavian

ROW

58,26% 24,40%

17,35%

DK

SE

FI

RU

M A R K E TR E C O G N I T I O N

# 2 E u r o p e a n E - c o m m e r c e A w a r d s

W E ’ R E L O C A L

SmartGuy has local websi tes, o�ces or actual

subsidiar ies in over 20 European countr ies .

B E I N G L O C A Lg e t t i n g c l o s e r t o t h e

c u s t o m e r

LOCALIZATION / Local domain and language as well as market-adapted product optimization

SUPPORT / Local phone number and a local return address for increased trust

OPTIONS / O�ering many payment options & work with strongest logistics partner

SECURITY / Local certificates, trustmarks, local conditions and encrypted checkout

O P T I M I Z E D C O N C E P T

Cont inuously opt imiz ing the concept is part of SmartGuy’s DNA

S M A R T G U Y=

E F F I C I E N Ti n - h o u s e I T d e v e l o p m e n t

&n e w w a r e h o u s e

Dnipropetrovsk

Szczecin(Stettin)

C O N C E P TE V O L U T I O N

w e n e v e r s t o p d e v e l o p i n go u r c o n c e p t

SmartGuy, SmartGirl, SmartKidskoncept in the Nordics

Stylepit concept in the rest of Europe on localized domains and customerservice

Launched own Stylepit private label brand in October 2012

Signed Pharell Williams from October 2013 to promote Stylepit for the forth comming six month

M & A S T R A T E G YI T i m p l e m e n t a t i o n :

o n l y 2 d a y s