Style Guide - Tournament of Roses · 2019. 4. 1. · HONDA RED PANTONE®: 186 C TIYO®: TICA7023...

Style Guide2020

2 2019

2020 Rose Parade Theme

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3 2019

TABLE OF CONTENTS

BRAND POSITION 4

Mission Statement 5

Vision Statement 5

Core Values 5

OFFICIAL TRADEMARKS 6

Social Media Platforms 7

TYPOGRAPHY 8

Gotham 9

Copperplate 10

Sloop Script 11

COLOR PALETTE 12

Primary Color Palette 13

Secondary Color Palette 14

Sponsorship Color Palette 15

2020 Rose Parade Theme Color Palette 16

FAMILY OF MARKS 17

Tournament of Roses® 19

Rose Parade® presented by Honda 21

Rose Bowl Game® presented 25 by Northwestern Mutual

USAGE 27

Clear Space 28

Minimum Sizing 29

Incorrect Logo Application 31

Brand Position

5 2019

BRAND POSIT ION

MISSION STATEMENTAs a volunteer driven, non-profit organization the Tournament of Roses Association brings people together to create premier events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful and rewarding experiences.

VISION STATEMENTThe Tournament of Roses will:

• be a globally admired New Year’s celebration whose combined event audience is the largest in America.

• be respected as a vital community organization that provides significant economic benefits throughout the Southern California region and for participating in athletic conferences.

• combine a compelling vision of excellence with financial vitality and independence.

• serve as an inspiration and model for other volunteer and non-profit organizations throughout the world.

CORE VALUES • Striving for excellence in everything we do

• Respecting the Tournament of Roses heritage

• Being innovative and inspirational

• Practicing teamwork with passion, commitment and enthusiasm

• Promoting volunteerism, diversity and community support

• Operating with honesty and integrity

• Bringing people together

• Having fun!

Official Trademarks

7 2019

OFF IC IAL TRADEMARKS

TRADEMARKSThe Pasadena Tournament of Roses Association has protected and controlled the use of its Rose logo and word marks since 1974, and has registered its identifying marks with both the U.S. Patent and Trademark Office and the California Secretary of State. Usage of the Pasadena Tournament of Roses’ logos and marks must be approved in writing by the Pasadena Tournament of Roses Association.

Below is a list of legally protected marks associated with the Pasadena Tournament of Roses Association. The first appearance of each word mark in a document must be accompanied by a ® (superscript registration symbol) registration symbol positioned at the end of each word mark.

• America’s New Year Celebration®

• Pasadena Tournament of Roses®

• Rose Bowl®

• Rose Bowl Game®

• Rose Parade®

• Rose Queen®

• The Granddaddy of Them All®

• Tournament of Roses®

• Rose logos, as set forth on these pages

SOCIAL MEDIA PLATFORMSFollow Rose Parade and Rose Bowl Game on Facebook, Twitter, Instagram for the latest news and behind-the-scene action. Share your posts with us by using #RoseParade and #RoseBowl.

@roseparade @roseparade @rose_parade @rosebowlgame @rosebowlgame @rosebowlgame

Typography

9 2019

TYPOGRAPHY

BOLD & ITALICSAaBbCcDdEeFfGg 123456789 AaBbCcDdEeFfGg 123456789

MEDIUM & ITALICSAaBbCcDdEeFfGg 123456789 AaBbCcDdEeFfGg 123456789

BOOK & ITALICSAaBbCcDdEeFfGg 123456789 AaBbCcDdEeFfGg 123456789

LIGHT & ITALICSAaBbCcDdEeFfGg 123456789 AaBbCcDdEeFfGg 123456789

Three primary typefaces have been selected to provide variety, consistency and legibility on all Pasadena Tournament of Roses communications. While there is flexibility in their usage, following the guidelines provided helps ensure the best possible design outcomes.

GOTHAM TYPEFACEGotham is the primary typeface designated for use on all communications. The font's contemporary, clean look provides excellent legibility along with a casual, friendly feel. The various weights offer the variety needed across multiple mediums and the ability to provide emphasis and differentiation through typography.

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BOLDAaBbCcDdEeFfGg 123456789

REGULARAaBbCcDdEeFfGg 123456789

LIGHTAaBbCcDdEeFfGg 123456789

TYPOGRAPHY

COPPERPLATE TYPEFACECopperplate is to be used only as an accent font when Gotham will not provide the needed differentiation or design intent. This font should be used sparingly, primarily on headlines, subheads and potentially on captions. It should never be used for setting body copy or any larger copy blocks. The logotypes within the family of marks are built using the Copperplate typeface.

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SLOOP SCRIPT TWO LESS SLANTSloop Script Two Less Slant is a specialty script which is to be used on a very limited basis. This font is used in conjunction with content that requires a degree of elegance, sophistication or sense of tradition. An example of proper usage of this font would be for communications connected with the Royal Court or Rose Parade. The font must only be used for headlines, ideally those that will appear larger than 16 pt. Exercise caution to ensure legibility when using this font.

RegularAa Bb Cc Dd Ee Ff Gg 123456789

TYPOGRAPHY

Color Palette

13 2019

COLOR PALETTE

PRIMARY COLOR PALETTEEach of the Pasadena Tournament of Roses’ logos and marks may be printed with Pantone® coated, Pantone® uncoated or process color inks. Consult your printer to determine how to provide the best color match on the selected paper stock.

Match color reproduction is recommended whenever possible for maximum color brightness and saturation. Refer to the current edition of the Pantone® Color Formula Guide for accurate color matching.

80%

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BLACKPANTONE®: BLACK C/BLACK UCMYK: 0.0.0.100RGB: 0.0.0HEX: 000000

STEM GREENPANTONE®: 356 C/355 UCMYK: 100.0.90.20RGB: 0.121.52HEX: 007934

ROSE REDPANTONE®: 485 C/032 UCMYK: 0.100.100.0RGB: 226.35.26HEX: E2231A

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SECONDARY COLOR PALETTEThe secondary color palette is used to provide variety and interest to the Tournament of Roses brand. The colors can be used to differentiate subjects or areas of emphasis in communications. Used judiciously, these two palettes complement the brand's primary palette.

COLOR TONESThe more saturated color tones are the secondary color palette's anchor and should provide the foundation for all communications. Care should be taken to create a pleasing hierarchy of color, rather than equal use of all colors. Selecting a more limited palette can often produce better results than trying to use the entire palette.

ACCENTSThe accent palette is just what the name implies, and should be used judiciously where emphasis is desired. The accent palette should always be used subordinate to the "Tones" palette. It is advisable to again select a limited palette of accents on any one piece of communication, rather than trying to use many colors. A pleasing, overall color harmony is the goal.

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VIOLETPANTONE®: 262 C/262 UCMYK: 67.91.40.35RGB: 83.40.79HEX: 53284F

HIMALAYAN BLUEPANTONE®: 7459 C/7459 UCMYK: 73.27.21.0RGB: 63.150.180HEX: 3F96B4

80% 60% 40% 20%

SUNFLOWERPANTONE®: 7510 C/7510 UCMYK: 20.48.89.3RGB: 199.137.62HEX: C7893E

HOCKLEY MAROONPANTONE®: 7650 C/7650 UCMYK: 51.98.38.23RGB: 117.33.87HEX: 752157

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THORNPANTONE®: 377 C/377 UCMYK: 58.22.100.0RGB: 120.153.4HEX: 789904

BIRD OF PARADISEPANTONE®: 1505 C/1505 UCMYK: 0.71.100.0RGB: 255.107.0HEX: FF6B00

LAVENDERPANTONE®: 7676 C/7676 UCMYK: 62.67.9.0RGB: 117.100.160HEX: 7564A0

FORGET-ME-NOTSPANTONE®: 638 C/638 UCMYK: 82.7.9.0RGB: 172.216HEX: 00ACD8

FLY TRAPPANTONE®: 368 C/368 UCMYK: 59.2.100.0RGB: 118.188.33HEX: 76BC21

POPPYPANTONE®: 7409 C/7409 UCMYK: 3.32.98.0RGB: 244.178.35HEX: F4B223

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COLOR PALETTE

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NORTHWESTERN MUTUAL BLUEPANTONE®: 7693 C/294 UCMYK: 100.77.27.11 C/100.53.2.21 URGB: 14.73.123HEX: 0E497B

HONDA REDPANTONE®: 186 CTIYO®: TICA7023 (uncoated)CMYK: 0.100.86.6RGB: 204.0.0HEX: CC0000

HONDA COLOR PALETTEThe Rose Parade logo introduces one additional sponsor color, Honda Red. This color must be used when reproducing the Honda logo and may not be used for any other design elements. The Honda Red must always be used at 100% saturation and may never be screened back to create a lighter tone.

NORTHWESTERN MUTUAL COLOR PALETTEThe Rose Bowl Game logo includes one additional sponsor color, Northwestern Mutual Blue. This color must be used when reproducing the Northwestern Mutual logo and may not be used for any other design elements. The Northwestern Mutual color should always be used at 100% saturation and may never be screened back to create a lighter tone.

COLOR PALETTE

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RESPECTPANTONE®: 638 C/312 UCMYK: 100.0.10.0RGB: 0.173.220HEX: 00ADDC

LOVEPANTONE®: 485 C/STRONG RED UCMYK: 0.100.100.0RGB: 237/28/36HEX: ED1C24

HONORPANTONE®: 534 C/281 UCMYK: 100.88.38.30RGB: 26.47.88HEX: 1A2F58

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PEACEPANTONE®: 102 C/MEDIUM YELLOW UCMYK: 0.8.100.0RGB: 255.225.0HEX: FFE100

GROWTHPANTONE®: 7489 C/368 UCMYK: 58.8.100.0RGB: 123.180.66HEX: 7BB442

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STRENGTHPANTONE®: 7748 C/392 UCMYK: 44.26.94.30RGB: 117.124.47HEX: 757C2F

HARMONYPANTONE®: 7734 C/323 UCMYK: 86.45.78.24RGB: 40.97.74HEX: 28614A

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PASSIONPANTONE®: 7448 C/NEUTRAL BLK UCMYK: 62.67.33.52RGB: 67.55.77HEX: 43374D

COURAGEPANTONE®: 1955 C/7421 UCMYK: 15.100.90.38RGB: 142/15/27HEX: 8E0F1B

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2020 ROSE PARADE COLOR PALETTEEach year, the Tournament of Roses originates a new theme for the Rose Parade. A Rose Parade composite logo is designed to coincide with, and support the new theme. In addition to the primary & sponsorship colors used within the logo, the colors on this page are represented in the logo as well. Care should be taken to create a pleasing hierarchy of color, rather than equal use of all colors. Selecting a more limited palette can often produce better results than trying to use the entire palette. Color harmony is the goal.

COLOR PALETTE

Family of Marks

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FAMILY OF MARKS

The Pasadena Tournament of Roses Association logos, Rose Parade logos and the Rose Bowl Game logos make up the Tournament of Roses' Family of Marks. In the following sections we will cover all approved logos, logomarks, and logotypes.

The logos, marks, and accompanying typography must be presented in a clear, consistent manner. To be effective, the system depends on the cooperation and support of all persons reproducing this mark. It is the responsibility of each user to adhere to these guidelines.

Any reproduction of the logos and marks should be made from the digital, vector artwork either supplied to you, or available for download from our website: tournamentofroses.com/about/resources/logos.

All usage must be approved by the Tournament of Roses Marketing & Communications Department (for all Association and Rose Parade logomarks) and the Rose Bowl Game Department (for all Rose Bowl Game logomarks). For artwork submissions and/or usage request and approval, please contact:

PASADENA TOURNAMENT OF ROSES Marketing and Communications Department

391 South Orange Grove Boulevard Pasadena, California 91184 626.449.4100 Rose Parade: [email protected] Rose Bowl Game: [email protected]

DOWNLOAD THE FAMILY OF MARKS

https://tournamentofroses.com/about/resources/logos/

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Tournament of Roses Primary Logo

Tournament of Roses Logomark

Tournament of Roses Primary Logotype




F U L L - C O L O R

F U L L - C O L O R W I T H R E V E R S E D T Y P E

PASADENA TOURNAMENT OF ROSES ASSOCIATION LOGOSThe Pasadena Tournament of Roses primary logo should be present on all Tournament related collateral and digital media. The logos, logomarks, and logotypes are not to be altered from the approved configurations. Do not modify or cover any logo or mark with words or graphic elements. No other typographic formats may be substituted in any of the Pasadena Tournament of Roses’ logos and logotypes.

Anything that distracts from clear legibility of the logos is to be avoided. The background must provide high contrast to the logo elements. All Tournament of Roses logos may be used over images or patterned backgrounds as long as there is clear and distinguishable contrast, the image or background does not compete with the logo(s) in use, and the logos are easily readable and legible.

FULL-COLORThe full-color Tournament logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

FULL-COLOR WITH REVERSED TYPEThe full-color with reversed type Tournament logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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Tournament of Roses Primary LogotypeTournament of Roses Primary Logotype

O N E - C O L O R B L A C K

O N E - C O L O R W H I T EO N E - C O L O R R O S E R E D

ONE-COLOR BLACKThe one-color black Tournament logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

ONE-COLOR WHITEThe one-color white Tournament logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

ONE-COLOR ROSE REDThe one-color rose red Tournament logos are only to be use on a limited basis. The one-color red rose logos are used in conjunction with content that requires a degree of visual impact, boldness, and modern edge. An example of proper usage of these logos would be infographs. The one-color red rose logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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Rose Parade presented by Honda Logo (Primary Logo)

2020 Rose Parade Theme Composite Logo

2020 Rose Parade Theme Date Composite Logo

2020 Rose Parade Theme Logotype

2020 Rose Parade Theme Date Logotype

F U L L - C O L O RROSE PARADE PRESENTED BY HONDA LOGOSThe Rose Parade presented by Honda Logo should be present on all Rose Parade related collateral and digital media. The logos, and logotypes are not to be altered from the approved configurations. Do not modify or cover any logo with words or graphic elements. No other typographic formats may be substituted in any of the Rose Parade logos and logotypes.

Anything that distracts from clear legibility of the logos is to be avoided. The background must provide high contrast to the logo elements. All Rose Parade logos may be used over images or patterned backgrounds as long as there is clear and distinguishable contrast, the image or background does not compete with the logo(s) in use, and the logos are easily readable and legible.

COMPOSITE THEME LOGOS AND LOGOTYPESIn addition to the Rose Parade logos, each year a composite theme logo and logotype is created to coincide with the year's parade theme. These specialty logos are to be used only as secondary logos or visual elements. The Rose Parade presented by Honda logo must still be present.

2020 ROSE PARADE THEME LOGOTYPE AND DATEThe theme logotype and/or date logotype may be used as separate elements when the use of the Rose Parade primary logo elements have been satisfied. The theme logotype must be used on white or background of 10% of black

FULL-COLORThe full-color Rose Parade logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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FULL-COLOR WITH REVERSED TYPEThe full-color with reversed type Rose Parade logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

Rose Parade presented by Honda Logo




FAMILY OF MARKS

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O N E - C O L O R B L A C KONE-COLOR BLACKThe one-color black Rose Parade logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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O N E - C O L O R W H I T EONE-COLOR WHITEThe one-color white Rose Parade logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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ROSE BOWL GAME PRESENTED BY NORTHWESTERN MUTUAL LOGOSThe Rose Bowl Game presented by Northwestern Logo (primary logo) should be present on all Rose Bowl Game related collateral and digital media. The logos are not to be altered from the approved configurations. Do not modify or cover any logo with words or graphic elements. No other typographic formats may be substituted in any of the Rose Bowl Game logos.

Anything that distracts from clear legibility of the logos is to be avoided. The background must provide high contrast to the logo elements. All Rose Bowl Game logos may be used over images or patterned backgrounds as long as there is clear and distinguishable contrast, the image or background does not compete with the logo(s) in use, and the logos are easily readable and legible.

FULL-COLORThe full-color Rose Bowl Game logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

FULL-COLOR WITH REVERSED TYPEThe full-color with reversed type Rose Bowl Game logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

Rose Bowl Game presented by Northwestern Mutual

Primary Logo


Rose Bowl Game presented by Northwestern Mutual Logo

(Primary Logo)

F U L L - C O L O R

FAMILY OF MARKS

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Primary Logo


Primary Logo

O N E - C O L O R B L A C K

O N E - C O L O R W H I T E

ONE-COLOR BLACKThe one-color black Rose Bowl Game logos must be used on a white or lightly toned background (20% or less screen of black). Anything that distracts from clear legibility of the logos is to be avoided.

ONE-COLOR WHITEThe one-color white Rose Bowl Game logos are to be used on a background that offers high contrast to the logo elements, or tone equal to, or greater than 80% black. Anything that distracts from clear legibility of the logos is to be avoided.

FAMILY OF MARKS

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In the previous section we went over the Family of Marks and the usage of the different versions. In this section we will expand on the correct usage of the Family of Marks by going over clear space requirements, minimum sizing, and incorrect logo applications

CLEAR SPACEIn order to protect legibility of the family of marks, clear space requirements are shown to the right. The diagrams represent the minimum clear space allowed when placing any of the logos, logotypes, or marks. The clear space allows logos to reside in their own space, with clear separation from any other logos, visual elements or typography used within the communications.

C L E A R S P A C E R E Q U I R E M E N T S

USAGE

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PRINT REPRODUCTIONTo ensure the visual integrity of the Family of Marks appears accurately and legible when reproduced in print or digital, minimum sizing requirements are detailed to the right.

.75” .5”

.875” .875”

.875”

.25”.625”

.125”

P R I N T R E P R O D U C T I O N (TO SCALE)

USAGE

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EMBROIDERY REPRODUCTIONTo ensure the visual integrity of the Family of Marks appears accurately and legible when reproduced in embroidery, minimum sizing requirements are detailed to the right.

1.5” .875”

1.75” 1.75”

1.5”

.5”1.25”

.1875”

E M B R O I D E R Y R E P R O D U C T I O N (NOT TO SCALE)

USAGE

31 2019

INCORRECT LOGO APPLICATIONSTo preserve the brand to the highest standards, the logos should be used as provided. They are not to be altered or modified. When applying the logos to any collateral or digital media, ensure that no other logo or graphic element compete, and the legibility of the logo is crystal clear. On the right are examples of incorrect usage and application.

USAGE

Style Guide - Tournament of Roses · 2019. 4. 1. · HONDA RED PANTONE®: 186 C TIYO®: TICA7023...

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Transcript of Style Guide - Tournament of Roses · 2019. 4. 1. · HONDA RED PANTONE®: 186 C TIYO®: TICA7023...