Style Guide Samples
-
Upload
solutions-outsourced -
Category
Documents
-
view
220 -
download
1
description
Transcript of Style Guide Samples
CREATED BY:
18
All Saints’ College Bathurst Style Guide
solutionsOUTSOURCED
ALL SAINTS’ COLLEGE BATHURST
ALL SAINTS’ COLLEGE BATHURST
Emblem Spacing
The above example shows the spacing between the elements displayed in the logo. The leading should be measured in proportion to the logo being used.
Logo Spacing:
The circles from the Bishop’s mitre in the emblem should be used to measure the distance between the top of the shield and the bottom of the tippets.
Leading:
To measure the approximate distance between the lowest point of the emblem and the title of the School, use approximately half the height of one of the emblem’s white stars.
The leading between the two lines ‘All Saints’ College’ and ‘Bathurst‘ uses approximately the same measurements.
CREATED BY:
23
All Saints’ College Bathurst Style Guide
solutionsOUTSOURCED
ALL SAINTS’ COLLEGE BATHURST
The above examples should not be used under any circumstances, as they may undermine your brand’s quality. Each example risks altering the emblem’s clear image, and interfere with recognition. Preservation of the brand is essential. The above examples are a guide only.
Improper Use of Emblem
Do not reproduce in any colours other than specifi ed in the colour palette.
Do not reproduce with another logo or typeface within the emblem’s background.
Do not display emblem at poor resolution where it becomes pixelated.
ALL SAINTS’ COLLEGE BATHURST
ALL SAINTS’ COLLEGE BATHURST
Do not rotate or alter perspective of the emblem.
Do not change the proportions as specifi ed in proportion information.
All Saints’ College Bathurst
All Saints’ College Bathurst
All Saints’ College Bathurst
Orange Anglican Grammar School
solutionsOUTSOURCED
marketing media web
19
Created By:
S E E K T H E T R U T H
ORANGE ANGLICANGRAMMAR SCHOOL
S E E K T H E T R U T H
ORANGE ANGLICANGRAMMAR SCHOOL
Leading (Line Height) and Emblem Spacing
The above example shows the leading between the elements displayed in the emblem. The leading elements should always be measured in proportion to the emblem being used. Use this guide only when reproduction requires individual items to be reconstructed e.g. signmaking, stitching.
The large star from the emblem should be used
in proportion to the emblem to measure the
approximate distance between the armour and
the lower ribbon.
The height of the crossbar from the cross should
be used approximately to measure the distance
between the ribbon and the name of the school.
The large star from the emblem should be used
in proportion to the emblem to measure the
distance between the upper solid orange section
of the emblem and the lower ribbon.
The small star from the emblem should be halved
in proportion to the emblem to measure the
distance between the armour and the upper
ribbon.
The small star from the emblem should be used in
proportion to the emblem to measure the distance
between the tippets and the bishops mitre.
The large star from the emblem should be
halved and used in proportion to the emblem to
measure the approximate distance between the
line ‘Orange Anglican‘ and the line ‘Grammar
School‘.
Orange Anglican Grammar School
solutionsOUTSOURCED
marketing media web
22
Created By:
S E E K T H E T R U T H
ORANGE ANGLICANGRAMMAR SCHOOL
S E E K T H E T R U T H
The crossed variations above must never be used, though the uncrossed emblem can be used when more appropriate. There may be situations where leaving the name underneath the crest compromises the legibility of the emblem. In this case, the name should be placed on the right of the emblem, and increased so that it is readable. Follow the instructions throughout this guide to maintain consistency.
Emblem Variations
S E E K T H E T R U T H
ORANGE ANGLICANGRAMMAR SCHOOL
S E E K T H E T R U T H
ORANGE ANGLICANGRAMMAR SCHOOL
CREATED BY:
6
Mary Andrews College Style Guide
solutionsOUTSOURCED marketing media web
To maximise the impact of the logo’s form, the logo should only be reproduced in the above colours (refer to the Colour Palette references on the previous page for further details).
* Please note that this is a four colour logo.
Logo Colours
A
C
D2
D
A
B
CREATED BY:
16
Mary Andrews College Style Guide
solutionsOUTSOURCED marketing media web
Logo Spacing
The above example shows the spacing between the elements displayed in the logo. The spacing should be measured in proportion to the logo being used.
Logo Spacing:
Half the height of the top symbol should be used to measure the distance between the top of the top symbol and the Mary Andrews text.
Leading:
To measure the approximate distance between the lowest point of the words Mary Andrews and the word College, use approximately half the height of the letter ‘r’ in the word Mary.
The leading between the two lines ‘College’ and ‘Equipping Women To Serve Christ’ uses approximately the same measurements.
H
solutionsOUTSOURCED marketing media web
CREATED BY:
Heritage motel Style Guide
MHmotel
ERITAGH ECootamundra
H
A
B
C
D
E
F
MHmotel
ERITAGH ECootamundra
HLogo Colors
To maximise the impact of the logo’s visual form, the logo should only be reproduced in the above colours (refer to the colour palette on the following page for further details).
A
AE
B
E FD
C
Colour C M Y K R G B Opacity # Web Pantones
0, 0, 0, 0
16, 30, 67, 0
13, 18, 44, 0
13, 18, 44, 0
29, 98, 47, 11
221,181,102 #DDB566100%
100%
100%
100%
100%
50%
255,255,255 #FFFFFF
45, 42, 61, 9 147, 133, 99 #938563
229,207,155 #E5CF9B
168, 23, 79 #A8174F
229,207,155 #E5CF9B5
7407 C
DS 232-9 C
872 C
215 C
7402C
7402C
H
solutionsOUTSOURCED marketing media web
CREATED BY:
Heritage motel Style Guide
MHmotel
ERITAGH ECootamundra
H
motelCootamundra
The above example shows the proportion of the words displayed in the logo in comparison to each other in font size.
* Note spacing can change depending upon length of the location name applied.
HEERITAG
Font Sizing and Proportions (continued)
SIZING
100% 50
68.25% 25
54.85% 25
57.5% 50
29.28% 25*
AV< >
12
8
Carrington Care Style Guide
CARRINGTONCARRINGTONCARING FOR PEOPLE
CREATED BY:
solutionsOUTSOURCED marketing media web
Colour Knockout
The Carrington logo should only be placed onto a background that allows enough contrast to the colours at the edge of the logo. The logo must not be placed onto a background that is so dark that the edges are not clearly visible, unless a white outline or haze is applied to the logo. See the colour palette for details.
B2A
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
B
16
Carrington Care Style Guide
CARRINGTONCARRINGTONCARING FOR PEOPLE
CREATED BY:
solutionsOUTSOURCED marketing media web
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLECARRINGTONCARRINGTON
CARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
Logo Spacing
The above example shows the spacing between the elements displayed in the logo. The spacing should be measured in proportion to the logo being used.
logo Spacing:
The height of the lower box area (‘Caring for People’), beneath the ‘Carrington‘ title box is measurable using half the height of the ‘Carrington’ box.
The width of the letters ‘CA’ can be used to measure how far the Carrington box stands out from the rest of the logo.
The width of the internal section of the logo can be measured using the ‘Carrington’ title area starting from the middle of the letter ‘A‘, ending at the centre of the letter ‘o‘ in proportion to the logo.
leading:
To measure the approximate height of the ‘Carrington‘ title box, use approximately the height of the logo’s smaller leaf, minus the stem.
The height of the top section of the logo can be measured using the height of the smaller leaf in proportion to the logo x two.
The width of this can also be used to measure how far the ‘Carrington‘ title box hangs across.
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE
CARRINGTONCARRINGTONCARING FOR PEOPLE