Style Guide Samples

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CREATED BY: 18 All Saints’ College Bathurst Style Guide solutions OUTSOURCED ALL SAINTS’ COLLEGE BATHURST ALL SAINTS’ COLLEGE BATHURST Emblem Spacing The above example shows the spacing between the elements displayed in the logo. The leading should be measured in proportion to the logo being used. Logo Spacing: The circles from the Bishop’s mitre in the emblem should be used to measure the distance between the top of the shield and the bottom of the tippets. Leading: To measure the approximate distance between the lowest point of the emblem and the title of the School, use approximately half the height of one of the emblem’s white stars. The leading between the two lines ‘All Saints’ College’ and ‘Bathurst‘ uses approximately the same measurements.

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A style guide is a book about your logo. It specifies the colours that are used, the fonts (size, proportion) and the symbols. It lets the graphic designers and printers know how they can use your logo to always keep it looking fresh, vibrant and most importantly, consistent.

Transcript of Style Guide Samples

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All Saints’ College Bathurst Style Guide

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ALL SAINTS’ COLLEGE BATHURST

ALL SAINTS’ COLLEGE BATHURST

Emblem Spacing

The above example shows the spacing between the elements displayed in the logo. The leading should be measured in proportion to the logo being used.

Logo Spacing:

The circles from the Bishop’s mitre in the emblem should be used to measure the distance between the top of the shield and the bottom of the tippets.

Leading:

To measure the approximate distance between the lowest point of the emblem and the title of the School, use approximately half the height of one of the emblem’s white stars.

The leading between the two lines ‘All Saints’ College’ and ‘Bathurst‘ uses approximately the same measurements.

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All Saints’ College Bathurst Style Guide

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ALL SAINTS’ COLLEGE BATHURST

The above examples should not be used under any circumstances, as they may undermine your brand’s quality. Each example risks altering the emblem’s clear image, and interfere with recognition. Preservation of the brand is essential. The above examples are a guide only.

Improper Use of Emblem

Do not reproduce in any colours other than specifi ed in the colour palette.

Do not reproduce with another logo or typeface within the emblem’s background.

Do not display emblem at poor resolution where it becomes pixelated.

ALL SAINTS’ COLLEGE BATHURST

ALL SAINTS’ COLLEGE BATHURST

Do not rotate or alter perspective of the emblem.

Do not change the proportions as specifi ed in proportion information.

All Saints’ College Bathurst

All Saints’ College Bathurst

All Saints’ College Bathurst

Orange Anglican Grammar School

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S E E K T H E T R U T H

ORANGE ANGLICANGRAMMAR SCHOOL

S E E K T H E T R U T H

ORANGE ANGLICANGRAMMAR SCHOOL

Leading (Line Height) and Emblem Spacing

The above example shows the leading between the elements displayed in the emblem. The leading elements should always be measured in proportion to the emblem being used. Use this guide only when reproduction requires individual items to be reconstructed e.g. signmaking, stitching.

The large star from the emblem should be used

in proportion to the emblem to measure the

approximate distance between the armour and

the lower ribbon.

The height of the crossbar from the cross should

be used approximately to measure the distance

between the ribbon and the name of the school.

The large star from the emblem should be used

in proportion to the emblem to measure the

distance between the upper solid orange section

of the emblem and the lower ribbon.

The small star from the emblem should be halved

in proportion to the emblem to measure the

distance between the armour and the upper

ribbon.

The small star from the emblem should be used in

proportion to the emblem to measure the distance

between the tippets and the bishops mitre.

The large star from the emblem should be

halved and used in proportion to the emblem to

measure the approximate distance between the

line ‘Orange Anglican‘ and the line ‘Grammar

School‘.

Orange Anglican Grammar School

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ORANGE ANGLICANGRAMMAR SCHOOL

S E E K T H E T R U T H

The crossed variations above must never be used, though the uncrossed emblem can be used when more appropriate. There may be situations where leaving the name underneath the crest compromises the legibility of the emblem. In this case, the name should be placed on the right of the emblem, and increased so that it is readable. Follow the instructions throughout this guide to maintain consistency.

Emblem Variations

S E E K T H E T R U T H

ORANGE ANGLICANGRAMMAR SCHOOL

S E E K T H E T R U T H

ORANGE ANGLICANGRAMMAR SCHOOL

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Mary Andrews College Style Guide

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To maximise the impact of the logo’s form, the logo should only be reproduced in the above colours (refer to the Colour Palette references on the previous page for further details).

* Please note that this is a four colour logo.

Logo Colours

A

C

D2

D

A

B

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Mary Andrews College Style Guide

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Logo Spacing

The above example shows the spacing between the elements displayed in the logo. The spacing should be measured in proportion to the logo being used.

Logo Spacing:

Half the height of the top symbol should be used to measure the distance between the top of the top symbol and the Mary Andrews text.

Leading:

To measure the approximate distance between the lowest point of the words Mary Andrews and the word College, use approximately half the height of the letter ‘r’ in the word Mary.

The leading between the two lines ‘College’ and ‘Equipping Women To Serve Christ’ uses approximately the same measurements.

H

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Heritage motel Style Guide

MHmotel

ERITAGH ECootamundra

H

A

B

C

D

E

F

MHmotel

ERITAGH ECootamundra

HLogo Colors

To maximise the impact of the logo’s visual form, the logo should only be reproduced in the above colours (refer to the colour palette on the following page for further details).

A

AE

B

E FD

C

Colour C M Y K R G B Opacity # Web Pantones

0, 0, 0, 0

16, 30, 67, 0

13, 18, 44, 0

13, 18, 44, 0

29, 98, 47, 11

221,181,102 #DDB566100%

100%

100%

100%

100%

50%

255,255,255 #FFFFFF

45, 42, 61, 9 147, 133, 99 #938563

229,207,155 #E5CF9B

168, 23, 79 #A8174F

229,207,155 #E5CF9B5

7407 C

DS 232-9 C

872 C

215 C

7402C

7402C

H

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Heritage motel Style Guide

MHmotel

ERITAGH ECootamundra

H

motelCootamundra

The above example shows the proportion of the words displayed in the logo in comparison to each other in font size.

* Note spacing can change depending upon length of the location name applied.

HEERITAG

Font Sizing and Proportions (continued)

SIZING

100% 50

68.25% 25

54.85% 25

57.5% 50

29.28% 25*

AV< >

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Carrington Care Style Guide

CARRINGTONCARRINGTONCARING FOR PEOPLE

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Colour Knockout

The Carrington logo should only be placed onto a background that allows enough contrast to the colours at the edge of the logo. The logo must not be placed onto a background that is so dark that the edges are not clearly visible, unless a white outline or haze is applied to the logo. See the colour palette for details.

B2A

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

B

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Carrington Care Style Guide

CARRINGTONCARRINGTONCARING FOR PEOPLE

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CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLECARRINGTONCARRINGTON

CARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

Logo Spacing

The above example shows the spacing between the elements displayed in the logo. The spacing should be measured in proportion to the logo being used.

logo Spacing:

The height of the lower box area (‘Caring for People’), beneath the ‘Carrington‘ title box is measurable using half the height of the ‘Carrington’ box.

The width of the letters ‘CA’ can be used to measure how far the Carrington box stands out from the rest of the logo.

The width of the internal section of the logo can be measured using the ‘Carrington’ title area starting from the middle of the letter ‘A‘, ending at the centre of the letter ‘o‘ in proportion to the logo.

leading:

To measure the approximate height of the ‘Carrington‘ title box, use approximately the height of the logo’s smaller leaf, minus the stem.

The height of the top section of the logo can be measured using the height of the smaller leaf in proportion to the logo x two.

The width of this can also be used to measure how far the ‘Carrington‘ title box hangs across.

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE

CARRINGTONCARRINGTONCARING FOR PEOPLE