Style Guide and Logo Policy - E-government · Business cards I3 DL envelopes I4 Facsimiles I5 Forms...

www.communications.tas.gov.au

TASMANIAN GOVERNMENT

Style Guide and Logo Policy

JANUARY 2011

Tasmanian Government Style Guide and Logo Policy

Contacts

Contacts for advice

Agency communications managersAgency communications managers are the fi rst point of contact for Style Guide and Logo Policy queries. A current list of the names and contact details of all agency communications managers can be found at www.communications.tas.gov.au.

YOUR COMMUNICATIONS MANAGER:

NAME PHONE NUMBER

Further policy adviceContact the Communications and Marketing Unit of the Department of Premier and Cabinet (DPAC) for more information on the Style Guide and Logo Policy.

Phone: 6270 5474Email: [email protected]

Contact for approvalsAny applications for exemptions or approvals must be submitted through your Agency Communications Manager.

Manager Strategic Communications and MarketingThe Manager Strategic Communications and Marketing, DPAC, is responsible for approving:

› submissions for exemption from mandatory elements of the policy

› development of graphic devices and sub-brands

› campaign exemptions.

Mandy DenbyManager Strategic Communications and MarketingPhone: 6270 5474Email: [email protected] [email protected]


Contents

Contents

OU

R I

DE

NT

ITY

A Our identity A1

This guide A2

Key terms A3

Accessibility A3

Supporting documents A3

Complementary style documents A3

Tasmanian Government Logo and Positioning

Statement

A4

The Tasmanian Brand A4

Who does this policy apply to? A5

Government agencies A5

Other organisations A5

Sub-brands A6

Tasmania Police A6

Tasmanian Government schools A6

Approved sub-brands A6

EL

EM

EN

TS

OF

TH

E

BR

AN

D

B Elements of the brand B1

Mandatory elements B1

Flexible elements B2

C Tasmanian Government logo C1

Format C1

Size C1

Colours C1

Do’s and Don’ts C3

Tasmanian Government versions of the logo C4E

LE

ME

NT

S O

F T

HE

BR

AN

D

D Basewave device D1

Format D1

Text D3

Size D4

Colour D5

Do’s D6

Don’ts D7

E Font E1

Typeface E1

Size E2

Typography E2

F Colour palette F1

Logo colour palette F1

Design colour palette F1

Colour breakdowns F2

Tasmanian inspiration F4

HO

W T

O U

SE

TH

E T

AS

MA

NIA

N

GO

VE

RN

ME

NT

LO

GO

G How to use the Tasmanian Government logo G1

Representing more than one Tasmanian

Government agency

G1

Partnership, sponsorships and support G1

Partnerships G1

Sponsorship G1

Support G1

Use with Australian Government logo G4

Promotional and graphic devices G5

Using the Tasmanian brand mark in Government G6

Sub-brands G8

Below the basewave G8

Above the basewave G9

In support G10

Contents


Contents

AP

PLY

ING

TH

E B

RA

ND

EL

EM

EN

TS

H Applying the brand elements H1

Communications in a caretaker period H1

I Stationery I1

Letterheads I1

‘With Compliments’ slip I2

Business cards I3

DL envelopes I4

Facsimiles I5

Forms I5

Sub-brands I6

Sub-brand letterheads I6

Sub-brand ‘With Compliments’ slips I7

Sub-brand business cards I8

Sub-brand facsimiles I9

J Publications J1

Front cover J1

Internal pages/body copy J1

Back cover J2

Publication information J2

K Promotional documents K1

Brochures, fl yers and newsletters K1

Posters and banners K2

PowerPoint presentations K3

L Print advertising L1

Classifi ed advertising L1

Early general news print advertising L2

Master Ordering Arrangement L2

M Campaign advertising M1

N Outdoor advertising N1

Logo N1

Billboards N1

Bus backs N1

Taxi backs N1

AP

PLY

ING

TH

E B

RA

ND

EL

EM

EN

TS

O Signage O1

Internal signage O1

External and information signage O1

Glass transfers O1

P Television and multimedia P1

30 seconds and above P1

15 seconds and below P1

Authorisation frame P2

Master Ordering Arrangement P2

Captioning P3

Presentation of partnership or sub-brand logos P3

Joint partnerships P3

Sponsorship/support P3

Q Radio Q1

Master Ordering Arrangement Q1

R Websites R1

Logo and font R1

Header R1

Footer R2

More information R2

S Branding and collateral S1

Minimum representation S1

Stickers S1

Pens S1

Clothing S2

Motor vehicles S2

Our Identity | A 1

A. O

ur identity

Tasmanian Government Style Guide and Logo Policy | January 2011

A. Our identityIn a crowded market place, there is nothing more important than our brand. The Tasmanian Government consists of a wide variety of departments and services, but we share the same goal: to serve the people of Tasmania.

Tasmanians have confi dence in the credibility and authority of advice, services and information which carries our brand.

The Tasmanian Government Style Guide and Logo Policy has been developed with this in mind.

The fi rst version of the Style Guide and Logo Policy was introduced with the current logo in 2006 to provide a clear and consistent brand identity for the Tasmanian Government. The Style Guide and Logo Policy was revised in 2009 and again in 2010.

Application of the following formats and rules helps departments create consistent communications that complement each other and clearly identify services and information provided by the State Government.

A 2 | Our Identity

A. O

ur identity


This guideThe Tasmanian Government Style Guide and Logo Policy has been developed to help apply the elements of the Tasmanian Government brand.

It aims to serve as an aid for those within, and external to, State Government to ensure the identity remains clear and consistent.

More information, including templates and examples of the use of elements, is available on our website www.communications.tas.gov.au.

Key terms

Keyword Interpretation

MUST The item/approach is mandatory.

MUST NOT This item/approach must be excluded from use.

SHOULD Valid reasons to deviate from the item may exist in particular circumstances, but the full implications need to be considered before choosing this course.

SHOULD NOT Valid reasons to implement the item may exist in particular circumstances, but the full implications need to be considered before choosing this course.

RECOMMENDS

RECOMMENDED

The specifi ed action is regarded as being best practice in context of the Style Guide and Logo Policy and preferred but not mandatory.

PREFERRED The specifi ed action is preferred but not mandatory.

FLEXIBLE The item/approach had been designed to support the mandatory elements, but is optional in application.

Our Identity | A 3

A. O

ur identity


AccessibilityAccessibility for people with disability and low-literacy is to be considered in the production of all communications.

For further information on accessibility requirements, refer to the Tasmanian Government Communications Policy or your agency’s Disability Action Plan.

Supporting documentsThe Tasmanian Government Style Guide and Logo Policy is an appendix of the Tasmanian Government Communications Policy and should be read in conjunction with this document. The policy articulates the accountability structure for Government communications, including specifi c procurement requirements for communications services.

Supporting documents include:

› Tasmanian Government Web Publishing Standards and Guidelines

› State Government Captioning Policy

› Ministerial Stationery Guide

These documents can be found at www.communications.tas.gov.au.

Complementary style documentsThe following areas of the Tasmanian Government have developed their own style guide to complement this document and extend their own identity.

› Skills Tasmania

› Service Tasmania

› Parks and Wildlife Service

› The Training Consortium

› TMD

› Department of Education – for schools

› Department of Health and Human Services

› Department of Treasury and Finance.

A 4 | Our Identity

A. O

ur identity


Tasmanian Government logo and positioning statementThe logo is a copyright design and has been registered as a trademark under the Trademark Act 1995 (Commonwealth).

The logo is both an identifying device and a visual communication of the Tasmanian brand essence. The accompanying positioning statement, ‘explore the possibilities’, reinforces this message through language.

The Tasmanian brandThe Tasmanian Government Style Guide and Logo Policy is aligned to the broader Tasmanian brand.

These values and personality traits refl ect our aspirations and should inform our communication development.

For more information see the Brand Tasmania website at www.brandtasmania.com.

Vertical version of Tasmanian Government Logo

Far from ordinary

Trustworthy, Resourceful, Creative, Pure, Friendly,

Distinctive Quality

Natural, Confi dent, Surprising, Proud, Authentic, Connected

Communities rich in simple quality of life.

Resourceful, creative, friendly and genuine people.

Extensive, conserved natural and cultural heritage.

Isolated, temperate island on the edge of one of the world’s last true wildernesses.

Essence

Values

Personality

Our Identity | A 5

A. O

ur identity


Who does this policy apply to?

Government agenciesThe policy applies to the following Tasmanian Government agencies:

› Department of Economic Development, Tourism and the Arts

› Department of Education

› Department of Health and Human Services

› Department of Infrastructure, Energy and Resources

› Department of Justice

› Department of Police and Emergency Management

› Department of Premier and Cabinet

› Department of Primary Industries, Parks, Water and Environment

› Department of Treasury and Finance

Other organisationsThe logo may be used by:

› Government business enterprises (GBEs) as defi ned in Schedules 1 and 2 of the Government Business Enterprises Act 1995. GBEs and state-owned companies (SOCs) are not compelled to use the Tasmanian Government logo because of their commitment to their own corporate identity, which relates directly to their trading activities.

› any other entity that is wholly controlled by the Tasmanian Government or subject to ministerial direction with approval of the Secretary, Department of Premier and Cabinet.

The logo may not be used by any other entity that is not wholly controlled by the Tasmanian Government or subject to direct ministerial control (e.g. joint State/Australian Government/ industry bodies).

A 6 | Our Identity

A. O

ur identity


Sub-brandsA sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own logo as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.

To be recognised as a sub-brand, and therefore develop a sub-brand logo, approval must come from the Secretary, Department of Premier and Cabinet, via the Manager Strategic Communications and Marketing.

There are specifi c requirements for presenting the sub-brand logo in conjunction with the Tasmanian Government logo, as outlined in this guide. All of the mandatory elements of the Style Guide and Logo Policy must be applied to sub-brand material.

Sub-brand organisations are also required to comply with the broader Tasmanian Government Communications Policy.

Guidelines for sub-brand applications start on page G8.

Tasmania PoliceIt is recognised that Tasmania Police requires its own public brand to maintain the integrity of its operations. Its exemption from this Style Guide and Logo Policy is for operational purposes, including operational communication to the public, uniforms and vehicles. Tasmania Police is required to comply as a sub-brand for all departmental communication and marketing, including recruitment.

Tasmanian Government schoolsTasmanian Government schools must comply as sub-brands in their promotion and marketing material. Schools are not required to include the Tasmanian Government logo on student and staff uniforms.

Approved sub-brands Approved sub-brands of the Tasmanian Government are:

› Tasmania Police Service

› Tasmanian Ambulance Service

› Tasmania Fire Service

› State Emergency Service

› Tasmanian Government schools

› Parks and Wildlife Service

› Tasmania Prison Services

› Inland Fisheries Service

› Tasmanian Polytechnic

› Tasmanian Academy

› Tasmanian Skills Institute

› Marine and Safety Tasmania

› Tasmanian Institute of Sport

› WorkSafe Tasmania

› Royal Hobart Hospital.

This list is updated on the communications website as new sub-brands are approved.

The Tasmanian Ambulance Service, Tasmania Fire Service, State Emergency Service, Tasmania Prison Service, Parks and Wildlife Service and Inland Fisheries Service may use only service-specifi c logos on vehicles and uniforms. These organisations must comply as a sub-brand in all marketing and communication, i.e. use their brand in conjunction with the Tasmanian Government logo as outlined in this style guide.

B. Elem

ents of the brand

Elements of the brand | B 1Tasmanian Government Style Guide and Logo Policy | January 2011

B. Elements of the brandThe Style Guide and Logo Policy has two sets of elements – ‘mandatory’ and ‘fl exible’.

Mandatory elementsMandatory elements must be used in every application – they are not optional and cannot be changed.

There are four mandatory elements:

1. Logo

2. Basewave device

3. Font

4. Colour palette

Exemptions from using these elements must be sought from the Manager Strategic Communications and Marketing, DPAC, through your Agency Communications Manager.

Logo

Basewave device

Font

Colour palette

Heading is placed here

www.communications.tas.gov.au Depar tment of Premier and Cabinet

B. Elem

ents of the brand

B 2 | Elements of the brand Tasmanian Government Style Guide and Logo Policy | January 2011

Flexible elementsFlexible design elements help to establish a consistent brand identity. The use of fl exible design elements is optional.

The fl exible elements are:

1. Images

2. A curve-based design style

3. Water lines

Curved shapes and water lines can be used in any confi guration or orientation, but the use of lineal, boxed or angled shapes should be avoided.

There are examples on the communications website of how the various elements have been applied to create individual identities for business units and programs. See the examples at www.communications.tas.gov.au.

1. Examples of use of images

2. Examples of curve-based design style

3. Examples of use of water lines

f

Depar tment of Health and Human Ser vices

Department of Health and Human Services Annual Report 2006-07


good times and great savings

Seniors Card Directory 2009-2010

Community Development Division Depar tment of Premier and Cabinet

Platypus DiseaseIn Tasmania

Depar tment ofPr imar y Industr ies and Water

OH&S Employee Information

Depar tmen t o f P rem ie r and Cab i ne t

Tasmanian Framework for Action on Climate Change

Tasmanian Climate Change Office Depar tment of Premier and Cabinet

C. Tasm

anian Governm

ent logo

Tasmanian Government logo | Elements of the brand | C 1Tasmanian Government Style Guide and Logo Policy | January 2011

C. Tasmanian Government logo

FormatThere are two formats of the Tasmanian Government logo – horizontal and vertical. Select the format that will achieve the most effective representation of the logo in the space available. The strap line must be included.

SizeThe minimum size for reproduction of the logo is 20mm wide if vertical and 30mm wide if horizontal.

A smaller version of the logo can only be used when the surface area of the object demands (i.e. on a pen). If the logo needs to be produced at a smaller size (i.e. it cannot fi t in the available space at 20mm or 30mm) the strap line should be removed.

A certain amount of space must be maintained around the logo. The exclusion zone (pictured right) shows the minimum space required which must be left clear. This is measured by the ‘T’ in ‘Tasmania’ in the vertical logo and the ‘a’ in ‘Tasmania’ in the horizontal logo.

ColoursThe logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black.

Vertical version of Tasmanian Government Logo

Minimum 20mm in width

Exclusion zone around the logo is determined by the

height of the ‘T’

Exclusion zone around the logo is determined by the

height of the ‘a’

Horizontal version of Tasmanian Government Logo

Minimum 30mm in width

BLACK PMS 653 PMS 618

HEX #00000 HEX #21578a HEX #aea444

C 0M 0Y 0K 100

R 0G 0B 0

C 96M 59Y 4K 17

R 33G 87B 138

C 11M 10Y 68K 25

R 174G 164B 68

C. Tasm

anian Governm

ent logo

C 2 | Elements of the brand | Tasmanian Government logo Tasmanian Government Style Guide and Logo Policy | January 2011

If the logo is to appear in one colour, it must be black or Blue PMS 653, either positive (black logo on white background) or reversed (white logo on a solid background). If the logo is to appear on a coloured background, a mono version of the logo should be used. Use either black or white – whichever provides maximum contrast.

The logo is not to appear on an image, such as a picture or photo, where it can be avoided. If the logo has to appear on an image, use a mono version (either white or black) for maximum contrast.

Black mono vertical version of Tasmanian Government Logo

Reverse mono black vertical version of Tasmanian

Government Logo

Black mono horizontal version of Tasmanian Government Logo

Reverse mono black horizontal version of Tasmanian

Government Logo

Blue mono vertical version of Tasmanian Government Logo

Reverse mono blue vertical version of Tasmanian

Government Logo

Blue mono horizontal version of Tasmanian Government Logo

Reverse mono blue horizontal version of Tasmanian

Government Logo

Block shapes are examples of background colour only

C. Tasm

anian Governm

ent logo

Tasmanian Government logo | Elements of the brand | C 3Tasmanian Government Style Guide and Logo Policy | January 2011

Do’s Don’tsDO

The logo must only be used in the forms specifi ed and

illustrated in the Style Guide and Logo Policy.

DO NOT

Department of Education

Do not put the department or business unit name

underneath the logo or to appear as part of the logo.

DO NOT

Do not use any other colours or use any other

typefaces other than those specifi ed.

DO NOT

Do not create your own version or add text

underneath.

DO NOT

No outlines of any kind can be used.

DO NOT

Do not change the format, colour or shape of the logo.

DO NOT

Do not place the colour logo on a coloured background

or an image, use the mono version.

TIP:

When resizing the logo in Microsoft Word and other design applications make sure you hold the shift key down to scale proportionately.

C. Tasm

anian Governm

ent logo

C 4 | Elements of the brand | Tasmanian Government logo Tasmanian Government Style Guide and Logo Policy | January 2011

Tasmanian Government version of the logoThe strapline version of the Tasmanian Government logo is the default logo and must be used on all material.

The ‘Tasmanian Government’ version of the logo is only for use in the following situations, in which the strapline version is inappropriate:

• If an exemption was previously granted from the strapline and the ‘Tasmania’ logo (no strapline) is being used

• When the use of the strapline will be incompatible or inappropriate with the message being communicated, i.e. Gambling or road safety material. In this instance, seek advice from your Agency Communications Manager

• Uniforms and clothing

• Co-branding alongside other government jurisdictions

• On letterhead, internal memos and faxes

Seek advice from the Agency Communications Manager prior to using the Tasmanian Government version of the logo.

Strapline version of logo

Tasmanian Government vertical and horizontal versions of logo

Tasmanian Government version of logo on an advertisement

If you have a gambling problem, you don’t have to keep it a secret. With a range of free options including 24-hour phone support, face-to-face counselling and barring yourself from venues, we’ll help you face a brighter future without gambling. Visit www.gamblingsupport.org or call 1800 858 858.Funded by the Community Support Levy.

5670

a

MY GIRLFRIEND THINKS I’M AT FOOTY TRAINING.

Depar tment of Health and Human Ser v ices

Shirt

Tasmanian Government version of logo on a uniform

D. B

asewave device

Basewave device | Elements of the brand | D 1Tasmanian Government Style Guide and Logo Policy | January 2011

FormatThe basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.

The logo must be positioned below the basewave in the bottom right-hand corner. The department name should appear in the left-hand bottom corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifi er.

D. Basewave deviceNOTE: Examples are scaled down

TIP:

The basewave must not be distorted. If unsure, compare the design to the example provided on this page or see examples on page D6 or D4

TIP:

The vertical logo is taller than the horizontal logo. Using the horizontal logo allows the basewave to move lower on the page and gives more room for the design content.

CREATING CONNECTIONS &

OPPORTUNITIESProviding work experience for

Tasmania’s humanitarian entrants

Community Development Division Department of Premier and Cabinet

Department of Infrastructure, Energy and Resources

NOVICE DRIVERS’

TRAINING KITwww.transport.tas.gov.au

Example of booklet

Example of banner

D. B

asewave device

D 2 | Elements of the brand | Basewave device Tasmanian Government Style Guide and Logo Policy | January 2011

Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.

1. Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo, which contains the basewave element. In this instance, the logo should be positioned in the bottom right-hand corner of the design.

2. Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.

Extra-wide format (width is more than twice the height)Extra-narrow format

(format is two columns or less)

DISCOUNTS & CONCESSIONS

What are you entitled to?Get your free copy from Service Tasmania. Phone 1300 13 55 13 or visit www.concessions.tas.gov.au

Grab a

free copy

h h

h

If a print advertisement is two columns or less wide, the basewave is

optional. The horizontal logo must be used in

its place.

2 column

NOTE: Examples are scaled down

D. B

asewave device


TextText below the basewave must be restricted to two lines and may include:

One line Department name OR

URL

Two lines Department name OR

Business unit name AND Department name OR

Contact number AND Department name OR

URL AND Department name

Text may only run to three lines when the department name does not fi t in two lines. In the case of a joint project between two or more agencies, no department name should be specifi ed. Consider using ‘Tasmanian Government’ instead or leave the area blank and represent the agencies in the area above the basewave.

The inclusion of a URL or a contact number below the basewave is intended to allow this space to act as a ‘call to action’ as well as a design element. The contact number and URL should not be accompanied by other words such as ‘call now’.

Community Development Divis ionDepar tment of Premier and Cabinet

Depar tment ofEconomic Development, Tourism and the Ar ts

1300 135 513 Depar tment of Premier and Cabinet

www.dpac.tas .gov.au Depar tment of Premier and Cabinet

Tasmanian Government

Depar tment of Premier and Cabinet

www.dpac.tas .gov.au

Department name

URL

Department name

Contact number and Department name

Business unit name above Department name

URL and Department name

Tasmanian Government

The recommended font size for an A4 format is 12pt Gill Sans light, 80 kerning (optional), 15pt leading. This should be scaled in proportion to size of the format used.

D. B

asewave device


SizeThe basewave should extend from one side of the design to the other. A white border of a maximum 10mm is acceptable.

The logo must be the minimum size of 20mm wide (if vertical version used) or 30mm wide (if horizontal version is used).

The basewave must not be distorted. If unsure, compare the design to the example provided above.



10mm

10mm

7mm

7mm

7mm

7mm

Minimum exclusion zone above logo

Minimum exclusion zone above logo

10mm

10mm

A4 document using vertical logo

A4 document using horizontal logo


26mm

18mm

D. B

asewave device


ColourThe basewave may appear in three colours: blue, black or reversed out of a solid colour.

If appearing in colour: the basewave must only be Blue PMS 653, the logo must appear in its specifi ed colours and the font must be black. The background below the basewave must be white.

If appearing in mono (black and white): the mono version of the logo and basewave must be used. The background below the basewave must be white.

Reversed (white on a solid background): the basewave and logo may appear reversed out of a background colour. The logo and basewave design may only be reversed out of a solid colour, not an image.


Example of mono A4 document. Logo, basewave and text all in black


D. B

asewave device



Do’sDO

Basewave with URL underneath

www.dpac.tas .gov.au

DO

Basewave with department name and business unit underneath

Community Development Divis ionDepar tment of Premier and Cabinet

DO

With contact number/department name


DO

Basewave reversed out of a solid colour


DO

Basewave reversed out of a solid colour


D. B

asewave device



Don’tsDO NOT

Department name under logo


DO NOT

Basewave not reaching border


DO NOT

Contact block including phone number and address on left pushing basewave too high

Community Development Divis ionDepar tment of Premier and Cabinet1300 135 513www.dpac.tas .gov.au

DO NOT

Basewave distorted to be too thick


DO NOT

Basewave different colour other than Blue PMS 653


E. Font

E 1 | Elements of the brand | Font Tasmanian Government Style Guide and Logo Policy | January 2011

TypefaceThe mandatory font is the Gills Sans family. (Also known as Gill Sans MT)

Headings and sub-headings should be Gills Sans regular, bold, italic or light.

Body copy should be Gills Sans light.

It is recognised that this font is not always accessible. In the absence of Gills Sans, the substitute font is Arial.

A mix of Gills Sans and Arial in the one document is to be avoided – if it is available, only Gills Sans must be used. Web font is to be Verdana.

E. FontGill Sans BOLD

abcdefghi jk lmnopqrstuv w xyz

ABCDEFGHIJKLMNOPQRSTUV W XY Z 1234567890

Gill Sans BOLD ITALIC

abcdefghi jk lmnopqr s tuv wx yz

ABCDEFGHIJK L MNOPQRSTUV W X YZ 1234567890

Gill Sans REGULAR

abcdefgh i jk lmnopqrstuv w xyz

ABCDEFGHI JKLMNOPQRSTUV W X YZ 1234567890

Gill Sans REGULAR ITALIC

abcdefgh i j k lmnopqr s tuv wx yz

ABCDEFGHI JK L MNOPQRSTUV WXY Z 1234567890

Gill Sans LIGHT

abcdefgh i j k lmnopqr s tuv w x y z

ABCDEFGHI JKLMNOPQRSTUV W X Y Z 1234567890

Gill Sans LIGHT ITALIC

abcdefgh i j k lmnopqr s t u v wxyz

ABCDEFGHI JK L MNOPQRSTUV W XYZ 1234567890

Arial REGULARabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUV WX YZ 1234567890

Arial Regular Italicabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUV WX YZ 1234567890

Arial Boldabcdefghi jklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890

Arial Bold Italicabcdefghi jklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUV W X YZ 1234567890

E. Font

Font | Elements of the brand | E 2Tasmanian Government Style Guide and Logo Policy | January 2011

SizeIn all Government communications material, the minimum type size should be 10pt. Only disclaimers, footnotes and some stationery text should be a smaller type size.

If a document is being professionally set – by a professional designer or external agency – the font may by smaller. However, issues of legibility must be considered.

The following measurements are recommended for professionally set documents:

Newsprint advertising: Body type size minimum 7.8pt with 8.8pt – 9.3pt leading.

Long documents: (i.e. reports) minimum body type size 8.5pt with 10pt leading.

TypographyThe heading, including font size, style and placement, is fl exible.

Approval to use a different font in a heading or promotional material must be sought from Manager Strategic Communications and Marketing (DPAC), following advice from the Agency Communications Manager.

Gill Sans LIGHT

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Main heading is placed hereSub heading is placed here

Main heading is placed hereSub heading is placed here

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

MINIMUM SIZE: Gill Sans light 10pt

MINIMUM SIZE: Gill Sans 7.8pt on 9.3pt leading

MINIMUM SIZE: Gill Sans 8.5pt on 10pt leading

Examples of main headings and sub headings

F. Colour palette

F 1 | Elements of the brand | Colour palette Tasmanian Government Style Guide and Logo Policy | January 2011

Design colour paletteThe design colour palette is made up of 21 colours and has been chosen to refl ect the colours of the Tasmanian landscape.

F. Colour palette Logo colour paletteThe logo appears in three colours: Blue PMS 653, Olive PMS 618 and Black.

Warm Colours

Neutral Colours

Cool Colours

PANTONE 653 618 BLACK

CM

YK

CYAN 96 11 0

MAGENTA 59 10 0

YELLOW 4 68 0

BLACK 17 25 100

RG

B

RED 0 193 0

GREEN 79 179 0

BLUE 140 56 0

WEB HEX 004f8c c1b338 00000

F. Colour palette

Colour palette | Elements of the brand | F 2Tasmanian Government Style Guide and Logo Policy | January 2011

Warm Colours Neutral Colours

Cool Colours

PANTONE (PMS)

618 7404 716 143 485 710 683 617Warm grey 3

404 462 7495 371 7467 631 623 653 5415 668 539

CM

YK

CYAN 0 0 0 0 0 0 11 0 0 0 50 25 43 95 67 32 100 42 65 100

MAGENTA 3 9 45 35 95 79 100 2 4 8 58 0 0 0 0 0 62 8 64 49

YELLOW 87 79 91 85 100 58 0 48 8 22 100 80 100 25 12 24 0 0 0 0

BLACK 30 0 0 0 0 0 43 17 17 56 45 30 56 0 2 10 20 40 30 70

RG

B

RED 193 249 223 231 195 203 122 221 220 139 91 162 99 0 115 182 0 120 84 0

GREEN 179 224 158 178 39 86 0 212 216 134 75 167 113 158 184 204 79 143 79 48

BLUE 56 87 51 66 31 86 83 144 209 120 34 73 33 184 210 190 140 163 128 82

WEB HEX c1b338 f9e057 df9e33 e7b242 c3271f cb5656 7a0053 ddd490 dcd8d1 8b8678 5b4b22 a2a749 637121 009eb8 73b8d2 b6ccbe 004f8c 788fa3 544f80 003052

Pantone (PMS) and CMYK – used for professionally printed material.

RGB – used in screen applications i.e. Word documents.

Web Hex – used in screen applications, primarily for web publication.

Colour breakdownsThe colour breakdowns have been prepared as a guide to producing specifi ed colours, in different mediums.

Please note: The colours printed throughout this booklet are intended as a guide, not to accurately to match the Pantone Colour Standards. They will look different depending on how they are viewed and printed. What you see on your computer monitor may vary from what is printed on your offi ce printer, and again from a professional print. Due to these variations it is recommended you match the relevant Pantone colours for complete accuracy.

F. Colour palette

F 3 | Elements of the brand | Colour palette Tasmanian Government Style Guide and Logo Policy | January 2011

Note: The colours of the colour palette may be used at varying tints, which can produce a different colour effect.

PMS 668 PMS 683 PMS 710 PMS 485 PMS 716 PMS 143 PMS 7404 PMS 617 PMS 7495 PMS 371 PMS 539 PMS 5415 PMS 7467 PMS 631 PMS 623 PMS WG 3 PMS 404 PMS 462

100%

80%

60%

40%

20%

BLACK PMS 653 PMS 618

100%

80%

60%

40%

20%

TIP:

Remember, when choosing colours for your design you can complement 100% colours with tints of the same colour or other colours.

Tin

tsT

ints

F. Colour palette

Colour palette | Elements of the brand | F 4Tasmanian Government Style Guide and Logo Policy | January 2011

Tasmanian inspirationThis colour palette has been chosen to refl ect the colours of the Tasmanian landscape.

Industry inspirationEnvironment inspiration

G. H

ow to use the logo

G 1 | Determining how to use the logo Tasmanian Government Style Guide and Logo Policy | January 2011

G. How to usethe Tasmanian Government logo

Representing more than one Tasmanian Government agencyOnly one Tasmanian Government logo is to be used where more than one Government agency is involved.

Only one agency may be mentioned under the basewave. In the case of a joint project between two or more agencies, leave the area under the basewave blank or consider using ‘Tasmanian Government’ or one URL. See D3.

Reference to individual agencies and/or business units may appear above the basewave within the text or design. Agency names should not be positioned so that they appear to be part of the Tasmanian Government logo.

Partnerships, sponsorships and supportThere are many situations in which the Tasmanian Government needs to be acknowledged for its involvement with external organisations.

These occasions can be divided into three broad groups:

Partnerships The Tasmanian Government is working with another organisation in delivering a project, program or service. A partnership denotes that both parties have equal ownership or are making equal contribution to the project.

Sponsorship The Tasmanian Government has a formal sponsorship agreement to provide monetary or in-kind support.

Support The Tasmanian Government has a formal agreement to endorse, fund or provide in-kind or monetary support, for example, support given through a formal grant deed.

See pictorial examples on the next page.

G. H

ow to use the logo

Determining how to use the logo | G 2Tasmanian Government Style Guide and Logo Policy | January 2011

The following table will help you determine which situation applies:

Read the fi rst statement and answer the questions until you reach a conclusion.

Is the Tasmanian Government the main owner of the initiative, with other organisations involved to a lesser degree?

This is a Tasmanian Government project.

The Tasmanian Government Style Guide and Logo Policy is to be applied.

Logos of supporting organisations may appear above the basewave. No other logos are to appear below the basewave.

Is the Tasmanian Government one of two or more organisations who have equal ownership of the initiative?

This is a partnership.

The Tasmanian Government logo must be presented with equal representation alongside the logos of participating organisations.

The mandatory elements of the Style Guide and Logo Policy, beyond the logo specifi cations, do not apply.

Does the Tasmanian Government have a formal sponsorship agreement for the initiative – for either in-kind or fi nancial support?

This is a sponsorship arrangement.

Use the ‘Sponsored by’ Tasmanian Government logo.

Note minimum size requirements for the logo.

The Style Guide and Logo Policy, beyond the logo specifi cations, does not apply.

If the logo appears with other sponsor logos, the ‘sponsored by’ words may be removed.

Does the owner of the initiative need to recognise Tasmanian Government’s in-kind support, endorsement or funding (through a funding agreement such as a grant deed) of the initiative?

The Tasmanian Government supports the initiative.

Use the ‘Supported by’ Tasmanian Government logo.

Note minimum size requirements for the logo.

The Style Guide and Logo Policy, beyond the logo specifi cations, does not apply.


To access ‘supported by’ and ‘sponsored by’ logos, visit www.communications.tas.gov.au.


G. H

ow to use the logo


Use with the Australian Government logoThe Tasmanian Government version of the logo must be used alongside other government logos – State and Federal.

When being placed side-by-side, the Australian Government logo must be positioned on the left of the Tasmanian Government logo, at a minimum width of 20mm for the Coat of Arms.

The Tasmanian Government logo is to be the same height as the full Australian Government logo.

The Tasmanian Government logo is to be the same height as the full Australian Government logo. Coat of Arms must be a minimum of 20mm wide.

Logos are to be the same height


G. H

ow to use the logo


Promotional and graphic devicesA promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. The device must be used within the Tasmanian Government design framework: It is not considered to be a logo and may not be placed below the basewave. It may be included in the general area of a design above the basewave.

Promotional and graphic devices are not to be used on stationery. Only sub-brand logos are permitted on stationery. (see I6)

The development of any new promotional or graphic device requires approval from Manager Strategic Communications and Marketing, prior to production.

Aussie of the Month graphic deviceDepartment of Premier and Cabinet

Healthy@work graphic deviceDepartment of Premier and Cabinet

Example of how graphic devices should be placed

MyBond graphic deviceDepartment of Justice

Public Sector Management OfficeDepar tment of Premier and Cabinet

G. H

ow to use the logo


Using the Tasmanian brand mark in GovernmentThe Tasmanian brand mark is managed by Brand Tasmania. It is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest. The Brand Tasmania website (www.brandtasmania.com.au) provides more information about the brand mark and its accompanying design framework.

The use of the brand mark is not mandatory in Government but agencies can elect to use it in circumstances as outlined here.

Using the Tasmanian brand mark in conjunction with the Tasmanian Government logoGovernment departments can choose to use the Tasmanian brand mark when communication efforts:

› promote Tasmania as a destination (to visit, work, live or study) to primarily domestic audiences (local and interstate)

i.e. Tourism Tasmania campaigns appearing in interstate newspapers; Events Tasmania banners displayed at supported events such as the Evandale National Penny Farthing Championships

› promote Tasmania’s capabilities to primarily domestic audiences (local and interstate) i.e. a television campaign promoting Tasmania’s education and training system that is broadcast in Tasmania and interstate.

In these instances, departments are not required to use other mandatory elements (base wave, font, colour palette) of the Tasmanian Style Guide and Logo Policy.

The Tasmanian Government logo should be applied in a manner that clearly identifi es the Government as the source/contact point, but the Tasmanian brand may have prominence.

Using only the Tasmanian brand mark

Government departments can choose to use only the Tasmanian brand mark, and the broader design framework, when communication efforts:

› promote Tasmania as a destination (to visit, work, live, study) to primarily international audiences i.e. Tourism Tasmania campaign material destined for international markets

› promote Tasmania’s capabilities (i.e. relevant to trade and investment) to primarily international audiences i.e. promoting premium food exports, niche manufacturing, ICT services etc at trade fairs.

Supplementary material

In circumstances where supplementary material is distributed to international audiences promoting the Government as a source of further information or assistance (i.e. brochures distributed at a trade fair), the Government logo must be used in conjunction with the Tasmanian brand mark.

Exceptions to this rule may include cases in which the application of two logos is not practical i.e. merchandise such as coasters and pens.

Recognising Government support or sponsorship

Where the Tasmanian Government is providing support or sponsorship to a third party organisation, this is to be recognised through use of the ‘supported by’ or ‘sponsored by’ version of the Government logo, as outlined in this guide. See G1.

Exceptions to this rule may include cases in which the sponsorship is designed to promote Tasmania as a destination (to visit, work, live or study) or to promote Tasmania’s capabilities.

G. H

ow to use the logo


Are you primarily promoting a Tasmanian Government initiative, service or program?

Use the Tasmanian Government logo and design framework.

Are you promoting Tasmania as a destination or Tasmania’s capabilities in a particular sector?

Use the Tasmanian Government logo and design framework.

Is the target audience primarily domestic (Tasmanians and interstate audiences)?

You must use the Tasmanian Government logo, and may choose to use the Tasmanian brand mark in conjunction with the Government logo. The Tasmanian Government design framework is not mandatory; the Tasmanian brand design framework may have prominence.

Is the target audience primarily international?

You may choose to use only the Tasmanian brand mark and the brand design framework.

Showcasing over 130 truly cool pure Tasmanian wines.

TASMANIAUNBOTTLED

2009

Example of a publication promoting Tasmania’s capabilities

to a primarily international audience


G. H

ow to use the logo


Sub-brandsSub-brands must be presented in conjunction with the Tasmanian Government logo. The sub-brand logo may appear either above or below the basewave, but not in both positions in the one application.

Below the basewave

The sub-brand logo may appear below the basewave. This is optional, however, if used, mandatory size and placement requirements apply: the sub-brand logo must appear to the left of the Tasmanian Government logo and both logos must be the same height.

Tasmanian Government logo to be on right of sub brand logo, both logos to be the same height

www.parks.tas.gov.au Depar tment of Primary Industries, Parks, Water and Environment


G. H

ow to use the logo


Above the basewave

Sub-brand logos may also appear above the basewave. If presented above the basewave, the sub-brand logo may appear bigger than the Tasmanian Government logo below the basewave.

Sub-brand logo above the base wave

www.parks.tas.gov.au Depar tment of Pr imar y Industr ies, Par ks, Water and Environment


G. H

ow to use the logo


Tasmanian Government Logo to be on right of sub-brand logo, both logos to be the same height

In support

In demonstrating sponsorship or support on third-party material, the sub-brand logo must appear together with the Tasmanian Government logo. Both logos must be the same proportions, with the sub-brand logo to the left of the Tasmanian Government logo. Both logos must appear as equal height, taking into consideration the minimum height requirements for the Tasmanian Government logo.

If third-party material can only accommodate one logo, the Tasmanian Government logo must be used.

SUPPORTED BY:


H. A

pplying the brand elements

Applying the brand elements | H 1Tasmanian Government Style Guide and Logo Policy | January 2011

H. Applying the brand elementsThe mandatory elements of the Style Guide and Logo Policy act as a framework, within which individual design and styling can be developed.

Individual identities can be created through the use of supporting graphics, including graphic elements, shapes, colours and slogans. These can be used to develop a visual theme and create an identity on marketing communications materials.

Many unique identities have been created since the Style Guide and Logo Policy was introduced in 2006. Examples can be found at: www.communications.tas.gov.au.

Communications in a caretaker periodDuring the period preceding an election for the House of Assembly, the Government assumes a ‘caretaker role’. The business of Government continues and the provision of services remains unchanged. However, caretaker conventions are implemented to protect the apolitical nature of the State Service during an election campaign.

At the beginning of the caretaker period, individual agencies need to review all communications activity, including television and print advertising, newsletters and information on websites, to ensure it is apolitical and does not promote the Government’s policies or emphasise the achievements of the Government or a Minister.

Read the full State Election Caretaker Conventions at www.dpac.tas.gov.au.Depar tment ofPr imar y Industr ies and Water

Responsiblefishing is the way to go!

Fletcher the fish says . . .

Only take what you need for a feed

Use good fish handling techniques

Be considerate of the environment and other fishers

Depar tment of Pr imar y Industr ies and Water

Report stowaway frogs

They can carry a devastating fungal disease which is threatening Tasmania’s frogs. Chytrid disease (pronounced ‘kit-rid’) is already causing the extinction of frog species around the world – we want to stop it spreading in Tasmania.

Diseases such as Chytrid can be introduced by frogs that arrive from interstate as stowaways in fresh produce or garden nursery products.

If you find one of these frogs, please don’t release it into the wild – instead, call Wildlife Enquiries at DPIW on (03) 6233 6556 or email [email protected]

Businesses participating in the Creating Connections and Opportunities project not only have the chance to assess and train potential employees without the risks usually associated with new staff but also help out newcomers. Financial support of up to $7000 may be available if employment is then offered.

If you would like to know more, Multicultural Tasmania is holding free information dinners where you can hear from others who have already benefited from similar programs.

Hobart – Thursday 29 October

Launceston – Thursday 5 November

To reserve your place, or for more details visit dpac.tas.gov.au/cco or phone 6232 7060.

Registrations close 21 October. Space is limited, so book early.

Creating Connections and Opportunities Providing work experience for Tasmania’s humanitarian entrants

Communi t y Development Div is ion Depar tment of Premier and Cabinet

Department of Premier and Cabinet example

Department of Primary Industries and Water examples


I. Stationery

I 1 | Applying the brand elements | Stationery Tasmanian Government Style Guide and Logo Policy | January 2011

I. StationeryThe following examples are set templates and no alteration to design is allowed. Specifi cations of the printed matter shown are to be strictly adhered to by all agencies.

To access Microsoft Word templates visit www.communciations.tas.gov.au.

LetterheadsStationery is printed in three colours unless specifi cally required in one colour (black). No other colour combination is available.

The logo should be placed in the top right-hand corner. Body copy is to be left-justifi ed.

The ‘Tasmanian Government’ version of the logo must be used on letterheads, not the strap line version.

Stationery does not use the basewave device.

The mandatory font is Gills Sans, or – only where Gills Sans is unavailable – Arial.

Note: when using window envelopes, indent the recipient address to 30mm or as required (but not the department address or body copy).

Department of Premier and CabinetCORPORATE SERVICES

Level 3, AMP Building, 86 Collins Street, HOBART TASGPO Box 1409, HOBART TAS 7001AustraliaPh (03) 6233 2223 Fax (03) 6233 3335Email [email protected] Web www.dpac.tas.gov.au




20mm 14mm

25mm

16mm

A4 letterheadsDepartment name – Gill Sans regular 14pt

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)

Address – Gill Sans light 9pt on 12pt leading (3mm space before)


I. Stationery

Stationery | Applying the brand elements | I 2Tasmanian Government Style Guide and Logo Policy | January 2011

‘With Compliments’ slipsThe trim size for ‘With Compliments’ slips is standard DL landscape format: 210mm wide x 100mm deep.

Above is an example for a particular business unit of the Department of Premier and Cabinet. If a unit name is not required it is simply omitted.

‘With Compliments’ sits at the bottom left-hand corner in Gills Sans italic 12pt.



With Compliments

10mm 10mm

12mm

8mm

30mm

With Compliments SlipDepartment name – Gill Sans regular 14pt

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)Address – Gill Sans light 9pt on 12pt leading (3mm space before)


I. Stationery


Business cardsThe Tasmanian Government business card is landscape format and standard business card size of 55mm x 90mm.

The back of the business card may have the blue ‘Explore the Possibilities’ design, as shown above, or may have a blank white back.

Contact details in the pictured example are an example only: all details do not have to be included.

There should be no punctuation in the address lines of the business card. The city and state should also be in capitals. Australia Post have provided this layout advice as it is the most easily read by Australia Post’s automated systems.

Department of Premier and Cabinet

Name Surname TITLE TO GO HERE

Level 3 AMP Building 86 Collins Street HOBART TASGPO Box 1409 HOBART TAS 7001AustraliaPh (03) 6233 2223 Fax (03) 6233 3335 Mobile 0123 456 789Email [email protected] Web www.dpac.tas.gov.au

Business card front

Department name – Gill Sans regular 9pt on 12ptName – Gill Sans regular 11pt on 13pt

Title – Gill Sans light capitals 6pt on 10ptAddress – Gill Sans light 8pt on 11pt

Business card back (optional)

4mm

4mm

22mm from top

37mm from top

4mm

4mm22mm

22mm

I. Stationery


DL envelopesExamples of envelopes are shown in two different confi gurations: DL – off-peak and standard variations (220mm wide x 110mm deep). If larger envelopes are to be used then the specifi cations for DL should be used with alterations to width and depth as required.Including the department name on the return address is optional.


Department of Premier and CabinetIf undeliverable please return to GPO Box XXXXHOBART TAS 7001 Australia

Note: departments should use their own return address

OFF PEAK

POSTAGE PAID

AUSTRALIA

Department of Premier and CabinetIf undeliverable please return to GPO Box XXXXHOBART TAS 7001 Australia

POSTAGE PAID

AUSTRALIA

7mm 7mm 36mm 36mm 7mm

7mm

26mm

DL Envelopes (DL off peak – back) (DL standard – front)Department name – Gill Sans regular 10pt on 11pt leadingAddress information – Gill Sans light 8pt on 11pt leading

I. Stationery



FacsimilesUse the mono logo in the top right-hand corner. The department name is placed in top left-hand corner of the page.The ‘Tasmanian Government’ version of the logo must be used.

Templates are available at www.communications.tas.gov.au.

FormsThe mandatory for is Gill Sans – or where unavoidable – Arial.

The basewave is not required. The logo is to be placed in the most appropriate position. The strapline version of the logo is to be used unless it is deemed to be inappropriate or incompatible with the purpose of the form.


Level 3, AMP Building, 86 Collins Street, HOBART TASPh (03) 6233 2223 Fax (03) 6233 3335Email [email protected] Web www.dpac.tas.gov.au

FACSIMILETO:

FROM:

RE:

FAX NO:

DATE:

PAGES:

CONFIDENTIALITY NOTICE AND DISCLAIMERThe information in this transmission may be confidential and/or protected by legal professional privilege, and is intended only for the person or persons to whom it is addressed. If you are not such a person, you are warned that any disclosure, copying or dissemination of the information is unauthorised. If you have received the transmission in error, please immediately contact this office by telephone, fax or email, to inform us of the error and to enable arrangements to be made for the destruction of the transmission, or its return at our cost. No liability is accepted for any unauthorised use of the information contained in this transmission.

Registrations must be received by Friday 5 June 2009 to

be included in the printed Seniors Week program. You can

also register your event online at www.seniors.tas.gov.au

SENIORS WEEK 1-7 October 2009

1. Event organiser details

Please ensure that all information provided is accurate and the contact people nominated on the form are well informed about

your event.

Name of organisation ______________________________________________________________________________________

Website _________________________________________________________________________________________________

Title _____ Given name ____________________________________Family name______________________________________

Position _________________________________________________________________________________________________

Phone number(s) _______________________________ and _______________________________________________________

Fax ____________________________________________ Email ___________________________________________________

Postal address ____________________________________________________________________________________________

Suburb _______________________________________________________________________ Postcode ___________________

2. Event information

Information in this section will be used in the official Seniors Week program. If registering more than one event, please complete

and attach a separate information sheet for different events.

Event name ______________________________________________________________________________________________

Description of event (up to 20 words) _________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

Entry fee (please specify if free) ______________________________________________ Booking required Yes No

If you are a Seniors Card Business Partner, is there a special price for Seniors Card holders? Yes No

If yes, please specify _______________________________________________________________________________________

Event(s) date(s) and time(s)

1 October Thursday

2 October Friday

3 October Saturday

4 October Sunday

5 October Monday

6 October Tuesday

7 October Wednesday

Start time

Finish time

Please indicate start and finish times. If more than one session per day, please attach times on a separate sheet of paper.

If more space is required, please attach additional notes.

Venue details

Venue name ______________________________________________________________________________________________

Address where event will be held_____________________________________________________________________________

________________________________________________________________________________________________________

Which region should your event be listed under in the program?

South North North-West Statewide

A colourful week to be grey!EVENT

REGISTRATION FORM

ns must bbee rreeceeived by Friday 5 June 2009 to

d in the pprinintteedd Seniors Week program. You can

er your eeveennt t oonline at www.seniors.tas.gov.au

eople nomminnatteedd on the form are well informed about

____________________________________________________

___________________________________________________

mily namme___________________________________________

____________________________________________________

_____________________________________________________

____________________________________________________

_____________________________________________________

_________________________ Postcode___________________

ogram.. If rreeggisttering more than one event, please complete

_____________________________________________________

______________________________________________________

______________________________________________________

_____________________________________________________

______________________________________________________

______________________ Booking required Yes No

r Senniororss CCaard holders? Yes No

_____________________________________________________

4 Octtoobbeer r Sunddaayayy

5 October Monday

6 October Tuesday

7 October Wednesday

dayay, plpleaeassee attach times on a separate sheet of paper.

________________________________________________________

________________________________________________________

________________________________________________________

StatewState idide

Acoollooooourful weeeeeeekk to be grey!

Booking detailsAre bookings required? Yes No Phone number for bookings _________________________________________________________________________________Phone number for enquiries if different from bookings ____________________________________________________________Date bookings close _______________________________________________________________________________________To ensure your event is listed in the printed Seniors Week 2009 program, please return this form by Friday 5 June.3. Your Seniors Week program requirements Seniors Week programs will be available for collection at Service Tasmania shops, libraries, local councils and Apia outlets.Do you want us to post copies directly to you? Yes No How many? 1 5 10 20 Other (please specify) _________________________________How would you prefer to receive the Seniors Week promotion guide? Email Post4. Declaration and disclaimer

Authorised representative (signature)

Full name ____________________________________________________________ Position/Title _______________________Address ________________________________________________________________________________________________Date __________________________ Contact phone ____________________________________________________________Email __________________________________________________________________________________________________Please note that personal information collected from you will only be used for the purpose of providing you with Seniors Week

details and other information relevant to senior Tasmanians. Personal information will be managed in accordance with the Personal Information Protection Act 2004.Please return completed registration forms to the Seniors Bureau by post, fax or email using the details listed below:

1. I, the undersigned person, am the authorised representative and have the authority to sign on behalf of the named Organisation.2. I have read the Declaration and Disclaimer, and acknowledge and agree that it is binding on the Organisation. 3. I declare that the information given on this Registration Form is true and correct.4. I agree that the activities carried out by the Organisation must be carried out in accordance with all applicable laws.5. I confirm that the Organisation has obtained appropriate insurance to cover the risks arising out of the Organisation’s activities.

6. I agree that the Tasmanian Government and the Seniors Bureau and their employees, agents and contractors, will not be responsible for any loss or damage (including but not limited to a negligent act or omission) the Organisation suffers as a result of the Organisation’s inclusion in the Seniors Week Program.

7. I agree that the Organisation will indemnify the Tasmanian Government and its employees, agents and contractors against any loss, damage or legal liability whatsoever in respect of any damage to property or finances suffered by any third party arising from the Organisation’s inclusion in the Seniors Week Program.8. I agree that the Organisation must not represent to any third party that inclusion in the Seniors Week Program and/or the use of the Logo by the Organisation represents any form of endorsement and/or support of the Organisation’s products or services by the Tasmanian Government.

9. I agree that the decision of the Seniors Bureau, Department of Premier and Cabinet regarding Program Entry is final and no subsequent correspondence will be entered into.

Post: Seniors Week Registrations Seniors Bureau Department of Premier and Cabinet GPO Box 123 Hobart TAS 7001Fax: (03) 6233 4164 Email: [email protected]

You can also register your event online at www.seniors.tas.gov.au For more information, contact the Department of Premier and Cabinet’s Seniors Bureau on 1300 13 55 13.

A4 facsimile

Forms

I. Stationery


Sub-brand stationery

Sub-brand letterheadsThe sub-brand logo is placed in the top right-hand corner, with the Tasmanian Government version of the logo in the left-hand corner, to the left of the text block. Sub-brand logos cannot have a vertical height greater than the Tasmanian Government logo.

Department of Primary Industries, Parks, Water and EnvironmentPARKS AND WILDLIFE SERVICE

Level 2, 134 Macquarie Street, HOBART TASGPO Box 1751, HOBART TAS 7001AustraliaPh (03) 6233 2270 Fax (03) 6224 0884Web www.parks.tas.gov.au

20mm 14mm

16mm

25mm


A4 letterheadsDepartment name – Gill Sans regular 14pt

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)

Address – Gill Sans light 9pt on 12pt leading (3mm space before)

I. Stationery


Sub-brand ‘With Compliments’ slipsFollowing the sub-brand letterhead format, the sub-brand logo is placed on the right-hand side and the Tasmanian Government logo on the left-hand side, to the left of the text.

With Compliments

Department of Primary Industries, Parks, Water and EnvironmentPARKS AND WILDLIFE SERVICE

Level 2, 134 Macquarie Street, HOBART TASGPO Box 1751, HOBART TAS 7001AustraliaPh (03) 6233 2270 Fax (03) 6224 0884Web www.parks.tas.gov.au

10mm 10mm

12mm

8mm

25mm


With Compliments SlipDepartment name – Gill Sans regular 14pt

Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)Address – Gill Sans light 9pt on 12pt leading (3mm space before)

I. Stationery


Sub-brand business cardsDepending on the shape and design of the sub-brand logo, it may appear to the left of, or beneath, the Tasmanian Government logo.

Tasmanian Institute of Sport

Name Surname TITLE TO GO HERE

18 Wentworth Street, BELLERIVE TASGPO Box 1234 HOBART TAS 7001AustraliaPh (03) 6233 1234 Fax (03) 6233 1234 Mobile 0123 456 789Email [email protected] Web www.tis.tas.gov.au

Business card backBusiness card front

Department name – Gill Sans regular 9pt on 12ptName – Gill Sans regular 11pt on 13pt

Title – Gill Sans light capitals 6pt on 10ptAddress – Gill Sans light 8pt on 11pt

4mm

4mm

22mm from top

37mm from top

4mm

4mm22mm

22mm

I. Stationery


Sub-brand facsimilesThe sub-brand logo appears to the right, with the Tasmanian Government logoon the left-hand side of the page.

Templates are available at www.communications.tas.gov.au.

Tasmanian Institute of Sport

18 Wentworth Street, BELLERIVE TASPh (03) 6233 1234 Fax (03) 6233 1234Email [email protected] Web www.tis.tas.gov.au

FACSIMILETO:

FROM:

RE:

FAX NO:

DATE:

PAGES:

CONFIDENTIALITY NOTICE AND DISCLAIMERThe information in this transmission may be confi dential and/or protected by legal professional privilege, and is intended only for the person or persons to whom it is addressed. If you are not such a person, you are warned that any disclosure, copying or dissemination of the information is unauthorised. If you have received the transmission in error, please immediately contact this offi ce by telephone, fax or email, to inform us of the error and to enable arrangements to be made for the destruction of the transmission, or its return at our cost. No liability is accepted for any unauthorised use of the information contained in this transmission.

A4 facsimile


J. Publications

Publications | Applying the brand elements | J 1Tasmanian Government Style Guide and Logo Policy | January 2011

J. PublicationsPublications include documents such as reports, manuals, government submissions etc and encompass those intended for publication internal to an agency and within Government, as well as external publications.

Note: The pictured examples show one way to apply the mandatory and fl exible elements. See the website for more examples of publications that have been developed across Government.

Front coverAll four mandatory elements – the logo, basewave, Gills Sans font and colours from the palette – must be applied to the front cover of publications.

Page borders are not permitted on the front or back cover.

Any graphic devices or promotional logos must appear above the basewave in the design. See G4.

Internal pages/body copyThe only mandatory requirements for the inside pages are the colour palette and Gill Sans font. The logo and basewave are not required on the inside pages of a publication.

See Size and Typography on page E2 for specifi c font requirements.


Department of Health and Human Services Annual Report 2006-07


DHHS Annual Report 2006-07 – Part One: DEPARTMENTAL OVERVIEW 9

In 2006-07:

provided over one and a half million occasions of service to its clients;

time equivalent [FTE]);

Department’s workforce was employed on a permanent basis;

expenditure was almost $1.3 billion; and

totalled $44.6 million.

Our servicesThe Department of Health and Human Services (DHHS) is the largest of all

the Tasmanian State Government agencies. The Department is responsible

for delivering integrated services that maintain and improve the health and

wellbeing of individual Tasmanians and the Tasmanian community as a whole.

The Department provides more than one and a half million occasions of

service annually to clients. In addition to the services it provides directly, the

Department also contracts or provides funding for a wide range of services

within the private and non-government sectors.

The principal responsibilities of the Department include the delivery of:

hospital system, primary and community health services, including

mental health, oral health and correctional health services, and

ambulance services;

public health and related preventative services;

support and assistance to enable them to remain living independently

in their own homes;

the quality of life for people with a disability;

people in relation to child protection and juvenile justice;

including early intervention, family support services and child health

services; and

as well as accommodation and support for people experiencing

homelessness.

PART 1 - DEPARTMENTAL OVERVIEW

DHHS Annual Report 2006-07 – Part One: DEPARTMENTAL OVERVIEW8

Our services 9

Our organisational

arrangements 11

Strategic directions 13

fit program 15

Our people 17

Our finances 23

DHHS progress chart 27

Health and wellbeing

indicators 29

Our performance 33

Tasmania Together 45

Disability Framework for

Action 2005-2010 49

Example of internal spread

Example of front cover


J. Publications

J 2 | Applying the brand elements | Publications Tasmanian Government Style Guide and Logo Policy | January 2011

Back coverThere are no mandatory requirements for the back cover of a publication.

Page borders are not permitted on the front or back cover.

The previously mandatory full and 1/5 back covers are now optional. These templates are available at www.communications.tas.gov.au.

Publication informationAll Government publications must include the following bibliographic information:

› Author –the name of the department, NOT the name/s of individual employee/s

› Source – the unit/branch/division producing the publication

› Contact details such as postal address, phone, email and website address

› Date of publications – month and year

› Volume/issue number if the publication is part of a series

› International Standard Book Number (ISBN) or International Standard Series Number (ISSN) where applicable. Contact the State Library to request a number

› Acknowledgement of copyright: Copyright State of Tasmania (year of fi rst publication).

This information is generally placed in the inside front cover of a publication but can be relocated depending on the layout of the document.

The Guidelines for Government Publications provide more information on these and other publication requirements – see www.communications.tas.gov.au.


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For additional copies of this guide please:

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Example of back cover Example of optional back cover template

Example of publication information


Department of Premier and CabinetCommunications and Marketing Unit

Email: [email protected]

Visit: www.communications.tas.gov.au

Published August 2009ISBN 978 0 7246 5544 1Edition TwoCopyright State of Tasmania 2009

K. Prom

otional documents

Promotional documents | Applying the brand elements | K 1Tasmanian Government Style Guide and Logo Policy | January 2011

K. Promotional documents

Brochures, fl yers and newslettersPromotional documents, such as newsletters, brochures, fl yers and posters, are required to use all the mandatory elements – logo, basewave, font and colour palette.

Note: the basewave and logo device is only required on the front page of a document. The subsequent pages are not required to have the basewave and logo device.

See the website for examples of how the elements have been applied to promotional documents.

Economic Development and Tourism

Employment Incentives

Details @ www.heritage.tas.gov.au or call 1300 850 332

Heritage Tasmania

Depar tment of Environment, Parks, Heritage and the Ar ts

Open DoorsA Tasmanian Heritage Festival event

P R O G R A M 30 – 31 May 2009

Example of brochure and fl yer

Example of newsletter


www.getmoving.tas.gov.au

N E W S L E T T E R Premier’s Physical Activity CouncilIssue Four: August 2008

Get Moving Tasmania

The Giant Walk Be Part of a Guinness World Record

IN THIS ISSUE:

> 2008 Medibank Private Active Tasmania Awards

> Active Launceston Goes Live!

> Activity in Pregnancy

> Local Government Leaders Get Moving

> Events to Look Out For

> Get Walking Tasmania Week

> Community Recreation Grants Program 2008

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attempt will provide an opportunity to raise awareness of the issue of physical activity and the need to increase activity levels across Tasmania’s population. Statistics show that seven out of ten Tasmanians do not participate in sufficient levels of physical activity to achieve health benefits.

The Premier’s Physical Activity Council is seeking walk coordinators to organise and promote walking events.

The Premier’s Physical Activity Council is helping to coordinate an attempt to break the Guinness World Record for the most number of people walking at least one kilometre simultaneously (multi-venue). The initiative will see multiple walking events staged across the state with a unified start time with other states and territories across the country.

In 2006, Western Australia claimed ownership of the record, with an impressive 105 424 people walking at the same time. In October 2007, Canada claimed the record with 231 635 walkers participating including 160 048 people from the largest state of Ontario. This year, Tasmania will be joining other Australian states and territories to help beat this record and reclaim the record. With our national pride on the line, all Australians are being asked to step up and participate in the walk at 2pm (EST), Monday 1 September 2008.

For more information on how you can participate log onto The Giant Walk website <www.thegiantwalk.com.au> and click on the TAS tab for all the information you need.

Get

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Premier’s Physical Activity Council

Sport and Recreation Tasmania has recently released its Grants Programs for 2008-09.

Any organisations and local government entities that provide sport and recreation opportunities to the Tasmanian community are invited to apply.

Community Recreation Grants are generally in the range of $500 to $50 000, and are made to clubs, associations, local government, private companies and registered charities. Projects must address barriers to participation in sport and recreation. Barriers can include, but are not limited to, such things as gender, age, disability,

isolation, health issues, cultural or linguistic diversity, and socio-economic circumstances.

Recipients of last year’s Community Grant funding included:

• Annie Kenney Young Womens Refuge

• Bridgewater Police and Citizens Youth Club

• Tasmanian Riding for the Disabled Association

• Maranoa Heights Community Centre

• Migrant Resource Centre Northern Tas

• Ravenswood Community Garden• Tandara Lodge Community Care

The Premier’s Physical Activity Council in partnership with Fit ‘n’ Kicking, provided conference delegates with a series of ‘moving moments’ between plenary sessions. Premier Bartlett was among the participants who got active following his address to the delegates.

The Local Government Conference is attended by local government leaders from across the state. The conference, themed Waves of Change, addressed the need for local government to incorporate new ideas and

• Yemaya Women’s Support Service.

The Community Recreation Grants Program is continuous and applications will be accepted at any time up until 30 April 2009. Applicants will be advised of the outcome within three months of lodging their application.

The Community Recreation Grant is one of six grant programs offered by Sport and Recreation Tasmania.

To find out more visit:<www.development.tas.gov.au/sportrec/grants/index.html> or phone 1800 252 476

Community Recreation Grants Program 2008

community expectations into its environs and thinking. Topics covered included, climate change, harnessing creativity and innovation, planning for the future, water and sewerage reform, and managing change in the workplace.

Local Government Leaders Get Moving

The Premier’s Physical Activity Council took part in the annual Local Government Conference that was held at the Country Club in Prospect from 18-20 June 2008.

Premier David Bartlett (right) with Mike Gaffney, President Local Government Association of Tasmania

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Get Moving Tasmania Newsletter

An electronic copy of this newsletter is available at <www.getmoving.tas.gov.au>If you would like to add your name to an electronic mailing list for future editions of the newsletter, please email [email protected] with ‘subscribe’ in the title bar.

Would you like to

register to receive

the newsletter?

Being physically active can benefit pregnancy in many ways. For example, it can improve muscle strength and develop upper body strength and abdominal muscles. It can also improve posture, working to overcome the forward pull of the growing baby’s weight.

Common problems in pregnancy, such as lower back pain and leg cramps, can be eased by exercise. Exercise also helps prevent varicose veins by improving circulation. Being fit will help pregnant women feel well and relaxed, and better able to cope

with the demands of labour. And exercise is good for the pelvic floor muscles. Keeping the pelvic floor muscles strong is especially important for bladder and bowel control, for sexual intercourse, and to help prevent prolapse of the womb.

Exercise gently. Pregnancy is not the time to start a new energetic activity. The main goals of activity in pregnancy are to prepare for labour and delivery. Gentle walking is often the best activity if someone hasn’t been active before becoming pregnant. And

Activity in Pregnancy By Dr Kelly Shaw*

One of the most important times to be physically active in a woman’s life is during pregnancy and after childbirth. The evidence shows it’s not only safe, but beneficial for most women to continue physical activity during pregnancy. However, it’s also important to consult your doctor about exercise during pregnancy.

if fit before pregnancy, allow for a gradual slowing down as the pregnancy progresses.

An exercising mother-to-be, will feel better about herself, be less likely to put on too much weight, and will cope better with the demands of labour.

GET MOVING TIP: When the baby is born, remember postnatal exercises. They will help new mothers to feel healthy and strong again as soon as possible.

* Dr Kelly Shaw is the Deputy Chief Medical Officer, Department of Health and Human Services.

K. Prom

otional documents

K 2 | Applying the brand elements | Promotional documents Tasmanian Government Style Guide and Logo Policy | January 2011

Posters and bannersPosters and banners are required to use the mandatory font and colour palette and display the Tasmanian Government logo. The basewave should be used where the proportions and design allow.

If width of poster is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo.

30 – 31 May 2009

Heritage TasmaniaDepar tment of Environment, Parks, Heritage and the Ar ts

Photographic acknowledgements: Sue Wendell Smith, Anna Watson, David Hudson, Deirdre Macdonald and Robyn Shaw

Details @ www.heritage.tas.gov.au or call 1300 850 332

Open DoorsA Tasmanian Heritage Festival event

Social Inclusion Unit Depar tment of Premier and Cabinet

Social Inclusion UnitDepartment of Premier and Cabinet

www.dpac.tas.gov.au

www.tas.gov.au

Example of poster with basewave Example of pull up banner and bow head banner


K. Prom

otional documents

Promotional documents | Applying the brand elements | K 3Tasmanian Government Style Guide and Logo Policy | January 2011

PowerPoint presentationsPowerPoint presentations are to incorporate the four mandatory elements. The basewave is only required on the fi rst slide, not on subsequent slides.

Templates of PowerPoint presentations are available at www.communications.tas.gov.au.

PRESENTATION TITLE Sub-title, or speaker’s name/business unit

Department name

Text goes here • Dot points

• Dot point 2

2 This is the footer.

SLIDE TITLE

Example of PowerPoint fi rst slide Example of PowerPoint subsequent slides


L. Print advertising

L 1 | Applying the brand elements | Print advertising Tasmanian Government Style Guide and Logo Policy | January 2011


Classifi ed advertisingClassifi ed advertising refers to print advertisements displayed in the employment, public notices and tenders sections of the newspaper. Typically, the advertisements seek to impart information in a direct and unembellished manner. For example, advertising for recruitment, educational courses and enrolment, auctions and tenders, announcements, public and statutory notices and emergency notices.

Print advertisements placed in the jobs, public notices and tenders sections are done so under a whole-of-government banner. As the Tasmanian Government logo is already featured in the banner, individual advertisements do not need to include the logo or basewave. Font must be Gills Sans.

Classifi ed advertising is booked through Gray Matters Advertising, the agency that currently holds the Master Ordering Agreement.

Further details of the contract and the Tasmanian Government Communications Policy’s classifi ed advertising requirements are available at www.communications.tas.gov.au.

Classifi ed advertising

www.tenders.tas.gov.au

Tenders

DEPARTMENT of HEALTH and HUMAN SERVICES

Supply of Implantable Cardiac Devices & Associated EquipmentTender No: DHHS-5193A

Description: Tenders are invited for the supply of Implantable Cardiac Devices and associated equipment to the Royal Hobart Hospital and the Launceston General Hospital.

Closing: 2pm Wednesday 12 August 2009

Documents: Are available from the internet at www.tenders.tas.gov.au

Enquiries: Please contact Stephen Bolton, phone 6426 5191 or email [email protected]

Lodgement: As detailed in the Request for Tender document.

Construction of 28 Residential Units - ChigwellHousing TasmaniaTenders No: DHHS-5165H

Description: Tenders are invited for the demolition of all existing buildings contained within the site and construction of a 28 unit residential development, including all infrastructure and services.

Pre-qualification: Only contractors pre-qualified with the Department of Treasury and Finance to tender for projects at the value referred to below are eligible to tender.

Category: Building Works Residential at $3 million or above.


Documents and Enquiries: Please contact Andrew McCreary, Architects Designhaus, 293 Macquarie Street, Hobart 7000, phone 6234 5533, fax 6223 2656 or email [email protected]

Lodgements: As detailed in the Request for Tender document.

Supply of Retail Electricity Services to Contestable SitesFacilities ManagementTenders No: DHHS-5194B

Description: Tenders are invited for retail electricity and ancillary services for all Department of Health and Human Services’ contestable sites, progressively including each Tranche 3, 4, 2 and 1 contestable site over the period October 2009 to December 2012 for a total electrical load of approximately 135 GWh.


Documents: Are available from the internet at www.tenders.tas.gov.au

Enquiries: Please contact Wayne Eastley, phone 6233 6847 or email [email protected]

Lodgement: As detailed in the Request for Tender document.

Conditions of Participation: Retailer must be licensed to supply electricity to contestable customers in Tasmania.

DEPARTMENT of EDUCATION

The Productivity Places Program – Round 2 of 2009Delivery of Training

The Productivity Places Program is a joint Commonwealth State

initiative, managed by Skills Tasmania that aims to:

industry and enterprises

Tender No: ST001 - The Productivity Places Program – Job Seeker

Skills Tasmania is inviting tenders from Registered Training Organisations

under the Job Seeker component of the program for delivery of

Certificate II to Diploma level qualifications identified on the Productivity

Places Program 2009 Priority Qualifications List.

Tender No: ST002 - The Productivity Places Program - Existing

Worker Initiative

Skills Tasmania is inviting tenders from registered training organisations

under the Existing Worker component of the program for delivery of

Certificate III to Advanced Diploma level qualifications identified on the

Productivity Places Program 2009 Priority Qualifications List.

Closing: 2pm Friday 7 August 2009

Documents and Enquiries: Detailed information is available at the

Skills Tasmania website www.skills.tas.gov.au/ under “Current Initiatives”,

including Pre-Tender Briefing information. For further information contact

Gillian McGuinness, Co-ordinator; Purchasing and Contract Management

on (03) 6233 4614 or Ian Paterson, Manager, Workforce Development

on (03) 6233 7151 or via email [email protected]

Please Note: Email is the preferred method of contact for initial queries.

Lodgement: Lodgement is by completing an application

which is available online on the Skills Tasmania website at

www.skills.tas.gov.au/productivity/tenders

Additional Information: Registered training organisations

intending to lodge tenders are strongly encouraged to attend

briefing sessions as listed on the Productivity Places website at

www.skills.tas.gov.au/productivity


Print advertising | Applying the brand elements | L 2Tasmanian Government Style Guide and Logo Policy | January 2011

Early general news (EGN) print advertising‘Early general news’ (EGN) refers to the front section of the newspaper in which the main news stories are located.

Any print advertisements placed in the EGN section need to incorporate the Tasmanian Government basewave, logo, Gills Sans font and the colour palette.

The logo may not be any smaller than the minimum size requirement – 20mm for the vertical version and 30mm for the horizontal version.

The basewave must meet the sides of the advertisement; there cannot be space on either side.

If the width of the advertisement is more than twice the height of the advertisement, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.

If the width of the advertisement is 2 columns or less, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.

Master Ordering ArrangementThe State Government has a Master Ordering Arrangement for print advertising with Gray Matters Advertising. Gray Matters has responsibility for negotiating Government rates with each of the Tasmanian daily newspapers and major interstate newspapers.

Print media advertising other than classifi ed advertising can be placed through any advertising agency or directly through a publisher.

Housing TasmaniaDepar tment of Hea l th and Human Ser v ices

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Arson attacks destroy more than two public housing properties in Tasmania every

month, and innocent people suffer the loss. Can you help prevent another arson attack?

If your information leads to a conviction you’ll receive a reward of up to $10,000.

Plus you’ll remain completely anonymous.

Call Crime Stoppers today on 1800 333 000.

People are asked to phone 1800 FLU DOC (1800 358 362) if they are worried about the severity of their symptoms, or if they are sick and in a high risk group. If medical attention is advised patients should see their GP. If they can’t get an appointment they can attend the Flu Clinic. Patients who are seriously ill will be referred to the Department of Emergency Medicine.

Key symptoms of flu are fever (high Temperature, usually 38oC or above) with a cough and/or sore throat. You may also feel very achy, have a headache, runny or stuffy nose, diarrhoea and/or vomiting.

Launceston Flu Clinic now openWhere: Outside LGH Department of Emergency Medicine in Charles Street. Opening times: 10am – 4pm seven days a week. It’s planned to operate the Clinic for as long as it is required to assist with increased demand at the LGH Department of Emergency Medicine.

Department of Health and Human Services


Advertisement with basewave

Advertisement with no basewave

M. C

ampaign advertising

M 1 | Applying the brand elements | Campaign advertising Tasmanian Government Style Guide and Logo Policy | January 2011

M. Campaign advertising

A campaign is a series of coordinated promotional activities designed to motivate, inform, educate or change attitudes or behaviour amongst a broad group of citizens. Campaigns generally have a medium to long-term focus and measurable objectives.

Where a unique style is required to convey a campaign message, mandatory elements – other than the logo – may not apply. Approval for a campaign exemption should be sought prior to production from the Manager Strategic Communications and Marketing (DPAC).

For more information about campaign advertising, including procurement requirements, see the Tasmanian Government Communications Policy.

SOUNDS FROM TASMANIA 17—19 JULY 2009

96 BANDS, 15 CONCERTS, 10 WORKSHOPS, 29 GUEST SPEAKERS, 25 AWARDS, 2 COMPILATION RELEASES, 1 WEEKEND

FOR FURTHER INFORMATION VISIT WWW.ARTS.TAS.GOV.AU/AMPLIFIED

SOUNDS FROM TASMANIA 2009

SOUNDS FROM TASMANIA 17—19 JULY 2009

96 BANDS, 15 CONCERTS, 10 WORKSHOPS, 29 GUEST SPEAKERS, 25 AWARDS, 2 COMPILATION RELEASES, 1 WEEKEND

FOR FURTHER INFORMATION VISIT WWW.ARTS.TAS.GOV.AU/AMPLIFIED

SOUNDS FROM TASMANIA17—19 JULY 2009

Amplifi ed campaign Design Island campaign

N. O

utdoor advertising

Outdoor advertising | Applying the brand elements | N 1Tasmanian Government Style Guide and Logo Policy | January 2011

N. Outdoor advertisingOutdoor advertising includes billboards and advertisements on buses (bus backs) and taxis (taxi backs). For information on external signage, including for buildings and directional signage, see Signage – External on page O1.

LogoThe Tasmanian Government logo must be clearly visible on all outdoor advertising. The size of the logo on outdoor advertising should be guided by the ratios outlined below to ensure that the Tasmanian Government logo is prominent and clearly visible at a reasonable distance.

Billboards – The basewave is not required on billboards. The logo has a minimum size of 520mm wide, based on an average 24-sheet billboard, that is three metres high and six metres wide.

Bus backs – The basewave must be applied to bus backs and the logo must be a minimum size of 285mm, based on average dimensions of 2100mm high and 2100mm wide.

Taxi backs – The basewave must be applied to taxi backs and the logo must be a minimum size of 70mm wide, based on the average dimensions of 400mm high and 800mm wide.

$10,000 rewardfor your arson information.

1800 333 000

Example of Department of Health and Human Services bus back

O. Signage

O 1 | Applying the brand elements | Signage Tasmanian Government Style Guide and Logo Policy | January 2011

O. Signage

Internal signageThe font and colour palette are the only mandatory elements required for internal signage.

Use of the Tasmanian Government logo is discretionary. For example, if the sign is to be placed in a location shared with other organisations, it may be appropriate to use the Tasmanian Government logo for easy identifi cation. If the sign is to be placed within a Government department building or area, the logo may not be necessary.

The basewave is not required.

External and information signageThe Tasmanian Government logo, font and colour palette are mandatory elements for external and information signage.

The basewave is not required.’

Glass transfersWhere the logo is to be placed on glass, i.e. on glass sliding doors or on windows, the strap line is to be included where size permits.

Heritage Tasmania signage

DHHS signage

Example of glass transfers

TIP

Further guidelines and tips on things to consider when developing and designing signage, such as size and positioning, are available at www.communications.tas.gov.au.

P. Television and multim

edia

Television and multimedia | Applying the brand elements | P 1Tasmanian Government Style Guide and Logo Policy | January 2011

P. Television and multimediaAll television advertising and DVDs produced for, or on behalf of, the Tasmanian Government must carry a pre-end logo frame. Television advertising must also carry the authorisation frame.

30 seconds and aboveThe Tasmanian Government logo must appear for a minimum of 2.5 seconds on the pre-end frame screen of all television commercials and productions produced by agencies, while the strap line is spoken.

The logo is to be a minimum size of one-third of the screen height and should appear in full colour on a white screen. A television-ready visual fi le is available from www.communications.tas.gov.au.

If sponsors logos are to be used, they are to appear evenly spaced along the bottom of the screen under the Tasmanian Government logo. See P3.

In cases where the use of the strap line under the logo and in the voice over is inappropriate, the ‘Tasmanian Government’ version of the logo must be used on the pre-end logo frame. Approval to do this must be provided by your Agency Communications Manager.

15 seconds and belowThe Tasmanian Government logo must appear for a minimum of 1.5 seconds on the pre-end frame screen. It must be a minimum size of one-third of the screen height and should appear in full colour on a white screen, however, the strap line is not spoken. The strap line should appear slightly larger and shrink to a proportionate size. A television-ready fi le is available from the Manager Strategic Communications and Marketing (DPAC).

Logo screen


edia

P 2 | Applying the brand elements | Television and multimedia Tasmanian Government Style Guide and Logo Policy | January 2011

Authorisation frameAll television advertisements must carry the offi cial authorisation end tag “Authorised by the Tasmanian Government, Hobart. Spoken by (name/s talent)” on screen. These words must appear on a black screen for at least 1.5 seconds.

The words “Authorised by the Tasmanian Government, Hobart” must be spoken at the same time as the authorisation end frame is shown. The authorisation is written in Futura mid BT in 20-24 point. During a care taker period, the “spoken by” information must be included in the voice over.

Master Ordering ArrangementIntegral Communications currently holds the Master Ordering Arrangement for the State Government’s television advertising. It has responsibility for negotiating rates with each of the television stations and can provide advice and assistance with the placement of advertising.

Television advertising can be placed either directly through one of the individual television stations, or through any advertising agency.

Community Service Announcements (CSAs)The requirements for television advertisements remain if an ad is featured as a CSA, except that the authorisation screen is not required. Representation of the station’s support will depend upon individual negotiations.

Authorisation screen 1.5 seconds

Authorised by the Tasmanian Government, Hobart.Spoken by (name/s talent)


edia

Television and multimedia | Applying the brand elements | P 3Tasmanian Government Style Guide and Logo Policy | January 2011

CaptioningAll television commercials/community service announcements, videos, DVDs and CD-ROMs produced for broadcast or viewing by the public must include captioning for the deaf and hearing impaired.

This includes general information videos and DVDs playing in a Government offi ce, customer service area, public hospital, public event or trade show and videos and DVDs that the public can request, hire or purchase.

See the Tasmanian Government Captioning Policy atwww.communications.tas.gov.au for more details.

Presentation of partnership and support logos

Joint partnershipIf the Tasmanian Government is participating in a joint partnership with other organisations, the Tasmanian Government logo is to appear in the same size and proportion as logos of participating organisations. The Authorisation Frame is not required.

Sponsorship/supportIf organisations are providing sponsorship or support to a Tasmanian Government project or initiative, their logos may appear on the pre-end frame below the Tasmanian Government logo. The Authorisation Frame is required.

If the Tasmanian Government is providing support or sponsorship to an organisation or initiative, the Tasmanian Government logo must appear in its entirety with the ‘supported by’ or ‘sponsored by’ tag.

Example of captioning

Example of acknowledgement of sponsors

Q. R

adio

Q 1 | Applying the brand elements | Radio Tasmanian Government Style Guide and Logo Policy | January 2011

Q. RadioRadio advertisements must be identifi ed as coming from the Tasmanian Government. This must be done by either:

• including the words ‘Tasmanian Government’ in the advertisement

• including a ‘tas.gov.au’ URL in the advertisement

• include the spoken tag line: ‘Tasmania, explore the possibilities’ in the advertisement.

Master Ordering ArrangementIntegral Communications currently holds the Master Ordering Arrangement for radio advertising for the State Government. It has responsibility for negotiating rates with Commercial Radio Tasmania and other relevant stations to arrange a collective discount for advertising across all radio stations and can provide professional advice and assistance.

Radio advertising can be placed either directly through one of the individual radio stations, through Commercial Radio Tasmania, or through any advertising agency.

Community Service Announcements (CSAs)The requirements for radio advertisements remain if an ad is featured as a CSA. Representation of the station’s support will depend upon individual negotiations.

Department of Premier & Cabinet

Creating Connections & Opportunities Project

30 sec Radio Script

Draft 4a - Hobart

08 September 2009

“Opening Doors”

SFX: GENERAL HUBBUB OF MECHANIC’S WORKSHOP

MVO: (VOICE RAISED SLIGHTLY)

Starting out in a strange country is tough, but Tasmania’s

humanitarian entrants are a talented bunch.

FVO: (VOICE RAISED SLIGHTLY)

Many just need work experience to create connections and make a

new start.

SFX: DOOR OPENS – GENERAL OFFICE AMBIENCE

FVO: We need businesses like yours to open the door by offering up to

eight weeks work experience.

MVO: Help your business by helping someone else. You have the

chance to assess their potential for employment – without all the

risks that come with new staff.

FVO: If you do employ them afterwards, you could receive government

financial support.

MVO: Find out more at a Free Information Dinner in Hobart.

Call Multicultural Tasmania on 6232 7060.

Tasmania – Explore the possibilities.

Example of a 30 second radio advertisement

R. W

ebsites

Websites | Applying the brand elements | R 1Tasmanian Government Style Guide and Logo Policy | January 2011

R. Websites

Department of Premier and Cabinet website

Logo and fontThe Tasmanian Government logo is the only mandatory design element required for websites under this policy. The logo must be included in the header of all web pages as a clearly identifi able link to www.tas.gov.au. Recommended placement is top left-hand corner.

The web font must be Verdana. This font was chosen as the mandatory web font for its readability. It’s a broad front which is easy to read on a screen at low resolution and small sizes.

Other mandatory elements – colour palette and basewave device – are not required.

HeaderA header section must be present on all web pages. The Tasmanian Government logo and the Tasmanian Government portal URL must be present in the header section.

The pictured example, with the Tasmanian Government logo in the left hand corner and an image in the right corner – is a recommended style. Any images used should refl ect the Tasmanian brand (see brand pyramid on page A4).

R. W

ebsites

R 2 | Applying the brand elements | Websites Tasmanian Government Style Guide and Logo Policy | January 2011

FooterA footer section must be present on all pages. The Tasmanian Government Web Design and Navigation Guidelines require that, within the footer:

› Global links should be present i.e. ‘home’, ‘contact us’, ‘about us’

› Personal Information Protection Statement must be present

› Disclaimer and copyright link must be present

› Tasmanian Government logo should be present

More informationTasmanian Government websites must be designed in accordance with the Tasmanian Government’s Web Publishing Standards and Guidelines – including the Design and Navigation Guidelines which are available at www.egovernment.tas.gov.au.

Example of Jobs page

S. Branding and collateral

Branding and collateral | Applying the brand elements | S 1Tasmanian Government Style Guide and Logo Policy | January 2011

S. Branding and collateralCollateral includes marketing promotional material e.g. pens, stickers, notepads etc. Products produced for retail sale are eligible to apply foran exemption from mandatory elements.

Minimum representationThe logo is the only element that is mandatory for most collateral.

The minimum size of the logo is 20mm for the vertical version and 30mm for the horizontal version.

If the surface area of the object is smaller than the minimum size requirement, a smaller version of the logo may be used and the strap line should be removed.

StickersColour or mono logos can be used depending on the specifi cation of the job.

PensUse strap line only if size allows.

Unless you have a TASMAP

www. .tas.gov.auGET LOST!

MADE FROM POLYPROPYLENE 100% RECYCLABLE AND AUSTRALIAN MADE FROM AUSTRALIAN RAW MATERIALS

www. .tas.gov.au

Department of Primary Industries and Water sticker

Rulers

Service Tasmania sticky note

Pen

S. Branding and collateral

S 2 | Applying the brand elements | Branding and collateral Tasmanian Government Style Guide and Logo Policy | January 2011

ClothingThe Tasmanian Government logo should appear on all uniforms.

Department and division names must not appear as part of the Tasmanian Government logo i.e. not directly under or beside ‘Tasmania’.

Use the logo on the left breast. The department name or other logos (if required) are positioned on the right breast and aligned with the word ‘Tasmania’ or the strap line.

Business units associated with the provision of law and order or emergency services may use only service-specifi c logos on operational uniforms.

Sub-brands may place the sub-brand logo anywhere on the uniform other than next to the Tasmanian Government logo on the left breast.

If the strap line is inappropriate use the ‘Tasmanian Government’ version of the logo.

Motor vehiclesLogos for Government vehicles are to appear on the driver and front passenger doors. Select the most appropriate colour logo for maximum visability against the colour of the vehicle. See page D5 for colour guidelines.

Minimum logo depth is 100mm and maximum depth is 200mm.

Individual agencies may determine which of their vehicles should carry the logo, according to the intended use of the vehicle. Emergency services may use onlyservice-specifi c logos on their vehicles.

Signage may include the department name or web address.

Jacket

Shirt

Pants

Example of uniforms

Example of motor vehicles

Department of Premier and CabinetCommunications and Marketing Unit

Email: [email protected]

Visit: www.communications.tas.gov.au

Published January 2011ISBN 978 0 7246 5544 1

Edition ThreeCopyright State of Tasmania 2011

Style Guide and Logo Policy - E-government · Business cards I3 DL envelopes I4 Facsimiles I5 Forms...

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Transcript of Style Guide and Logo Policy - E-government · Business cards I3 DL envelopes I4 Facsimiles I5 Forms...