Style Guide

T H ES T Y L E

G U I D E

1. 0 T H E B R A N D 8

2 . 0 I D E N T I T Y 14

3 . 0 S TAT I O N E R Y S Y S T E M 34

4 . 0 A P P L I C AT I O N S 40

T A B L E O F C O N T E N T S

S U B L I M E C A K E S T U D I O S T Y L E G U I D E

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1 .0 T H E BR AN DM I S S I O N / V I S I O N 10

B R A N D I D E N T I T Y 12

H O W T O U S E T H E

S T Y L E G U I D E 13

1 . 0 T H E B R A N D

8

1 .0 T H E BR AN D


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1 . 0 T H E B R A N D

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B A K I N G W I T H

P U R P O S E

Sublime Bakery is a locally owned,

nationally recognized cake studio

committed to providing customers with

healthy yet high-end baked goodies.

Our studio remains committed to using

only healthy and natural ingredients.

With an unmatched artistic flair and

dedication to top quality customer

service drives us to provide a pleasant

and unique experience for each

customer one handmade sweet

at a time.

M I S S I O N & V I S I O NOur vision is to be renowned for

pushing boundaries in innovative cake

designs.

We will be known as the leading cake

studio in the DFW market serving

gluten-free, vegan and diabetic

deserts.

Sublime will continue to establish

community partnerships and

educating families about healthy

baking.


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M O R ET H A N

J U S T A L O G O

The visual elements such as a name,

logo, color palette, photography, are

all comprised to distinguish a brand

in the mind of the consumer. Sublime

Cake Studio strives to maintain its core

principles through the brand identity

and with this great power, comes great

responsibility. Abuse it and you’ll never

see your precious cupcakes again.

We’re kidding! (Sort of.)

B R A N D I D E N T I T Y

1 . 0 T H E B R A N D

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The Style Guide exists to make your life

easier! It answers questions like, ‘what

fonts can I use?’ or ‘how should our

ads be layed out?’ Because we outline

all the appropriate visual elements of

the Sublime brand, you can focus your

attention on the next big thing.

H O W T O U S E T H ES T Y L E G U I D E


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2 . 0 I D E N T I T YPRIMARY LOGO 16

SECONDARY LOGO 17

COLOR VARIATIONS 18

CLEAR SPACE 20

MINIMUM SIZE 21

INCORRECT USE 22

COLOR PALETTE 24

TYPOGRAPHY 26

TYPOGRAPHY:

RECOMMENDED SIZES 27

2 . 0 I D E N T I T Y

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2 . 0 I D E N T I T YTAGLINE 28

PHOTOGRAPHY 30

TEXTURES/PATTERNS 32


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The brand mark and wordmark are

used together as the primary logo.

BRAND MARK

WORDMARK

P R I M A R Y L O G O

2 . 0 I D E N T I T Y

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C A K E S T U D I OA P I N C H O F P E R F E C T I O N . A D A S H O F D E L I C I O U S .

The brand mark and wordmark are

used together as the primary logo.

TAGLINE

P R I M A R Y L O G O & T A G L I N E


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A L I T T L E E X T R A F L AV O R

The primary mark can be used in any

of the one-color variations shown here.

C O L O R V A R I A T I O N S

2 . 0 I D E N T I T Y

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Clearspace ensures the logo can be

clearly identified when used for various

applications. For the primary and

brand mark the clearspace is 1/2 the

height of the brandmark.

C L E A R S P A C E

2 . 0 I D E N T I T Y

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Readablility of the logo is dependent

on the logos size. The brandmark is

to be no smaller than .5 inches. The

primary logo’s minimum size is .875

inches to guarantee ‘cake studio’ is

legible.

. 5 I N . 875 I N

M I N I M U M S I Z E


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I N C O R R E C T L O G O U S E

Whoa there! If our logo looks like any of

these here, drop the mouse, step away

from the computer and no one gets hurt.

P H O T O S H O P E F F E C T S

S T R E T C H E D A N D S K E W E D

R E A R A N G E D L O G O

2 . 0 I D E N T I T Y

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2 . 7 C O L O R P A L E T T E

I N C O R R E C T C O L O R A P P L I C AT I O N

I N C O R R E C T C O L O R A P P L I C AT I O N

D R O P S H A D O W

T R A N S PA R E N T L O G O O N P H O T O


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The primary palette is made of

four hues; red-orange, aqua,

teal and cream. Together teal to

exude reliability, aqua for a light-

hearted, energy and passion.

C O L O R P A L E T T E

2 . 0 I D E N T I T Y

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2 . 7 C O L O R P A L E T T E

C O L O R I S N ’ T J U S T F O R

I C I N G

PMS 318U

CMYK 0.76.60.0

RGB 241.100.93

HEX 99D7DB

PMS 3262U

CMYK 71.0.33.0

RGB 34.188.185

HEX 19BCB9

PMS 1787U

CMYK 0.76.60.0

RGB 241.100.93

HEX F2635D

PMS 318U

CMYK 0.2.6.7

RGB 237.231.221

HEX EFEAE2S U B L I M E C A K E S T U D I O S T Y L E G U I D E

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OPTI Auvant Gothic MediumCentury Gothic Regular

NI L L AN D EXT R A BOLD REGU L ART Y P O G R A P H Y

S E C O N D A R Y H E A D I N G S

H E A D I N G S

B O D Y C O P Y

T H E S U B L I M E B R A N D I S R E P R E S E N T E D

B Y T H R E E T Y P E F A C E S ; N I L L A N D , O P T I

A U VA N T G O T H I C A N D C E N T U R Y G O T H I C .

D E S I G N A T I N G T H R E E T Y P E F A C E S A L L O W S U S

T O C O M M U N I C A T E W I T H O U R A U D I E N C E S

E F F E C T I V E LY W H E N A P P L I E D C O R R E C T LY.

2 . 0 I D E N T I T Y

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2 . 8 T Y P O G R A P H Y

OPTI Auvant Gothic MediumCentury Gothic Regular

NI L L AN D EXT R A BOLD REGU L ARHEADINGS E C O N D A R Y H E A D I N G

Body Copy

Ate plab illique sedionet accus cum faccum fugit electemped que

debit, auda net eostiorerum quame velignimet volessi aut et ommosti-

num cum quatur, as expeliae nimusda ntibus derciassi con et odictassit

fuga. Ut am hiciate molendite nectatquo ius.

Occae. Officitias coreperem harum, tendam conserf eribus ne volor

moditio doluptas eictur, volorem aut ate magnat untesent asit eum ea-

qui ipicitia dolumet aria eum rerit optam et, quosam non nihillatur, audici

acepere vel moluptae quam lam volorest et entora nos aligenihit ut es

aditatur, ommodiatet faciis idellabora nosam ulparum aut et pliquunt, ad

quiberferi beatio que cor sintibus apid eum inulloreria pro omni sita sunt

N I L L A N D E X T R A B O L D R E G U L A R 3 0 / 3 8

O P T I A U VA N T G O T H I C1 8 / 2 5

C E N T U R Y G O T H I C9 / 1 7


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Our committment to our consumers

and desire for innovation inspired our

tagline ‘A pinch of perfection. A dash

of delicious.’ As each of our products

are made-to-order, our tagline makes

perfect sense.

T A G L I N E

A P I N C H O F

P E R F E C T I O N2 . 0 I D E N T I T Y

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A D A S H O F D E L I C I O U S


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2 . 0 I D E N T I T Y

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Detail, texture and color are common

attributes of the brand identity. Maximi,

qui impos non repro bla ditat lacest, si

as cumquis di nonse plabo. Ut faccum

et occum esequodit hil incid maiorem

ini nus dolorat quam, volum il ma

aliquibus.

P H O T O G R A P H Y


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The Sublime brand uses up to four

geometric patterns. These are

typically applied in the absence of

photography however, they can be

used as an overlay or transparently

with appropriate images. Any hue

from the brand color palette may be

applied. Feel free to change it up!

P A T T E R N S

2 . 0 I D E N T I T Y

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B U S I N E S S C A R D 36

E N V E L O P E 37

L E T T E R H E A D 38

T H A N K Y O U P O S T C A R D 39

3 .0 STATION ERYSYST EM

3 . 0 S T A T I O N E R Y

34

3 .0 STATION ERYSYST EM


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1. 75 I N 1. 75 I N

1.7

5 I

N

1. 5 I N

0 . 35 I N

0.2

5 I

N

2” x 3.5”

Stock:

Domtars Cougar,

Cover 130 lb

Type Specs:

• Company name

Nilland, 6.5 pt, 140

tracking pt

• Company address

Opti Auvant Gothic,

5.5 pt, 110 pt tracking,

11 pt leading

B U S I N E S S C A R D


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0.5

IN

0 . 75 I N

1. 0 2 I N

0 . 25 I N

#10 Envelope

9” x 4.125”

Stock:

Domtars Cougar,

24 lb

Logo:

1.825” x 1.02”

Type Specs:

• Company address

Opti Auvant Gothic,


11 pt leading

E N V E L O P E


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. 75 I N

. 365 I N

. 875 I N

2.5

IN

.25

IN

8.5” x 11”

Stock:

Domtars Cougar,

65 lb

Brandmark:

.741” x .75”

Type Specs:

• Company address

Opti Auvant Gothic,


11 pt leading

• Body Copy

Century Gothic, 10 pt,

18 pt tracking, 20 pt

leading

L E T T E R H E A D


3 8

. 5 I N

. 5 I N

. 2 I N

.75

IN

5.5” x 4.25”

Stock:

Domtars Cougar,

Cover 130 lb

Wordmark:

1.825” x 1.02”

Type Specs:

• Company address

Opti Auvant Gothic,


11 pt leading

P O S T C A R D


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A D V E R T I S I N G 42

PA C K A G I N G 44

A P PA R E L 48

W E B S I T E 50

4.0 A PPL ICATIONS

4 . 0 A P P L I C A T I O N S

4 0

4.0 A PPL ICATIONS


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A D V E R T I S I N GAximaximetur mossequ iatiossus cum

reped ut que non restem volorecte

nobis quia simin consent qui volupicil

molo minis dolora doluptatiat eribus.

Arci dolestiumqui ommolup tatemol

uptatio necume di dolest odiam

lab ipsae nus eic tempos ditio tem

volestrunt parum et assinctur, necae

rescias aut quati omnihil loratem alit


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. 0 0 I N

. 0 0 I N

. 0 0 I N

. 0 0 I N

. 0 0 I N

. 0 0 I N

. 0 0 I N


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P A C K A G I N GKeeping things simple, the packaging

features the logo cropped, off-set and

full color.


4 4


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Everyone loves a good t-shirt. It’s true.

A fitted women’s tee dons a simple

design on the front and the Sublime

wordmark on the back. The wordmark

must appear on the shirt, however the

brandmark can be altered soley for

apparel. Approved fonts only.

A P P A R E L


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A P P A R E LThe men’s apparel is kept clean

and simple. The wordmark must also

appear on the shirt, preferably on the

back. however the brandmark can be

altered solely for apparel. Approved

fonts only.


4 8


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For many consumers, the website

will be their first interaction with the

brand. Online ordering, who we are,

press and contact page highlight

the quality of work by the cake

studio and give first time users a clear

idea of Sublime’s capabilities.

W E B S I T E


5 0


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Style Guide

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