STUNNING COMMERCIAL-ZONED MIDTOWN BUILDING | 9,000 SF · 2018. 4. 4. · Bull Realty has been...

Offering MemorandumSTUNNING COMMERCIAL-ZONED MIDTOWN BUILDING | 9,000 SF

Exclusively listed by Bull Realty, Inc.

T A B L E O F C O N T E N T S

D I S C L A I M E R & L I M I T I N G C O N D I T I O N S 3

E X E C U T I V E S U M M A R Y 4

P R O P E R T Y O V E R V I E W 5

L O C A T I O N M A P 6

P H O T O S 7

S I T E P L A N 1 1

F L O O R P L A N S 1 2

F L O O R P L A N / S U R V E Y 1 2

L O C A T I O N H I S T O R Y 1 5

I N T H E A R E A 1 6

D E M O G R A P H I C S 1 8

A B O U T T H E A R E A 1 9

B R O K E R P R O F I L E 2 0

C O N F I D E N T I A L I T Y A G R E E M E N T 2 1

Daniel LatshawPartner404-876-1640 x [email protected]

50 Glenlake Parkway, Suite 600Atlanta, GA 30328BullRealty.com

D I S C L A I M E R & L I M I T I N G C O N D I T I O N S

Bull Realty has been retained as the exclusive listing broker to arrange the sale of the Subject Property.

This Offering Memorandum contains selected information pertaining to the Property but does not purport to be all-inclusive or to contain all of the information that a prospective purchaser may require. All financial projections are provided for general reference purposes only and are based upon assumptions relating to the general economy, competition and other factors, which therefore, are subject to material change or variation. Prospective purchasers may not rely upon the financial projections, as they are illustrative only. An opportunity to inspect the Property will be made available to qualified prospective purchasers.

In this Offering Memorandum, certain documents, including financial information, are described in summary form and do not purport to be complete or accurate descriptions of the full agreements involved, nor do they constitute a legal analysis of such documents. Interested parties are expected to review independently all documents.

This Offering Memorandum is subject to prior placement, errors, omissions, changes or withdrawal without notice and does not constitute a recommendation, endorsement or advice as to the value of the Property by Bull Realty Inc. or the current Owner/Seller. Each prospective purchaser is to rely upon its own investigation, evaluation and judgment as to the advisability of purchasing the Property described herein.

Owner/Seller expressly reserve the right, at its sole discretion, to reject any or all expressions of interest or offers to purchase the Property and/or to terminate discussions with any party at any time with or without notice. Owner/Seller shall have no legal commitment or obligation to any purchaser reviewing this Offering Memorandum or making an offer to purchase the Property unless a written agreement for the purchase of the Property has been fully executed, delivered and approved by the Owner/Seller and any conditions to the purchaser’s obligations therein have been satisfied or waived. The Seller reserves the right to move forward with an acceptable offer prior to the call for offers deadline.

This Offering Memorandum may be used only by parties approved by the Owner. The Property is privately offered, and by accepting this Offering Memorandum, the party in possession hereof agrees (i) to return it if requested and (ii) that this Offering Memorandum and its contents are of a confidential nature and will be held and treated in the strictest confidence. No portion of this Offering Memorandum may be copied or otherwise reproduced or disclosed to anyone without the prior written authorization of Bull Realty, Inc. or Owner/Seller. The terms and conditions set forth above apply to this Offering Memorandum in its entirety and all documents, disks and other information provided in connection therewith.

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S T U N N I N G C O M M E R C I A L - Z O N E D M I D T O W N B U I L D I N G | 9 , 0 0 0 S F

P R O P E R T Y O V E R V I E W

E X E C U T I V E S U M M A R Y

The Woodfuff on Ponce, an Atlanta landmark built in 1907 by well-known southern architect G.L. Norman, is a beautifully renovated commercial-zoned (C-2) property in booming Midtown Atlanta. This freestanding ± 9,000 square foot building is currently configured as six spacious two bedroom, two bathroom residential units, however, the flexible C-2 zoning allows for a variety of uses such as live-work, office, retail or boutique hotel / BNB. Current ownership recently began renting the three front units through AirBNB and these units will be sold fully-furnished. The building would be perfect for prestigious, high-exposure offices, could be converted to residential or commercial condos, or could be profitably run for short-term rentals with legal zoning in place. The location, only three blocks from Peachtree Street and a short walk to The Beltline / Ponce City Market, has huge appreciation potential.

The building has been thoroughly modernized, including HVAC, electrical, plumbing, new windows, etc., while maintaining historical integrity. The interior boasts many of the original architectural features such as hardwood floors, 10’ ceilings, distinctive base and crown moldings, expansive porches, gas fireplaces, oversized doorways and stained glass windows. Striking kitchens feature marble counter tops, BOSCH stainless steel appliances, and wooden/metal cabinetry. A rear gated parking area offers 6 off-street parking spaces and an approximately 900 square foot basement is available for storage.

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P R I C E | $ 2 , 5 0 0 , 0 0 0

2 3 3 P O N C E D E L E O N A V E

Address 223 Ponce de Leon Ave, Atlanta, GA 30308County FultonZoning C-2Current Configuration 6 residential unitsUnit Mix 2 bd / 2 baNumber of Stories 3Building Size 9,000 SFSite Acreage ± 0.19 Acres Year Built 1915Ceilings 10’Parking 6 spaces in rear, gated area Price $2,500,000

P R O P E R T Y O V E R V I E W

H I G H L I G H T S• Flexible C-2 City of Atlanta zoning permits a variety of uses such as

residential, BNB, live/work, retail or office • Prime Midtown location; walking distance to Peachtree Street, the

Beltline / Ponce City Market• Potential for residential or commercial condo conversion• Stunning renovation recently completed• Currently configured as six spacious 2 bedroom / 2 full-bath units• Separately metered utilities, including water• Three front units are currently being rented through AirBNB and are

sold fully-furnished• Architecturally significant building with period features, hardwood

floors, stained glass, beautiful porches / sunroom• Gated parking area in rear

(Please do not disturb tenants)

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L O C A T I O N M A P

SubjectProperty

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P H O T O S

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I N T E R I O R P H O T O S

P H O T O S

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P H O T O S

I N T E R I O R P H O T O S

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S I T E P L A N

[Floor plan not to scale]

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F L O O R P L A N SF I R S T F L O O R P L A N


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S E C O N D F L O O R P L A N

F L O O R P L A N S


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T H I R D F L O O R P L A N

F L O O R P L A N S


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H I S T O R Y

“For multifamily use, builders erected apartments sited on trolley lines following the directions of suburban growth. In Atlanta, a concentra¬tion of apartments developed along major streets, including Piedmont Avenue and Peachtree Street in Midtown, Peachtree Road between the city and Buckhead, and Ponce de Leon Avenue to the east. Among the earliest was the 223 Ponce de Leon Apartments (1906-7) by G. L. Norrman (of Norrman and Faulkner).”

- A quote from Late Victorian Architecture: Overview”, Robert M. Craig, Georgia Institute of Technology, 09/30/2006

2 2 3 P O N C E D E L E O N A V E

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I N T H E A R E A

5

1

6

3

2MIDTOWN

WEST MIDTOWN

ANSLEY PARK

MORNINGSIDE

VIRGINIA-HIGHLAND

CANDLER PARK

1OLD FOURTH

WARD

INMAN PARKDOWNTOWN

4

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I N T H E A R E A

1

2

3

4

5

6

PONCE CITY MARKETPonce City Market is a mixed-use development located in a historic building in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located where the BeltLine crosses Ponce de Leon Avenue in the Old Fourth Ward where that neighborhood touches the Virginia Highland, Poncey Highland and Midtown neighborhoods.

ATLANTA BELTLINEThe Atlanta BeltLine is a sustainable redevelopment project that will provide a network of public parks, multi-use trails and transit along a historic 22-mile railroad corridor circling downtown and connecting many neighborhoods directly to each other.

ANSLEY GOLF CLUBAnsley Golf Club is considered the most family oriented, friendly and fun private country club in Atlanta. For golf, the Ansley course in Midtown Atlanta was rated the second best 9-hole layout in America by Sports Illustrated, and boasts a USGA 18-hole rating that members enjoy playing year round.

PIEDMONT PARK Piedmont Park is a 211-acre park located in

Midtown. It draws more than 3 million annual visitors who enjoy the park’s many amenities

including fitness areas, walking trails, dog parks, farmer’s market and green space. The park also

hosts many annual events and music festivals that bring visitors from all over the country.

COLONY SQUARE North American Properties is planning a

massive overhaul of the retail experience at one of Midtown’s original high-rise developments. As the facility nears its 50th birthday, expect

to see major changes on Peachtree Street, which could include an Apple Store, upscale

shopping, high-end restaurants, and eventually an additional tower.

MERCEDES-BENZ STADIUMMercedes-Benz Stadium serves as the home of

the Atlanta Falcons (NFL) and Atlanta United (MLS). Along with concerts previously held at the Georgia Dome, new marquee events that

could be hosted here in the future. Mercedes-Benz stadium has a capacity of 71,000 seats and

the total cost is estimated at $1.4 billion.

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PopulationHouseholds

Average Household Income





37,99720,523$104,451

173,87582,363$109,174

367,718167,699$103,817

2017 DEMOGRAPHICS (esri) 1 MILE

3 MILES

5 MILES

D E M O G R A P H I C S

1

3

5

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M I D T O W NMidtown, Atlanta is the second largest business district in the city of Atlanta, situated between the commercial and financial districts of Downtown to the south and Buckhead to the north. Midtown is home to internationally-recognized Fortune 1000 brands, eight of the city’s 10 largest law firms and a growing number of small to mid-size businesses. The district also attracts about 6 million visitors annually.

Midtown is marked by its cultural attractions, institutions of higher education, noteworthy architecture, and urban layout. The district is the center of the city’s arts scene that includes the Fox Theatre, Woodruff Arts Center, the High Museum of Art, the Museum of Design Atlanta, the Atlanta Symphony Orchestra, the Center for Puppetry Arts and the 14th Street Playhouse. Three well known institutions of higher education also reside in the heart of the city: Georgia Institute of Technology, John Marshall Law School, and the Atlanta division of the Savannah College of Art and Design (SCAD). Midtown contains about one-third of the city’s high-rises and some of Atlanta’s most iconic buildings, such as the Bank of America Plaza, AT&T Midtown Center, Atlantic Center and 1180 Peachtree. Midtown has also been a primary area for high density development in the city due to the district’s mass transit options and urban street grid.

Midtown Atlanta is booming with new developments, new business and was recently dubbed a “Great Place to Live” on a national level by America Planning Association’s 2016 list of Great Places in America. Cranes are on every corner bringing new and exciting developments to the already popular neighborhood. 50 projects have been added to Midtown’s ever growing resume or are in the process of being built. For more information on what’s on the rise in Midtown, visit the Midtown Alliance website.

A B O U T T H E A R E A

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DANIEL LATSHAWTitleSince his first investment property purchase in 1995, Daniel has had a passion for Atlanta real estate. While earning his MBA at Emory University’s Goizueta Business School, where he was founder and the first president of the Goizueta Real Estate Group, the Virginia Tech undergrad decided to make a career out of what started as a hobby. After graduation, Daniel managed acquisitions for the UK’s top institutional real estate investment house, ING Barings, in London.

Upon arrival back in Atlanta, Daniel joined Bull Realty where his deep commitment to serving clients benefited from the firm’s innovative marketing platform. Always active in church leadership and family, he identified with the firm’s founding principle to be a company of stellar integrity. Now a Partner and CCIM, Daniel has achieved top producer status for Bull Realty the past 17 years by consistently exceeding client expectations on hundreds of adaptive reuse and development projects.

Daniel enjoys spending time with his wife and four daughters. When not making waves in real estate, the avid surfer enjoys catching them in coastal destinations ranging from the Southeast U.S. to South America.

Bull Realty is a commercial real estate sales, leasing and advisory firm headquartered in Atlanta and licensed innine Southeast states. The firm was founded in 1998 with two primary missions: to provide a company ofadvisors known for their integrity and to provide the best disposition marketing in the nation. Client servicesinclude disposition, acquisition, project leasing, tenant representation, asset management and consultingservices. Advisors focus on specific property types including office, retail, industrial, multifamily, land, healthcare,senior housing, self-storage, automotive, hospitality and single tenant net lease properties.

The firm produces America’s Commercial Real Estate Show, a national video show and podcast enjoyed bymillions of people around the country. Industry analysts, leading market participants and the firm’s founderMichael Bull share market intelligence, forecasts and success strategies. The show has aired every week since2010 on iTunes, YouTube and www.CREshow.com. The firm also produces Atlanta’s Commercial Real EstateShow available on AtlCREshow.com

B R O K E R P R O F I L E

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This Confidentiality Agreement (“Agreement”) is made and agreed to for the benefit of the undersigned party (“Receiving Party”), the owner of the subject property (the “Seller”) and undersigned broker Bull Realty Incorporated (“Broker”).Now therefore in consideration of the privileges granted to Receiving Party with respect to receiving certain confidential information, and other good and valuable consideration, the Receiving Party hereby agrees to the following:

I. Confidential Information:Receiving Party will receive confidential information regarding property referred to as 223 Ponce de Leon Ave, Atlanta, GA 30308. Prospect agrees to not disclose to any person that the property may be available for sale or lease, or that discussions or negotiations are taking place concerning the property, nor any terms, conditions, or other facts with respect to the property, including but not limited to tenant information, lease rates, lease expirations, income and expenses, and any such possible purchase, including the status thereof. The term “person” used in this agreement shall be interpreted broadly and shall include, without limitation, any corporation, company, partnership or individual other than parties to which Broker approves in writing. Receiving Party may share information with directors, officers, employees, agents, affiliates, counsel, lending sources, accountants or representatives of Receiving Party that Receiving Party notifies of the requirements of

this Agreement. Receiving Party agrees to not contact the property owner, the management, the tenants, the lender, the vendors, the insurers, the employees or the customers of any business at the site.

II. Acting as a Principal:Receiving Party hereby warrants that it is acting as a principal only, and not as a broker, regarding this contemplated transaction. Receiving Party acknowledges that Broker is working an agency capacity as representing the Seller only in this transaction and is the only Broker involved in this potential transaction. Receiving Party agrees to not be involved in any arrangement to lease or purchase the property, in whole or in part, as a lender, partner, buyer of the note, buy in foreclosure, buy from bankruptcy court, or in any other manner acquire an investment in, joint venture or control of the property, unless Bull Realty, Incorporated is paid a commission at closing as per separate agreement with Seller. This agreement will expire two years from the date hereof.

III. Governing LawThis Agreement shall be governed and construed in accordance with the laws of the State of Georgia.

Accepted and agreed to this _______ day_______________ of , 20____.

Receiving Party ______________________________________________

Signature ___________________________________________________

Printed Name _______________________________________________

Title________________________________________________________

Company Name _____________________________________________

Address ____________________________________________________

Email ______________________________________________________

Phone ______________________________________________________

Daniel Latshaw404-876-1640 x [email protected]: 404-876-7073

50 Glenlake ParkwaySuite 600Atlanta, GA 30328

C O N F I D E N T I A L I T Y A G R E E M E N T

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STUNNING COMMERCIAL-ZONED MIDTOWN BUILDING | 9,000 SF · 2018. 4. 4. · Bull Realty has been...

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