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Transcript of stunn newsletter
TIMES HAVE CHANGED! Thanks for reading our
first newsletter as Stunn Ltd. It’s been a huge
couple of months for us both internally and with
client work. We’re very much looking forward to
showing you what we’ve been up to in a bit more
detail than a web site like ours allows.
Stunn was officially born in June of this year
after a lengthy process of internal consulting,
design and redesign. We felt that our forward
face needed to be more representative of what
we actually do. We understood that TVS Media
was very much viewed as a web design company
and that we were undifferentiated in a busy
market place. It was time for a change and while
TVS has been good to us, we we’re pleased to
say t’ra and move on to pastures new.
We decided that the brand had run its course.
A new web site was needed to fully represent
us and our name had become problematic.
Almost fifteen years have passed since we first
introduced TVS Media. The meaning of which
had been lost in time. When we started the
business, “media” was a by-word for new media
and all that came with it. Over time, it became
a word associated with half baked degrees and
eventually, we’ve come full circle, back to the
80s and we’re back into media meaning the
homogeny dominated by the press and telly..
which isn’t really us either.
So here we are, new name, new look and a
streamlined proposition. We’ve bitten the
bullet taken a piece of our own advice and we
are looking forward to the next fifteen years
growing into the new brand.
ALLOW ME TO INTRODUCE US...
In other news, our lead developer and company
Stalwart Matthew Bruce has joined Ben and I
on the board to bring an extra dimension to the
management team and to allow each of us to
concentrate more on our strengths. Matthew
has worked with us for over a decade and
we’re delighted that the relationship has been
cemented in this way.
In a final piece of internal news, we’ve also been
refitting the studio - there’ll be some photos of
that soon, once the finishing pieces arrive, but
with everything else changing, it seemed daft
not to make things more compliocated than they
had to be.
We hope you enjoy the new look us!
Karl
Karl Baxter, Managing Director
DDI: 0121 616 0093
@WEARESTUNN
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Orginal Factory Shop
The identities and abstracts from the design
boards produced for Original Factory Shop
in store AW2102.
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It’s been a fantastic period for us working with
some fantastic new clients; none moreso than
Original Factory Shop.
We were instructed as part of a complete
repositioning of the instore clothing offering
at OFS to refresh the existing Tendresse &
Originals brands and to provide graphics,
branding and artworking for three further lines
as the buying team at the ever growing retail
powerhouse now have the opportunity to flex
their muscles with a more comprehensive in
house offering.
Our remit was to provide new logos for each of
the five brands and to carry wider contextual
design through swing tickets, hangers, back
neck labels, bra cards, purse cards and general
packaging.
The brands were required to stand in their own
right, each targeting a different demographic,
ranging from young “fast fashion” through
to a more discerning, yet price conscious
core audience. Alongside the three distinct
clothing brands, Originals (wardrobe basics)
and Tendresse (lingerie and nightwear) were
expected to have a broad based appeal to as
many customers as possible.
The process began with mood boards to set
type styles and colour pallettes which could
be viewed independently and collectively to set
the general mood for the labels. From there
we moved through the design process into logo
design, supporting typography and graphic
ornaments and finally into artworking of the
STUNN REPOSITIONS WOMENSWEAR FOR ORIGINAL FACTORY SHOP
swing tags and labels.
The designs were signed off in early July and
are currently in production ready for an autumn
/ winter launch this year.
The process was complicated by the supply
/ buying chain; much of the production is
undertaken in China and as such, the creative
and artwork had to be made with absolute
clarity of instruction to prevent errors and slip
ups, as there is simply no time to get it wrong.
We’re very much looking forward to seeing the
results in store and we’ll post a blog with some
photographs as soon as they are available.
Our Remit
› Research and exploratory reporting
› Typography
› Corporate Identity
› Graphic Design
› Technical Artworking
› Visualisation
› Pre-production
For more information on our creative and design
services, call Karl Baxter directly on 0121 616 0093.
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Late May saw Stunn installed on the creative
roster for Performances Birmingham,
operators of the iconic Birmingham Town Hall
and Symphony Hall venues.
THSH decided to move away from a traditional
ad agency model, retaing a single supplier and
instead have instructed a small pool of local
creative agencies to supply the marketing
output, utilising a newly created marketing tool
kit.
We’re mostly producing display advertising and
large format graphics for bannerstands and in
venue graphics.
We won the contract via an open tendering
process, completed in May, which involved a
series of creative exercises and a process and
cost scoping exercise. The pitch team of Karl
& Annie are now taking a lead on servicing the
creative and key account management.
We were invited to a meet and greet with the
marketing and programming teams along
with the other agencies on the roster for a
performance by The Imagined Village at the
Town Hall.
We believe that the new set up is not only an
excellent strategy on the part of Performances
Birmingham, but that it also encourages close
peer interaction between local creatives and
digital practitioners. We’re looking forward to a
long and happy working partnership.
PERFORMANCESBIRMINGHAM
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Page by page
The image on page eight is a pull up banner
graphic. The images on this page are a
variety of display ads produced for a range
of local and national magazines.
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KARMAN LAUNCH
Pictures by Karl Baxter
Nilima Devi
Director and Founder of the Centre for
Classical Indian Dance, Leicester takes
to the stage to talk about the Karman
Project, the exhibition, book and supporting
literature for the tour was designed here at
Stunn
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Karman Launches
Thursday 14th June saw the launch of the
Karman living archive project at LCB Depot,
Leicester.
Karman - The Living Archive is an oral history
project and growing archive with touring
exhibition, documenting the history of classical
Indian dance, with particular focus on its UK
reach, and key stakeholders such as Nilima
Devi, of the Centre for Classical Indian Dance
in Leicester.
Introduced to the project by long term co-
conspirator and project curator, Simon
Redgrave, our brief was a simple one.. to provide
movement. We were commissioned to produce
a touring exhibition, a book and the supporting
literature for the exhibition itself.
The exhibition has now left the LCB and is
touring public buildings around Leicestershire
Hamilton Library, 0 3 – 17 July
St Barnabas Library, 17 – 3 0 July
South Fields Library, 31 July – 15 August
Belgrave Library, 0 3 – 17 September
BBC Radio Leicester, 01 – 17 October
Curve Theatre, 0 8 – 19 November
Highfields Library, 19 – 3 0 November
You can read more about our involvement and
approach on our web site www.stunn.co.uk
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From left to right
Enjoying a drink folowing the formal launch
Dance Performance a highlight of the event
Dawinder Bansal, Project Manager
Simon Redgrave, Project Curator
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Cash Genie recently instructed us to help
with page and form design to improve user
experience and conversion rates on their web
site.
While it’s never an exact science, best practice
goes a long way when bringing a new usability,
or conversion strategy in. There’s a hit list of
CONVERSION, CONVERSION, CONVERSION“must do” tasks that have to be actioned before
any of the really clever stuff can begin. Doing it
first means that any money you’re spending on
the clever stuff is being bought with additional
profits so there’s real benefits to getting the
simple stuff right from the off.
We say simple, but it’s definitely an “easy when
you know how” situation and you see the same
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inherent issues with almost every project. The
problem comes when branding takes priority
over goals. The alternative is something that
bricks and mortar business has long understood;
when you work customer first and your primary
aim is to provide exceptional customer service,
with your brand messages fitting around
that customer experience - balance between
customer needs and secondary business goals
are improved.
In this specific example, we compiled a list of
known issues and a number of softer advisories
to address both calls to action and obvious
points of abandonment. To be clear on this,
Cash Genie got a lot of stuff right, and we saw
our job as very much a spit and polish.. the valet
before the showroom.
Our Work
We redesigned the home page and application
forms with a no nonsense business first
approach. Calls to action were made far clearer
and more immediate - any graphical and
copy elements that were not essential to the
application process, or trust building were given
far lower priority and what was a 3 step form
was amalgamated into a one page application,
with progress bars and simple explanantions of
why information was being asked for to guide the
process and give the customer a firm indication
of where they were in the user journey.
The updated UX is currently in production and
will be live late July.