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Social StuffDecember, 2011

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These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.

(via @SocialWay)

One in every nine people on Earth is on Facebook (750 million users) The average age of a person on Facebook is 38 (via HuffPost) People spend 700 billion minutes per month on Facebook Each Facebook user spends on average 15 hours and 33 minutes a month

on the site More than 250 million people access Facebook through their mobile

devices More than 2.5 million websites have integrated with Facebook 30 billion pieces of content is shared on Facebook each month 300,000 users helped translate Facebook into 70 languages People on Facebook install 20 million “Apps” every day

Important Statistics

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YouTube has 490 million unique users who visit every month (2/11) YouTube generates 92 billion page views per month (not including

videos viewed on phones and embedded in websites) Users on YouTube spend a total of 2.9 billion hours per month

(326,294 years) Wikipedia hosts 17 million articles Wikipedia authors total over 91,000 contributors People upload 3,000 images to Flickr (the photo sharing social media

site) every minute Flickr hosts over 5 billion images 190 million average  Tweets per day occur on Twitter (5/11) Twitter handles 1.6 billion queries per day Google+ has more than 25 million users Google+ was the fastest social network to reach 10 million users at

16 days (Twitter took 780 days and Facebook 852 days)

I was told there’d be no math

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Social Networking - The use of dedicated websites and applications to communicate informally with other users, or to find people with similar interests to oneselfA Blog – is a web site on which an individual or group of users record opinions, information, etc. on a regular basisEmail Marketing - is a form of direct marketing which uses electronic mail as a means of communicating commercial messagesAffiliate Marketing - is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing effortsReputation Management - is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop

Social Lingo

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They are more likely to have a Facebook Page and can become interested in doing some advertising, especially online. $716 million was spent on social media

marketing in 2010, and the figure is expected to reach $3.1 billion by 2014. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising (Forrester)

If someone is online and active

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Pump up your LinkedIn

LinkedIn is the world’s largest professional social network with over 120 million members in over 200 countries and finally surpassed Myspace in June 2011 in visitors. The membership grows by approx 2 every second (wiki).

• Add everybody you meet on LinkedIn• When you get business cards from networking events, click the green “Add

Connections” link and enter in email addresses to send invitations• Sync your email and social networks with LinkedIn

• Build your profile• Add a full summary and short summaries to each position that you have had

professionally. • Brag a bit and mention sales records or stats from your current company

• Wherever you can, use powerful words like “Award Winning” or “Successful”• Get testimonials from people you trust who do business with you

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Examples

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Open up your Facebookbe aware of what’s public versus private

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Keep your personal stuff private

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Manage your streams with Hootsuite

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Download apps

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Including Facebook, Twitter, LinkedIn, Foursquare, Google,Reputation Management, Promotions, Bouncebacks

Should be optimized to get potential customers to your website

and incentivize them to sign up for your

drip/lead nurturing/email newsletter campaign

When you reach out on a weekly/monthly basis you can eventually appeal to them enough to make a sale by

developing a consistency in communication, which they in turn equate as a relationship

Explain Social Media to your Clients

EVERY SOCIAL PUSH

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Tell them to send out Newsletters!

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To be socialFacebook, Twitter, Flickr

For location-based services/dealsFoursquare, Google Places

For reputation managementCitysearch, Yelp, Zagat, Opentable, Google,

Yahoo Local, Boston.com, Urban Spoon, TripAdvisor, Angie’s List, etc.

Get your clients on these sites