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Timeline:

1978: Left came to power by proposing the Land Bill-> Operation Barga

1980s:The left govt. was ruling with Gunda raj and cadrestook the law into their own hands.

1991: Liberalization came into place and Left opposed Industrialization

1995: Accepted liberalization partially but controlled by the CPI and CPI(M). Controlled

Liberalization i.e.

1997: TMC Formed refer wikipidea on mamta Banerjee Tmc and WB elections 2011 .

2000: Buddhadeb takes over as CM from Jyoti Basu..the left front induces new hope in the

people and thus wins the elections in 2001 which they otherwise would have lost

2007:singur and nandigram agitations.refer wikipedia

MAMTA VIDEO SLIDE:

Refer MAMTA wiki for info. Explain everything from her mahila congress days to jp

narayans car bonnet dancing to her becoming the youngest mp to what she is now, REFER

MAMTA WIKI

Brand Mamata:

Image: hasnt been involved in any scams or corruption, she is an icon for the common manwho can relate to her. She is the symbol of change and power to the people who call her

didi which means sister.

Lifestyle: Simple, down-to-earth, chappals, no-make up and wears only simple saris,, Lives

in her lower-middle class home in Kalighat,

Accessibility: she is known to be very approachable and is a local woman with a heart for the

common man who can identify with her. She gels with the masses.

An incident of a woman in a village who didnt have access to food and health facilities. She

wrote a letter to the CM. The first thing Mamata did was to get the kid out of there and gether health facilities.

Firebrand Orator: Is known for her outspokenness, is determined and aggressive.

Success Strategy:

Target Group: She focussed her attention on the Farmers, Minorities (sachar committee

report( WIKI SACHAR COMMITTEE REPORT), promised urdu as second language in

WB, gave train passes to Madrassa), Common Man

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In an effort to fulfil her commitment made during the election campaign, West Bengal Chief

Minister Mamata Banerjee said that recommendations of Sachar Committee will be

implemented in the state for the development of minorities and if required Rajinder Sachars

advice would also be sought in that regard.

Sachar had visited West Bengal on several occasions during the Left Front rule. He tried toestablish contact with the government representatives but failed to get any help from the state

government.

FARMERS: More subsidies,

Competitors Weakness:

Poor Industrial Policies: 17% of the total manufacturing sector in India was in West

Bengal. This came down to 7% in 2011 under Left government.

Poor infrasctucture development: Power, IT, water supplies were all pathetic under

the Left government.

Naxalism: Unable to handle naxal uprising.

Grabbed Opportunities:

Alliance: She allied herself with congress and UPA. She also has had peacefulnegotiations with JGM

Railway Ministry: She started the Duronto express.27 new trains and 2 Railwaycoach factories were given to WB. Keen on starting a rail coach factory in Singur.

Below a hypothetical solution to existing problem of Bengal is listed & what Banerjee

could do for solving the same .As the CPI (M) is integeral part of every problem of

Bengal ,below the article reflects how Banerjee could work together with CPI(M) in

order to gain the trust of the people of West Bengal.

Kolkata : Mamata Banerjee, the next Chief Minister of West Bengal who was blamed

by the Left Front Government for her anti-industrialisation movement, will now have

to prove how proactive she is in bringing fresh investment in the state. While Singur

and Nandigram land movement gave her immense popularity, now the time has come to

establish how she will revive the declining industrial scenario of the state.

.The new economic policy have to follow a people-centric hybrid economic model.

However, the focus should be focus on overall growth

Politics is said to be an art of the possible. Therefore, it has to accommodate, adjust and

administer with the support of people from across the socio-political spectrum. There is

nothing wrong if the leaders show the courage to take a leaf out of the books of thoseknown for their sagacity and wisdom in the management of political and administrative

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matters during such difficult times. Nitish Kumar had successfully shown how different

segments of those in the government and society could be rallied to implement the policy

of clear, hold and build. In keeping with this, he put his focus on the restoration of

law and order and stability, cleared the mess that the state was afflicted with as a result

of decades of misrule, and created an environment that was conducive to initiating a

process of rebuilding and regeneration.The net result was that the electorate in caste-ridden Bihar decided to rise above the myopic compulsions of caste, religion and

personalities and voted in favour of what is in the best interest of the people and the

state . More important than the garnering of votes is the need to gain the trust of the

people. Once trust is established, votes would automatically follow.

A clear reflection of this was seen in the election results in Bihar. Nitish Kumars

government had cared to listen to the voice of the people, reflect on it, and change in

order to gain their trust.The trust brought Nitish Kumar back to power. Similarly, an

overwhelming majority of the people of West Bengal have reposed their trust in

Mamata Banerjee to bring about a change in the political dispensation of the state.This

trust is bound to pay her and the TMC handsome dividends.Mamata Banerjee, the tough task ahead is that of governance based on pragmatic

politics. Another serious challenge will be to enforce and uphold the rule of law that has

been badly mauled under the CPI(M)s rule. She is going to inherit a financially

bankrupt state along with mounting debts.The galloping expenditure has been

accentuated by the rush to give employment to thousands of government servants,

including teachers, on the eve of elections.They are only going to add to the growing

number of unproductive resources in the state sector, causing further strain on the

exchequer. An uphill task for the chief-minister-in-waiting would be to revive a work

culture that is propitious for growth and development. In the absence of

industrialization and a congenial climate for investment, job prospects would remain

dismal. The pitiable state of affairs in education and health sectors, and the intermittentdisruptions of day to-day life by protests organized by the parties in the Opposition,

would leave Banerjee facing many serious and intractable problems.

It is unfortunate that these problems and issues have been made far more difficult by

the pursuit of the policy of confrontation. Banerjee is against having any truck with the

Marxists. She is opposed to seeking any kind of cooperation and reconciliation with

other political forces in the state which can help bring down tempers and allow leaders

to take on the huge task of reconstructing Bengal. If Nitish Kumar could sup with the

Bharatiya Janata Party for years and yet retain the support of the minority community,

what makes it so difficult for Banerjee and her party to share the dais with the CPI and

his comrades and interact with them to find a solution to peoples problems?She must reckon that the mandate she is expecting makes it imperative for her

government to rule. It wants her to succeed and not fail after ushering in the change.

The real change would lie in bringing about Bengals revival. The people of the state

will expect her government to breathe life into the states non-functioning and

crumbling apparatus.Therefore, can we expect her to emulate the example of Nitish

Kumar & care to reflect and introduce a measure of maturity and moderation in her

style of functioning for the good of the state and its people? Can she demonstrate a new

pattern of political behaviour that clearly distances her and the party from the politics

of vendetta and reprisal? The people expect her to cleanse politics and pave the way for

the efficient implementation of good politics and good policies.

Can she respond to this yearning of the people? This may indeed be a tall order, but

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that is the only way to better the life of the people of West Bengal. For this to happen,

both Banerjee and the CPI(M) have to show great courage and shed their mutual

rancour and acrimony. Only then will they be able to engage with each other

constructively and accomplish the larger mission of restoring Bengal to the position of

pride that it once enjoyed.