Studying Sports Development:

Researching, teaching and writing in the field

25-26th April, 2008

Brunel University

London

Dick Palmer

Advisor, IOC Olympic Solidarity Programmes

Olympic Solidarity

Strengthening Universality

Olympic Solidarity’s role is to organise aid to NOCs, in particular those with

the greatest need, in order that NOCs may fulfil their responsibilities towards

the Olympic Movement.

Promote

Facilitate

Train

Improve

Develop

Olympic Solidarity

How did we come about?

Committee to Aid African and Asian Countries

1961

IOC Commission

1968

Olympic Solidarity Commission

1971

Lausanne Office

1981

First Director Appointed

1974

Olympic Solidarity

Where does the money come from?

IOC

NOCs

IFs

* for purpose of this illustration only main recipients of distribution shown

US$ 244 M(2005-2008)

Olympic Solidarity

Athletes

Coaches

Management of NOCs

Promotion of Olympic Values

Targeted Assistance

Olympic Solidarity

Methods

- for athletes- for development of

administration- for implementation of projects

Direct Subsidies

Training Opportunities

Technical Advice

- sport specific- on management- on Olympism

- for coaches- for administrators

Olympic Solidarity

Training for Coaches

IF-run technical courses

Sport science scholarships

Practical courses at training centres etc.

Olympic Solidarity

Training for Administrators

Staff Skills Training

Sport Administration Courses

Advanced Sport Management Courses

MEMOS

Exchanges Among NOCs

Olympic Solidarity

Staff Skills Training

Locally sourced courses

Accounting, presentation skills, software, languages, etc.

Set amount available to each NOC

Olympic Solidarity

Sport Administrators Courses

Sport Administration Manual

Catalogue of administration principles and knowledge on Olympic Movement

Courses organised locally by National Course Directors trained by OS

Target: staff of local clubs, national federations, regional sport authorities, PE teachers, etc.

Between 1986 and 2007: more than 2,000 courses organised by more than 100 NOCs for 55,000 participants

Olympic Solidarity

Advanced Sport Management Courses

Managing Olympic Sport Organisations

Courses organised locally by Programme Directors trained by OS

Target: NOC and NF executives and staff in decision making positions

Olympic Solidarity

Advanced Sport Management Courses

6 areas of management competence:

Organising Olympic Sport Organisations (historical context, governance, management of change, etc.)

Strategic Management

Managing Human Resources

Managing Finance

Managing Marketing

Organising a Major Sports Event (project management)

Olympic Solidarity

MEMOS

English, French and Spanish editions

Academic instruction and development of a project

Exchange with other managers from around the world

Executive Masters in Sport Organisations Management

To date: 300 graduates from 130 countries (approximate data)

Olympic Solidarity

NOC Exchanges

Learning good practices from other NOCs

NOC Internships:

• gain practical experience through work in another NOC

Olympic Solidarity

Future Challenges

Continue to improve tailoring assistance to the specific needs of 205 individual NOCs

Auditing sample NOCs

Evaluate the impact of Olympic Solidarity programmes on sport development

Olympic Solidarity

Priorities (as perceived by NOCs)

Developing excellence

Marketing

Strategic Management

Managing Governmental Relationships

Olympic Solidarity

Managing Change

Economic depression

USA now predominant but changing picture

- Asia and Europe making bigger contribution

Evolution of electronic media

- fight for audience share

Olympic Solidarity

Key Challenges

Reaching the Youth of the world

Anti doping

Gambling

Professional leagues

Autonomy, specificity, governance

Andrew Ryan, Director ASOIF, NOA, February 2008:

Olympic Solidarity

Conflict or Consensus

GovernmentsMoney & Business

Olympic & Sports

Movement

Olympic Solidarity

Relevance!!!

Olympic Solidarity

Leadership

Thank You!