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Studying Consumer perception for

Celebrity Endorsements.

Dear Sir/Madam,

I am a student of USMS and I am conducting a survey on Consumer Perception for

Celebrity Endorsement. The following questionnaire has been drafted to make me

understand the needs and expectations of the customers. Therefore I request you to kindly

spare some time and give me the following information. I assure you that the results of the

study will be kept confidential.

SECTION A

Questionnaire

1. Do you own a cell phone?

Yes

No

2. How do you purchase a cell phone?

On your own- With others-

3. If you wish to change your cell phone then what will be the motivating factor for that?

Fewer prices Various discounts and offers Latest trends Celebrity endorsing the product.

4. What is the purpose behind buying the following product

a) Motor vehicle?

Luxury Self Esteem Brand Name

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Celebrity

b) Clothing

Status

Cost Brand Name Celebrity

c) Food Products

Quality

Brand Name Celebrity Attractive Package

5. Do you think companies investing huge money, for using celebrities help them in

increasing their total revenue?

Yes

No Cant say

6. Does the celebrity helps in increasing the market share of the companys brand?

Usually true Usually not

Cant say

7. Do you think, a presence of celebrity like Shahrukh Khan and Hrithik Roshan in an

advertisement encourages you to buy a cell phone?

Yes No Cant say

8. What do you think, do the celebrity themselves uses the product they themselves endorse?

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Yes No Cant say

9. On a personal note what kind of celebrity does you like the most?

Cricketer Politician Film star Famous personalities

10. How do you rate the following celebrities as a brand endorser:-

a). Shahrukh Khan for Nokia.

ExcellentAveragePoorCant rate

b). Hrithik Roshan for Sony Ericsson.

ExcellentAveragePoorCant rate

c). Priyanka Chopra for spice mobile.ExcellentAveragePoorCant rate

11. What is the most important for you? Price of the cell phone.

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Quality of the cell phone. Value for money Celebrity endorsement

12. Do you think celebrity endorsement is an important thing in brand promotion?

Yes No Cant say

13. Do you think celebrity endorsement is really effective in reaching its goal?

Yes

No Cant say

14. According to you, what can be the reason for the companies to choose celebrities for

promoting their products?

No new ideas

Easy recognition of product To increase sales and profit To follow competition

SECTION B

1. Name: _________________(optional)2. Income_________________3. Gender: Male Female4. Age:

13-19 20-30 30-40 40-50

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50and Above

5.

Occupation:

Service Business

Housewife

Student Others (Please Specify) _________