Dec. 4, 2009Membership Meeting

World Trade Center, Portland, OR

23 Member Institutions

Total International Student Enrollment in Oregon (IIE Open Doors 2009)

• 6,648 (up 8.0% from 2008)• #28 state in the US (corresponds closely to Oregon’s population at #27)

• Top 5 Countries of Origin• Japan 897• China 821• South Korea 793• Saudi Arabia 573• India 417

2:00 p.m. – 2:20 p.m. Introductions / Calendar / Today’s AgendaReview and Approve Minutes from Oct. 22 meetingTreasurer’s ReportMembership Report

Julie WalkinMolly WilliamsDebbie AnholtDerrick Olsen

2:20 p.m. – 3:30 p.m. Discussion Topics:Marketing StrategiesStudy Oregon WebsiteElectronic SubscriptionsStudy Oregon ScholarshipNAFSA annual (Reception / US Pavilion)Other efforts (eg. social media)

3:30 p.m. - 4:00 p.m. How to Accomplish our GoalsIdentify Priorities Identify VolunteersHire program assistantAllocation of Funds

4:30 p.m. – 6:30 p.m. International Business Networking Reception Export Council of Oregon (ECO) & Portland US Export Assistance Center

UO White Stag Bldg70 NW Couch St.

Portland, OR

Agenda

Study Oregon Meeting MinutesOct. 22, 2009, Vancouver WA Hilton, 11:00am – 1:00pm  Members present: Molly Williams, Andrea Csavajda, Clackamas CC; Julie Walkin, OSU; Marilyn Hill, Christine Baker, LBCC;

Dan Ferguson, Concordia; Michael Pelley, University of Portland; Derrick Olsen, Business Oregon; Jennifer Woods, Export Assistance Center

Treasurer’s Report The balance is $19,359.86. Website Report We now have a Google map on our website. Molly reported that it was very easy to set up.

Every time she adds a new school to her map, the map on our site will be updated.

Versation set up Google Analytics for our site. Molly shared some data, including the keywords people used in search engines when they were directed to our site. She also showed data regarding which countries the visits originated from. From Aug. 10-Sept. 14, there were 353 visits from the U.S., 7 from Vietnam, 7 from Japan, 6 from China, and 4 from Nepal. Other visits originated from other countries. From Sept. 19 to Oct. 19, there were 335 visits from the U.S., 126 from Nepal, 11 from Saudi Arabia, 10 from Vietnam, 8 from Thailand, 6 from India, and 5 from Mexico, and 4 from Turkey. Other visits originated from other countries, too. The spike in visitors from Nepal can be attributed to Anne Bachmann’s presentation in Nepal. The Education USA office there put two ads in the local paper, and Anne had over 100 participants come to one of two sessions. The website statistics show that this type of presentation gets results.

Molly will figure out what “bounce rate” means. Molly will ask Versation about costs for updating the website. Should we bundle the changes to save money? Jennifer suggested that we put cultural websites on each translation on our webpage. We will do some research regarding I-Advisor for a database on our membership.

Study Oregon Meeting Minutescont. Scholarship Michael Pelley and Rob Hardin are working on the scholarship for an international student. There are some issues with

federal regulations, but they are working on it. In the meantime, it was decided to hire an international student to be our program assistant. Clackamas volunteered to hire

and supervise a student. This seems logical because the past chair is in charge of the website. The Executive Team will work on the job duties. We plan to hire an assistant in the next month. One of the first things that the assistant will do is set up a Facebook Fan page.

Membership committee Derrick announced that Eastern Oregon has joined. Columbia School of English wants to join as well. Derrick is going to

make sure they are accredited. Derrick is working on a welcome letter for new members. Julie is working on a checklist for new members that includes the

nuts and bolts of signing up for email and putting information on the website. In addition, there will be a list of duties that the member must choose from, such as helping with the Spring Seminar, Nafsa reception, etc.

Next meeting The next meeting will be on Thursday, Dec. 3 from 2-4 at the World Trade Center at Business Oregon. Derrick will make sure

that we have a computer and projector for us. Respectfully submitted, Molly Williams

http://www.studyoregon.com/index.php

Study Oregon websiteHow do prospective students find out about Study Oregon?

How long do they stay and view the information?Are they easily finding what they want or need to know?How much of the site is or should be devoted to individual member

institutions?How much of the site is or should be devoted to learning more about

Oregon as an educational destination…and from that, how do we help them find the ‘best fit’ schools?

Online Marketing StrategiesWill it effectively reach the

widest range of prospective students?Country of originLanguage (types and skill

levels)Degree level

Will it effectively help prospective international students conceptualize Oregon as a regional destination?

Can it be re-purposed by individual member schools?

Does the product have a impressive analytics (number of hits, length of visits)?

Does the service complement / improve the existing Study Oregon website?

Is it affordable?Is it practical to implement?Once determined, are we

prepared to invest the time and energy to maintain it for at least 3-5 years?

Online Marketing Strategies The following online marketing services that focus entirely or partly

on promoting US education to prospective international students are shown below. This is not exhaustive, but include several of the ‘big ones’. i-studentadvisor.com (focus of today’s meeting)

In the opinion of presenter, the following providers offer similar features that can be effective for individual institutional subscribers, but are not very well designed for a consortium studyusa.com globalstudymagazine.com studylink.com usjournal.com collegesintheusa.com

Online Marketing Strategies i-studentadvisor.com

To view relevant examples, go to http://i-studentadvisor.com , select “brochures” , locate United Kingdom and click on “Wales International Consortium”

Pay special attention to pages 2-3 and 32-33, and be sure to click on the various features.

Another example of a consortium can be found under Ireland and “Institutes of Technology Ireland”

Be sure to peruse some of the individual school brochures, particularly under USA, eg. University of Idaho and San Diego State University.

Online Marketing Strategies i-studentadvisor.com

We propose to commission the design and distribution of an e-zine (approximately 56 pages) for Study Oregon, with 10 pages devoted to Oregon and 2 pages each devoted to each member institution.

Each member school will need to provide a combination of photos, text, student profiles and links.

A detailed set of instructions and production schedule will be developed by a sub-committee in the coming weeks. Sub-committee currently consists of: Julie Walkin and Dan Ferguson

If interested in being a part of this sub-committee, please contact Julie Our goal is to have a completed e-zine by late May, in time for the annual NAFSA

conference in Kansas City. Individual schools who wish to commission a separate, supplemental brochure may do so

based on their own interests, budget and timeline. SO Member, Dan Ferguson (Concordia College), is creating a set of brochures for both domestic and international recruitment, and is a great resource if you have questions about this approach.

Online Marketing Strategies i-studentadvisor.com (bonus set of articles at no cost to us) I-studentadvisor.com is creating an e-zine (for their Early Winter issue) that will focus on Region I (NAFSA) states, including

Oregon. As a result, they have invited us to submit several articles A short introduction to the State, what makes it stand out, what it is well know for Higher Education options, how may institutions there are, public and private, if you have any statistics about how many international students

there are this may be useful Extra- curricular activities- things to see and do in Oregon- you may want to work wit the tourist board for this Industry- what are Oregon's main industries, what kind of fields do your graduates get in to, what are the opportunities for internships and work

experience Quotes from international students also work well

Julie will work with Derrick to identify relevant state offices for content and photos. Member schools are welcome to forward (to julie.g.walkin@oregonstate.edu) a particularly compelling international student

quote and photo for possible inclusion. (Deadline: Dec. 15)

Here are some examples of State feature's we have run previously, however we are looking to make them much more exciting this year:Idaho http://www.i-studentadvisor.com/isa/volume5/usasummer/usasummer-volume5.html?startpage=102Missouri http://www.i-studentadvisor.com/isa/volume5/usasummer/usasummer-volume5.html?startpage=102Florida http://www.i-studentadvisor.com/isa/volume5/usasummer/usasummer-volume5.html?startpage=156 Also here is a link to a special California feature we ran a few years ago. Here California tourism provided us with a lot of different features that was separated in to different articles which you may want to do if you are working with different areas:www.i-studentadvisor.com/isa/volume4/usa-summer/california

Study Oregon Scholarship To more effectively raise visibility and interest in

Oregon as an educational destination Publicize a two-pronged essay contest in which

applicants write a 500 word essay: For applicants who have not yet studied in Oregon,

“Why do you think Oregon would be a great place for international students to study.”

For applicants who are currently enrolled at an institution in Oregon, “Why is Oregon a great place for international students to study.”

Promote through various free or for a nominal fee channels, including Education USA HEI e-News, IIE’s fundingusstudy.org, etc.

A scholarship committee will review applications and select two awardees who have been admitted to different member institutions (and preferably two different types of institutions) to receive a $1,000 (one time) scholarship

Awardees must be fully admissible to a degree-seeking program of study, in other words, meet the English language requirements of the institution.

Applications and essays are due March 1. Selection will be for fall term only .

Scholarship award is made payable to the institution’s bursar on behalf of the awardees, to be applied to the students account. Any excess amount may be returned to the students as cash.

Awardees must agree to have their essay and personal profile and photo posted on the Study Oregon website and used in other marketing materials.

Once approved, our action points include: Create Application Form Post on Study Oregon website Publicize on various sites Convene Committee Review Applications Select and notify Awardees

May 31 – June 4, 2010Kansas City, MO

NAFSA Annual Conference

New concept/ opportunity for consortium and individual institutions Education USA is sponsoring a “USA Pavilion”

8 booths worth of space in the exhibit hall as a separate island location.

Central kiosk in the middle for our EducationUSA HQ

4 corners will have booth space set up for various purposes.

Will offer ½ day blocks of time, for 2-3 groups/institutions at a time to have space at about $1,000 per time slot, plus a literature rack for any institutions who would like material displayed for folks to pick up ($250 per rack space).

Will also offer ‘power reception’ times during coffee/refreshment breaks and/or the opening reception (if it is held in the exhibit hall)—these would be anywhere from 45 min. to 2 hour blocks of time where state groups could host a reception at our booth for about $1000-$1250, instead of renting a room at a hotel and paying exorbitant rates.

NAFSA Annual Conference

In lieu of the Study Oregon reception in a nearby hotel, we propose to Reserve booth time and display rack time for SO Reserve time for an SO Reception

Action Items: Gather and Print promotional materials/ items Sign up volunteers to staff Create and distribute invitations Document and post event on Study Oregon website