Study on Customer's Brand Preference of Bajaj two wheeler's in Vellore

A study on brand preference

for Bajaj two wheeler's

among Customers in Vellore.

Objectives

To study the various behavioral factors of consumers in two wheeler's.

To study the impact of behavioral factors of consumers on choosing particular brand.

To analyze about which particular two wheeler of Bajaj have more image in the market in Vellore.

To study the consumers view on features of two wheeler's like appearance, mileage, price.

To suggest the factors to improve the sales.

Factors influencing buying behavior of consumer

Social FactorsCultural FactorsPersonal FactorsPsychological Factors

Social FactorsConsumers behavior is influenced

by social factors such as, Social Role Social Class (Social Status) Family, Friends, Colleagues &

society as a whole.

Cultural FactorsThe Cultural Factors which

influence the consumers behavior are,

Values Beliefs Ethics Customs

Personal FactorsBuyer’s decisions are also

influenced by, Buyer’s age Occupation Economic condition Life style Personality

Psychological FactorsIndividual consumer needsMotivationsPerceptionsAttitude

Hypotheses

Bajaj Pulsar has more preference among young consumers in Vellore.

Most of the consumers prefer Bajaj brand for mileage.

Main Dealer of Bajaj in VelloreName : VDS Sayar Bajaj Address : Katpadi Road

Near New Bus Stand , Vellore-632006.

Phone No's : (0416)2210412 , 2210413

E-Mail : [email protected]

mailto:[email protected]

Bajaj Bikes in ProductionAvenger 200 DTS-iPulsar 135 LS (New)Pulsar 220 DTS-iPulsar 180 DTS-iPulsar 150 DTS-iDiscover 150Discover 135 DTS-iDiscover DTS-SiPlatina 125Platina 100 CCNinja 250R (Probiking)

Study on Customer's Brand Preference of Bajaj two wheeler's in Vellore

Documents

Transcript of Study on Customer's Brand Preference of Bajaj two wheeler's in Vellore