Study of Vanheusen
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Transcript of Study of Vanheusen
VANHEUSEN
STORE LOCATION: ISCON MALL (S.G HIGHWAY, AHMEDABAD)
PRODUCT RANGE:
MENS WEAR WOMEN’S WEAR ACCESSORIES
MENS WEAR
SHIRT T-SHIRT TROUSER BLAZER JACKET
SHIRTS:-
1. FORMAL SHIRT COMFORT FIT
2. CASUAL SHIRT ITALIAN FIT
3. PARTY WEAR: SLIM FIT AND MODERN FIT
T-SHIRT:-
1. V-NECK
2. ROUND NECK
3. POLO
TROUSER:-
1. FORMAL:
a. COTTON: PLEAT AND WITHOUT PLEAT TROUSER
b. COUDROUY
2. CASUAL:
DENIM
BLAZER:
1. REGULAR FIT
2. SLIM FIT
JACKET:
WINTER JACKET
WOMEN’S WEAR
SHIRT T-SHIRT TROUSER SKIRT BLAZER
SHIRTS:-
1. OFFICE WEAR: FULL AND HALF SLEEVES
T-SHIRT:-
1. ROUND NECK WITH & WITHOUT
2. POLO STYLISATION
TROUSER:-
1. FORMAL: PLAIN AND WITH LINING
c. COTTON: PLEAT AND WITHOUT PLEAT TROUSER
SKIRT:-
1. OFFICE WEAR
BLAZER:
1. REGULAR FIT
2. SLIM FIT
ACCESORIES (men & women)
NECK TIE SOCKS HANKERCHIEVES BELTS BAGS
MENS WEAR
1. FORMAL SHIRTS/CASUALS
FABRIC TYPE 2 Ply Supreme Cotton, Easy Care Compact Cotton, 100% Egyptian Cotton, polyester/cotton blend
SIZE 39’’, 40’’, 42’’,44’’
TRIMS/FINDINGS 7 to 9 Buttons Placket, 1-2 Cuff Button, 2 Extra Buttons(1 small+1 big)
LABELS Brand Label, Size Label, Style Label, Wash Care Label, Brand Logo, Hand Tag, Price Tag With barcode and colour type
SILLHOUTTES/STYLE Comfort Fit, Italian Fit, Double Placket, Straight Cuff, Regular Cuff
COLOUR True Blue, Pink, Mellow Yellow, light colours with Stripes.
PRICE RANGE INR 1399/- , 1649/- , 1899/- , 2000/-
1. PARTY WEAR SHIRTS
FABRIC TYPE Linen/Wool blend, Linen/Cotton blend 100 % Premium Cotton, polyester/cotton blend
SIZE 38’’, 40’’, 42’’, 44’’
TRIMS/FINDINGS 7 Buttons Placket,1-2 Cuff Button,
LABELS Brand Label, Size Label, Style Label, Wash Care Label, Brand Logo Hand Tag, Price Tag With barcode and colour.
SILLHOUTTES/STYLE Slim Fit, modern Fit , Slim Fit, Biased Placket Stripes, Single Layer placket. Stylish Cuff
COLOUR Blue, black, brown, gray, dark red shades with dots
PRICE RANGE INR 1499 /- , 1599 /- , 1999 /-
T - SHIRTS
FABRIC TYPE Polyester/cotton blend Knitted
SIZE S , M, L.
TRIMS/FINDINGS 3-button placket,
LABELS Brand Label, Size Label, Wash Care Label, Brand Logo Hand Tag, Price Tag With barcode and colour.
SILLHOUTTES/STYLE Polo T-Shirt, ‘V’ Neck, Round neck, plain, Rubber print
COLOUR Blue, black, brown, gray, white,
PRICE RANGE INR 699/- , 799 /- ,
TROUSERS
FABRIC TYPE 100%Cotton,
SIZE 30 inches, 32 inches, 34 inches,36 inches,38 inches
TRIMS/FINDINGS Zippers, 1 Waist Band Button, Rivets
LABELS Size label , Wash Care Label ,Brand label, Waist Band with Brand Logo
SILLHOUTTES/STYLE Flat Front, Front with 2 pleats Straight Fit , Zipper With One Inside Button, Cross Pocket, boot cut corduroy.
COLOUR Black ,Regular Grey, Brown, Mellow Yellow
PRICE RANGE INR 1399/- to 2000/-
DENIM
FABRIC TYPE Stretchable denim,100% cotton
SIZE 30 inches, 32 inches, 38 inches
TRIMS/FINDINGS Zippers, Metallic Buttons, Embroidery Pocket
LABELS Brand Label, Size label, Wash Care label, Leather Brand Logo on Waistband
SILLHOUTTES/STYLE Low Waist Club Denim, Slim Fit, Straight Fit.
COLOUR Navy Blue, Slate Black, Light Blue
PRICE RANGE INR 1599/- to 1999/-
BLAZERS
FABRIC TYPE Terylene/Rayon blend, Polyester interlining, Velvet,
SIZE 36 inches to 42 inches
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label and fabric composition, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Regular fit and slim fit Cuff Sleeve And Without Cuff Sleeve, Cross Front Pocket , Front Pocket With Flap
COLOUR Black , Metallic Grey, brown, White
PRICE RANGE INR 6995/- to 7995/-
JACKETS
FABRIC TYPE Terylene/Rayon blend, Polyester interlining, Velvet,
SIZE 36 inches to 42 inches
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label and fabric composition, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Regular fit and slim fit Cuff Sleeve And Without Cuff Sleeve, Cross Front Pocket , Front Pocket With Flap
COLOUR Black , Metallic Grey, brown, White
PRICE RANGE INR 6995/- to 7995/-
WOMEN’S WEAR
FORMAL SHIRTS
FABRIC TYPE 2 ply Premium Cotton, Premium Egyptian Cotton, polyester/cotton blend
SIZE S, M, L,L+
TRIMS/FINDINGS 7 Buttons Placket, 1-2Cuff Button,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE 3/4th Sleeve, Full Sleeve, Half Sleeve, Straight Cuff,
COLOUR Ruby White, Pink
PRICE RANGE INR 1095/- to 1600/-
FORMAL TROUSERS
FABRIC TYPE 100% Cotton, polyester/wool blend
SIZE S, M, L,L+
TRIMS/FINDINGS Zippers, 1 Waist Band Button,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Straight Fit , Zipper With One Inside Button, Plain And Stripes
COLOUR Black, Gray,
PRICE RANGE INR 1195/- to 1500/-
SKIRT
FABRIC TYPE 100 % Cotton, cotton/wool blend.
SIZE S , M , L , XL
TRIMS/FINDINGS Zipper at side seam.
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Formal office wear, with pleats, plain.
COLOUR Black, gray.
PRICE RANGE INR 795/- to 1295/-
T - SHIRTS
FABRIC TYPE Polyester/cotton blend Knitted
SIZE S , M , L , XL
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Bateau and Round neck with Gathers and Tuck darts at neck
COLOUR Blue, White, Red, Yellow,
PRICE RANGE INR 5990/ to 799/-
BLAZERS
FABRIC TYPE Terylene/Rayon blend, Polyester interlining,
SIZE S , M , L , XL
TRIMS/FINDINGS 4 button at cuff, 2 large button at front,
LABELS Wash Care Label, Brand Label, Size Label, Hand tags
SILLHOUTTES/STYLE Slim fit, office wear
COLOUR Gray, white
PRICE RANGE INR 3495/- to 5000/-
ACCESSORIES (men & women)
NECK TIE:
SIZE: 140 to 148 cm.
Colour: bright colour with white dot, bias stripes.
Price Range: 795/- to 2000/-
HANKERCHIEVES
3 Pieces per Packet
Price Range : 149/-
SOCKS
Size:
25 cm length, 37cm stretch
Price Range : 104/- to 149/-
BELTS
Leather belts
Price range : 599/- to 1299/-
BAGS
Leather bags
Price Range: 499/- to 1299/-
CONSUMER PROFILE
Age Group 25-40 Years
MEN’S WEAR
Age -25 Years
Education: Engineer, MBA
Occupation: Software engineer, BPO Manager
Income: 3,00,000 to 4, 00,000/- INR
Status: Unmarried
1) Office Wear 2) Comfortable3) Occasions: - office , Corporate Parties4) Sophisticated5) Trendy & stylish6) Economical price7) Smart look for other activities.
Age - 35 years
Education: Engineer, Marketing
Occupation: Manager, Director
Income: 3, 50,000 to 5, 00,000/- INR
Status: Married
1. Main use is Office Wear 2. Comfortable3. Impressive 4. Blazers to attend meetings and seminars.
WOMEN’S WEAR
Age -30 Years
Education: Engineer + MBA
Occupation: H.R Manager, Executive Officer
Income: 2, 50,000 to 3, 50,000/- INR
Status: Unmarried
1) Office Wear & Casual Wear2) Comfortable3) Occasions: - office , Party , Casual4) Sophisticated5) Trendy & stylish6) Economical price