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Study of marketing strategies of Infosys

SUBMITTED TO:

MR. Zakhir hussain

Submitted By

D.Srikanth

ADAMSMITH INSTITUTE OF MANAGMENT

S.R NAGAR, HYDERABAD

Content :-

1) About the Company

2) Marketing Aspects

- Development of products - Marketing policy - Competition

3) Views on the Company 4) References.

ABOUT THE COMPANY

Infosys Technologies Ltd is an information technology (IT) Services Company founded in Pune, (India) in 1981 by N. R. Narayana Murthy and six of his colleagues. In 1983, Infosys moved its headquarters to Bangalore, the capital of Karnataka. It operates nine development centers in India and has over 30 offices worldwide. Infosys is India second largest outsourcing company with more than $4 billion in annual sales. It was the first Indian company to get listed on NASDAQ (in 1999)." It was among the first companies to adopt Western business practices, such as Six Sigma protocols for efficiency. Infosys emphasizes every aspect of IT. It provides software development and engineering through a network of development centers in Asia, Europe, and North America. It also provides data management, systems integration, project management, support, and maintenance services. Its Infosys BPO subsidiary offers business process outsourcing (BPO) services, and US-based Infosys Consulting provides strategic consulting. Infosys has rapidly expanded its presence in international markets, particularly in North America, which accounts for more than 60% of sales.

Infosys Technologies results for the quarter ended 30 th June 2009

Q1 revenues grew by 12.7% YoY.

Income was Rs. 5,472 crore for the quarter ended June 30, 2009; YoY growth was 12.7%

Net profit after tax was Rs. 1,527 crore for the quarter ended June 30, 2009; YoY growth was 17.3%

Earnings per share increased to Rs. 26.66 from Rs. 22.75 in the corresponding quarter of the previous year; YoY growth was 17.2%

Awards and Recognition

Reputation Institute’s Global Reputation Pulse 2009 ranked Infosys among the world’s top 50 most respected companies.

It has been rated the ‘Best Outsourcing Partner’ for the third consecutive year by the readers of Waters magazine in its annual survey on best service providers to banking and capital markets firms.

Infosys BPO won the ‘ASTD Excellence in Practice Award’ that honors a practice of diversity for enhanced performance, and recognizes corporate programs to address issues on intercultural, gender or sexual orientation.

Infosys BPO also earned the highest rating, Level 5, for the e-Sourcing Capability Model (eSCM-SP: v2.0) from Carnegie Mellon University's IT Services Qualification Center.

Industries

Business solutions and services help accelerate innovation, increase productivity, reduce costs, and optimize asset utilization.

The services offered by Infosys are

IT Services They create IT-enabled business solutions for their clients by leveraging their domain and business expertise along with a complete range of services.

Engineering Services

We provide concept-to-market R&D and engineering services to improve your product operations. Our services address the complete engineering value chain spanning various industry verticals.

Consulting Services

Our consulting services ensure that you become stronger, more competitive and capable of managing global business.

BPO Services

Infosys BPO combines domain expertise, process skills and technology to deliver world-class process outsourcing.

Other industries covered by them are Engineering Enterprises Financial Services Healthcare Life Sciences Manufacturing Retail & Consumer Packaged Goods Banking and Capital Markets Travel and Leisure Media and Entertainment Technology Telecom Transportation¨ Aviation Utilities & Energy Enterprise Solutions Business process Outsourcing (BPO).

Products and Platforms

The Transformation Solution, Banking Solutions and platforms provide a holistic and integrated Our Transformation Solution, Banking Solutions and platforms provide a holistic and integrated transformation approach, complete with solutions and services.

Collaborative Analytics

Infosys' solutions in Collaborative Analytics help Consumer Packaged Goods companies and retailers achieve sales and marketing effectiveness by leveraging demand insights to shape sense and respond profitably in time. 

Finacle

It is our Universal Banking Solution addressing the core banking, e-banking, Islamic banking, treasury, wealth management, and CRM requirements of retail, corporate and global banks 

Infosys Active Desk

It is a comprehensive optimization solution for Customer Service Representatives enabling them to manage customer calls efficiently, enhance customer experience, increase revenue per customer through cross-selling, and track their own performance as well. Infosys iProwe

Infosys iProwe is a patent-pending Web Accessibility Assessment Product from the Web 2.0 Research Lab of Infosys SET Labs. iProwe uses built-in intelligence to analyze and address accessibility issues of websites for enhanced Web accessibility and usability. 

Infosys mConnect

It is a context-aware, real-time mobile transaction middleware that enables mobile services for websites and e Commerce platforms.

Infosys Unified Communications and Collaboration (UC)

This solution enables communication between a company’s employees, customers and suppliers through e-mail, voice, chat, video, web and instant messaging.Infosys also launched Customer Communications Management Portal for Enterprise Communications. It launched it in Australia and New Zealand .Consumers can opt for eco-friendly SMS, email and tweets potentially saving millions in printing costs for corporate.

Marketing strategies

A key marketing strategy for Infosys has been "always believe in doing unusual stuff, and thereby be in a position to secure our future and growth".

Right from the beginning, they realised they had to focus on selling more and more in the marketplace. So they hired smart people to sell in the markets in the US, Europe etc. 

They were the first Indian company in the software industry to create a wonderful global customer meet,"

They benchmark their proposals with the best in the world. 

The value proposition they give to the customer is generally world class.

The people that they put in front of the customer right from day one to the last is generally top class, well prepared, they have done due diligence, crossed and are extremely customer-friendly, very competent. 

They try and look at business value to the customer.

Tremendous focus on quality within the company. They get into details on how they are improving productivity, quality, and cycle time.

They focus is on reusability, reusing the knowledge on the database systems.

CompetitionIndustries Where Infosys Competes

Computer Services. Information Technology Services (primary).

Business Services.

Consulting.

Staffing Outsourced Human Resources Services.

Infosys competitors include:

Satyam

Tata Consultancy

Wipro Technologies

Comparison with competitors.

Companies Last Price Market cap (rs crores)

SalesTurnover

SalesTurnover

Total assets

Infosys 2,267.40 129,935.44 20,264.00 5,819.00 17,809.00

TCS 560.35 109,672.88 22,404.00 4,696.21 13,486.62

Wipro 550.95 80,750.42 20,987.30 2,973.80 17,528.90

In the future they expect competition from firms establishing and building their offshore presence and firms in countries with lower personnel costs than those prevailing in India.

Future plans

Infosys Technologies is planning to acquire IT companies serving energy and health care sectors in geographies as diverse as Latin America, Europe and Australia. The company has set aside US$450-500 million for the purpose. The acquisition will help Infosys to diversify its client base, especially at a time when growth has been flat from traditional revenue streams like banking, financial services and insurance sector, besides retail and manufacturing.

Infosys Technologies wishes to expand its presence in Hyderabad in 550 acres of land in the next 10 years to create a new state-of-the-art campus. The Government of Andhra Pradesh has already identified 150 acres for Infosys and the balance of 400 acres will be identified in the near future. They intend to invest Rs. 1250 crore. Infosys plans to invest Rs. 450

crore in the first phase of the project and invest Rs. 400 crore each, in the second and third phases of the project.

 Infosys Technologies Limited plans to go to campus recruitment across the country next year. The company plans to hire 25,000 people with nearly 18,000 people to be hired from various campuses in the country, taking the total number of employees from the present 91,187 to over 100,000.

REFERENCES

www.infosys.com www.moneycontrol.com