Study of Continuity Between Professional Products

All Time Low & The Veronicas

All Time Low

Website

Digipak

Do They Show Continuity?

All Time Low's website and digipak very clearly show continuity, to the point where the website has been redesigned to match the digipak perfectly. The same font, image/album logo and distressed look have been used on both products. Furthermore, they have clearly stuck to a specific colour scheme of white and black, with blue accents. All of these design features clearly tie the two products together, which aids the band's apparent design re-invention; they previously stuck to a cartoonish/comic book theme for their digipaks.

The Veronicas

Website

Digipak

Past Digipaks

Do They Show Continuity?

The Veronicas' website shows signs of continuity with both their digipak and latest video. The background on the website is a drawing featuring the band wearing the same costumes as their most recent video, which appears on the website if you scroll down on the homepage. Unlike All Time Low, a different font has been used on the digipak to that of the website and the band have no apparent logo. If you look back at their past digipaks, it is clear they've never had one, however between the two older digipaks there is the theme of a chequerboard pattern, which connotes the punk genre. It is clear the girls' accent colour is red, particularly their choice of lip colour, which appears to be their signature look, making them more identifiable to fans. This style choice is also apparent on one of the earlier digipaks through a lipstick stain. Black and white also regularly appear on their products, and the colours work together to connote the punk genre. Known for their edgy styling, the paired-back digipak costumes are unusual for the band and give off more of an indie vibe than pop punk, aided by the vintage-look of the photograph.