Studio Peter Van Riet // Design is not an object, design is an action, a verb.

©2013 Studio Peter Van Riet nv, all rights reserved.

Design is not an object, design is an action, a verb.

Creative Outlaw


Changing Changes



Sustainability


Digital


Internet of Things


"Its is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin


Battlefields


STATUS QUO IS NO LONGER AN OPTION

NEED FOR INNOVATION


Vision &Strategy


Brand


Product & Service


Culture &Organisation


©2012 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.

Be Different!

Activate Creativity



Design is the process of discovering opportunities and turning them into usable solutions.


The ability to see order in chaos is called creativity

Design = The application of ideas

Innovation is the ability to convert ideas into invoices.

Innovation = The application of ideas to create business value

Creativity = Ideas


MANIFESTO

Creativity is the path to the future.Design should reflect company DNA.Without a story, there’s no movie. Unlearn what you know, learn from what you don’t.Failure leads to insight, success to stagnation.Ideas are bigger than budgets Collaboration drives creativitySomeone else is already moving.


Design


WhyWhyWhy


Thinking Doing

Do in order to knowKnow in order to do better

First ThinkThen Make



DESIRABILITYFEASABILITYVIABILITY

UNDERSTAND THEM !

1. USER

IDENTIFY Know who your users are LOOK Observe themINVOLVE Engage themTRY Be them


CONVERGEDIVERGECREATE CHOICES MAKE CHOICES

2. BRAINSTORM

Future SketchingIdea GenerationBlue OceanStrategiesFeasibilityBudget


3. PROTOTYPE

IMPROVE THROUGH ITERATION


External Analysis

Technology ScanBuying PatternsTrend AnalysisHabit & PerceptionsP.O.S Impact

Internal Analysis

Value Chain AnalysisStakeholder AnalysisCompetitor AnalysisEcological AnalysisBusiness Model Canvas

Tools

INVOLVING

A day in the life diariesDraw the experienceExtreme user InterviewsUnfocus groups

DESK BASED

StoryboardingPersonaCustomer journey mapping

FIELD RESEARCH

Fly on the wall researchGuided tours and shop along.Visual ethnography

PROTOTYPING

Story playground.Empathy tools.BodystormingPaper prototyping


Head

Gut

Heart


SEE NEW OPPORTUNITIES

CONNECT BETTER WITH THE PEOPLE YOU SERVE

TRANSFORM DATA IN ACTIONABLE IDEAS

INCREASE SPEED OF EFFECTIVNESS

CREATING NEW SOLUTIONS


Cultivate


Design

x Business


Role of a Designer

No Design

Design as styling

Design as process

Design as strategy


4000

3500

3000

2500

2000

1500

1000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

FTSE - ALL SHARE

DESIGN PORTFOLIO

EMERGING PORTFOLIO

FTSE 100

SHARE PRICES OF COMPANIES USING DESIGN EFFECTIVELY HAVE OUT-PREFORMED THE FTSE ALL

SHARE INDEX BY 200% IN OVER 10 YEAR PERIOD

THE DESIGN INDEX

DESIGN INVESTMENT

DESIGN RETURN


THINK BIGSPEND SMALL


DESIGN

VISION

BRAND HUMANFINANCIAL

EMPLOYEES PROCESS ENVIRONMENT USER VALUE I.P



DEFINITION CONFIRMATION

DESIRABILITY FESABILITY VIABILITY

BUSINESS PLAN FINANCIAL PLAN

START UP

PROJECT OWNER

GO /NO-GO

GO /NO-GO

GO /NO-GO

DESIGN THINKINGDESIGN MANAGEMENT

PRODUCT SERVICE BRAND DESIGNDESIGN LEADERSHIP

PACHINKO


Thanks @pvanriet


Studio Peter Van Riet // Design is not an object, design is an action, a verb.

Design

Transcript of Studio Peter Van Riet // Design is not an object, design is an action, a verb.