STUDENTSOURCING:A Mini-Case Study on “Hacking for X (H4X)” Programat Stanford University

3GlobalPainSolving(GPS)Toolsfor

STUDENTSOURCING:Mini-CaseStudyon“HackingforX(H4X)”Program

atStanfordUniversity

RodKing,PhDAuthorof

“BusinessModelCanvas:AGoodToolwithBadInstrucIons?”

“Faster,Be+er,andLeanerSolu3ons”

Whatis“StudentSourcing”?

q  StudentSourcingisatermindependentlycoinedbyRodKingtodescribetheemergingphenomenonandmulIsidedbusinessmodelwheretoughna3onal,regional,and/orlocalproblemsinthepublicsectorandprivatesectorsaswellascommunityare“outsourced”or“crowdsourced”tostudentteamsinprimary,secondary,and/orter3aryeduca3onwhoprovidevalidatedandscalablesolu3ons(prototypes)

q  ThemostprominentexampleofStudentSourcingoraStudentSourcingbusinessmodelinvolvesthe“HackingforX(H4X)”andinparIcular,“HackingforDefense(H4D)”program,whichwascreatedattheStanfordUniversityandiscurrentlyspreadingworldwide

q  Forpublicsectorandcommunityprojects,StudentSourcingcanberegardedasadefacto“NaFonalDevelopmentServiceprogram”forstudents

AuthoroftheWorld’sMostParadigm-ShiVingBusinessBook:“BusinessModelCanvas:AGoodToolWithBadInstrucGons?”hIps://Fnyurl.com/[email protected]&@rodKuhnKing

#StudentSourcing

Exam

ple

ProblemSolvingTheaterforProject#27:DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIESq  Future(ToDo) ü  Present(Doing) q  Past(Done)WHEN:

Environment(Local/Global)BACKGROUND(Context/Story/QuesIon)TherearemanychallengesandopportuniIesassociatedwithsecurityinthegeographicalareacomprisedofCentralandSouthAmerica,andtheCaribbean.Onechallengeiscomba_ngillicitacIviIesthataffectmariImesafetyandsecuritysuchashumanandweaponsmuggling,narco-trafficking,andillegalfishing.AlargergoalistotakeadvantageofinnovaIvetoolsandemergingtechnologiesthatcanbeusedbytheU.S.GovernmentandInternaIonalPartnersforworkingtogethertocounterthesechallenges.TheTechnology,InnovaIon,andSoluIonDivisionofU.S.SouthernCommand(USSOUTHCOM),aDepartmentofDefenseorganizaIon,isexploringsoluIonstodetectandmonitorillicitacIviIesinmariImeareas.


Pain(Constraints)

-Cost(Budget)Delight(Gains)

Benefit(Revenue)+

SOLUTION-BOUNDARIES(Output/Prototype:Solu3onCriteria)Describetechnicalthresholds:PreferenceisplacedonCommercial,Off-the-ShelfSoluIonsandlow-costsoluIons,includingnewwaysofapproachingexisIngtechnologiesandtakingadvantageofopen-sourcesoVwarewheneverpossible.EnvironmentalCondiIons:MariImeareasandvaryingseastates.Technologiesthatmightberelevant:overthehorizonradar,unmannedsurfacevehicles,unmannedaerialvehicles,advancedsensorsandcommunicaIonpackages,andinformaIonsharingtechnologies.

PROBLEMSPONSOR(ValueRecipient)

U.S.SouthernCommand(SOUTHCOM),Technology,InnovaIonandSoluIons–J72

PROBLEM/CHALLENGE(JobToGetDone)

DevelopthecapabilityforU.S.SouthernCommand,otherU.S.Government

organizaIons,andInternaIonalpartnerstodetectandmonitorillicitac3vi3esinbroadmari3meareassuchastheEasternPacific.

IMPACTORTRADE-OFF(Feedback)

#27:DETECTIONANDMONITORINGOFILLICITMARITIMEACTIVITIES

SOLUTIONPROVIDER(ValueCreator)

q  RedOceanStrategy

q  LuxurySpot(Differen3a3on)Strategy

q  Disrup3veInnova3on(LowCost;“Insurgent”)Strategy

q  BlueOceanStrategy


StudentSourcing:BusinessModelHacking(HackingforX)

q ProblemSolvingTheaterq 2x2ValueEngineMapq BusinessModelStrip


StudentSourcing:BusinessModelHacking(HackingforX)

q ProblemSolvingTheaterItera3velyDocumentProblems&Solu3onsaswellasBusinessModels

q 2x2ValueEngineMapCon3nuouslyEvaluatePrototypes&ToolsaswellasBusinessModels

q BusinessModelStripCon3nuouslyDocumentBusinessModels&StakeholderRela3onships

ROOFORSUPERSYSTEM(2Topics)SECTOR/PROJECTTITLE/GOALBriefandmemorableone-linedescripIonoftheproject.Whatisthesectoraswellas3tle/goaloftheproject?

BACKGROUNDBroaddescripIonincludingthecontext,story,and/orlocaIonoftheorganizaIon’sproblemorpaintobeeliminated.Whyisitimportanttoeliminatetheorganiza3on’sproblemorpain?SUPERSTRUCTURE,SYSTEM,ORBODY(4Topics)PROBLEMSPONSORNameandbriefdescripIonoftheorganizaIon,ecosystemofstakeholders,pointofcontact,categoryofbeneficiaries,and/orvaluerecipientwhoisresponsibleforiniIallydefiningtheproblemorpaintobeeliminated.Whoistheproblemgiver,champion,sponsor,ormainbeneficiaryoftheproblem(pain)?

PROBLEM/CHALLENGEBriefdescripIonofcriIcalconstraint,obstacle,orpainthatisprevenIngtheproblemsponsororbeneficiariesfromachievingacriIcalgoal,vision,and/ormissionoftheorganizaIon.AlternaIvely,theproblem/challengemaybeexpressedintheformofataskorJobToGetDone.Whatisthemainproblem,challenge,constraint,orobstacletoachievingacri3calgoal,vision,and/ormission?

SOLUTION-BOUNDARIESBriefdescripIonofthescopeandsuccesscriteriafortheexpected(conceptual/ideal)soluIon,prototype,orminimumviableproductfortheproject.SoluIon-boundariescanalsodescribetechnical,environmental,andtechnologicalconstraintsorcondiIons.Whatareminimumcriteriatobemetfora(conceptual/ideal)solu3onorprototypeforsolvingtheproblemorpain?

SOLUTION-PROVIDERNameandbriefdescripIonofthevaluecreator,team,orecosystemthatisresponsibleforrapidlyandcosteffecIvelycreaIngasoluIontoavalidatedproblemorpain.Whoisthevaluecreator?FOUNDATION,IMPACTS,ORTRADE-OFF(2Topics)PAIN(-)NegaIveimpacts,constraints,ordisadvantagesincludingcost.Whatare(exis3ng/future)nega3veimpactsorundesirableeffects?DELIGHT(+)PosiIveimpacts,benefits,oradvantagesincludingposiIveeffectsofsolvingthevalidatedproblemorpain.Whatare(exis3ng/future)posi3veimpactsordesirableeffects?

Roof

Superstructure

Founda3on

TopicsofRoofandSuperstructurearemainlybasedonthetopicsofa“ProblemStatement”intheHackingforX(H4X)ProgramatStanfordUniversity

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PROBLEMSOLVINGTHEATER(PST):One-PageProjectProposal&Management(8Topicsor“Cards”forX-SourcingBusinessModels)

ROOFORSUPERSYSTEM(2Topics)SECTOR/PROJECTTITLE/GOALBriefandmemorableone-linedescripIonoftheproject....................................................................................................................................

BACKGROUNDBroaddescripIonincludingthecontext,story,and/orlocaIonoftheorganizaIon’sproblemorpaintobeeliminated...................................................................................................................................SUPERSTRUCTURE,SYSTEM,ORBODY(4Topics)PROBLEMSPONSORNameandbriefdescripIonoftheorganizaIon,ecosystemofstakeholders,pointofcontact,categoryofbeneficiaries,and/orvaluerecipientwhoisresponsibleforiniIallydefiningtheproblemorpaintobeeliminated....................................................................................................................................

PROBLEM/CHALLENGEBriefdescripIonofcriIcalconstraint,obstacle,orpainthatisprevenIngtheproblemsponsororbeneficiariesfromachievingacriIcalgoal,vision,and/ormissionoftheorganizaIon.AlternaIvely,theproblem/challengemaybeexpressedintheformofataskorJobToGetDone.....................................................................................................................................

SOLUTION-BOUNDARIESBriefdescripIonofthescopeandsuccesscriteriafortheexpected(conceptual/ideal)soluIon,prototype,orminimumviableproductfortheproject.SoluIon-boundariescanalsodescribetechnical,environmental,andtechnologicalconstraintsorcondiIons.....................................................................................................................................

SOLUTION-PROVIDERNameandbriefdescripIonofthevaluecreator,team,orecosystemthatisresponsibleforrapidlyandcosteffecIvelycreaIngasoluIontoavalidatedproblemorpain….........................................FOUNDATION,IMPACTS,ORTRADE-OFF(2Topics)PAIN(-)NegaIveimpacts,constraints,ordisadvantagesincludingcost.….........................................DELIGHT(+)PosiIveimpacts,benefits,oradvantagesincludingposiIveeffectsofsolvingthevalidatedproblemorpain.….................................

Roof

Superstructure

Founda3on

TopicsofRoofandSuperstructurearemainlybasedonthetopicsofa“ProblemStatement”intheHackingforX(H4X)ProgramatStanfordUniversity

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PROBLEMSOLVINGTHEATER(PST):One-PageProjectProposal&Management(8Topicsor“Cards”forX-SourcingBusinessModels)

Supersystem

ProblemSolvingTheater(PST):RapidlyCollect,Organize,Present,&EvaluateIdeasforAnyProblem,System,orProject

q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN:

Environment(Local/Global)


Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements

Supersystem





Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements

PROJECTTITLE

O:ObserveO:Orient

Supersystem


q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN:Environment(Local/Global)


Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

&Elements:O

ODA

Loo

p

PROJECTTITLE

D:DecideA:Act

R:Reflect

O:ObserveT:Think

Supersystem




Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

&Elements:O

THER

Cycle

PROJECTTITLE

H:Hypo-thesize

A:Act

R:Review

E:Experi-ment

P:Pain

Supersystem




Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

&Elements:P

PDRCycle

PROJECTTITLE

P:PlanD:Do

R:Review

Supersystem




Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

&Elements:P

PDRCycle

PROJECTTITLE

WHAT WHOHOW

WHY

Supersystem




Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

&Elements:P

PDRCycle

PROJECTTITLE

WHAT WHOHOW

WHY

BACKGROUND(Context/Story/QuesIon)

Supersystem



Environment(Local/Global)BACKGROUND(Context/Story/QuesIon)


Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements

PROJECTTITLE

WHAT–RapidProductPrototyping WHO–StakeholdersDiscovery/ValidaIonHOW–OperaIng(InnovaIon)Model

WHY–SharedValue(AccounFng)Model

Supersystem





SOLUTION-BOUNDARIES(Output/Prototype:Solu3onCriteria)


Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements


PROJECTTITLE



Supersystem







Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements


PROJECTTITLE




Supersystem





Pain(Constraints)

-Cost(Budget)Delight(Gains)

Benefit(Revenue)+



Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF

System

(BusinessM

odel/Project)&

Elements


IMPACTORTRADE-OFF(Feedback)

PROJECTTITLE








4-Box(2x2)VALUEENGINEMAP:4PosiIoningStrategies/BusinessModelsforEveryProduct,Business,Industry,orSystem

q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN:Environment(Local/Global):….......................................................................................................


BLUEOCEAN(VALUEINNOVATION)

Strategy/BusinessModel

REDOCEAN(COMMODITIZATION)


LUXURYSPOT(HIGHDIFFERENTIATION)Strategy/BusinessModel

DISRUPTIVEINNOVATION(LOWCOST&GOODENOUGH)


BigUrgentMarketPain(BUMP):….......................................................................................................................................JobToBeDone(Market/Goal):….........................................................................................................................................

LOWPAIN:Cost

(Waste;Complexity;

Delay)

HIGHPAIN:Cost

(Waste;Complexity;

Delay)

HIGHDELIGHT:DifferenFaFon(Quality;Performance;Benefit)

LOWDELIGHT:DifferenFaFon(Quality;Performance;Benefit)

1 10

1

10

IdealValueProposi3on

(IVP):MaximizeDelight;MinimizePain

BusinessModelStrip

BUSINESSMODELHACKING(BMH):RapidlyMap&SolveEveryPROBLEMSTATEMENTofa“HackingforX(H4X)”Project


VC VROF

ENVIRONMENT(SWOTAnalysis:Analogs/AnIlogs:PatentDatabase)

ValueCreator

Feedback(+/-) ValueRecipient

Output

BusinessModelStrip(BMS):End-Ways-MeansHierarchy&LeanStartupLearningCycle

Build

LearnMeasureDecide


JobToGetDone(Vision/Strategy):…........................



VC VROF

ValueCreator(VC)

ValueRecipient

(VR)

Feedback

(F)

WHATisfeedbackand/orreward

WHOreceivesvalueWHOcreatesvalue

Output(O)


ValueCreator


Output


BUSINESSMODELSTRIP(BMS):4UniversalZones&QuesIonsforEveryBusinessModelHacker

WHAToutput(tool/product/service)isoffered

ScalableProductPrototyping(MinimumViableProductor“MVP”)

Process

Build

LearnMeasureDecide

Input Channel;

Rela3onshipsCost(-);Benefit(+)



CustomerDevelopment(PainDiscovery;Requirements)



VC VROF

ValueCreator(VC)

ValueRecipient

(VR)

Feedback

(F)



Output(O)


ValueCreator


Output


BUSINESSMODELSTRIP(BMS):4UniversalZones&QuesIonsforEveryBusinessModelHacker


ScalableProductPrototyping(MinimumViableProductor“MVP”)

Process

Build

LearnMeasureDecide

Input Channel;



BUSINESSMODELSTRIP-TABLE

VALUECREATOR’S(VC)Zone:DO

FEEDBACK(F)Zone:REVIEW

OUTPUT(O)Zone:PLAN(SOLUTION)

VALUERECIPIENT’S(VR)Zone:PAIN(PROBLEM)

OutcomesofPain-Plan-Do-Review(PPDR)Cycle:1.   Pain-SoluGon

Fit2.   Product-

MarketFit

o  Func3onalRequirements

o  ProcessRequirements

o  Value(Advantages/Disadvantages),Trade-off,orSuccessCriteria(KeyMetrics)

v  IdealValueProposiIon(IVP)orMinimumViableProduct(MVP):

o  Func3onalHierarchyo  FeaturesorDesignParameters

q Background:Context/Storyq ProblemSponsor:Profileq Challenge:JobToGetDoneq Boundaries:Requirements

Trade-offsofSoluIonProvider

Trade-offsofProblemSponsor(s)/Owner(s)

v PainRelieversv DelightersorGainCreators

§  Pains(-)§  Gains(+)





VC VROF

ValueCreator(VC)

ValueRecipient

(VR)

Feedback

(F)



Output(O)


ValueCreator


Output


BUSINESSMODELSTRIP(BMS):4UniversalZones&QuesIonsforEveryBusinessModelHackerScalableProductPrototyping(MinimumViableProductor“MVP”)

Process

Build

LearnMeasureDecide

Input Channel;



BUSINESSMODELSTRIP-TABLE

VALUECREATOR’S(VC)Zone:DO

FEEDBACK(F)Zone:REVIEW

OUTPUT(O)Zone:PLAN(SOLUTION)

VALUERECIPIENT’S(VR)Zone:PAIN(PROBLEM)

BUILDINGBLOCKSOFMISSIONMODELCANVAS:9No.

q KeyPartnersq KeyAcFviFesq KeyResources

q Budget(Cost)q Achievement/

Fulfillment/Impact(Benefit/Revenue)

q ValueProposiFon(IdealValueProposi3on(IVP),IdealFinalResult(IFR,orMinimumViableProduct(MVP)?)

q  Beneficiaries(Customers)q  Buy-in&Support(Rel.)q  Deployment(Channels)

OUTCOMESORDELIVERABLES

Trade-offsofSoluIonProvider

Trade-offsofProblemSponsor(s)/Owner(s)

v PainRelieversv DelightersorGainCreators

§  Pains(-)§  Gains(+)




StudentSourcingBusinessModelfor

HackingforX(H4X)Programat

StanfordUniversity

1-PageBusinessModelStrip(BMS)Planormfor“HackingforDefense(H4D)”Projects:Howa“HackingforX(H4X)”ProjectWorks

q  Future ü  Present q  PastWHEN:

EDUCATORS:H4Xq  UniversityInstructorsq  Educators(H4X);TA’sq  Mentors;Liaisons

UNIVERSITYSTUDENTSq  MulIdisciplinaryStartupsq  StudentSourcing

CompeIIon:Winners

BENEFICIARIES/USERSo  Profile;JobToGetDone/Req.o  Pains(-)o  Gains(+)

PROBLEMSPONSOR:Gov.Example:X=“Defense”q  DepartmentofDefense(DoD)q  IntelligenceCommunity(IC)

CORPORATESPONSORS/PARTNERS/ADVISORS(Problem-DomainExperts)

NotesonBusinessModelStrip(BMS)PlagormforStakeholdersØ  Eachdirectedlinerepresentsa“One-LineBusinessModel,”MissionCanvas,orBusinessModelCanvasthathasOneCategoryofBeneficiaries(CustomerSegment).Ø  Theabovemul3-sidedbusinessmodelplagormismainlybasedon

informa3onobtainedfromthewebsiteofH4Di.com.

“H4X”LeanWorkshop/Cer3fica3on:SponsorCourse

$-Fee

$-Fee;$-Grant

Submi+edApplica3on/MissionCanvasPresenta3ons;

Blog;Prototypes(MVP’s)

“H4X”LeanSyllabus/Curriculum;Feedback;Grade

Prototype(MVP-SoluGon)

Feedback

Selected&VeXedMission-CriGcalProblem(Requirements/Proposal)


Feedback(Subject-ma+erExper3se;PrototypingFacili3es)

AvailableInterviewees(15No.)

Feedback(B.U.M.P.:BigUrgentMarketProblem)


“H4X”LeanWorkshop/Cer3fica3on:SponsorCourse

Feedback

VALUECREATORS(VC) VALUERECIPIENTS(VR)Mission-CriGcalProblem

Statement


CustomerTheater

Supersystem

CustomerTheater:RapidlyCollectOrganize,Present,&EvaluateIdeasforAnySystem,BusinessModel,orProjectonthePlanet



STRATEGY(Ways):.......................................................................................................................WHAT–Product(Strategy)Model WHO–CustomerHappinessModel

PainSolvingQuesFon(PSQ):HowMightWeEliminatePain(HMWEP)of...............................................?

Pain/JobToGetDone(JTGD):..................................................... WHERE:…...................

(Means)HOW–OperaIng(InnovaIon)Model

WHY–SharedValue(Financial)Model

Pain

-C$:Cost(Structure)Delight

R$:Revenue(Streams)+

PURPOSE/MISSION/VISION(End):...........................................................................................

REVIEW Impa

ct

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF


System

(BusinessM

odel/Project)&

Elements









Pain




REVIEW Impa

ct

Supersystem

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF


System

(BusinessM

odel/Project)&

Elements









Pain




REVIEW Impa

ct

Supersystem

FOUNDA

TION

SUPERSTR

UCTURE

(Bod

y)

ROOF


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3

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7 1b

4a

4b

98

System

(BusinessM

odel/Project)&

Elements

OurMissionisToRapidlyEliminate

PainandSufferingonthePlanet

OurVisionisToProvide

Faster,Bexer,andLeanerSoluIons

GlobalPainSolving(GPS)Tools“Faster,Be+er,andLeanerSolu3ons”


STUDENTSOURCING:A Mini-Case Study on “Hacking for X (H4X)” Programat Stanford University

Business

Transcript of STUDENTSOURCING:A Mini-Case Study on “Hacking for X (H4X)” Programat Stanford University