AdvAnced diplomA

FAshiondesign &merchAndising

StudentS’testimoniAls

“Fmds WAs Able to give me An express heAdstArt in seeking A design cAreer in singApore.”Ms Carmen Zemp / Graphic Design / Switzerland

“At Fmds, i WAs Able to express my creAtivity better And FAster With the industry-bAsed knoWledge i leArnt.”Ms Jessica Sermeth / Graphic Design / France

“AFter i joined the school, And through Fmds’ FAshion design pArtner, blum & co, my opinions About design hAve chAnged And i hAve experienced A Whole neW perspective in regArds to FAshion design.”Ms Hoang Nhat Thien Chi / Fashion Design / Vietnam

“Fmds is reAlly Focussed on design And the business oF design. the school hAs plAyed A big role in shoWing me hoW the industry Works.”Ms Tonkao Nitas / Graphic Design / Thailand

“Fmds conscientiously promotes internAtionAl AWAreness And interest through its curriculum, teAching philosophy And industry prActice.”Mr Daniel Ramdan / Multimedia / Singapore

enrollment hotline

singapore campus +65 6337 8663

Pick up an application form atany of our campuses or log on towww.firstmedia.edu.sgfor more information.

campus Addressno. 3 / 5 teck Lim RoadSingapore 088383tel +65 6337 8663Fax +65 6337 1217

FMdS is a member of the First Media Group of Companies www.firstmedia.com.sg

NurturiNgtomorrow’sDesigNpreNeurAdmissions:jAnuAry / April / july / october

I am fuelled by my creativity, imagination and passion for design. I am inspired by a world made out of colours, shapes and patterns. I relish breaking new ground and being at the forefront of innovation. I aspire to impact the design industry with my distinctive creations. I live, breathe and dream design. I am tomorrow’s designpreneur.

Applying skills As A FAshion designer

I am the next big thing in the fashion industry. I want my designs to change the way the world looks at fashion.

through the FMdS Fashion design programme, you will be able to develop

CRaFt your dreAm

a comprehensive knowledge of international fashion design industries and a keen understanding of the technicalities and intricacies of garment construction. You will also be exposed to a broad range of market trends, which will in turn facilitate you in honing your individual creations.

through FMdS, you gain:• Practical Design Skills• Creative

Conceptualisation techniques

• Strategic Studio Management Skills

• Business Management Skills

• Leadership development Skills

• Commercial Skills• Research, Presentation

and Writing Skills

i am the next big thing in the design industry.i want my creations to change the way the world looks at design.

As A designer, i Am:

• A Trendsetter• An Artist• A Visual Communicator• A Poet• A Strategic Thinker• A Choreographer • A Typographer• A Technology Geek• A Film Director

exciting cAreer opportunities• Fashion Designer• Fashion / Wardrobe

Coordinator• Fashion Consultant• Costume Designer• Fashion Buyer /

Merchandiser• Design Educator• Fashion Entrepreneur• Fashion Stylist• Pattern Designer• Pattern Maker• Production Supervisor• Fashion Critic• Fashion Writer / Editor

AdvAnced diplomA in FAshion design & merchAndising Full-time (24 months)Lessons take place at either 9.30am - 12.30pm or 2.30pm - 5.30pm, daily from Monday to Friday.

entry requirements

local / singapore pr studentMinimum 2 ‘O’ Level credits with a pass in english, or;Minimum 3 ‘n’ Level credits with a pass in english.Minimum age of 16 years old.

international studentapplicants must have completed Grade 12, high school or above. Minimum age of 16 years old.

all applicants will be subjected to a short test followed by an interview session by FMdS academic heads prior to official acceptance into the programme.

all programmes in First Media design School are conducted in english. applicants therefore have to demonstrate a good command of english before being accepted into the programmes.

Minimum IeLtS (academic) overall band 6.5 with no individual band below 6.0 or tOeFL (Paper-based) minimum 580 to proceed to degree studies.

Fee Protection Scheme (FPS)The School has put in place a Fee Protection Scheme (the “FPS”) as stipulated by the Council for Private Education (CPE) by way of a Student Tuition Fee Account (Escrow) with HongKong & Shanghai Banking Corporation. It has entered into a master escrow agreement between CPE and the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Master Escrow Agreement’). The Master Escrow Agreement sets out, inter alia, the details upon which we have established an escrow account with the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Escrow Account’ with the ‘Escrow Bank’) for the purposes of receiving payment of the Student’s Course Fees and the circumstances in which the amounts in the Escrow Account shall be payable to us and/or the Student.

GRaPhIC deSIGn &

aPPLICatIOn

MuLtIMedIa& InTERACTIVE

EVEnTS &OutdOOR

MedIa StudIeS

BRAnDManaGeMent

/ CORPORate IdentItY

deSIGnManaGeMent

StudIOManaGeMent

entRePReneuRIaLStudIeS

PeRSOnaL ManaGeMent

ADVERTISInG& PROMOtIOn

MedIaPLannInG

& StRateGIeS

PaCkaGInGdeSIGn

StudIeS

FIRStMedIadeSIGn

SChOOL(Fmds)

www.facebook.com/fmdssgwww.twitter.com/fmdssg

www.youtube.com/fmdssgwww.instagram/fmdssg

module 1: design Fundamentals (Foundation)• Principle of Design and Idea Generation• Creative Communication• Digital Graphic Design

this module will introduce students to the fundamentals of design. they will be taught how to conceptualise creative solutions for the design outcomes in their chosen specialisation. they will also learn basic digital graphic design techniques and have a broader understanding of the entire idea generating process.

module 2: design studies (Foundation)• Art Direction• Mixed Media Drawing and Rendering• Design Theory

this module will focus on imparting hand-rendered design techniques to students, hence providing future designers with a wider range of graphic generating skills. these techniques may also be translated to web interfaces and other integrated marketing communication collateral and campaigns. module 3: Fashion studies (Foundation)• Fashion Details• Fashion Workshop• Fashion Illustration

this module introduces students to the fundamentals of fashion design. Students will develop basic pattern drafting and sewing skills. they will learn to identify various sewing materials and will be taught how to operate an industrial sewing machine.

In addition, students will be introduced to fashion illustration, whereby sketching and rendering skills will be imparted and developed.

module 4: Fashion technical studies• Sewing Techniques• Fashion Technical Drawing• Fashion History

this module will equip students with some technical skills required in making their design sketches realistic with proper attention to scale and details, as practice in the industry. In addition, students will develop their garment construction skills further in actualising more complex designs. historic fashion silhouettes and styles are also explored along with studies on iconic designers trademark designing styles and influences like cuts and taste.

module 5: design Appreciation• Pattern Draping• Apparel Design • Textile Design

this module will allow students to explore their creativity in various ways. Students will be equipped with draping techniques to work on toiles for their designs. they will also get to experiment with creative “avant garde” tailoring in this module. In addition, students will gain knowledge in areas of textiles, both in theories and designs, which will be featured in their designs.

module 6: design management • Fashion Merchandising• Fashion Retail Management • Fashion CAD

In this module, students will understand the difference between fashion designing and merchandising. they will also understand how a fashion retail institution operates. Store design, visual merchandising and fashion marketing will be explored too. Students will be developing their own merchandised collection with a direction of how to development an assortment plan, retail and market them. Students will also look at the mechanics, the planning and running of fashion shows. In addition, they will be exposed to software applications in executing their designs and project work.

module 7: design major

this module will provide students with a clear understanding of the complete design process, from research to execution. to complete this module, students have to design a portfolio that will be an accurate

representation of their work as a fashion designer. Students will also produce a final fashion collection in the form of 3d garments, using the various production techniques learnt in past modules and in accordance with standards of the commercial fashion industry.

module 8: professional studio practice

In the final module of the programme, students will take on an internship and will be mentored by highly experienced industry experts. this module will enable the student to work together with creative directors, art directors and other project managers, which will in turn develop the student’s conceptual and execution skills within a live studio environment. In the event whereby training work permit is not granted, FMdS will offer “Live Projects” as an alternative for internship placement.

exit qualificationsstudents who have completed 8 modules with a minimum pass in all units will graduate with an Advanced diploma certification awarded by First media design school.

FAshion design& merchAndising

AdvAnced diplomA Our advanced diploma in Fashion design & Merchandising programme cultivates our students’ innate creativity through sharpening their design knowledge, drawing proficiency and technical know-how. In preparing our

students for their foray into the world of fashion, they will be taught to research, experiment, discover and innovate through a series of diverse subjects, such as sewing, pattern-making, draping and retail merchandising.

a key feature of this programme is its focus on imparting the expertise required for our students to excel in the commercial aspects of fashion design, through the study of buyers’ behaviour and

operational issues within the context of a dynamic retail environment. Students will also gain a first-hand experience in the retail and fashion trade through professional practice.

Fmds vision 10:100

to train, develop and nurture ‘First Class’ creative professionals and mentor budding design entrepreneurs.

Fmds mission

a learning and teaching design institution well-regarded for its design teaching methodologies, innovativeness and pro-enterprise building spirit.

Fmds core vAlues

“trip”

trust

respect

integrity

proFessionAlism

Fmdsstudent

Fm AsiAnpArtners’netWork

bAstudies insingAporeor overseAs

business through continuous Fmds upgrAding progrAmme

Full - timeemployment

enterprisebuilding

Fmds educAtion pAthWAy

2 years advanced diploma inclusive of 3 months internship

12 to 24 months Bachelor of Arts with collaborating universities

Selected graduates among the top 10% of elite students begin professional career or start a design consulting business

Business partnership opportunities with FM group are open only to selected graduates based on merit of talent and business proposal

‘designPreneurs’ Master of own career destiny supported with FM regional business network

university pArtner

collAborAting universities

Graphic DesiGn &

application

multimeDia& interactive

events &outDoor

meDia stuDies

BranDmanaGement

/ corporate iDentity

DesiGnmanaGement

stuDiomanaGement

entrepreneurialstuDies

personal manaGement

aDvertisinG& promotion

meDiaplanninG

& strateGies

packaGinGDesiGn

stuDies

firstmeDiaDesiGn

school(FMDS)

ENROLLMENT HOTLINE

Singapore Campus +65 6337 8663

pick up an application form atany of our campuses or log on towww.firstmedia.edu.sgfor more information.

Campus Addressno. 3 / 5 teck lim roadsingapore 088383tel +65 6337 8663fax +65 6337 1217

fmDs is a member of the first media Group of companieswww.firstmedia.edu.sg

NurturiNgtomorrow’sDesigNpreNeurADMISSIONS:JANUARY / APRIL / JULY / OCTOBER

i am fuelled by my creativity, imagination and passion for design. i am inspired by a world made out of colours, shapes and patterns. i relish breaking new ground and being at the forefront of innovation. i aspire to impact the design industry with my distinctive creations. i live, breathe and dream design. i am tomorrow’s Designpreneur.

APPLYINg SkILLS AS A gRAPHIC DESIgNER

i am the next big thing in the design industry.i want my creations to change the way the world looks at design.

through the fmDs Graphic Design programme, you will be able to develop a firm design

craft YOUR DREAM

foundation through the appreciation of works by renowned designers, and by learning the conceptualisation and execution skills required for you to create designs that work. this programme is specially tailored to assist you in honing your creativity and conceptual skills in an inspiring environment.

through fmDs, you gain:• Practical Design Skills• Creative

conceptualisation techniques

• Strategic Studio management skills

• Business Management skills

• Leadership Development skills

• Commercial Skills• Research, Presentation

and Writing skills

I am the next big thing in the design industry.I want my creations to change the way the world looks at design.

AS A DESIgNER, I AM:

• A Trendsetter• An Artist• A Visual Communicator• A Poet• A Strategic Thinker• A Choreographer • A Typographer• A Technology Geek• A Film Director

ExCITINg CAREER OPPORTUNITIES

• Creative Director• Art Director• Graphic Designer• Packaging Designer• Product Designer• Advertising Designer• Illustrator• Web Designer• Computer Animator

ADvANCED DIPLOMAvisual communication

MULTIMEDIAstuDents’TESTIMONIALS

“FMDS WAS ABLE TO gIvE ME AN ExPRESS HEADSTART IN SEEkINg A DESIgN CAREER IN SINgAPORE.”Ms Carmen Zemp / Graphic Design / Switzerland

“AT FMDS, I WAS ABLE TO ExPRESS MY CREATIvITY BETTER AND FASTER WITH THE INDUSTRY-BASED kNOWLEDgE I LEARNT.”Ms Jessica Sermeth / Graphic Design / France

“AFTER I JOINED THE SCHOOL, AND THROUgH FMDS’ FASHION DESIgN PARTNER, BLUM & CO, MY OPINIONS ABOUT DESIgN HAvE CHANgED AND I HAvE ExPERIENCED A WHOLE NEW PERSPECTIvE IN REgARDS TO FASHION DESIgN.”Ms Hoang Nhat Thien Chi / Fashion Design / Vietnam

“FMDS IS REALLY FOCUSSED ON DESIgN AND THE BUSINESS OF DESIgN. THE SCHOOL HAS PLAYED A BIg ROLE IN SHOWINg ME HOW THE INDUSTRY WORkS.”Ms Tonkao Nitas / Graphic Design / Thailand

“FMDS CONSCIENTIOUSLY PROMOTES INTERNATIONAL AWARENESS AND INTEREST THROUgH ITS CURRICULUM, TEACHINg PHILOSOPHY AND INDUSTRY PRACTICE.”Mr Daniel Ramdan / Multimedia / Singapore

ADvANCED DIPLOMA IN vISUAL COMMUNICATION (MULTIMEDIA) FULL-TIME (24 MONTHS)lessons take place at either 9.30am - 12.30pm or 2.30pm - 5.30pm, daily from monday to friday.

ENTRY REqUIREMENTS

Local / Singapore PR Studentminimum 2 ‘o’ level credits with a pass in english, or;minimum 3 ‘n’ level credits with a pass in english.minimum age of 16 years old.

International Studentapplicants must have completed Grade 12, high school or above. minimum age of 16 years old.

all applicants will be subjected to a short test followed by an interview session by fmDs academic heads prior to official acceptance into the programme.

all programmes in first media Design school are conducted in english. applicants therefore have to demonstrate a good command of english before being accepted into the programmes.

minimum ielts (academic) overall band 6.5 with no individual band below 6.0 or toefl (paper-based) minimum 580 to proceed to degree studies.

Fee Protection Scheme (FPS)The School has put in place a Fee Protection Scheme (the “FPS”) as stipulated by the Council for Private Education (CPE) by way of a Student Tuition Fee Account (Escrow) with HongKong & Shanghai Banking Corporation. It has entered into a master escrow agreement between CPE and the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Master Escrow Agreement’). The Master Escrow Agreement sets out, inter alia, the details upon which we have established an escrow account with the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Escrow Account’ with the ‘Escrow Bank’) for the purposes of receiving payment of the Student’s Course Fees and the circumstances in which the amounts in the Escrow Account shall be payable to us and/or the Student.

www.facebook.com/fmdssgwww.twitter.com/fmdssg

www.youtube.com/fmdssgwww.instagram.com/fmdssg

Module 1: Design Fundamentals (Foundation) • Principle of Design and Idea Generation• Creative Communication• Digital Graphic Design

this module will introduce students to the fundamentals of design. they will be taught how to conceptualise creative solutions for the design outcomes in their chosen specialisation. they will also learn basic digital graphic design techniques and have a broader understanding of the entire idea generating process.

Module 2: Design Studies (Foundation)• Art Direction• Mixed Media Drawing and Rendering• Design Theory

this module will focus on imparting hand-rendered design techniques to students, hence providing future designers with a wider range of graphic generating skills. these techniques may also be translated to web interfaces and other integrated marketing communication collateral and campaigns.

Module 3: Principle of Design (Foundation)• Principle of Layout• Typography for Design• Web Design

this module aims to equip students with the basic principles of layout using various fixed dimensions including paper, screen and display environments. they will also master the art of manipulating visual components into compositions, respecting flow, visual hierarchy and harmony while taking other important components into consideration. there will be a strong emphasis on legibility, consistency and typographical visual structures.

Module 4: Animation, Film and Multimedia Interfaces• Animation and Multimedia Interfaces• Short Film Production• Sound for Screen and Multimedia

at the end of this module, students will acquire the necessary skills required for them to excel in the multimedia industry, such as knowing how to produce interactive interfaces, motion graphics and short film productions. they will be exposed to digital multi-tack recording practices for various platforms, including television, interactive content and animation. they will also learn how to create dynamic visuals with distinctive animation for feedback and screen transitions.

Module 5: 3D Modeling and Animation for Designers• 3D Modeling Concepts and Visualisation• 3D Animation for Designers• Motion Graphics and Editing for Television

this module introduces students to the production of 3D graphics, equipping them with the visualisation skills required for architectural and animated productions. During the course of this module, students will be interacting with lecturers and producing highly conceptualised projects and show reels.

Module 6: Design Management • Branding• Integrated Marketing Communication (IMC) • Business Proposal

in this module, students will be exposed to the application of their creativity in terms of design management. the knowledge and skills acquired in this module will be valuable to students when they enter the design industry. students will explore various aspects of design management, such as the various functions of key studio roles, and will learn the importance of proper creative research and analysis of data for advertising and branding.

Module 7: Design Major

this module will require students to produce an integrated marketing campaign, incorporating what they have learnt in prior modules. students can work as a team or individually to complete the final major project. students will be assessed based on the development process of the entire campaign, from their initial research to the development of their concepts, and ultimately the final presentation of their marketing campaign.

Module 8: Professional Studio Practice

in the final module of the programme, students will take on an internship and will be mentored by highly experienced industry experts. this module will enable the student to work together with creative directors, art directors and other project managers, which will in turn develop the student’s conceptual and execution skills within a live studio environment. in the event whereby training work permit is not granted, fmDs will offer “live projects” as an alternative for internship placement.

Exit qualificationsStudents who have completed 8 modules with a minimum pass in all units will graduate with an Advanced Diploma Certification awarded by First Media Design School.

MULTIMEDIAADvANCED DIPLOMA visual communication

our advanced Diploma in multimedia programme ensures that students who choose to study animation will acquire life drawing skills and software rendering

techniques for the development of cartoon characters and animated environments.

apart from honing our students’ visual conceptualisation expertise through the creation of 2D and 3D animation for various multimedia platforms, such as online media, television and cinema, the curriculum also equips students with idea generation abilities for the development of their storytelling skills. students

will also gain valuable experience through their exposure to cross training ‘live’ opportunities, such as participating in the production of animated short films, collectively or individually.

FMDS vISION 10:100

to train, develop and nurture ‘first class’ creative professionals and mentor budding design entrepreneurs.

FMDS MISSION

a learning and teaching design institution well-regarded for its design teaching methodologies, innovativeness and pro-enterprise building spirit.

FMDSSTUDENT

FM ASIANPARTNERS’NETWORk

BASTUDIES INSINgAPOREOR OvERSEAS

BUSINESS THROUgH CONTINUOUS FMDS UPgRADINg PROgRAMME

FULL - TIMEEMPLOYMENT

ENTERPRISEBUILDINg

FMDS EDUCATION PATHWAY

2 years advanced diploma inclusive of 3 months internship

12 to 24 months Bachelor of arts with collaborating universities

selected graduates among the top 10% of elite students begin professional career or start a design consulting business

Business partnership opportunities with fm group are open only to selected graduates based on merit of talent and business proposal

‘Designpreneurs’ master of own career destiny supported with fm regional business network

FMDS CORE vALUES

“TRIP”

TRUST

RESPECT

INTEgRITY

PROFESSIONALISM

UNIvERSITY PARTNER

COLLABORATINg UNIvERSITIES

StudentS’testimonials

“FmDs Was able to give me an express heaDstart in seeking a Design career in singapore.”Ms Carmen Zemp / Graphic Design / Switzerland

“at FmDs, i Was able to express my creativity better anD Faster With the inDustry-baseD knoWleDge i learnt.”Ms Jessica Sermeth / Graphic Design / France

“aFter i joineD the school, anD through FmDs’ Fashion Design partner, blum & co, my opinions about Design have changeD anD i have experienceD a Whole neW perspective in regarDs to Fashion Design.”Ms Hoang Nhat Thien Chi / Fashion Design / Vietnam

“FmDs is really FocusseD on Design anD the business oF Design. the school has playeD a big role in shoWing me hoW the inDustry Works.”Ms Tonkao Nitas / Graphic Design / Thailand

“FmDs conscientiously promotes international aWareness anD interest through its curriculum, teaching philosophy anD inDustry practice.”Mr Daniel Ramdan / Multimedia / Singapore

enrollment hotline

singapore campus +65 6337 8663

Pick up an application form atany of our campuses or log on towww.firstmedia.edu.sgfor more information.

campus addressno. 3 / 5 teck Lim RoadSingapore 088383tel +65 6337 8663Fax +65 6337 1217

FMdS is a member of the First Media Group of Companieswww.firstmedia.com.sg

NurturiNgtomorrow’sDesigNpreNeuraDmissions:january / april / july / october

aDvanceD Diploma

ViSuaL CoMMuniCation

graphicDesign i am fuelled by my

creativity, imagination and passion for design. i am inspired by a world made out of colours, shapes and patterns. i relish breaking new ground and being at the forefront of innovation. i aspire to impact the design industry with my distinctive creations. i live, breathe and dream design. i am tomorrow’s designpreneur.

applying skills as a graphic Designer

i am the next big thing in the design industry.i want my creations to change the way the world looks at design.

through the FMdS Graphic design programme, you will be able to develop a firm design

CRaFt your Dream

foundation through the appreciation of works by renowned designers, and by learning the conceptualisation and execution skills required for you to create designs that work. this programme is specially tailored to assist you in honing your creativity and conceptual skills in an inspiring environment.

through FMdS, you gain:• Practical Design Skills• Creative

Conceptualisation techniques

• Strategic Studio Management Skills

• Business Management Skills

• Leadership development Skills

• Commercial Skills• Research, Presentation

and Writing Skills

i am the next big thing in the design industry.i want my creations to change the way the world looks at design.

as a Designer, i am:

• A Trendsetter• An Artist• A Visual Communicator• A Poet• A Strategic Thinker• A Choreographer • A Typographer• A Technology Geek• A Film Director

exciting career opportunities

• Creative Director• Art Director• Graphic Designer• Packaging Designer• Product Designer• Advertising Designer• Illustrator• Web Designer• Computer Animator

aDvanceD Diploma in visual communication (graphic Design) Full-time (24 months)Lessons take place at either 9.30am - 12.30pm or 2.30pm - 5.30pm, daily from Monday to Friday.

entry requirements

local / singapore pr studentMinimum 2 ‘o’ Level credits with a pass in english, or;Minimum 3 ‘n’ Level credits with a pass in english.Minimum age of 16 years old.

international studentapplicants must have completed Grade 12, high school or above. Minimum age of 16 years old.

all applicants will be subjected to a short test followed by an interview session by FMdS academic heads prior to official acceptance into the programme.

all programmes in First Media design School are conducted in english. applicants therefore have to demonstrate a good command of english before being accepted into the programmes.

Minimum ieLtS (academic) overall band 6.5 with no individual band below 6.0 or toeFL (Paper-based) minimum 580 to proceed to degree studies.

Fee Protection Scheme (FPS)The School has put in place a Fee Protection Scheme (the “FPS”) as stipulated by the Council for Private Education (CPE) by way of a Student Tuition Fee Account (Escrow) with HongKong & Shanghai Banking Corporation. It has entered into a master escrow agreement between CPE and the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Master Escrow Agreement’). The Master Escrow Agreement sets out, inter alia, the details upon which we have established an escrow account with the HongKong and Shanghai Banking Corporation Limited, HSBC (the ‘Escrow Account’ with the ‘Escrow Bank’) for the purposes of receiving payment of the Student’s Course Fees and the circumstances in which the amounts in the Escrow Account shall be payable to us and/or the Student.

GRaPhiC deSiGn &

aPPLiCation

MuLtiMedia& inteRaCtiVe

eVentS &outdooR

Media StudieS

BRAnDManaGeMent

/ CoRPoRate identity

deSiGnManaGeMent

StudioManaGeMent

entRePReneuRiaLStudieS

PeRSonaL ManaGeMent

adVeRtiSinG& PRoMotion

MediaPLanninG

& StRateGieS

PaCkaGinGdeSiGn

StudieS

FiRStMediadeSiGn

SChooL(FmDs)

www.facebook.com/fmdssgwww.twitter.com/fmdssg

www.youtube.com/fmdssgwww.instagram.com/fmdssg

module 1: Design Fundamentals (Foundation) • Principle of Design and Idea Generation• Creative Communication• Digital Graphic Design

this module will introduce students to the fundamentals of design. they will be taught how to conceptualise creative solutions for the design outcomes in their chosen specialisation. they will also learn basic digital graphic design techniques and have a broader understanding of the entire idea generating process.

module 2: Design studies (Foundation)• Art Direction• Mixed Media Drawing and Rendering• Design Theory

this module will focus on imparting hand-rendered design techniques to students, hence providing future designers with a wider range of graphic generating skills. these techniques may also be translated to web interfaces and other integrated marketing communication collateral and campaigns.

module 3: principle of Design (Foundation)• Principle of Layout• Typography for Design• Web Design

this module aims to equip students with the basic principles of layout using various fixed dimensions including paper, screen and display environments. they will also master the art of manipulating visual components into compositions, respecting flow, visual hierarchy and harmony while taking other important components into consideration. there will be a strong emphasis on legibility, consistency and typographical visual structures.

module 4: Design specialisation• Publication Design and Production• Flash Animation• Experimental Design

at the end of this module, students will acquire a firm understanding of the details and process involved in publication design within an agency environment, which will in turn facilitate students with the knowledge to produce annual reports, magazines and other periodicals. incorporating studies in contemporary and historical design, this module also equips students with the knowledge to produce vector-based animation for online banners, cartoons and other web and media applications.

module 5: Design appreciation• Packaging Design• Design Techniques• Brand Design

this module introduces students to a wider range of visual communication practices, such as the application of 3d environments and product packaging. in this module, students are also encouraged to use unconventional or varied media for the creative exploration of unique audio and visual experiences. overall, this module encourages experimentation and the willingness to try new materials or visual effects.

module 6: Design management • Branding• Integrated Marketing Communication (IMC) • Business Proposal

in this module, students will be exposed to the application of their creativity in terms of design management. the knowledge and skills acquired in this module will be valuable to students when they enter the design industry. Students will explore various aspects of design management, such as the various functions of key studio roles, and will learn the importance of proper creative research and analysis of data for advertising and branding.

module 7: Design major

this module will require students to produce an integrated marketing campaign, incorporating what they have learnt in prior modules. Students can work as a team or individually to complete the final major project. Students will be assessed based on the development process of the entire campaign, from their initial research to the development of their concepts, and ultimately the final presentation of their marketing campaign.

module 8: professional studio practice

in the final module of the programme, students will take on an internship and will be mentored by highly experienced industry experts. this module will enable the student to work together with creative directors, art directors and other project managers, which will in turn develop the student’s conceptual and execution skills within a live studio environment. in the event whereby training work permit is not granted, FMdS will offer “Live Projects” as an alternative for internship placement.

exit qualificationsstudents who have completed 8 modules with a minimum pass in all units will graduate with an advanced Diploma certification awarded by First media Design school.

our advanced diploma in Graphic design programme ensures that our students gain a broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity, packaging and design

management. overall, this programme aims to develop the conceptual and idea generation abilities required to produce innovative and effective communication solutions or products through print and/or online mediums.

a key feature of this programme is the incorporation of a design management module that is structured to provide our students with an acute understanding of business management concepts and the deployment of business

strategies that can be applied to the competitive design industry.

graphicDesign

aDvanceD Diploma ViSuaL CoMMuniCation

FmDs vision 10:100

to train, develop and nurture ‘First Class’ creative professionals and mentor budding design entrepreneurs.

FmDs mission

a learning and teaching design institution well-regarded for its design teaching methodologies, innovativeness and pro-enterprise building spirit.

FmDsstuDent

Fm asianpartners’netWork

bastuDies insingaporeor overseas

business through continuous FmDs upgraDing programme

Full - timeemployment

enterprisebuilDing

FmDs eDucation pathWay

2 years advanced diploma inclusive of 3 months internship

12 to 24 months Bachelor of Arts with collaborating universities

Selected graduates among the top 10% of elite students begin professional career or start a design consulting business

Business partnership opportunities with FM group are open only to selected graduates based on merit of talent and business proposal

‘designPreneurs’ Master of own career destiny supported with FM regional business network

FmDs core values

“trip”

trust

respect

integrity

proFessionalism

university partner

collaborating universities