Cláudia CorreiaMargarida TelesPatrícia CabralRobert Kriegl

“Your Window to the Future”

Agenda

Business Model TAM SAM SOM Competitor Analysis SWOT Analysis

Business Model

Statement: Studenstry’s TAM would be Portuguese students, young temporary unemployed people, international students. Given the population of 400.000 university students, 129.000 young unemployed people and 9.894 Erasmus students in Portugal, as well as Studentry’s several (indirect and direct) competitors, we assume a minimum population of 538.894 people with a total possible demand of 35% (188.613).

TAM: Total Addressable Market

SAM: Segmented Addressable Market

Statement: Studenstry’s SAM is targeted to be 60% of the TAM, which means 113.168 people in three years.

SOM: Share of the Market

Statement: Studenstry’s SOM would be a portion of the Portuguese and International Students segmented in the SAM for the first three years.

First year: SOM 20% of the SAM (22.634) Second year: SOM 50% of the SAM

(56.584) Third year: SOM 80% of the SAM (90.534)

Competition - direct

• Net-empregos.com: 120.374 companies; 3 Mio. member• olx.pt/emprego-cat-190: 6.239 positions posted • Empregosonline.pt• Emprego.sapo.pt: 14.255 positions posted

Full-time/Part-time

• Estagiar.pt: 425 positions posted; 25 companies registered • University job platforms (ex. Catolica 120 offers)

Internships

• Trabalhotemporario.pt: 144 postions offered

Temporary Jobs

Competition - indirect

• Job opportunities section in newspapers (ex. Expresso newspaper)• Futurália (Career fair annual)• Career days at universities

Offline

• Facebook – groups (ex. Emprego Lisboa group)• LinkedIn• Other social media websites

Online

SWOT - Analysis

SWOT - Analysis

+ Advanced search (geogr./profession) + Free subscription + Convenience/Usability + Automated Service (daily mails) + Easy to Navigate + Number of partnerships + Economys of Scale

+ Poor mobile optimization + Only Portuguese Version + Low differentiation + Unclear website design + No personal Assistance/ Problem solving

+ Registration speed+ More tasks in addition to regular jobs + Innovative to increase retention rate+ Growth of tablet/smartphone market+ Banner advertisement+ Internationalization of the website+ Success Fee

+ New entrant + Easy to copy (website/app) + No suitable jobs for clients + Change of Legal Framework (national/international) + Lack of social media engagement

Questions & Comments

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