Student Voice: Campus Recruitment From The Student Perspective
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Transcript of Student Voice: Campus Recruitment From The Student Perspective
Student Voice: Campus Recruitment from the Student
Perspective
Lauren Friese
Founder, TalentEgg
Contents
1.Introduction
2.Students vs. Employers Data
3.The Student Voices
4.Key Findings
5.Career Centre/Employer Voices
Student Voice: Campus Recruitment from the Student Perspective
Introduction
Student Voice: Campus Recruitment from the Student Perspective
Student Voice: Campus Recruitment from the Student Perspective
Who Am I?
Lauren FrieseFounder of TalentEgg.ca
• Queen’s economics grad (2005)
• London School of Economics
• Efficient school-to-work transition in the UK – used online resources
• Returned to Canada to launch TalentEgg in 2008
@LaurenFriese
• At the intersection of employers and Generation Y
• Canada's most popular job site and online career resource for Generation Y
• The #1 choice for employers to attract, target and recruit Canada's top students and recent graduates
@TalentEgg
What Is TalentEgg?
Student Voice: Campus Recruitment from the Student Perspective
Born between 1982 and 1999, currently ~12-29
Most diverse generation
Hyper-involved in many activities throughout life
Raised on positivity and constant feedback by Baby Boomer parents; reinforced by teachers, coaches, peers
More exposure to media/ads than any previous generation
Generation Y: The Basics
Student Voice: Campus Recruitment from the Student Perspective
Generation Y: The Basics
Daily computer and Internet use since ~1998
Mobile phones and portable digital music since 2000s
Digital photography
Text and instant messaging
Today all of these in one = smartphones
“Digital Natives” = Complete digital connectivity since childhood (not tech experts)
Student Voice: Campus Recruitment from the Student Perspective
Quick Wins For Employers?
1.Open up your hiring for the opportunity to reach (more?) top students
2.Recruit outside the regular Sept/Jan periods to attract top (and more) talent
3.Invest in feedback to impress and retain candidates
4.Improve job descriptions to ease the process for you and for students
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
Canada boasts a high youth underemployment rate of 30%
Student Voice: Campus Recruitment from the Student Perspective
82% of students are enrolled in programs
that, in our experience,
only 10% of employers hire
from
Other
Business18%
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
• Only 19% of students said they’ll be searching for their first post-grad job in September (the month that most companies recruit in)
• Employers who recruit primarily in September will miss out on 80% of the student population OtherSeptember
19%
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
Student Voice: Campus Recruitment from the Student Perspective
67%
33%
Did you know most employers hire graduating students in September?
Two thirds of students do not
know most employers hire
graduating students in September
Yes:
No:
Students vs. Employers Data
No; 34%
Yes, and I would go again;
34%
Yes, but I wouldn't go again; 32%
• 2/3 students have attended a career fair at some point
• only 1/3 found the experience valuable enough to want to go again in the future
• 34% have never attended a career fair on campus Have you ever attended a career fair on your campus?
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
Student Voice: Campus Recruitment from the Student Perspective
Most common reasons for not attending:
• No time
• Not interested in employers attending
• Schedule conflicts
Students vs. Employers Data
• 42% of students plan to attend zero info sessions over the next year
• 34% of students don’t even know what an info session is
• Employers that participate in info sessions are reaching less than 25% of the student population How many employer info sessions do you plan to attend over the next year?
What's an info
session?
0 1 to 5 5 to 10 10+
34%
42%
11%8%
5%
Student Voice: Campus Recruitment from the Student Perspective
Students vs. Employers Data
Student Voice: Campus Recruitment from the Student Perspective
Social media:
• Only 9% of students look for career information and participate in career discussions on social media websites such as Facebook and Twitter
Students vs. Employers Data
15% of young Canadians can’t find work at all
Student Perspective
Student Voice: Campus Recruitment from the Student Perspective
Job hunting is hard.
Students want to be heard.
An online petition that includes stories, photos, videos and
comments from students and recent graduates
Student Voice: The Concept
Student Voice: Campus Recruitment from the Student Perspective
Student Voice: Campus Recruitment from the Student Perspective
Student Voice started as a campaign to raise the profile of youth underemployment – and it has achieved that – but it has also become:
• a community for frustrated students and successful recent grads alike
• a resource for employers trying to get a better understanding of Gen Y
Student Voice: The Response
Student Voice: Campus Recruitment from the Student Perspective
Student Voice: The Growth
Student Voice: Campus Recruitment from the Student Perspective
Why Should You Care?
Student Voice: Campus Recruitment from the Student Perspective
The Voices
Student Voice: Campus Recruitment from the Student Perspective
Degree
42% Current Students58% Recent Graduates
Program
25% Business Students
Current Situation
43% Un- or Under-employed
Type Of Student
Student Voice: Campus Recruitment from the Student Perspective
Key Findings
Student Voice: Campus Recruitment from the Student Perspective
1. Recognize my achievements, not my network
2. Recognize my achievements, not my degree
3. Give me feedback
4. Improve job descriptions
5. No experience no work, no work no experience
Major Themes
Student Voice: Campus Recruitment from the Student Perspective
“The process of applying for real jobs is new to most students. We want to know how we can make ourselves more marketable and what we can do to not be cut in the initial screening.”
Laura Wettstein, BBA Graduate, Mount Royal University
“I find it upsetting when employers won’t even acknowledge receipt of the application unless you are contacted for an interview. We spend a lot of time, money and hard work perfecting applications, and sometimes I wonder if they even got it.”
Vicky Tobianah, Graduate, McGill University
Feedback
Student Voice: Campus Recruitment from the Student Perspective
“Each job description sounded like my dream job. But, when the
employer described the position during the interview, it sounded
nothing like the posting.”
Justyna Zarzeczny, Communications and Design Student, U of T Mississauga
Improve Job Descriptions“It felt like I was just reading the
same job description over and over again with the same requirements.
To attract top talent, businesses need to sell themselves better.”
Vino Jeyapalan, Science Student, University of Western Ontario
Student Voice: Campus Recruitment from the Student Perspective
Improve Job Descriptions
Student Voice: Campus Recruitment from the Student Perspective
24% 25%
4%
11%
35%
2%
Which factors are most important to students and recent grads when they’re searching for jobs?
No Experience <> No Work“Experience is important, but so is my education. If I have
just left university, how could I have 3 years of experience?”
Gabrielle Ried, Graduate, Mount Allison University
“No experience, no job. No job, no experience. Employers – I
have to start somewhere!”
Fauzia Hemani, Graduate, University of Toronto
“I recommend to specifically label job postings on whether
relevant experience is needed, and whether entry-level is truly
what you’re looking for.”
Alanna Carlson, Student, University of Saskatchewan
Student Voice: Campus Recruitment from the Student Perspective
Business students(25%)
• Employers also need to make a good impression
• Make sure job postings are accurate and specific
• Value your interns as long-term assets. We aren’t recyclable.
Non-business students (75%)
• Don’t just hire business students!
• Expand your recruitment models. Don’t use key-word criteria and look beyond grades/degree titles.
• Hire more students.
Business Vs. The Rest
Student Voice: Campus Recruitment from the Student Perspective
Tyler and Anna on discriminatory interview practices
“Most of the questions were designed to test business acumen and broad
problem solving skills that could easily be honed after a few years of commerce study. But for me, a film
student, they seemed alien.”
Tyler Turnbull, Graduate, Queen’s University
Poignant Voices
Student Voice: Campus Recruitment from the Student Perspective
“International students leave their homes to find better opportunities and lead better lives, yet they still struggle. Break out of your typical hiring routine
and try something (or someone) different!”
Ishpreet Minhas, Graduate, Dalhousie University
Poignant VoicesIshpreet on the difficulties international students face
Student Voice: Campus Recruitment from the Student Perspective
Kate on the gap between small schools and big jobs
“Small changes, such as assigning recruiters to given regions and using
technology like Skype for interviews, can make a huge difference. These
adjustments make the recruitment process less location-specific and less
intimidating.”
Kate MacKenzie, Student, Acadia University
Poignant Voices
Student Voice: Campus Recruitment from the Student Perspective
“Employers should include interns and students in their teams for the long-run. Nothing is more frustrating than putting in
long hours and good ideas, and your employer refusing to see you as a long-
term member of the team”
Carolyn Mann, Student, University of British Columbia
Carolyn on how interns are not recyclable
Poignant Voices
Student Voice: Campus Recruitment from the Student Perspective
Career Centre/Employer Voices
Student Voice: Campus Recruitment from the Student Perspective
Student Voice: Campus Recruitment from the Student Perspective
Employer VoicesEmployers have been reading Student Voice and want to add their voices to help students and recent graduates
“As employers, we have a duty to be available to students. We have to make sure that we’re out on campus – not just in the fall, but that we should be looking at a year round approach.”
Nancy Moulday, Manager Recruitment, TD Business Banking
“A challenge we face is that students don’t always understand what consulting is or how their degrees and experiences position them for careers in management or technology consulting.”
Lisa Kramer, Canada Campus Recruiting Lead, Accenture
“Every year, strong candidates miss fall recruitment because,
even though career centres try to prepare them, students are more
focused on their studies and extracurricular activities than
finding a job for 8 months down the road.”
Kathleen McConnell, Haskayne School ofBusiness Career Centre, University of Calgary
Student Voice: Campus Recruitment from the Student Perspective
Career Centre Voices
1. Open up your hiring for the opportunity to reach the 82% of students not currently enrolled in Business programs
2. Recruit outside the regular Sept/Jan periods to attract top (and more) talent
3. Invest in Feedback to impress and retain candidates
4. Improve job descriptions to set up student expectations
Quick Wins For Employers?
Student Voice: Campus Recruitment from the Student Perspective
STUDENTVOICE
INDUSTRY FOCUSES
Find Student Voice
www.TalentEgg.ca/StudentVoice
Student Voice: Campus Recruitment from the Student Perspective
Please contact me:Lauren Friese
Founder, TalentEgg.ca
Email:[email protected]
Phone:416-479-4186
Web:www.TalentEgg.cawww.TalentEgg.ca/StudentVoice
Twitter:@LaurenFriese@TalentEgg
LinkedIn:http://ca.linkedin.com/in/laurenfriese
Thank You!
Student Voice: Campus Recruitment from the Student Perspective