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Student track: Smarter analytics, Torben Noer,
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Smarter Analytics / Smarter Students… Torben Noer Business Analytics Specialty Architect IBM Danmark
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IBM Smarter Business 2012, Smarter Analytics
Transcript of Student track: Smarter analytics, Torben Noer,
Smarter Analytics / Smarter Students…
Torben Noer
Business Analytics Specialty Architect
IBM Danmark
Data…
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How Many 4’s Do You See?
1592653589793238626338327950288197169399375
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0679821808651328230667093846095505822317253
5908128481117502810270193852110555966229895
9303819628810975665933612875682337867831652
7120190915685669236034861053266821339360726
0291412737258700660631558817881520920962829
2509171536367892590360011330530588206652138
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How Many 4’s Do You See?
1592653589793238626338327950288197169399375
1058209749592307816062862089986280382532117
0679821808651328230667093846095505822317253
5908128481117502810270193852110555966229895
9303819628810975665933612875682337867831652
7120190915685669236034861053266821339360726
0291412737258700660631558817881520920962829
2509171536367892590360011330530588206652138
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„ If you don‘t know where
you are going, it doesn‘t matter which way you go.“
Lewis Caroll, Alice im Wunderland
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A journey requires proper preparation
Is this the right preparation for the journey?
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Hvad er Analytics?
Hvad er så Business Analytics?
Men hvad så med Smarter Analytics?
Så er der film... Er denne mand smart eller analytic?
“Data is the New Oil”
Ann Winbald,
Co-founder Hummer Winbald Venture Capital
In its raw form, oil has little value.
Once processed & refined, it helps
power the world.
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“Data is the New Oil”
Relevant
information
Actionable
insights
Smarter
decisions
Better
outcomes
• From business initiative to business imperative
• From enterprise data to big data
• From advancing single organizations to
transforming entire industries
Since then, analytics has
continued to evolve:
Respondents who say analytics
creates a competitive advantage
57% increase
Organizations achieving
a competitive advantage
with analytics are
2.2x more likely to
substantially outperform
their industry peers Ratio of respondents who indicated analytics creates a competitive advantage to those
who indicated it did not and the likelihood they also indicated their organizations was
“substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010.
Analytically sophisticated companies outperform their competition
2010
58% 2011
37%
Analytics has evolved from business initiative
to business imperative
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business
Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011
Early adopters
Analytics is expanding from enterprise data to big data
from surveillance cameras trade events per second
meter readings per annum
Analyze product sentiment
Predict power consumption
Monitor events of interest Identify potential fraud
Prevent customer churn
call detail records per day are images, video, documents…
Improve customer satisfaction
Volume Velocity Variety
5 100’s of Tweets created daily 12 terabytes
video
feeds million
350 billion 500 million 80% data
growth
Analytics is moving from advancing single
organizations to transforming entire industries
For example, healthcare providers are personalizing
patient care based on data and content never
combined successfully until now.
The result? Optimized patient
outcomes and a
transformed industry
How many years did it take
the following products to
reach 50 Mio users?
38 years
13 years
3 years
2 years
Facebook statistics
Og der er nok at tage fat på...
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78% Of all consumers trust the opinion
of other customers Source: August 25, 2009, “The Broad Reach Of Social Technologies” Forrester report
95M Tweets sent via Twitter
…every day
Customers are talking…with each other
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Analyze Social Media with IBM Cognos Consumer
Insight
• Analysis of unstructured data
• Understand your customers
• Develop powerful strategies
Eks: KLM, Toyota
Ny stilling?
• Hvad står CDO for?
Gartner BI Hype 2012
Gartner PM Hype 2012
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„The great day – when all the information for solving a management problem is only a push button away – is closer than you think.“ Business Week, 1963
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