Who are you?

You have the

choice to become who you want to

be.

How do you

others to see

you?want

Personal Brand begins with

Personal Values

AuthenticityTrue to Yourself

Your Passions

Your Talents

Be You

You have the

choice to become who you want to

be.

In-Person Self + Virtual Self

= Personal Brand

Every decision you make—

every decision that you make every second

—is not a decision about what to do,

it is a decision about who you are.

Every act is an act of self-definition. 

—Neale Donald Walsch

In-Person Self

Psychology Time: Heuristics

Assumptions happen.

Leadership…can’t

the uniform you

take off

Virtual Self

Don’t be an

idiot

How do you conduct yourself in your

online community?

Nothing but Selfies?

Complaints?

Advocating for Causes?

Sharing Good News?

Promoting Organizations & Events?

Sharing Friends’ Successes?

Rants?Picking Fights?

Passive Aggressive Comments?

Building Relationships?

Be You

Be Someone You’d Want to Follow

Social media are your opportunity to reach a massive number of people with transparency, honesty and integrity.

-Brian Boyd

Words+

Pictures

Words

Pick them carefully. Say what you really mean.

Pictures

Especially without contextpeople make assumptions.

People might judge your actions.

People might disagree with what you do.

Without even knowing you.

You give up

controlof your photoswhen you put them

online

Pictures from when she was 14

Private online account was hacked

Her pictures showed up all over the internet, without her consent

Angie Varona

Be smart about what you put

online

Let people see the

real you in the virtual world.

Who are you?

Think about your personal brand.

Who do you want to be?

Sum yourself up in 5 words.

Is there information online that is in conflict with who you want to be?

Have you done anything in the last week that is in conflict?

Be You

Bethe real

You

Be able to communicatethe real you.