Student Awareness and Access Campaign 2014SUSAN MANN DOLCE, PHD

AHEAD CONFERENCE 2014

Awareness and Access Campaign 2014

History:◦ Voices of the ADA Generation (video); spring and fall UBE 496 2012 class essay

analysis and choosing sections making impact.◦ Voices 2.0 survey completed with attendees of the Diversity in Disability

Symposium at UB (video) Spring 2013 developed from essay analysis and the University of Hawaii at Manoa Team Access 2007 Toolkit.

◦ Used survey data to create fall 2013 Awareness and Access Print Media Campaign.

◦ Fall 2013 class developed the Facebook and Twitter Social Media Campaign.◦ Spring 2013 implemented the Facebook and Twitter Social Media Campaign.

Awareness and Access Print Media Campaign fall 2013

Text and Images created by UB Visual Studies and Health Communications Intern; selected by class fall 2013 for display on 28 Stampede Buses during February 2014.Funded by UB Wellness Education Services.Coordinated for display by UB Parking and Transportation (later turned into posters). Students in UBE 496 class were required to view and comment on effectiveness of print media campaign.

Awareness and Access Campaign

Print Message 1

Awareness and Access Campaign

Print Message 2

Awareness and Access Campaign

Print Message 3

Awareness and Access Campaign

Print Message 4

Awareness and Access Campaign

Print Message 5

Awareness and Access Social Media Campaign

Description:

The Awareness and Access Campaign is a movement to change how the UB community thinks about disability and works towards creating a more universally designed and inclusive environment.

Students in UBE 496, a 3 credit academic class, will post and tweet as part of their class requirements.

How we will go about creating change: Using the social media websites of Facebook and Twitter we will reach out to UB students, faculty, staff and the surrounding community by posting and tweeting pictures, links and ideas of how to create a more inclusive environment. Focus is on positive change.

UB Accessible Facebook Page

Student Poll for Facebook Page Name

Poll – Please circle one of each of the following possible account names. Some students mentioned that the twitter and Facebook name should be the same. If you agree, than you can circle only one account name.

Possible Facebook names:

UB Awareness and Access Campaign

UB Voices of Accessibility

UB: A Campus for Everyone

Limitless UB

UB Accessibility

How can UB more aware?

Student Poll for Twitter Account Possible Twitter Names: UBawareness UBunlimited UBchange Ubaccessible *******

Student Facebook and Twitter Codes and Days to Post and

TweetNames Personal Code Day to Post

student name 1 Monday

student name 2 Monday

student name 3 Tuesday

student name 4 Tuesday

student name 5 Wednesday

student name 6 Wednesday

student name 7 Thursday

student name 8 Thursday

student name 9 Thursday

student name 10 Friday

student name 11 Friday

student name 12 Friday

student name 13 Saturday

student name 14 Saturday

student name 15 Saturday

student name 16 Sunday

student name 17 Sunday

student name 18 Sunday

Tracking Twitter Posts and Retweets

Twitter Post Number of Favorites

Number of Retweets

post 1 number number

post 2 number number

post 3 number number

post 4 number number

post 5 number number

post 6 number number

Tracking Facebook Posts, Likes and Shares

Facebook Post Number of Likes Number of Reposts/Shares

Creating a Campus Awareness and Access Campaign

Decide on social media to use based on your school and accessibility. Integrate into class or group goals and incentives.Organize so there is new information every day or so. Photos and videos on Facebook were most popular.Twitter not as effective during spring 2014, considering integrating more with Facebook for accessibility.

Student Suggestions for 2014-2015

Display print media campaign inside student union and around campuses instead on the stampede buses. For example, put table tents on tables in all dining places, small word games, puzzles and facts on library and classroom desks, banners in student union, digital posters on monitors.

Create ADA 25th anniversary celebration focus for UB Accessible Facebook and twitter.; include other student groups. Create ADA 25th anniversary calendar of events across campus.

Get UB students involved in the ratification of the Convention on Rights for Persons with Disabilities (CRPD) through Facebook and Twitter.

Be clear so students know what to post.

Consider posting concerns about things that people do not think are accessible on campus.

Consider a Tumblr blog.

Questions and Discussion Questions and Discussion????? For more information: samann@buffalo.edu Videos available at the following link https://www.youtube.com/playlist?list=PL3216C9DE23ECB313

Thank you!