Student Athlete Planning Services Linked In

Student Athlete Planning Services Inc. |112-3 Everson Drive | Toronto, ON M2N 7C2 | (416) 880-2518 | [email protected]

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Who are we?Student Athlete Planning Services was created to address a common concern and frustration echoed by elite minor hockey and Junior ‘A’ families: “We’re learning as we go! But what do we do next?”

Student Athlete Planning Services Inc.| 112-3 Everson Drive| Toronto, ON M2N 7C2 | (416) 880-2518

Our mission is to work one-on-one with elite student-athletes and their parents to create a customized action plan which identifies every step you must take and every barrier you must overcome to optimize your chances of playing hockey at the next level – whether it be Junior, College or Pro.

*Jared Docking, Plattsburg State *Wayne Simmonds, L.A. Kings

3Student Athlete Planning Services Inc.| 112-3 Everson Drive| Toronto, ON M2N 7C2 | (416) 880-2518

Phil David, Founder/PresidentPhil David is a Hockey Canada Advanced Level 1 coach who has mentored many players* that have progressed to the Tier II, Major Junior, NCAA and NHL levels:

• Wayne Simmonds: Los Angeles Kings• Chris Stewart: Colorado Avalanche• Alan Reynolds: Princeton Tigers• Jared Docking: Plattsburg State• Chris De Sousa: London Knights• Zach Bell: Brampton Battalion

• Alan Quine: Kingston Frontenacs• Tyler Biggs, US Under 18 NTDP• Stefan Della Rovere: Barrie Colts• Jordan Watts: RPI Engineers• Alex Pietrangelo: Barrie Colts, St. Louis Blues• Cameron Brace: Owen Sound Attack

• Dalhousie University: BSc (1987), MBA (1989)

• 20 year corporate marketing professional (Wrigley’s, Schick, Uncle Ben’s, Swiss Chalet)

• 16 year Hockey Canada Advanced Coach: OJHL Junior A, GTHL AAA Minor Midget/Midget

• Professional Head Coach (UK English Premier League, Peterborough Phantoms, 2007-2008)

• 2006 Ontario Provincial Midget AAA Champions. Telus Cup National Semi-Finalists.

Phil David Profile

• President: Brand Champions Consulting Group (Independent Marketing Consulting Practice)

Pictures of Phil David’s former players he has coached and mentored are included within this presentation. Not all are/were clients of Student Athlete Planning Services.

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Why do I need a Plan?Success in hockey is like a PYRAMID and no different than the corporate world: A sequentially smaller percentage of players moves up to higher levels because quite simply, there are fewer openings. Many times, it’s not the best players who succeed. Talent, character and work ethic are simply the cost of entry.

Student Athlete Planning Services Inc.| 112-3 Everson Drive | Toronto, ON M2N 7C2 | (416) 880-2518

House League

All Star Select

Rep Hockey AAA

Junior (Tier II, Major)

NCAA/CIS

Minor Pro

Pro

YOU ALSO NEED A PLAN!

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“But I’m an elite player. Won’t the scouts just ‘find me’?”The top 2% of elite student-athletes receive unsolicited offers from Junior and College teams without the need to market themselves.


The vast majority – almost 98% of several thousand players in Canada and the US vying for those few open roster spots - need a master plan so they know how to target properly and market their personal brand (name, skills, character and fit) to Recruiters.

Think about it…

A recruiter attends your game (amongst the dozens he watches each month) in search of a few players to fill key roster spots. On this night alone, he is watching 2 goalies, 12 Defensemen and anywhere from 3 to 4 lines of forwards on BOTH teams before he moves on to the next game.

With up to 38 skaters to observe, it is easy to get overlooked. Proactively marketing yourself to get on the radar of a team’s scouting staff will afford you the attention you need. We not only help you target. We no only help you plan. We also help you create a brand you can market to key decision makers.

Jordan Watts, RPI

Chris Stewart, Colorado

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Which path should I take to achieve my academic and hockey goals?Most hockey families may not realize how many paths are available – all of which can lead to your Pro hockey dream…but your chances for success vastly increase with planning, perseverance and patience.

Student Athlete Planning Services Inc. | 112-3 Everson Drive| Toronto, ON M2N 7C2 | (416) 880-2518

NCAA D1 CISNCAA D3

Minor Hockey “AAA”

Junior “A” Junior “B” US Jr.

Pro Hockey

NHL

AHL ECHL SPHL

Europe

Australasia

QMJHL OHL WHL

USHL

M. Midget/ Midget

COLLEGE STREAM MAJOR JUNIOR STREAM

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How can we help your family?


Our customized process is call the M.A.P. (My Action Plan ) which will outline each task that must be achieved along with your personal marketing plan.

1. We will proactively work one on one with player and parent(s) to build your customized action plan & spell out each step required to achieve your athletic and academic goals.

Alan Quine, Kingston Tyler Biggs, US U18 NTDPCam Brace, Huntsville &Owen Sound Attack

2. We will help you target the ‘best-fit’ leagues & teams and teach you how to market yourself effectively to the right decision makers so your ‘selling’ message breaks through the clutter.

We address the key question, “What do we do next?”

Zach Bell, Brampton Battalion

8Student Athlete Planning Services Inc. | 112-3 Everson Drive| Toronto, ON M2N 7C2 | (416) 880-2518

PLAYER M.A.P.

How does the M.A.P. process work?

KeyMilestones

AcademicPlanning

TeamTargeting

MarketingToolkit

Player/Family Assessment

My Action Plan is composed of five steps. We will guide you each step of the way.

Alex PietrangeloSt. Louis, Barrie Colts, Team Canada

Chris De SousaLondon Knights

Stefan Della Rovere,Barrie Colts, Team Canada

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We will meet with both player and parents to capture your family’s desired educational and athletic goals. It’s important to be open, honest and candid so we can all determine how prepared you are to make the sacrifices and put the time in to get to the next level.

STEP 1: PLAYER/FAMILY ASSESSMENT

Student Athlete Planning Services Inc.| 112-3 Everson Drive| Toronto, ON M2N 7C2| (416) 880-2518

We will use the details from your Family Assessment to develop your customized Key Milestone plan. This is your ‘bible’ and is intended to keep you on track with every key task and date that must be attained as part of your MAP, whether it is over 1 year or 3 years; whether it is Tier II, Major Junior or NCAA focused.

STEP 2: ESTABLISHING YOUR KEY MILESTONES

Together, we will help you build your personal marketing toolkit which will create the required awareness amongst your targeted recruiters of who you are, the strengths you can bring to their organizations and how you can contribute to their success. Video is a crucial tool and the responsibility of the client; however, we will guide you on how to produce it and if we must edit, we will identify a fee in advance.

STEP 5: BUILDING YOUR MARKETING TOOLKIT

We will help you conduct a comprehensive review of your academic status and your admissions eligibility based on your school average (GPA) and SAT scores. If you wish to go to school, it is critical you stay on track…or get on track!

STEP 3: ACADEMIC PLANNING

There are 58 D1 schools, 78 D3’s, 60 Major Juniors, 16 USHL clubs, 26 NAHL and 144 Tier II teams. We’ll help you identify the ‘best fit’ schools or teams which match your desired geography, your playing style and academic standards.

STEP 4: TEAM TARGETING

YOUR M.A.P. (ACTION PLAN)

While the M.A.P process may take 2 to 3 weeks to complete, it is perpetual; that is, until you are signed to your targeted team, your M.A.P. will be updated consistently so it is current, relevant and persuasive.


What is the role of the Student Athlete?It is important to understand that Student Athlete Planning Services does not initiate contact with coaches on your behalf at the Junior A, Major Junior or College levels. We do not send unsolicited mass mailings (Eg. Resume’s) to hundreds of coaches on your behalf. We consciously place the onus on the student-athlete and his/her family:

Coaches and GM’s tell us they are very skeptical and cautious about unsolicited contact from third party companies who have a business and financial interest in a player they represent.

They want to hear from you, the elite student-athlete!

Student Athlete Planning Services

For a no-obligation discussion, please contact:

Phil David, PresidentPhone: (416) 880-2518

[email protected]

APPENDIX


What happens if or when I need an Agent?

We are often asked by our minor hockey and Junior clients why they should hire a fee-based service like Student Athlete rather than retain a commission-based agent who only gets paid when their clients generate salary. If you are a minor hockey or Junior client, an agent’s ability and desire to invest time in a non-revenue generating athlete is very limited, especially if he represents a large stable of athletes with the hope that one makes it to the Pro’s.

When the time arises, we recommend our clients to agency partners. Commission-based Player Agent services provide representation for athletes preparing for their Major Junior or NHL drafts or who are already participating at the Major Junior and professional levels.

We are not agents. We are a coaching, planning and marketing service. But we do recognize there may come a day when our clients require an agent.

An agent is required in advance of a player’s Major Junior or Pro Draft and/or when contract negotiation, lobbying and communication with higher level GM’s becomes necessary.

Unless you are a highly ranked Major Junior draft prospect (based on Central Scouting), you fall into the same category as 98% of elite hockey players. You may very well make Pro one day, but you’ll need to take a less direct path through Midget or Tier II en route to College Hockey or Major Junior. For our time and expertise, Student Athlete charges a fee like any business. We will work hard for you to ensure it is hard-earned money well spent.

Student Athlete Planning Services Linked In

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