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SUBMITTED BY:

RAJVINDER SANGWAN

ROLL NO.2910916

SUBMITTED TO:

DEPTT. OF MANAGEMENT

STUDIES

KITM {KURUKSHETRA}

2010-2011

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A success story originates in a vision. Liberty Group was the vision of threedreamers who thought of producing an Indian brand of footwear to make abasic necessity available to their countrymen.

Mr. D P Gupta, Mr. P D Gupta and Mr. R K Bansal looked beyond thegeographical boundaries and brought cutting-edge technologies to their own

country. Soon the name, Liberty became synonym to quality in the domesticmarket and this encouraged the company to invest further for enhancingproduction capacities and to cater to the demand of international markets.

Today, Liberty is not only about footwear. It has diversified into varioussectors establishing an invincible business empire of prosperity. In thedomestic market it is one of the most admired names that ensure quality.Liberty Group expanded and diversified into manufacturing of ceramicsanitary ware under the brand name Liberty Whitewear With innovations inbathroom products and accessories that go beyond graceful lines, thecompany is setting new trends in Indian ceramic sanitary ware industry.

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Mr. Adesh Gupta, Executive Director / CEO

Mr. Shammi Bansal, Executive Director

Mr. Adarsh Gupta, Executive Director

Mr. Sunil Bansal, Non Executive Director

Mr. S.K. Goel, Independent Non Executive Director

Mr Amitabh Taneja, Independent Non Executive Director

Mr. Prem Garg, Independent Non Executive Director Mr. S.K.Arya, Independent Non Executive Director

Mr. Siddharth Sanghi, Independent Non Executive Director

Mr. Vivek Bansal, Independent Non Executive Director

Mr. Raghu Dayal, Independent Non Executive Director

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*FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor

* FOR WOMEN: Force 10, Gliders, Senorita and Tiptopp

* FOR KIDS: Footfun, Force 10, Gliders, Prefect

* SAFETY SHOES: Freedom, Warrior and Workman

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The group is committed to achieve the highest performance standardThe group is committed to achieve the highest performance standard

in each of its business. It envisages itself as the most trusted name allin each of its business. It envisages itself as the most trusted name all

over the world.over the world.

VisionVision

The Group is committed to achieve the highest performance standardsThe Group is committed to achieve the highest performance standards

in each area of its business. It envisages itself as the most trusted namein each area of its business. It envisages itself as the most trusted name

all over the world.all over the world.

MissionMissionIts the mission of the Liberty Group to continuously improve the qualityIts the mission of the Liberty Group to continuously improve the qualityof its products using cuttingof its products using cutting--edge technologies and following the latestedge technologies and following the latest

trends. The group emerged with an enthusiasm to offer worldtrends. The group emerged with an enthusiasm to offer world--classclass

products to its countrymen and it will carry forward the same attitudeproducts to its countrymen and it will carry forward the same attitude

along with the determination to be the global leader.along with the determination to be the global leader.

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Liberty's manufacturing two units in Karnal (Haryana) where its primary and

the largest manufacturing units are situated, Paonta Sahib, (Himachal

Pradesh) with two units and Roorkee (Uttarakhand).

Industry Shoe Founded 1954

Headquarters Karnal, Haryana

Key people Adesh Gupta

Products Footwear

Parent Liberty Group

Website libertyshoes.com

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1. Liberty get the amity corporate excellence award

2. Liberty wins the 2005-2006 export award3. Udyog ratan award for Mr. Adesh Gupta

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Footwear maker Liberty Shoes is planning to enhance its footprint across the

country. The company is looking at adding 100 new stores to the existing 350

store network which includes 100 company owned stores across the country.

Most of the new stores being planned would be company owned stores andwould call for an investment of Rs 40 lakh to Rs 50 lakh per store.

Liberty shoes to open 25 exclusive outlets

Liberty Shoes Ltd (LSL) will invest about Rs 75 crore to strengthen its

distribution channel across the country.

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y Liberty Shoes Ltd. is the only Indian company that is among the top 5manufacturers of leather footwear in the world with a turnover exceedingU. S. $100 million. Company produces more than 50,000 pairs of footwear aday covering virtually every age group and income category. Products are

marketed across the globe through 150 distributors, 350 exclusiveshowrooms and over 6000 multi-brand outlets, and sold in thousands everyday in more than 25 countries including fashion-driven, quality-obsessednations like France, Italy, and Germany. With 50 years of excellence, todayLiberty produces footwear for the entire family and is a trusted name acrossthe world. In the domestic market it is one of the most admired footwearbrands and holds the largest market share for leather footwear.

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RAPUTATIONRAPUTATION

The liberty group is fully appreciative of the

fact that its reputation originates not only

from quality product and technological

innovation but also from manner of itsdealing with customer, supplier, govt.

Officer and all those who are related with

liberty group.

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SafeSafe

EnvironmentEnvironment`Utmost importance is also given to ensure a safe

healthy and non discriminatory work environment

for all liberty employees, where they are free from

harassment of any supervisor, senior, co-worker,

customer and supplier.

Ethical standard and practice are strictly followed.

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