Analyze brand logoAlex hynes wright

AviciiBlack colored font representing ‘powerful and sleek used to

market luxury products’

A type of space age font, very angulated and unique.

Target audience would be young people/students as he produces dance music. This is aimed at a demographic E.

Target audience aimed more at men rather than women.

Dance music/becoming more mainstream/popular

Artist genre dance/pop.

Paintbrush style font represents there artistic styles and they don’t care about painting on stuff and are ‘carefree’.

The demographic audience is a E and the psychographic audience is a ‘Yuppie’ (Young urban professional) & ‘TGIF’ (thank god its Friday)

The black and white cover represents ‘powerful and sleek used to market luxury products’