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Full Digital StrategyTheresa Tran

ADV 420

Stryker

Fortune 500 company One of the top in their industry

Headquartered in Kalamazoo, MI

Creates and manufactures top of the line medical equipment

Facebook

Allows for more information to be posted

Media can easily be added Pictures, videos, etc…

Audience can message and comment

Can “friend” or be “friended”

Display credibility

Internet Marketing

Google AdWords Positive results

Stryker will show up during relevant searches Will bring more traffic to website

Inexpensive Does not charge unless clicked

Blogging

Post blogs about success stories

Guest bloggers

Audience can comment

Will make Stryker more involved online

Mobile Strategy

Create a mobile app Notify users of new products with detailed

descriptions Tips and reminders Contact information Backup plans

Budget

Social Media Strategy $2,000

Social Media Strategy Creation and Integration with Existing Efforts (includes Social Media Strategy Audit) $15,000

Creating an informational video $30,000

Budget Cont.

Facebook Initial Page Setup

$1,500

Monthly Management and Curation Monthly = $2,000 12 x 10 years = $240,000

Promotion Creation Short-term (1-3 months) = $20,000 Long-term (3-6 months) = $75,000

Budget Cont.

Blog Custom design and template creation

$3000

1-2 posts a week $3000

$3000 x 52 x 10 = $1,440,000

Total Budget

$2,000,000

Target Audience

Hospitals, surgeons, doctors, and nurses

These are the people who choose or have a say what products they use which is why Stryker must cater to them

BIG Idea

“Because We Care”

The slogan portrays what Stryker is about

Want to create quality medical technology that will improve the health and well-being of individuals

Must create safe, error free, and effective products

Slogan represents the mindset of Stryker