Structure of a typical business plan 1.Description and ownership of proposed business 2.Assessment...
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Transcript of Structure of a typical business plan 1.Description and ownership of proposed business 2.Assessment...
Structure of a typical business plan
1. Description and ownership of proposed business
2. Assessment of the business environment (marketing research)
Economic environment Industry environment Global environment3. Management plan Organizational structure
Production process Human resources4. Marketing plan Target market Product characteristics Pricing Distribution Promotion5. Financial plan Funds needed Feasibility 6. Summary
Appendices
www.378700000.com
www.378700000.com
What is cupcake machine?
cupcake machine
Step one: Select your burdening(配料) :peanut, nut, chocolate chips , candy…
Step two: Select your cream(奶油) : chocolate, vanilla(香草) ,orange and so on
Step three: Select your cake: vanilla, chocolate, milky…
cupcake machine
Team Profile
Team members:
Team name : cupcake teamTeam name : cupcake team
company logo:
Assessment of the business environment
1
Guangzhou people’s spending habits2
3
Industry environment
www,378700000.com
The conclusion of business environment
Industry environment
up till now , there haven’t had a service to meet the breakfast needs of the fast-paced-life people especially for the white-collars and students who seldom cook breakfast for themselves but have their own food preferences. And this will be a potential and large market for us!
Guangzhou people’s Spending habits
There are about 12million people in Guangzhou
86% people have breakfast everyday , meanwhile 48% always drink milk
About50% buy breakfast outside
At the same time, 65% people eat bread as their breakfast
the reason why they don’t have breakfast is that they don’t have enough time and as the development of society, people think more highly of the convenience and have their own food taste.
The conclusion of business environment
The cupcake machine’s target market is the office workers
and students ,those who don’t have enough time to prepare
their breakfast.
The cupcake machine will be placed in the residential subdistricts(居住小区), schools, bus stations ,subway stations and so on, which makes the people buy their breakfast more convenient and collocate what they like
Marketing plan
Product characteristics
Pricing strategies
Distribution
Promotion
www,378700000.com
Product characteristics Selectable collocation :
you can create your
favorite taste by yourself.
You can’t buy a chocolate
cupcake with nut in
bakeries ,but you can
create it by our cupcake
machine
Convenient to get:
the cupcake machine
may stands in front
of your company’s
door. You don’t need
to go downstairs just
for a bread or cake
Fresh: we will change the cupcake ingredient timely to
make sure the cupcake ingredient are fresh.
Pricing strategiesPenetration strategy :As a convenient goods ,its
price should be familiar and attractive ,about 3 to
10 yuan per cupcake .and such low price
strategy can help us to penetrate the market
quickly and make it difficult for possible rivals to
enter the market.
www,378700000.com
Loss leader pricing strategy: in order to attract customers, we will offer one items which are priced at or under cost every morning
psychological pricing strategy: we will make price appear more acceptable or contain positive overtones to consumers.
Distribution--Vending machinewww,378700000.com
We have our own façade bakeries. And place them around the bakeries. As a result ,We can place the fresh bread, cake into the cupcake machine timely while selling the cakes
According to statistics, of every dollar the Chinese spend on consume product,only about 70%goes to the producers. The remaining 30% or so goes to middlemen. As a result, we can save lots of money by using vending machines.
Distribution--Vending machinewww,378700000.com
At the same time ,we will cooperate with Fengxing milk company which has 45 façade shops in Guangzhou, much more than Yantang. Placing it in the façade shops, it can help people be more convenient to buy milk and cupcake. Beside, we can manage the cupcake machine more convenient.
Promotion
Our cupcake machines
can also have the function of
punching the bank card or
canton all-in card (羊城通)
Our consumers can register as
our members and own a
accumulating card ,which help
us to increase customer loyalty
We will use noticeable
posters which are pasted
on our cupcake machines
www,378700000.com
Bundle sell with milk. As
we knew, cake is the best
partner of milk. Bundling with
milks, we can raise the sales
volume both milk and cupcake.
Development plan
2013
2015
2025
2035Enter the Guangzhou
market and have our
own fixed consumer
group.
www,378700000.com
Broaden our market coverage in Guangzhou and spread our cupcake machines to every corner of Guangzhou
Enter the nationwidemarket gradually
Develop the nationwide market and become establish firmly in this market
Team members
Have deep research of eating
summary
Sociability(善于交际)、 enthusiastic
Intelligent 、 creative
courageous and resolute
www,378700000.com
We believe our team can smooth away all the difficulities and become successful~