MEDIA KIT2019

S T R O N G S T A R T S H E R E .

Advertising, Sponsorships, and Partnerships

Shannon Standefer Sales Director sstandefer@pocketoutdoormedia.com (303) 245-2111

AUDIENCE

ENGAGEMENT

CHANNELS:

Custom content Magazine

Email Social

Display

CALENDAR

SPECS

RATES

AUDIENCE

Sprouting from its health and fitness roots as HerSports magazine, Women's Running has guided women to a healthy running lifestyle for 14 years. Running has long been a source of empowerment for women, and Women's

Running has grown with the conversations around us. Today, the media brand is the voice

of smart, motivated women dedicated to living a healthy lifestyle through running.

The Women’s Running reader is an affluent, highly educated professional who is dedicated to running and spends actively on the sport.

Social: 3.5 MM Website Pageviews: 477K Magazine: 114K Email: 35K

DEMOGRAPHICS

She spends $1,740 on running each year.

She earns over $118,000. (mean HHI)

She spends $3,113 on running and running-related travel each year.

43% are under age 40 and have a child in the household.

41 years (median age)

PARTICIPATION

She runs 4.4 days a week for an average of 19.6 miles (229 days a year).

99% of readers run.

97% participate in running events and races.

ENGAGEMENT

87% take action based on ads they see in Women’s Running

She spends 1.8 hours enjoying each issue.

The average reader has been reading for 2 years.

86% regularly give advice on running, races and running events, fitness, and related topics.

4.1 MILLION MONTHLY REACH

Women’s Running: Strong Starts Here

ENGAGEMENTWith more than 14 years of experience engaging with active women, Women’s Running is the expert in reaching and influencing this fastest-growing audience in all of endurance sports. Women’s Running offers comprehensive, omnichannel access to the most enthusiastic, active consumers in running. Share your goals with us, and Women’s Running will guide you to the most effective products, timing, and duration to achieve them.

Custom Content

EMAIL

SOCIAL

Flexibility Long life High engagementAlign your brand

message with timeless and

engaging stories and images.

PRINT

87% take action based on ads they see in Women’s Running

1.8 hours reading time

per issue

display ADS

High engagementAwareness campaignsFollower campaignsAthlete activations

Trackable campaigns Targetable Landing page views Conversion tracking Flexible budgeting

Contextual targeting of a highly engaged enthusiast audience.

1.2 million

followers3 ads per pageview

ads load on scroll

75% display ad viewability

Specific promotions List acquisition Trackable campaigns Conversions One-time offers Flash sales

84K active members

competitive open rates & click rates

Most engaged segment: 17K members 49% Open Rate 5% Click Rate

THE CUSTOM CONTENT CASCADE

Women’s Running offers access to an enthusiastic and dedicated audience of women runners through print, online, social, and streaming video.

Set your goals, and our content team will prepare authentic content in any medium for native advertising, collaborative content, branded content, editorial-inspired stories, and sponsored stories.

Our team will recommend the most effective ways to meet your goals and suggest a cascade—the best timing and duration for each phase of your campaign plus additional exposure through social, online, video, podcast, and print.

→ Feature and long-form stories

→ Experiential storytelling

→ Product placement and integration

→ Custom video and podcasts

→ World-class photography

→ Personalities behind the brand

CAPABILITIES:

CUSTOM

J A N U A R Y / F E B R U A R Y 2 0 1 9 W O M E N S R U N N I N G . C O M 45

44 W O M E N ’ S R U N N I N G J A N U A R Y / F E B R U A R Y 2 0 1 9

1 Brooks Array Long Sleeve

$60, brooksrunning.com

Peekaboo! This long-sleeve top features

a keyhole back so you can flaunt a bright

sports bra underneath and get some fresh

air while you’re at it! Moisture-wicking

fabric will keep you comfortable and feeling

fresh on the run. The monochromatic

design makes it an ideal top to pair with

bold-patterned bottoms.

2 Fabletics Salar Printed

PowerForm Capri in Viola

$50, fabletics.com

Maybe it ’s just us, but do these pants put

a smile on your face? Bright colors paired

with a beautiful floral design ensure you’ll

stand out from the crowd. These leggings

aren’t just pleasing to the eyes—they’re

also soft to the touch and have UPF 50+

sun protection, so you can get your vitamin

D safely!

3 Smartwool PhD Run Ultra

Light Striped Micro Socks

$16, smartwool.com

Is there a worse feeling than putting on

socks that bunch up inside your shoes?

Cringe no more, because this sock from

Smartwool is light enough to fit comfortably

in any close-fitting shoe and has mesh

ventilation zones to keep your feet feeling

fresh. We also love the women-specific fit ,

which features a narrower profile.

4 Hoka One One Women’s

Challenger ATR 4

$130, hokaoneone.com

Take these shoes on the trail , road or

track—they ’re made for any terrain you

want to tackle. Built to grip any rough

patches or slippery slopes you may en-

counter, these shoes have just the right

amount of cushion to be as dependable

as they are fashionable!

1 DAY/WON Star Power

3/4 Compression Legging

$84, day-won.com

You’ll look like a star in these pants (we

promise)! These compression leggings will

keep you feeling cool and smelling oh so

good with sweat-wicking, antimicrobial

fabric. Enjoy a high waistband to avoid an-

noying mid-run adjustments and an inner

back pocket to store a credit card or keys

on the run. Pair these bottoms with any top

for a polished look. Added bonus: You can

shop for sizes up to 5X!

2 Athleta Run Free Bra

$49, athleta.com

If you ever want to highlight your strong

back (we see you working those traps in

the gym!), you’ll need this bra in your life—

we can’t get enough of its asymmetrical

straps. Made for short- to middle-distance

runs, this bra feels smooth with a slight

bit of compression to keep your “girls”

supported. Keep the cups or take them

out—they’re fully removable so you can

adjust as needed.

3 Under Armour Iso Down Vest

$180, underarmour.com

Wear this vest rain or shine because it ’s

made with special technology to repel

water without sacrificing breathability.

In addition to the zip hand pockets, there

is also an inside chest pocket to store

anything you may need to grab while on

the road (or trail). Down insulation will keep

you feeling cozy and warm!

4 Timex Ironman GPS Watch

$100, timex.com

This affordable, simple and dependable GPS

watch is the perfect companion for any run—

or workout for that matter. If you’re someone

who doesn’t want too many bells and whistles

when it comes to the gear on your wrist,

this watch is right up your alley. Tap screen

technology, pace alerts and a customizable

vibrating alarm are a few of its features. The

slim design and lightweight silicone material

make for a sleek look.

5 Asics Gel Nimbus

$160, asics.com

Lace up these shoes and take them as far

as you want—they’re sure to become your

new best friend for long-distance runs. The

lightweight gel cushioning helps absorb

shock and provides unparalleled comfort

when you’re on the road for extended periods

of time. The women’s models also have

specific features for female athletes like 3mm

of additional height on the midsole to relieve

Achilles tension. We’ll run to that!

Let’s be honest: Sometimes it just feels good to stand

out. Put this getup on when you’re ready to slay that next

workout or just have a good time while gettin’ your sweat

on. With bright colors and bold patterns to boot, you can’t

help but feel happy!

If you’re a woman who opts for traditional patterns

and black and white colors, this is your style! Call it

modern chic if you will; it’s a timeless running look.

This outfit is perfect for the colder months with warm

layers, compression leggings and a killer pair of kicks.

Take this look on a long run outdoors or HIIT workout

at the park—you’ll look effortlessly iconic.

bold and beautiful

back to basics

REEBOK HERO POWER BRA

$55, reebok.com

Wear this bra under any outfit; it’s

bound to be your new favorite. Made

with a quick-wicking technology to

keep sweat away from your body

(buh-bye under-breast chafing),

this high-impact bra is built to

endure long runs while giving you

the support you need—no matter

your cup size. Plus, its bright color

can add a pop to any outfit!

ICEBREAKER BODYFITZONE

200 ZONE LONG SLEEVE

HALF ZIP $120, icebreaker.com

Make this long sleeve your go-to

winter base layer. Made with me-

rino mesh for optimal ventilation

when you’re working hard and

a half zip so you can adjust how

warm you want to feel, this top is

perfect for wearing all by itself

or underneath a jacket if it’s

frigid outside. It’s also naturally

odor-resistant, so you can kiss

that smelly post-run stank

goodbye!

WARDROBE

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MAGAZINEDelivered nine times a year, Women’s Running magazine is our highest engagement product for advertisers. Our 114,000 monthly readers enjoy:

→ Inspiring storytelling

→ In-depth profiles of female voices in running

→ Expert reviews of the latest gear and tech

→ Trusted training advice and proven workouts

→ Personal columns and opinion from intriguing women runners

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LOVE EVERY STEP

THE RACING ISSUE

20 P E R F E C T S P R I N G S H O E SFIERCE FOAM

How 3x Olympian Jenny Simpson stays stoked

BOSTON MARATHON PREVIEW!

TOKYO • BOSTON • LONDON BERLIN • CHICAGO • NYC

The Ultimate Guide to the World Marathon Majors

PRO PREDICTIONS FOR YOUR 2019 CHAMP

RUNNER APPROVED

THE BEST SPORTS FUEL OF 2019

Bars! Gels! Powders! We tried it all

114,000 readership per issue

9 issues per year

32,368 subscribers 96% paid circulation

Source: 2017 CVC Audit

visited a product or service website after seeing an advertisement

visited a local retailer for more information after seeing an advertisement

visited a running specialty retailer in the past 6 months

regularly give advice on running, races and running events, fitness, and related topics

read every issue

average hours of exercise per week!

69%

21.5%

68%

86%

73.5%8

ENGAGEMENT

1.8 hours per issue Average Reading Time

87% of readers take action based on ads they see in Women’s Running

NEWSLETTER AND CUSTOM SENDSThe weekly Women’s Running email newsletter covers training and workouts, motivational and inspirational stories, injury treatment and prevention tips, and our favorite and most engaging health and fitness stories from our print, website, and social channels.

EMAIL

47,892 active list members

→ Lead generation→ Sweepstakes→ Custom content

Average Time on Content After Click: 1:29 to 1:50

Most Engaged Segment: 17,000 list members49% average open rate5% average click rate

→ Special offers→ Flash sales→ Event or series registrations

CAPABILITIES:

Our impressive reach on social media offers access to active women who love running.

CAPABILITIES:

→ Amplified editorial→ Athlete takeovers→ Awareness campaigns→ Stories and live video → Follower campaigns→ Sweepstakes→ Giveaways→ Lead generation→ Custom content

1.2 millionTOTAL FOLLOWERS

Facebook799,655 Followers Time on content after click 1:07

Instagram223,224 FollowersAverage Engagement Rate 1,594 per postTime on content after click 1:45 Post 3:47 Stories

SOCIAL

DISPLAY

CAPABILITIES:→ Category takeovers

→ Geographic targeting

→ Demographic targeting

→ Site takeover at 50% share of voice

→ Run of network

WomensRunning.com is a social- and SEO-friendly website, welcoming active women and lifestyle runners from all over the world.

45% visit WomensRunning.com at least once a week

86% regularly give advice on running, races and running events, fitness, and related topics

69% visited a product or service website after seeing an advertisement in Women’s Running.

68% visited a running specialty retailer in the past 6 months

22% visited a local retailer for more information after seeing an advertisement

87% of readers take action based on ads they see in Women’s Running

RIGHT RAIL ADS follow the user down the page.

IN-CONTENT ADS load on scroll.

WITH ZERO PROGRAMMATIC AD CALLS, WomensRunning.com displays between 3 and 3.5 ads per pageview at 75% viewability.

MAYThe Mindfulness IssueCover Runner: HGTV “Rehab Addict” star, runner and mom Nicole CurtisMother’s Day Gift IdeasMental Health Awareness Month: Digging deeper into the biggest mental health issues women and runners face

ONLINE FOCUS: Mother’s Day Gift Guide (including jogging stroller reviews)

JUNEThe Travel IssueBeginner’s Guide to Triathlon: Everything you need to know to make the transitionBuild Your Bucket List: The most travel-worthy run locales around the world, and advice for checking each one off your listA Walk…err, Run…in the Park: National Park goers share the most scenic runs within U.S. National Parks

ONLINE FOCUS: Father’s Day, Summer Solstice, New York Road Runners

JULYThe Body IssueBra & Bottom Awards Annual Feature: Showcasing the latest trends in run apparel that work for every body typeMarathon Training PlanSweet Dreams: The important role sleep plays in your run recovery, and the best tips and tools to help you maximize your sleeping hours

ONLINE FOCUS: Outdoor Championships

AUGUSTThe Beginner’s IssueTraining Plans: Your first road 5K, first trail 5K and first hilly 5KRunner Essentials: Functional yet fashionable run apparel to add new inspiration to your runs

ONLINE FOCUS: Beat the Heat, Travel and Vacation Guide

SEPTEMBERThe Get Outside! IssueFall Shoe ReviewThe Best Trails Around the World: Ultrarunners share the most bucket list–worthy trails on the planet

ONLINE FOCUS: Fall Marathons

OCTOBERThe Future IssueBreast Cancer Awareness month: How you can do your part to fight breast cancer2019 Tech Awards Annual Feature Countdown to Tokyo: Future of American runningShoe Tech: The evolution of running shoe technology, and where it’s headed

ONLINE FOCUS: Fall Running Guide, Fall Shoe Reviews, Chicago Marathon, Halloween

NOVEMBER | DECEMBERHoliday Gift GuideGame Changers Annual Feature: Women who are changing the running industry and—by extension—the worldWinter Running Gear Essentials

ONLINE FOCUS: New York City Marathon, Thanksgiving and Turkey TrotsHoliday Gift Guide

JANUARY | FEBRUARYThe Goal IssueAchievements Every Runner Should Experience+Stretch Goals (not just the cool-down kind)Inside the New World of Indoor Running: Zwift! Peloton! Connected treadmills! and more

ONLINE FOCUS: Olympic Marathon Trials Special CoverageGet in the Goal Zone: Setting Yourself Up for Success in 2020

MARCH | APRILThe Adventure IssuePhoto Special: The world's most amazing runsThe 10 Best Races You've Never TriedThe Annual Spring Shoe Review2020 Fuel Up Awards

ONLINE FOCUS: Running Adventures Near and Far, Boston Marathon Special Coverage

2019-2020 CALENDAR

DIGITAL EDITION SPECSTo ensure that all URLs in ads remain active in digital edition, embed URLs as fonts—not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link.

PRODUCTION CONTACTPocket Outdoor Media Production Department AdProduction@pocketoutdoormedia.com

ACCEPTED FILES

� Adobe PDF/X1-a files created CMYK; all images embedded

� Adobe InDesign files with all images and fonts included

� Adobe Illustrator files with all images included or embedded and fonts included or converted to outlines

� Adobe Photoshop EPS and TIFF files with layers flattened

COLOR ADS

� CMYK

� Minimum 266 dpi

� 133 line screen

� Best black build: 30c, 30m, 30y, 100k

� Remove all color management profiles

OPTIONAL PROOFSAll files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards.

ACCEPTABLE PROOFS

� Contract proof (Matchprint or Kodak approval)

� Rainbow proof

� Iris proofColor fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied.

Spread $10,850.001/2 Spread $6,255.00Full Page $6,000.002/3 Page $4,500.00

1/2 Page $3,905.001/3 Page $3,000.001/4 Page $2,290.00

C2/P1 $13,500.00C4 $7,800.00C3 $6,900.00Premium $6,900.00

UNIT SIZE LIVE AREA TRIM BLEED WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT

SPREAD* 15" x 9.5" 16" x 10.5" 16.5" x 11.0"

1/2 HORIZONTAL SPREAD* 14.75" x 4.41" 15" x 4.66" N/A

FULL PAGE 7.0" x 9.5" 8" x 10.5" 8.5" x 11"

2/3 PAGE 4.36" x 9.25" 4.61" x 9.5" N/A

1/2 PAGE VERTICAL 3.16" x 9.25" 3.41" x 9.5" N/A

1/2 PAGE HORIZONTAL 6.75" x 4.41" 7.0" x 4.66" N/A

1/3 PAGE VERTICAL 1.97" x 9.3" 2.22" x 9.55" N/A

1/3 PAGE SQUARE 4.36" x 4.41" 4.61" x 4.66" N/A

1/4 PAGE 3.16" x 4.41" 3.41" x 4.66" N/A

*Please allow .375" in the center of artwork for gutter

ISSUE J/F'19 M/A M J J A S O N/D J/'20

Space close 10/29 1/4 2/19 3/26 4/23 5/29 7/05 1/06 9/17 10/28

Materials Due 11/09 1/18 3/05 4/08 5/07 6/12 7/16 8/16 10/01 11/15

On Sale 12/18 2/26 4/09 5/14 6/11 7/16 8/20 9/24 11/05 12/17

RATES

AD NAME DIMENSION SIZE DEVICE

BILLBOARD 970 x 250 100k max Desktop | Tablet

LEADERBOARD 728 x 90 100k max Desktop | Tablet

HALF PAGE 300 x 600 100k max Desktop | Tablet

MEDIUM BOX 300 x 250 100k max Desktop | Tablet | Mobile

MOBILE LEADERBOARD 300 x 50 or 60k max Mobile 320 x 50

ACCEPTED FORMATS jpg, .gif, 3rd party tags

ANIMATION 15 animation or 3 loops

SERVING/TRACKING OPTIONS Site served or third party servedAdvertiser can send 1x1s or UTM codes for tracking if site served

PLACEMENT NOTES Any creative not to spec will be rejected and may impact start dateMinimal animation performs better than animation-heavy mobile creative

PRINT ads

Display ads

RATES & SPECS

THE WOMEN’S RUNNING 2018 AUDIENCE STUDY

The Women’s Running 2018 Audience Study offers advertisers, marketers, and agencies results from 4,900 reader responses to detailed questions on spending habits, brand ownership and intent to buy for 150 brands in 15 product categories, reading habits, training and fitness habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us.

ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS

SHANNON STANDEFER Sales Director sstandefer@pocketoutdoormedia.com (303) 245-2111

WOMEN’S RUNNING 3002 Sterling Circle, Ste 100 Boulder, CO USA 80301

womensrunning.com

facebook.com/womensrunning @womensrunningmagazine pinterest.com/womensrunning @womensrunning vimeo.com/womensrunning

Also available:

New for 2019!