Stripe's Krithika Muthukumar: Effective Launches
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Transcript of Stripe's Krithika Muthukumar: Effective Launches
![Page 1: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/1.jpg)
Krithika Muthukumar Product Marketing
Effective launches
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Code Iterate Beta Ship
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Excitement! Adoption! ??? Profit!
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Code Iterate Beta Ship
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Business value of delightPersonalizationCreating connections
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Business value of delight Personalization Creating connections
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Potential
Core
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Potential
Surprise
Core
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“I never have used a Stripe product…nor will I have any need to in the near future but I will always click a new product announcement from them.”
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Business value of delight Personalization Creating connections
![Page 22: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/22.jpg)
Business value of delight Personalization → Target ○ Anticipate Creating connections
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Business value of delight Personalization → Target ○ Anticipate Creating connections
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68% open rate10% clickthrough rate
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0
2500
5000
7500
10000
All Targeted
20 186
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Business value of delight Personalization → Target ○ Anticipate Creating connections
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Hello {{firstname}}
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80% open rate 22 replies 2 job apps
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Business value of delight Personalization → Target ○ Anticipate Creating connections
![Page 34: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/34.jpg)
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$1384 donated
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Why are you launching? Beta test your marketing Build marketing into launch
![Page 41: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/41.jpg)
Why are you launching? Beta test your marketing Build marketing into launch
![Page 42: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/42.jpg)
Why are you launching? Beta test your marketing Build marketing into launch
![Page 43: Stripe's Krithika Muthukumar: Effective Launches](https://reader030.fdocuments.us/reader030/viewer/2022032505/55c8dc3ebb61eb2a0b8b459d/html5/thumbnails/43.jpg)
Code Iterate Beta Ship
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Code
Iterate Beta Ship
Marketing
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@krithix