Stride #3– Expand Your Influence

Week Four Sprint: Expand Your Horizons

Client First Philosophy

2020 Edelman-LinkedIn B2B Thought Leadership Impact Study

https://business.linkedin.com/marketing-solutions/b2b-thought-leadership-research

Engagement 48% of Decision-Makers spend an hour or more per week engaged

Quality15% of Decision-Makers rate the quality of the Thought Leadership excellent

Value 29% of Decision-Makers say they gain valuable insights more than half the time

The Business Case for Thought Leadership…

Brand Impact

89% say Thought Leadership has enhanced their perceptions of an organization

Sales Impact

49% say Thought Leadership is influencing their purchasing decisions

Attribution

26% of producers tie their Thought Leadership efforts to sales and business

IDEAS IN

Action

• Review your list of existing clients, centers of influence, colleagues, and new business opportunities

• Connect with each of them on social media • Customize your message.

• Those 300 characters count in your introduction

• Check out their interests on LinkedIn

• Follow their companies on LinkedIn

• Comment or like one of their recent posts

• Draft a brief post or repost firm or other content on LinkedIn (i.e. firm Blog, McKinsey article, or other topic that your connections may find interesting)

• See what happens…

CLIENT TRACKER

EASY BDEXISTING CLIENT CONTACT CLIENT OUTREACH TRACKER

Week # NAME OF CLIENT PLANNED ADVANCEMENT STEP(S)

4 Identify relevant thought leadership assets

4 Launch a check-in call and offer to discuss/brainstorm issues

4Share best practices you have heard about outside your practice area, (i.e., leadership, culture, managing virtual teams)

4Continue to share thought leadership on your social media platforms and encourage readers to contact you to discuss