Strengths, Weaknesses, Opportunities, Threats
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Transcript of Strengths, Weaknesses, Opportunities, Threats
Strengths,Weaknesses,Opportunities,
Threats
Strengths
Recognised voice in the provinceWeb siteSometimes we agree which would not bepossible without the association
Created a network This is starting to workMarketing on to others
Diversity of establishmentsRecognised as one of the few successfulprivate marketing organisations
Weaknesses
Area is not known enough Need more bums in beds
Dysfunctional association
Lack of structureLack of PDI membersNo business planInadequate FundingLack of communicationLack of participationNeed Dedicatedpermanent personnel
Ineffective communication and sharing ofinformation on benefits , ability to enticeproduct owners be involvedNever really had a workable business model
Not legally constituted asa registered entity
The institutionaloptions need to beconsidered
Opportunities
Web SiteTechnologyPower of the internet technology
Mindsets have changed because ofnetworking sessions
Each productcan marketitselfNeed to expose the area
Access to great natural attractionsOpportunity to formpartnerships withgovernment institutions andothers and succeed throughthem and their efforts
Look at what forumsthey have and go tothem and give input
Bring on board HDI members whoare product owners/tour operators
Threats
Information supplied bycompetitors giving theperception that the area isunsafe
Government challenges, slow delivery ofservices, collapse of regulation andmaintenance
CrimeIneffectual policingPoverty
Uneducated or uninformed travel agentsLand tenure complexities
Environmental degradationUnlicenced miningTwo sets of laws?
SWOT Analysis.mmap 2009/08/21