Street SenseHitting the Ground Running

About Street Sense

• Established in 2003

• 1 of 20 in the U.S.

• About 100 vendors

• 15,000 circulation

• $1 suggested donation

How Street Sense is Using Social Media

• Facebook

• Twitter

• YouTube

• Blogging

Street Sense can improve its current

strategy

How?How?

Facebook

• Connect with other organizations

• Create a dynamic landing page

• Encourage fans to take action

“As the organization matures and touches more people, those

connections lead to more connections.”

Seth Godin, Tribes

Twitter

• Monitor the conversation

• Create lists and digests

• Engage in the conversation

• Maintain authenticity

YouTube

• Post more content

• Post emotional videos

• Post regularly

“The secret to online video is following your passion”

Steve Garfield, Get Seen

Blogging

Current blog is hosted on StreetSense.org

Blogging with WordPress

• Blogging on a separate platform

• Connecting with other bloggers

• Using widgets to present content

General Recommendations

• Humanize the organization

• Cross Promotion

• Search engine optimization

Street Sense can continue to grow

with with social media

Street Sense can continue to grow

with with social media