STREET Restaurant Report
-
Upload
sean-bello -
Category
Documents
-
view
221 -
download
5
description
Transcript of STREET Restaurant Report
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
STREET RestaurantOnline, Print and Social Media Camapign
DMA: Los Angeles Manager: Sean Bello
Overview of Campaign
• Capitalizing on chef/owner SusanFeniger’s appearance on Bravo’s TopChef Masters, Campus Circle set outto promote her STREET restaurant tocollege students at USC and UCLA.
• In order to promote STREET, CampusCircle utilized its online, print andsocial media properties.
• STREET supplied us with print ads,banner ads and gift certificates for therestaurant.
Print Ads for the CampaignUCLA Version USC Version
Street Ads in Campus Circle• Print ads for the STREET campaign appeared in two issues of Campus
Circle. The value of the ads was $2,250.00.
Website Banner Ad
• Banner advertising for STREET appeared on our website.• Banner Stats - 260,000 impressions/352 clicks• The value of the banner ads were $2,400.00
Newsletter Banner Ads• A banner ad for
STREETappeared in ourweekly emailnewslettermultiple timesduring thecourse of thecampaign.
• The value of thenewsletterbanner ad is$300.00/week.
• Total value =$1,200.00
Dedicated Email• Campus Circle sent
out a dedicated HTMLemail to promoteSTREET:
• The stats for the emailwere as follows:
• Emails sent: 28,589• Opens: 2,380• Clicks: 221
• Value = $1,144.00
Website Video Page
• The video gallerypage for STREET hashad 103 page viewsto date.
Website Special Offer Page
Sweepstakes Page• Campus Circle is
currently hosting asweepstakes for Streeton our website. The firsthalf of the sweepstakescampaign was dedicatedto USC while the secondhalf is dedicated toUCLA.
• To date, 300 peoplehave registered for thissweepstakes promotion.
Online Editorial• A restaurant review
for STREETappeared on ourwebsite.
• Since 4/30, thearticle has beenviewed 361 times.
Newspaper Review• Print Campaign
• The article on STREET thatappears on our website wasreprinted in our newspaper.
• The newspaper layout is set-up in a way that mirrors ourwebsite layout to an extent.
• The value of this half pagearticle is $823.75.
Social Media Outreach• Campus Circle posted the
STREET article on ourSocial Media pages (Twitter,Facebook, Myspace) topromote the restaurant.
• In addition, we posted thearticle on various restaurantrelated websites.
• Value = 1,150.00